Tuesday, March 11th, 2008


Cynopsis: Kids!


Good morning. It’s Tuesday, March 11, 2008, and this is your first early morning briefing.

This may not come as a surprise to many, but, the internet has both drawn kids away from their traditional TV viewing habits, while also being responsible for influencing what they are watching, according to The Kids’ Social Networking Study by the research firm Grunwald Associates.  The report also shows that kids and teens are “actively multitasking,” which is defined as content in one medium influencing a concurrent behavior in another, while online and watching TV.  Furthermore, the while multitasking across media, kids saying they are primarily focused on their online activities.

  • 64% of kids report going online while watching TV, with 49% of Teens doing the same from three times a week to several times a day.
  • 73% of kids are actively multitasking, which is up by +33% since 2002.
  • 50% of 9 to 17-year-olds visit websites they see on TV even as they continue to watch
  • 45% of teens have sent instant messages or e-mail to others they knew were watching the same TV show
  • 33% of 9 to 17-year-olds say they have participated in online polls, entered contests, played online games or other online activities that TV programs have directed them to while they are watching.
  • While TV/internet multitasking, 47% of kids report their attention focused primarily online, with 42% saying they focus equally on the two, while 11% report TV holds their primary attending.

The US study was conducted online with 1,277 9-17-year-olds, 1,039 parents, and telephone interviews with 250 school district leaders in charge of internet policy.


Warner Bros. has picked up the movie rights to author/illustrator Jeff Smith’s indie comic book/graphic novel series Bone, per The Hollywood Reporter.  Aimed at a family audience, the Bone movie will likely be produced as either an animated or mixed live-action and CG animated feature.  Smith will executive produce the movie, which is set to be produced by Dan Lin, Lin Pictures.  Bone had previously been in development with Nickelodeon Movies.


Nick Jr. will premiere four episodes of its new series Ni Hao, Kai-lan, the week of Monday-Thursday, March 24-27 at 11a, followed by a series marathon on Friday, March 28 (11a-1p).  The Chinese language (Mandarin) and culture focused series, Ni Hao, Kai-lan premiered on the network last month.

Corus Entertainment completes a deal to acquire CLT (Canadian Learning Television), an analog specialty TV service, from CTVglobemedia.  Under the deal Corus will pay upwards of US$74 million.


Nickelodeon Universe, the new amusement park at Minnesota’s Mall of America, gets its official opening this Saturday morning march 15, with a celebration featuring appearances by a range of TEENick talent including, Miranda Cosgrove, Nat and Alex Wolff, Lil’ J.J. and a performance by Ashlee Simpson.  The seven-acre Nickelodeon Universe features 18 new Nickelodeon-themed rides and attractions, as well as four nick-branded retail stores.

Scientific Games, a division of Games Media, enters into a three-year exclusive licensing deal with Hasbro, Inc. for amusement with prize (AWP) and skill with prize (SWP) game machines in the UK and Ireland.  Under the deal, Games Media has the exclusive rights to create games based on Hasbro properties such as Monopoly, Yahtzee, Connect 4, Trivial Pursuit and Battleship.

Actress/singer Raven-Symone kicks off her Pajama Party concert tour from April 26.  Promoted by AEG Live, the tour will make its way to 55 US cities and features guest stars including Mitchel Muss (from Hannah Montana), B5 (of Get’cha Head in the Game fame) and Clique Girlz.  The tour supports the release of Raven-Symone’s self-titled album from Hollywood Records that is set to drop April 29, and includes a cover of the song Double Dutch Bus, which is also featured in her current movie College Road Trip.


Nadine Nohr has decided to step down as Managing Director, Granada International, the distribution arm of ITV.  Nohr, who was appointed Chair of international development charity Every Child in January 2008, leaves ITV to concentrate on other challenges, after some 15 years with the broadcaster.  Nohr has agreed to stay on for three months as a consultant to help with a smooth transition.

Mark Horak is named President, Warner Home Video North America.  Horak, who most recently served as EVP and GM, Worldwide Operations and New Packaged Media, Warner Home Video, will oversee the divisions North American operations, including US, Canada and Mexico.  Additionally, he will continue to oversee worldwide dales process and category management.  He will report to Ron Sanders, President, Warner Home Video.

