Tuesday, March 1st, 2011

Cynopsis: Kids!



Good morning. It’s Tuesday, March 1, 2011, and this is your first early morning Kids briefing.

Paramount Pictures and Nickelodeon Movies enter into a promotional deal for their new movie Rango with Zynga‘s social game FrontierVille.  A CGI animated movie, Rango stars Johnny Depp and opens wide this Friday, March 4, 2011.  Beginning this week FrontierVille players can take up three Rango-related tasks as they search for Rango, a chameleon, in the game’s wilderness and get their friends to send them ten water buckets, and view the movie trailer ahead of the movie’s release.  Players will receive a Rango statue to add to their homestead on FrontierVille as a reward for completing the mission.  The Rango integrated advertising promotion in and FrontierVille runs through March 6.  Prior to this, Zynga partnered with Sony Pictures’ The Green Hornet for a promotion within Mafia Wars, and DreamWorks Animation’s Megamind that had Megamind launch his own Mega-Farm within FarmVille.  In the 24-hour Megamind promotional period 9+ million people engaged with the Mega-Farm.


Paul Reubens (aka Pew-Wee Herman) stars in the new Pee-Wee Herman Show On Broadway special that premieres on HBO on Saturday, March 19, 10-11:30p.  The special is a recording of Pee-Wee Herman’s Broadway Show and was filmed at the Stephen Sondheim Theatre in NY in January, following the show’s two-month run on Broadway.  The new special will air multiple times on HBO and HBO2.  Reubens first HBO Pee-Wee special, The Pee-Wee Herman Show aired in 1981.  Comedy director Marty Callner helmed both specials.  Reubens and writer/director/producer Judd Apatow are currently developing a new feature film based on the Pee-Wee Herman character.

Scholastic Media‘s animated WordGirl uses her vocabulary to help mark Read Across America Day on PBS Kids Go! (check local listings) tomorrow, Wednesday, March 2, 2011.  WordGirl airs Monday-Friday on PBS Kids Go!

Faith-based producer Big Idea Entertainment launches its new VeggieTales interactive website today at VeggieTales.com ( www.veggietales.com  ).  The new site features the VeggieTales characters, stories, video clips, activities, interactive books, e-cards, games, and lessons, as well as a resource section for parents, schools and churches.  Additionally, there is a link to access a new VeggieTales consumer products store.

iCarly: Season 2, Volume 3, a 3-disc DVD set including 15 episodes of Nickelodeon‘s iCarly and two hour-long iCarly TV movies, is set for release on April 5, 2011.  Created by Nickelodeon Home Entertainment, ICarly: Season 2, Volume 3 ($19.99) is distributed by Paramount Home Entertainment.  Special features on the DVD include the pilot episode of T.U.F.F. Puppy, which features Jerry Trainor (iCarly) as Dudley Puppy, and two shorts, Meet Guppy and Best of Season 2.

BBC Worldwide partners with game developer Three Rings to create BBC Worldwide’s first free-to-play Doctor Who multiplayer online game, Doctor Who: Worlds in Time.  Players will be able to follow the good Doctor by traveling through time and space, exploring worlds and coming up against aliens (good and evil) and help save the universe.  Both BBC Worldwide and Three Rings will attend the Game Developers Conference next week in San Francisco.


Disney Consumer Products teams with Nordstrom to mark the 45th anniversary of Disneyland’s “it’s a small world‘ theme park attraction with a new line of kid’s apparel, accessories and footwear launching this week.  Based on Disney artist Mary Blair’s original artwork created for ‘it’s a small world,’ four seasonal collections for newborns, infants and toddlers will debut at Nordstrom ( www.nordstrom.com/smallworld) stores throughout 2001, with each collection representing a different country: Japanese Spring (February 2011); Indian Summer (June 2011); Scottish Fall (September 2011); and Russian Holiday (November 2011).  Each collection features items ($18-$169) from collaborators such as Petunia Pickle Bottom, TOMS Shoes, FEED, Trumpette, Baby Nay and Mighty Fine.  Nordstrom and Disney are also teaming with TOMS Shoes and FEED Projects to give back to communities around the world, with TOMS Shoes set to give a pair of new shoes to a child in need, while FEED Projects Small World items will benefit UNICEF, which was the ‘it’s a small world’ ride’s original 1964 beneficiary.  Additionally, with the release of each of the seasonal lines consumers can receive a limited-edition lithograph of Blair’s artwork with any purchase from the line (one per customer).

