Tuesday, March 20th, 2012



  • #1 with Kids 2-11
  • #1 with Kids 6-11
  • #1 with Tweens 9-14

Oh…and we’re also a Top 5 Network for Women!

Our Future is Brighter than Ever!
Contact us to learn how your brand can connect with kids and families.

SOURCE: Nielsen Media Research. Click here for the full source data.

Cynopsis: Kids!

Good morning. It’s Tuesday, March 20, 2012, and this your first early morning briefing.

A brand new exclusive Angry Birds animated short film, Angry Birds Space, will premiere on Nickelodeon and Nicktoons tomorrow, Wednesday, March 21 at 7p, during SpongeBob SquarePants on Nickelodeon and Power Rangers Samurai on Nicktoons. The short debuts just ahead of Rovio’s release of its newest Angry Birds game, Angry Birds Space, for both iOS and Android devices the following day, Thursday, March 22. A Nickelodeon exclusive, following the exclusive world premiere, viewers can catch the birds at www.nick.com/watch. The Angry Birds Space short will also run on Nickelodeon channels worldwide beginning tomorrow as well.


Look who’s growing!

Cartoon Network has grown 28% with kids 6-11 for Q1 2012 to date, in prime time.


Those kids have great taste in TV.

Source: Nielsen Media Research; Period 12/26/11-3/11/12 vs 12/27/10-3/13/11; Viewing type: Live+7 blended with Live+SD from 02/27/2012 to date; Claim based on K6-11 (000s); Prime: M-Su 7p-9p


Random House Children’s Books inks a new publishing partnership with Nickelodeon. Under the agreement, Random House Children’s Books will serve as the primary book publisher of Nickelodeon properties. Beginning spring 2013, the publishing program with Nickelodeon will expand to include a range of new formats, including hardcover and paperback picture books, storybooks, leveled readers, chapter books, Junior Novels, and board books. Additionally, Random House will continue publishing the coloring and activity books and Little Golden Book titles, which it has published since 2000 and 2009, respectively. These book titles are based on Nickelodeon properties, including SpongeBob SquarePants, Dora the Explorer, Team Umizoomi, and Bubble Guppies. With the newly expanded partnership, Random House also will publish titles in a variety of formats based on two new Nickelodeon properties in fall 2012 – Teenage Mutant Ninja Turtles and Winx Club. Random House was the original children’s book publisher for Teenage Mutant Ninja Turtles in the 1980s. Chris Angelilli, VP & Editor-in-Chief, Executive Director, Licensed Publishing, will oversee the publishing program at Random House.

The kid-targeted online channel Toon Goggles (www.toongoggles.com) enter into a licensing deal with software company PacketVideo that will allow Toon Goggle viewers to beam programming from iPads and Android devices to their home TVs via the Twonky Beam Browser steaming app. Under the agreement, PacketVideo will feature a Toon Goggles link on the Twonky Beam Browser homepage, which viewers can click on and access the Toon Goggles library and use the app to beam the programming directly to any internet-connected TV, without any cables. Kid and families can then control the playback and volume on the TV with their tablet devices. Toon Goggles recent released a free iOS app, which provides viewers with access to its kid-centric library of 500+ hours of programming via their iPad, iPhone and iPod touch devices.

American Greetings Properties (AGP), licensing agent Cookie Jar and subagent Global Licensing Limited (New Zealand) unveil two new Strawberry Shortcake licensees in New Zealand. MacEwen Apparel signs on to create girls’ apparel including outerwear, sleepwear, underwear and hats that will be available in April 2012 in Farmers stores, among others. Waikato Valley Chocolates create and offer Strawberry Shortcake-branded chocolates at The Warehouse. This line of Easter chocolates and gifts will be available beginning in March 2012.

Glow Europe enters into a Easter-focused promotional partnership for its Bumpeez collectible toy line with FitKid, a UK fitness provider for kids. Designed to encourage kids to get and keep active, kids that attend FitKid’s Easter Workshops will receive a free pack of Bumpeez  and will be taught some interactive activities to play with the toys.