Turner Broadcasting System has upped Paul Condolora to SVP/Digital, Animation, Young Adults and Kids Media Group.  Formerly SVP and GM Cartoon Network New Media, Condolora’s expanded responsibilities will now include digital platform strategy and product development across Cartoon Network, Adult Swim, SuperDeluxe and GameTap.  Based in Atlanta, Condolora reports to Stuart Snyder, the groups President and COO.

Howard Smith moves up to EVP/Nickelodeon Recreation.  In his newly expanded role, Smith will oversee Nickelodeon’s global Recreation business including live tours, theme parks, hotels, cruises and new opportunities for kids and families to interact with its brand and characters.  A Nickelodeon veteran, Smith was most recently SVP/Nickelodeon Recreation.  He will continue reporting to Sarah Kirshbaum Levy, COO/Nickelodeon/MTVN Kids and family Group.  Congrats Howard!

Warner Bros. Digital Distribution upps Marc Gareton to EVP/International.  Gareton will continue his oversight of the studio’s digital strategy, digital services partnerships and emerging business efforts outside the US.  Gareton, who had been SVP/International, reports directly to President Thomas Gewecke.  Previously he was SVP/Business Decision Support, Warner Home Video.

Suzanne Sell is promoted to VP/Programming Analytics, Starz Entertainment, from her previous role as Director/Program Research.  Sell now oversees audience measurement for Starz’ traditional premium channels, VOD services and broadband services as well as conducting developmental research on its original programming.  Based at Starz HQ in Colorado, Sell reports to David Charmatz, SVP/Product Planning and Development.

Answer to Yesterday’s Trivia Question:  On the animated series Inspector Gadget, what was the name of Inspector Gadget’s ill-fated boss?  CHIEF QUIMBY     Kudos to: Patrick Connolly-Sundance Channel/NY; Bonnie BissetDIC Entertainment/NY; Raul Moreno-Disneyland Resort/Anahiem,CA; Tracy Garcia-CarryOn Communication/LA; Richard Quan-Imaginary Time/ San Fransisco; Zac Reeder-Circus Road Films, Inc./Westlake Village, CA; Loic Rayssiguier-Game One/Paris

Today’s Trivia Question: What was the name of the car (#2) that “The Gruesome Twosome” regularly drove in the TV series The Wacky Racers (1968-1970)? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING: NAT’L LONG FORM SALES/ION Media Networks/LA:  Highly motivated and creative long form account executive with established relationships and proven track record. EOE. Apply to [email protected]  (3/18)

JOB OPENING: CREATIVE DIRECTOR/CBS DAYTIME/LA: Must have strong background in Television Promotion with reel. Great conceptualizing, writing & management skills necessary. Daytime exp. a plus. Apply: www.cbscareers.com, job 2507 (3/18)

JOB OPENING:  DR SALES COORDINATOR/New York, NY/GSN/The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req. Send Res/Cov Letter: [email protected] (3/15)

JOB OPENING: MGR DISTRIBUTION/New York, NY/GSN/The Network for Games: Rep to VP Dist. BA/BS +3+ years exp in mrktg, sales, comm and/or bus. Send Res/Cov Letter: [email protected]  (3/15)

JOB OPENING:  DIGITAL SALES PLANNER/(NY-Warner Bros.) plans, presentations, acct. stewarding, inventory management. Knowledge of ad serving, media math, DFP, ATLAS, MediaVisor. Email: [email protected]      RE: UCTC/95567BR  (3/15)

JOB OPENING:  DIRECTOR OF INTEGRATED MARKETING/BusRadio/NY: Nations fastest growing youth network. Develop and execute multi-platform programs. 3 years experience in youth marketing space reqd. Apply [email protected] (3/15)

JOB OPENING:  PROD DIR/Rainbow/NY: Dvlp/implement/maint of Delivery Platforms for Rainbow. Support our online presence, mainly main consumer-facing websites. 5-7 yrs related web exp. BA pref. Res: www.cablevision.jobs ref #5449BR  (3/15)