Paramount‘s campaign with online card company JibJab ( http://sendables.jibjab.com/) to promote Insurge Pictures flick Justin Bieber: Never Say Never was a user-generated content hit, resulting in 400+k personalized videos created.

Bazooka Candy Brands (Bazooka gum, Ring Pop lollipops) launches a new candy called Sweet Tweets this month. The new Sweet Tweets note cards with candy comes printed with an emoticon attached to a decorative paper board featuring illustrated designs, and each has room for a handwritten note ( www.sweettweetnotes.com ).  Sweet Tweets debuts with four flavors, Blue Raspberry, Watermelon, Lemonade, and Strawberry.  The Sweet Tweets launch will be supported with an online and social media promotional program including Twitter, Facebook, and various blogs.  The Facebook effort ( www.facebook.com/sweettweets) will include a Mail a Tweet to Your Sweet program that lets fans of the page mail handwritten messages to a friend.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 25, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1275; K6-11 619; TWEENS 9-14 419
DISNEY CHANNEL:     K2-11 1157; K6-11 633; TWEENS 9-14 425
CARTOON NETWORK: K2-11   524; K6-11 350; TWEENS 9-14 294
DISNEY XD:               K2-11   222; K6-11 167; TWEENS 9-14 119
NICKTOONS:              K2-11   111; K6-11   72; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Program Call:  Cynopsis Media will be producing our annual MIPTV Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, March 31, the week before MIPTV 2011 in Cannes. If you’re exhibiting at MIPTV this year and would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to [email protected] no later than Friday, March 25, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).

Answer to Yesterday’s Trivia:  Fill in the blank in this well known phrase from a classic kids program:  “Time to twist our _____________ to the right and the left with a great big smile.”    MOUSKE-DIAL on the MOUSEKETEERS   Kudos to … nobody!!!  That’s surprising!

Today’s Trivia Question:   This live action series from the ’70s featured adult human sized birds on skateboards.  What was the name of this CBS series?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: AD SALES AC/NYC/BBC sales support, research, asset prep for mtngs, ensure delivery of advertising programs, manage creative delivery & track delivery process. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: CONTENT MGR-DIG/NYC/BBC: 1st point of contact for dig media syndication partners (itunes/amazon VOD etc), dev relationships, determine strong line-up, negotiate promo/marketing plan. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: ASSOC ED BBCA.COM/NYC/BBC: Define spirit & tone of BBCA.com. Maintain editorial vision, acquire/dev content, mng blogs, grow audience. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: AFFILIATE SALES ASST/NYC/BBC: Sales & mrktng for BBCA distribution on cable/sat/alt tech plat. Work closely w/ EVP to mng sls process and clients. www.bbcamerica.com/employment.jsp (3/8)

JOB OPENING: DIRECTOR, CURRENT SERIES /Nickelodeon/Burbank: mgmt of series prod & creative talent; Liaison b/t production & Network. Knowledge of Nick brand & audience. See full posting & apply: www.mtvnetworkscareers.com (3/8)

JOB OPENING: SR.PUBLICIST/MTV/LA: Devel & Implement Comm Strat; 3-5yrs tv,pr,media exp; understanding of MTV Brand. See full posting & apply @ www.mtvnetworkscareers.com (3/8)

JOB OPENING: DIRECTOR OF MKTG/Dailymotion/NYC: 6+ yrs online marketing exp + excellent data analysis skills/SEM experience req. for leading online video site. Competitive salary/benefits. Email to [email protected] (3/8)

JOB OPENING: DIRECTOR OF RESEARCH/ION/NY: Provide audience analysis to sales & management team, min 5 yrs exp in TV/cable/synd, exp. with Nielsen Systems EOE See Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1273 (3/8)

JOB OPENING: MANAGER, CONTENT & PROGRAMMING/ NICK DIGITAL/Nickelodeon/NYC: 4+ yrs exp in digital media. Strng interest in kids entertainment. Multi-task in deadline driven environment EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (3/8)

JOB OPENING: FREELANCE SR INTEGRATED PROJECT LEAD/SEA: Deep digital, mobile, video exp., incl. social. Team building exp. Client-facing exp. Reports to Exec Prod. Resume, cover and portfolio to: [email protected] (3/8)