London-based Cake has been appointed as the worldwide distributor for the K7-12 targeted animated series Fleabag Monkeyface (52×11). Fleabag Monkeyface is a Sparky Animation, Impossible Kids, Editude Pictures and Walker Productions co-production, and is based on the characters created by the British writing duo Knife and Packer. The comedy series will be available at this year’s MIPTV next month in Cannes. The series follows the adventures of Fleabag Monkeyface, a man-made half-monkey, half-boy, and his two creators Gene and Gerald. In each episode the trio hosts an edition of their TV series, ‘Gross Out TV’ in which they reveal their latest, grossest and most disgusting discoveries. Meanwhile, the evil Dr Dirk Spamflex and his sidekick, Deathbeak, plot against the three to reclaim the TV show that was taken from them. Fleabag Monkeyface launched on CITV (UK) in December 2011.

Cookie Jar Entertainment is packing its bags for MIPTV where it will showcase a full slate of programming, including 26 new episodes of action-comedy hit Johnny Test, the new mixed live-action/CGI animated series Mudpit (26×22), and titles from its library of popular properties including Caillou, Hurray for Huckle! (Busytown Mysteries), Sonic the Hedgehog, and Sabrina the Teenage Witch, among others.

Abbey Home Media Group (AHM), a UK-based creator/distributors of preschool programming content, is headed to MIPTV next month with a range of new developments and plans. AHM plans to showcase two new series at the market:

  • Gobbledigook (26×30 or 52×11) – Each episode features a visit to the Gobbledigook Theme Park, where things are always a little upside down or turned around, and an daily problem that needs a solution.
  • Toddler Bright (26×11) is an extension of AHM’s popular long running preschool property Baby Bright. Targeted to 1-3-year-olds, Toddler Bright explores simple concepts and language using an interactive format.  The new series has been developed with scientific consultant, Professor Karmiloff-Smith, and utilizes language, illustrations and live action to bring this research to life in bite size pieces for younger kids.

Scholastic is set to publish Jeremy Lin: Rising Star, a new K8+ aimed biography of the breakout NBA player Jeremy Lin (currently a Point Guard/New York Knicks). The new books will release simultaneously on April 1, 2012, in both e-book and paperback editions (USD$4.99). Jeremy Linn: Rising Star is written by James Buckley, Jr., who has penned 60+ sports related books for kids, and chronicles Lin’s rise from humble beginnings to his worldwide basketball superstar status that has garnered him massive media and fan attention and coined the catch phrases, “linsanity” and “lincredible,” among many others.

Australian-based Halfbrick Studios (www.halfbrick.com), the developer behind games including Fruit Ninja and Jetpack Joyride, has acquired Onan Game. Based in Valencia, Spain, Onan Game, which is best known for Mandreel, a technology that allows games to support iOS, Android, Flash and HTML5 development from one C++ code base. Halfbrick titles to web platforms and Facebook, including Fruit Ninja and Jetpack Joyride. Halfbrick also has plans to license Mandreel technology to their extended client base.

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 29, the week before MIPTV 2012 in Cannes. If your company is an official exhibitor at MIPTV this year and would like to have your programming included in our shopping guide, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, March 22, 2012. A confirmation email will be sent following each submission from Lisa (if you do not receive a confirmation email, please resubmit).


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 16, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1023; K6-11 593; TWEENS 9-14 436
NICKELODEON:         K2-11   836; K6-11 359; TWEENS 9-14 244
CARTOON NETWORK: K2-11   481; K6-11 298; TWEENS 9-14 268
DISNEY XD:              K2-11   238; K6-11 193; TWEENS 9-14 172
NICKTOONS:            K2-11   120; K6-11   82; TWEENS 9-14   55
Source: MTVN Research from Nielsen Media Research Data


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Answer to Our Last Trivia Question: What was the original name of the cartoon Thomas and Friends? Thomas the Tank Engine in book form (1946) and on television in 1984, Thomas the Tank Engine and Friends. Kudos to: Chris Devine Dailey-Simply Devine Marketing Group/Deposit, NY; Brett Ashy-The Ashy Agency/LA; Richard Quan-BSSP/San Francisco; Murray Schultz-Home Plate Entertainment/LA; Stephen Kelley-9 Story Entertainment/Toronto.