JOB OPENING:  COOR, CORP PARTNERSHIPS/NY JETS/NY: Dvlp/execute client sponsorship & advertising deliverables for TV, Radio, Evnt Mkting. Degree w/3-4 yrs exp in sports team, league or agency. Send res to: [email protected] (3/15)

JOB OPENING:  DEVELOPMENT EXECUTIVE/NYC: Network funded production company, seeks executive with experience creating, developing & pitching scripted & non-scripted. Must know nets and studios. Resume to: [email protected] (3/15)

JOB OPENING:  Experienced SPORTS RESEARCHER/SCRIPT WRITER for SportsNow! Inc. for 13, half-hour TV series of current international athletes in 13 different sport disciplines. Reply to [email protected] (3/15)

JOB OPENING:  RESEARCH ANALYST/CNN DIGITAL/NY: Support sales across multiple digital platforms. BA, Strong media math, 1+ yrs. exp with Nielsen Online and web analytics products pref’d. Apply: [email protected] (3/15)

JOB OPENING:  AFFILIATES MARKETING MGR/PHILA.: Work with Director, Consumer & Affiliate Marketing & Comcast Corporate to drive affiliate distribution & build value for Versus. http://track.jobviper.com/ViewJob.asp?id=484777-1576-7861 (3/15)

JOB OPENING:  AFFILIATE MKTG COORD/PHILA.: Provide admin & project support for the Director & Manager of Consumer & Affiliate Marketing & help to drive affiliate distribution. http://track.jobviper.com/ViewJob.asp?id=484796-1576-9761 (3/15)

JOB OPENING:  MARKETING MANAGER/PHILA.: Work with Director, Consumer & Affiliate Marketing to plan, develop, & execute internal & external marketing campaigns. http://track.jobviper.com/ViewJob.asp?id=484809-1576-961 (3/15)

JOB OPENING:  ADVERTISING MGR/PHILA.: Mng development, execution & maintenance of consumer + trade advertising. Mng & foster relationships w/external agencies & design firms. http://track.jobviper.com/ViewJob.asp?id=484839-1576-3961 (3/15)

JOB OPENING:  RESEARCH ANALYST/TURNER ENTERTAINMENT NEW MEDIA/NY: Analysis of audience data, client/category pitches, prospecting/ad hoc research requests. BS/BA, 2+ yrs online/TV research exp, Apply: [email protected] (3/15)

JOB OPENING:  SAP HR BUSINESS DEVELOPER/Discovery/MD: in 6 yrs IT exp SAP configuration in PA (w/benefits)/PD modules. Strong HR background, pref. in Global HR systems. Apply: www.discovery.com/careers req# 7564 (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected] (3/15)

JOB OPENING:  PRODUCER /VIEWPOINT CREATIVE/LA: 4+ yrs as Prod w/ cable, network mktg & promo exp. Strong collaborative, interpersonal, client, post & design prod skill req. Resume & salary history to [email protected]  (3/15)

JOB OPENING:  PRINT DESIGNER/Hallmark Channel/Studio City: Develops creative design solutions for print and promotional projects. Min. 4 yrs exp. See full posting & apply at www.hallmarkchannel.com (3/15)

JOB OPENING:  MGR RESEARCH/MTV Tr3s/NYC: BS/BA. 5+ yrs exp resrch/data analy for cable/brdcast. Exp w/ Nielsen (Explorer, NPower, MarketBreaks, StarTrak). Str analytic sk. Bi-ling Spanish a +. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/15)

JOB OPENING: ADMIN ASST/Sundance Ch/NYC: Seeking stellar career Asst for LONG TERM TEMP assignm’t. Support high level exec/Hvy calendar & admin duties. Superb org & interpersonal skills a must. Apply: [email protected]   (3/14)

JOB OPENING: ACCT MGR-DIRECT RESPONSE/New York,NY:  BET Cable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email: [email protected]   (3/14)