JOB OPENING: MOBILE ACCT EXEC/Disney Interactive/NYC: Online media, branded ent. over 20 sites incl. Disney.com & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp & mobile media a must. [email protected] (3/8)

JOB OPENING: MOBILE SALES MGR/Disney Inter/LA: Drive rev selling Disney’s mobile solutions to top-tier advtsrs. 4+yrs mobile sales, 5+yrs online ad sales, 2 yrs mgmt. Full knwldg digi & mobile media a must. [email protected] (3/8)

JOB OPENING: AD SALES ASST DIR RESPONSE/GSN/NY: Exp w/ad sales/advertising pref to asst direct response dept. Prof w/ Excel. Strong organz’l & interpersonal skills. Apply to [email protected] (3/8)

JOB OPENING: DIG. PRIMARY RSRCH DIR/NBC Universal/Longwood FL: lead custom prgrmng & sales rsrch projects on NBC.com, NBCSports.com & NBCOlympics.com & corp. initiatives such as mobile, online video & VOD apply: nbcunicareers.com (3/5)

JOB OPENING: RESEARCH ANALYST/NFL/NYC: Asst Rsrch Dir in daily resp & w/dvlpmnt & reporting on aud ratings for NFL games. BA degree and 2+yrs rsch exp. Strong organz’l & interpersonal skills. Apply to nfl .com (3/5)

JOB OPENING: CREATIVE COMMUNICATIONS DIR/AOL/NY: Looking for a creative Communications Director with 8+ yrs exp in the women’s content space, public relations/corp comm/media. Apply: http://corp.aol.com/careers , Requisition 119996 (3/5)

JOB OPENING: ACCT EXEC, DR SALES/DIGITAL NETWORKS -Qubo, ION Life/NY: Req 2 yrs DR Sales, strong oral/written skills, est relationships & interact w/clients. EOE Full Ad http://www.ionmedianetworks.com/page.php?p=careers&job=1264 (3/5)

JOB OPENING:  CASTING DIRECTOR, NYC  needed ASAP. Cast real people/families for a travel-style show. 5+years exp mandatory. You should be the best researching most convincing person on earth. [email protected]  (3/5)

JOB OPENING: SUPERVISING PROD/MTV/NYC: Strong writing skills; able to mng a team; give creative notes on rough cuts, oversee sev episodes at once.5 yrs exp prod’g docu-series/reality. Resume/cover: [email protected] (3/4)

JOB OPENING: DIRECTOR, MARKETING/TELEMUNDO/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info. job#344BR (3/4)

JOB OPENING: PRODUCT MANAGER/EPIX/NY: ID Emrging techn/consumer needs analysis, mrkt sizing & comp analysis/HTML,CSS & JavaScript/ Create & maintn prod vis/Min 2-5 yrs prod mgmt sftware dvlpmt exp/ http://corp.epixhd.com/jobs/ EOE (3/4)

JOB OPENING: DIRECTOR, PUBLICITY/Mun2/UNIVERSAL CITY:  Please visit www.nbcunicareers.com for more info, job#342BR  (3/4)

JOB OPENING: CONSULTANT, BRAND STRATEGY/INTEGRATED MKTG/truTV/NY: Dev strategic integrated mktg concepts & mng projects in support of ad sales 5+ yrs brdcast/cable integrated mktg exp. Apply: [email protected] (3/4)

JOB OPENING:  SALES ASSISTANT DIRECT RESPONSE AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising preferred to asst Direct Response team. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: TRAFFIC COORDINATOR AD SALES/Hallmark Channel/NY: 2+ yrs related exp. Experience w/databases & proficiency w MS Office req. See full posting & apply @ www.hallmarkchannel.com (3/4)

JOB OPENING:  SALES ASSISTANT AD SALES/Hallmark Channel/NY: Exp w/ad sales/advertising pref to asst Acct Execs/Sales Planners to svc clients. Prof w MS Office req. See full posting and apply @ www.hallmarkchannel.com (3/4)

JOB OPENING: COORD PROD/NYC Prod Co:  Mng three casting dir/3 diff series. Highly orgnzd. Exp in either prod management, production, or development positions in TV.  TV exp a must & casting exp a +.  Resume/cover: [email protected] (3/4)