Today’s Trivia Question: What is the real name of the ‘man of arms’ in He man and the Masters of the Universe? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIG. SALES PLAN’R/LA/Live Nation: 1-2 yrs agency exp as an asst. plan’r/plan’r or as a dig.plan’r at a publisher. Working knwldg of Dart, Atlas, @plan, Comscore, MSFT office, etc. a must.
[email protected] (3/27)

JOB OPENING: SR. RESEARCH ANALYST/Scripps/TN: Respons. for research support for Networks Brands in the Home Category, namely HGTV and DIY Network, with a primary emphasis on HGTV. Check out req No: 2930 @ scrippsnetworks.com (3/27)

JOB OPENING: SCHEDULING COORD/WE tv/NYC: assist w/competitive research, prepare linear & VOD calendars, maintain scheduling database. Resumes to: [email protected] (3/27)

JOB OPENING: SALES PLANNER/TV Guide Network/NY: Build media plans, steward deals, assist AE in sales process, 3+ yrs agency/network exp. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/27)

JOB OPENING: PRODUCERS & AP’S/NYC: National Talk show hiring Prod & AP for Conflict/Resolution driven stories. Book guests, brief host, pitch story ideas. Job starts in May! Send resumes to [email protected] (3/27)

JOB OPENING: MANAGER, PROGRAM RESEARCH/Syfy/NYC: Manage detailed analyses & ratings reporting. Min 4 years in research  MUST have in-depth experience with Nielsen TV research software. To apply, www.nbcunicareers.com 4883BR (3/27)

JOB OPENING: SR ACCOUNTING MGR-CPC/ LA: Day2Day accounting operations & prepare financial reports. Strong organizational, analytical, & comm skills req. 5+ yrs accounting exp w/ ad supported media. Resume to [email protected] (3/27)

JOB OPENING: AD SALES COORD/TV ONE AD SALES/NYC: Seeking recent grad with previous ad sales/advertising internship experience to assist ad sales department. Detail oriented and multi-tasking skills a +. visit www.tvone.tv (3/27)

JOB OPENING: SR MGR/Latitude/BOS: Join innovative media and tech rsrch firm rsrch/consulting expertise, project mg. skills, proposal dvlpmnt, 4+ yrs relevant exp & 4 yr deg. See: http://latd.com/clients-us/#jobs Apply: [email protected] (3/24)

JOB OPENING: SALES SERVICE EXEC/MLB.com/CHI or LA: Looking for two Sales Service Executives to join our team! 3-5 yrs agency and/or digital sales exp. Full info/apply: www.mlb.com/careers (3/24)

JOB OPENING: SCHEDULING MANAGER/WE tv/NYC: research/analyze competitive data, create monthly VOD schedule, strategic scheduling Resumes to: [email protected] (3/23)

JOB OPENING: LIFESTYLE PROD & AP/NYC: Exp’d for 1/2 hr talk/make-over show. Must have strong writing skills and must be able to think outside the norm.  Resume must incl email/phone. Send to: [email protected] (3/23)

JOB OPENING: DIR AD SALES MKTG/HGTV-DIY/NYC: Create sponsorship proposals, mng prtnrshp relationships, dvlp integ & talent related plans & proactive sponsorship campaigns. Info: http://www.scrippsnetworks.com # 2939 (3/22)

JOB OPENING: COORD AD SALES MKTG/HGTV-DIY/NYC: 2-3+yrs Mktg/Sales. Detailed support of Ad Sales sponsorships. Must be detail oriented with excellent communication skills and event exp. Info: http://www.scrippsnetworks.com # 2940 (3/22)

