Cynopsis: Kids!
03/18/08
Good morning. It’s Tuesday, March 18, 2008, and this is your first early morning briefing.
Radio Disney inked a deal with Arbitron, the media/marketing research company, under which Arbitron will provide measurement and research of kids/tweens/family radio listening patterns on a nationwide scale. This marks the first time that Arbitron will measure the radio listening behavior of kids and tweens. Available to 97% of the US, Radio Disney includes 50+ terrestrial radio stations, and can be heard via www.radiodisney.com, XM and Sirius satellite radio, iTunes Radio Tuner, XM/DirecTV and mobile phones.
Marvel Entertainment’s Marvel Studios inks a five-picture basic cable distribution pact with FX, which is part of Fox. Under the deal, Marvel Studios will provide FX with the rights to five of the studio’s upcoming, self-produced, feature films including Iron Man (May 2, 2008/North America) and The Incredible Hulk (June 13), with the remaining titles to be determined. The agreement also includes “significant” marketing commitments from FX in support of each film’s theatrical release. Not included as part of the FX are the broadcast TV rights, Canadian rights or the second free TV window.
MORE KIDS STUFF
BabyFirst, the baby/toddler/parent targeted 24/7 commercial free channel, makes its way to Taiwan where it premieres on Chunghwa, an IPTV provider. The feed comes from Telstar 10 satellite and will carry audio feeds in both Mandarin and English. Elsewhere in Asia, BabyFirst recently bowed in Korea, also via IPTV.
9 Story Entertainment is MIPTV bound with a first-look at newly completed episodes of the K6-11-targeted 2D animated series Best Ed (10×11 or 5×22). The story of oddly paired best friends, Ed, a dog, and Buddy, a squirrel, is a 9Story original production for Teletoon (Canada), where it will premiere in September 2008. Best Ed has been pre-sold to Cartoon Network Europe and the Middle East and ABC (Australia).
Mediatoon heads to MIPTV with the new K6-10-targeted 2D animated series for, Inami (26×30). An environment/ecology-centric series about the rainforest of Amazonia, the series revolves around a boy named Inami. Co-produced by Ellipsanime and Seahorse Productions, Inami has been pre-sold to TF1 (France) and RTBF (Belgium).
Beyond Distribution is named worldwide distributor of two culinary docu-drama series, Fink (13×30) and Chef School (13×30). Beyond will showcase both at MIPTV next month. Fink stars Paul Finkelstein (aka Fink), a culinary arts teacher at a high school in Ontario, who teaches kids about the food they eat and what bodies do with that food. In addition to teaching kids about food, running a fine-food high school cafeteria, over the course of the show Fink takes a group of students to Italy
V-me adds 7Pets, a mixed puppet, 3D animation and live-action preschool series, to its US V-me Ninos (5-hour block) lineup from April 7, 2008. 7Pets is produced by Pets Entertainment and distributed by Ypsilon Films.
MARKETING/LICENSING
Topps candy is launching a Speed Racer merchandise line across a number of its brands. Based on Warner Bros. Pictures and Village Roadshow Pictures’ upcoming live-action movie Speed Racer, the Topps candy products line is available now and is being supported by TV ads and a branded website based on the movie, the latter featuring virtual games and movie footage. Speed Racer opens May 9, 2008. Go Speed Racer Go, and don’t forget to brush.
Big Tent Entertainment expands its licensing portfolio for The Wiggles with a additional North American deals for the property. New partners signed on to develop products based on The Wiggles mission of learning through music include: Just Me Music (music such as personalized CD’s featuring a kid’s name); Kelly Toys USA (plush, sporting goods); SmileMakers (stationery); Ty’s Toy Box (apparel); and Walman Optical (eyewear).
Marvel Entertainment, Inc. extends its multi-year licensing deals with BBC (kid’s footwear) and Disguise (costumes). Under these deals, BBC and Disguise will expand their respective Marvel branded products to include merchandise based on the upcoming movies Iron Man and The Incredible Hulk, as well as Spider-Man and X-Men among others.