JOB OPENING: MULTIMEDIA DESIGNER/QVC/WEST CHESTER PA:  has immediate Multimedia Designer opportunities to support mobile apps, interactive TV, etc. Exp w/mobile a must. View job descr & apply at www.qvc.com/careers (3/3)

JOB OPENING: CORP COMM MGR/Univision/NY: 5+ yr exp. TV background pref’d. Generate ratings releases & coverage. Dvlp & execute press materials & strategic media plans. Interest & exp in sports media a +. [email protected] (3/3)

JOB OPENING: PROJ MGR RSRCH/ATL: Mng jr staff members & asst Rsrch Dir in completion of complex special projs. 5+ yrs brdcst and/or cable TV rsrch or another media-related field a must. BA deg req’d. Resume: [email protected] (3/3)

JOB OPENING: DIRECTOR TECHNICAL SERVICES/LA: Saban Brands seeks to lead content mngmnt, asset mastering & operational workflow for WW distribution, vendor relations, near/long term asset storage & security: [email protected] (3/3)

JOB OPENING:  DIRECTOR/NAT’L ACCTS/AFFILIATE/Scripps Networks/KNOXVILLE, TN. Support neg primary agreements/renewals, lead neg on new media/non-linear agreements, collaborate on strategy on Key Acct’s, www.scrippsnetworks.com #2171 (3/3)

JOB OPENING: EXP’D FT MEDIA ADMIN ASST/NYC: Light office mgmt & exec support to CEO & team. Ability to work independently; Must have good written/verbal comm skills; Prof. in MS Office. Send resume: [email protected] (3/2)

JOB OPENING:  AFFILIATE OPERATIONS ASSISTANT/Sportsman Channel/New York office:  Great opportunity for college grad to learn all aspects of back office cable network operations.  Apply www.thesportsmanchannel.com (3/2)

JOB OPENING: SENIOR MANAGER, CRM/WWE/Stamford, CT, As critical strategist, drive evolution of CRM programs & capabilities, including targeted advertising & audience marketing, customer retention/loyalty, etc.- www.wwe-careers.com (3/2)

JOB OPENING: AD SALES ASST DIR RESPONSE/GMC Cable/NY: We are seeking a recent grad w/ previous ad sales/advertising internship exp to asst direct response & pd prgrmng dept. Strong Excel & multi-tasking a +. Apply: [email protected] (3/2)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ www.hallmarkchannel.com (3/2)

JOB OPENING: SR MGR ADVERTISING SALES RESEARCH /DIRECTV/New York, NY or El Segundo, CA and AD SALES RSRCH ANALYST/DIRECTV/ New York, NY or El Segundo, CA For add’l info: www.directv.com/careers Job# 1100255 and Job# 1100319 (3/2)

JOB OPENING: SR EXEC. WEB PRODUCER/Owings Mills, MD: Mng web proj. & people. Exp: 5+ yrs web prod, online tech for formal/informal  education,  interactive dev using Flash, online course dev. using Moodle. www.mpt.org/careers (3/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SALES MARKETING INTERNSHIP/Univision: provides practical experience in the communications industry and teaches daily operations within sales and marketing for Univision.com. Send resumes to [email protected] (3/5)

SPRING/SUMMER INTERNSHIP CREDITS ONLY: TALENT/DEV/LA: High paced digital content co. spec. in mobile & online platforms.Detail orientd/str written/oral comm skills.Mac, Excel, PP. Interface w/prod/sales/distrb. Contact 310-806-6410 [email protected]  (3/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 10xEmmy winning CREATIVE PRODUCER in ATL seeking freelance. Great with clients. 16yrs in promo/creative TV. Also award winning ON-AIR HOST/EMCEE-see www.theacc.com/roadtrip email: [email protected] (3/5)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (3/4)

SITUATION WANTED: WRITER’S ASSISTANT: Aspiring TV writer new to LA from NYC. Excellent Variety/USA Today reviews; Austin Film Festival/Nicholl quarter finalist. Work references available. [email protected] (3/4)

SITUATION WANTED:  MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs experience in entertainment. Extensive background in managing people, sophisticated financial modeling and executive presentations. [email protected] (3/3)

SITUATION WANTED: Experienced TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (3/2)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (3/2)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL or TV Ad Sales/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (3/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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