JOB OPENING: SALES PLANNER/TV Guide/LA: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients. [email protected] (3/22)
JOB OPENING: MEDIA RESCH ANLST/OUTDOOR CHANNEL/Temecula,CA: Conduct media resch; create detaild repts, chrts, tbls, grphs; Self-starter, proactiv, media degree/exp prefd; Apply at www.outdoorchannel.com/Employment (3/22)

JOB OPENING: ACCT EXEC/Home Team Sports/NY: Rsrch businesses/advertisers, present benefits of Fox Networks, monitor sold schedules. Bachelors +3yrs exp. Strong knowledge of media industry & sales. Apply @ www.foxcareers.com, FNG0001005 (3/22)

JOB OPENING: VP MARKETING/Fandango, NBCU/LA: 10+yrs Mrktg exp. w/in Media/Direct/CRM, Strng Knwlg Fandango brand, trends, digital mktplace, Strng E-Mrktg, Exp w/Film A+ Apply: nbcunicareers.com Job# 4895BR, EOE/M/F/D/AAP (3/22)

JOB OPENING: REGIONAL SCRIPT DVLPMNT EXEC/HBO Central Europe: Based Budapest, Hungary. Identify/dvlp winning fict projects, original & format. Track record in episodic fiction series. Apply: careers.timewarner.com (3/21)

JOB OPENING: ACCT EXEC/MLS Digital Properties/NY: to sell advertising & sponsorship opportunities from SUM’s portfolio of dig. media assets. 3+yrs online advertising sales exp. Team player a must BA deg. Email: [email protected] (3/21)

JOB OPENING: CONSUMER MRKTNG COORD/WEtv/NYC: Manage brand assets, write briefs, help execute campaigns, knowledge of tv formats and digital. 1+ yrs exp in TV a must. Apply: [email protected] (3/21)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (3/21)

JOB OPENING: MGR PR/Sportsman Channel/WI or NY: Mng national, regional and local public relations initiatives. BS/BA deg & 6+ yrs exp w cable network. Full info/apply: www.thesportsmanchannel.com (3/21)

JOB OPENING: TRAFFIC/Media Advert Agcy/Mahwah NJ: seeking indiv with traffic/clearance exp to manage all aspects of clearing/trafficking commercials. Computer/comm skills a must. Apply/info at [email protected] (3/21)

JOB OPENING: CFO, DAILYCANDY/NBCU/NYC: 15+yrs Corp. Finance/Accounting exp., Exp w/in Digital Industry, Exp w/E-Commerce, Strong Finance Planning/Analysis skills, Apply: www.nbcunicareers.com Job# 4854BR, EOE/M/F/D/AAP (3/21)

JOB OPENING: SR DIR ADVANCED MEDIA/COMCAST/PHL: Resp for maximizing and providing strategic direction for Advanced Media opps & other cross-platform sales efforts. BA deg pref’d. www.ecentralmetrics.com/url/?u=2630954837-73 (3/21)

JOB OPENING: SALES OPS ASST TEMP/TV ONE/NY: Copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal $22 per hr. Visit www.tvone.tv (3/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: CBS TV Stations/NY: Seeking intern in STRATEGIC MKTG to support biz dev/ad sales efforts. Detail-oriented and thrives in fast-paced environment. Must receive academic credit. Send res/cov. ltr to [email protected] (3/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (3/27)

SITUATION WANTED: ENTRY LEVEL RESEARCH/NYC: Fast learning, self-starter and people person from SUNY Stony Brook w/ B.A. in Sociology w/ research & admin exp. Contact: [email protected] (3/27)

SITUATION WANTED: CREATIVE ADVERTISING MANAGER: looking for a position. Experienced in the creation, development and finishing of Theatrical trailers and TV Spots. Please e-mail [email protected] (3/23)

SITUATION WANTED: EXECUTIVE ASSISTANT POSITION FILM/TV (NY): 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (3/23)

SITUATION WANTED: ENTRY LEVEL/NYC:The next Michael Jordan of Marketing & Advertising. Recent grad from Pepperdine University with a degree in International Business. Resume here: http://db.tt/ClOqLduw. Contact: [email protected] (3/23)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (3/22)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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