RATINGS
Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, March 14, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1421; K6-11 693; TWEENS 9-14 502
DISNEY CHANNEL: K2-11 771; K6-11 493; TWEENS 9-14 387
CARTOON NETWORK: K2-11 491; K6-11 276; TWEENS 9-14 201
TOON DISNEY: K2-11 145; K6-11 85; TWEENS 9-14 52
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: On Disney Channel’s animated series Kim possible, Kim’s lifelong friend Ron had a naked mole rat as a pet. What was its name? RUFUS Kudos to: Sara Resnick-WLIW/NY; Ellery J. Locklear-Scollon Productions,Inc./SC; Sherrie Brooks-TBS, Inc/Atlanta; Russ Camlet-NBCU/NY; Jill Hotchkiss-Toon Disney/Jetix/Burbank; Eric Shain-Disney Channel/Burbank; Carrie R. Wheadon-Common Sense Media/San Francisco; Christopher Swiszcz-Disney Channel/Burbank; Claire Wilmut-Boomstone Animation,Inc./Ottawa
Today’s Trivia Question: In a series of TV commercials in the ’80s and ’90s, a gremlin-like super villain with long ears constantly tried to interfere with the quality and speedy delivery of Domino’s Pizzas. What was this character called? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.18.08
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JOB OPENING: ASSOC AE DIGITAL/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service & acct mgmt. 1 yr digital plng exp. Sales exp pref’d. Apply: www.aetn.com/careers.html (3/25)
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JOB OPENING: ACCT MGR-DIRECT RESPONSE/ New York, NY: BET: Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps. Sales/agency exp. req’d. Email: [email protected] (3/22)
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JOB OPENING: ART DIRECTOR/Sesame Workshop/NY: Oversee Digital Media visual production. 5+ yrs exp. reqd,w/ significant work in kids’ media and web. [email protected] (3/21)
SPACE AVAILABLE: TURN KEY PRODUCTION & POST PRODUCTION Space available immediately. Three Final Cut Edit Rooms, Digitizing Stations, 8-10 desks in Prod. Pit, Apple Computers, Phones, T1 line. TOTALLY TURN KEY. Call Travis: 212/242-1400 (3/21)
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JOB OPENING: SVP FINANCE/NY: Ent/prod/dist co seeks proactive finance professional. Royalty acct., bookkeeping, A/R, AP, media exp. pref’d. Strength in corp. struct., working w/outside auditors, benefits exp. [email protected] (3/19)
JOB OPENING: WRITER PRODUCER ON-AIR PROMOS/ABC Daytime/LA: Write/produce/supv edits/promos for ABC soap OLTL, SOAPnet, abc.com. Must have 5-7 yrs exp. w/in cable or broadcast network. Apply: www.disneycareers.com Req ID #145721 (3/19)
JOB OPENING: SVP STRATEGIC RESEARCH/Disney*ABC Dom TV/Burbank: 10 yrs broad-based TV exp + 7+ yrs mgmt; leading edge exec w/proven ability to assess media trends/developments. APPLY www.disneycareers.com Req #137377 (3/19)
JOB OPENING: WRITER PRODUCER/ABC TV Network/LA: Conceptualize, write/produce On-Air Promos for alternative series. Must have demonstrated exp. within cable or broadcast network. Apply to: www.disneycareers.com Req ID #144085 (3/19)
JOB OPENING: ASST SPVSR/CBS Avid/Final Cut Pro Tech Support/LA: Tech. & ops support of Avids & Final Cut Promo. Must have yrs of post-prod exp & support non-tech personnel.(U) Res to: CBS OnAir Promo, 7800 Beverly Blvd.#15, LA, CA (3/19)
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JOB OPENING: SALES/LATV Network/NY: Head office of bilingual, bicultural music & ent channel distributed nat’l. Join fastest-growing ntwrk in Hisp. space. 3yrs+ brdcst sales exp req’d. Ntwrk sales pref’d. Res to: [email protected] (3/19)
JOB OPENING: MEDIA MANAGEMENT TECH/ Rainbow Media, NYC: Min 3 yrs exp. post prod media transfers/Exp. dubbing of all formats, part HD/Hours 12am to 9am. To see full posting visit www.cablevision.jobs and apply to req id 5180BR (3/19)
JOB OPENING: SALES PLANNER/NBCU, TLMDNY: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. www.nbcunicareers.com #760342 (3/19)
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SPRING INTERNSHIP CREDITS ONLY: Self motivated and organized individual to work in office & post-production. Interest in non-fiction filmmaking & reality TV production. Knowledge of Final Cut Pro helpful. Send resume: [email protected] (3/20)
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SITUATION WANTED: SEEKING A FT OR FL BROADCAST TRAFFIC POSITION TO WORK FROM NEVADA HOME. DONOVAN, WORD, EXCEL. 25 YRS EXP., DRIVEN, EXCELLENT COMMUNICATION SKILLS, RESPONSIBLE. Contact Debbie: [email protected] (3/19)
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