JOB OPENING: ESPN/ SR RESEARCH ANALYST based in New York city. Supports research needs for ESPN Deportes . Bilingual a plus.  Send resume to [email protected]     (3/14)

JOB OPENING:  ES PLANNER/NBCU,TLMD/Y: Generate planning cost w/AE, mentor & train sales assts, stewardship, sales mgmt reports, sales development. BA,1+ yrs exp as sales planner. www.nbcunicareers.com #760342   (3/14)

JOB OPENING: ESPN/ DIR OF SALES/Deportes/NY: 5 yrs exp in Hispanic Media, Agency Buying/Planning & Client contacts. Spanish a +  apply: [email protected]     (3/14)

JOB OPENING:  ON-AIR MANAGING PROD/AETN Intn’l, NY: Resp for aff relations, proj mgmt & on-air brand mgmt for AETN Int’l brands: Hist, Bio, CI, A&E. Creative, strategic, multi-tasker, team player. Apply: www.aetn.com/careers.html (3/13)

JOB OPENING:  MARKETING RESEARCH ANALYST/ Univision/NY: Develop presentations to support national sales. Strong writing & analytical skills required.EOE Contact: [email protected] (3/13)

JOB OPENING:  MARKETING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have multiple great openings in Marketing! Various levels in affiliate, advertising and events/promotions. Read more/Apply at www.versus.com . (3/13)

JOB OPENING: RESEARCH OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and are looking for a Research Manager and Research Analyst. Must have familiarity with all Nielsen products. Read more/Apply at www.versus.com (3/13)

JOB OPENING: PROGRAMMING OPPORTUNITIES/VERSUS/PHILADELPHIA: We are moving to Philly and have many great openings in Programming ! Various levels in acquisition, planning, scheduling & strategy. Read more/Apply at www.versus.com (3/13)

JOB OPENING:  ONLINE ACCT EXEC/Comcast Networks/E!, G4, Versus, MyStyle & FEARnet (Chicago): 3+ yrs exp in online media buying/sales. Selling focus: Chicago & within Midwest territory.Apply: www.comcast.com 58664BR EEO/AA/Drug Free (3/13)

JOB OPENING:  RESEARCH ANALYST/Comcast Networks/NY: Strong analytical & time mgt skills, Nielsen & MRI proficiency, and prior media experience req’d.Apply: www.comcast.com REQ61002BR (3/_). EEO/AA/drug free (3/13)

JOB OPENING:  PROMO SCHEDULER/truTV/NYC: 2 yrs promo sched exp. Assist w/ planning on-air promos and secondary events and last minute log changes. Some late nights req. Grip It knowledge a plus. Apply to [email protected] (3/13)

JOB POSTING:  ACCT EXEC/Fox Sports Espanol/LA: 3+ yrs Media Sales exp/ Agency/Clients, working knowledge of Spanish mkt, presentation and negotiation, strong comm. & math skills. EOE. Apply to www.foxcareers.com ref FNG11114. (3/13)

JOB OPENING: FINANCE MANAGER/IFC Entertainment/NYC: seeks Finance Manager to handle budget/forecasts/analysis for network. BS/BA req’d. 4+ yrs finance exp. Apply to req 5391BR at www.cablevision.jobs (3/12)

JOB OPENING: RESEARCH MGR/FOOD, HGTV AD SALES (2 POSITIONS)/NY: 5+ yrs media research exp. Strong analytical/data interpretation/presentation skills req’d. See full job description/apply at www.scrippsnetworks.com (3/12)

JOB OPENING:  RESEARCH MGR/SCRIPPS NETS/NY or KNOX: Partner w/ Affil Sales & Mktg to create research solutions to meet sales challenges. Exp w/ research software (Nielsen, MRI, Scarborough,Claritas) Apply: www.scrippsnetworks.com (3/12)

JOB OPENING: COMMERCIAL OPPS/Discovery/NYC: Multiple positions. Finalize daily broadcast logs via copy/inventory mgmnt. Strong communication skills, detailed & highly organized. Apply: www.discovery.com/careers Req #7643 (3/12)

JOB OPENING: ACCT DIR/ATL: 8+ yrs exp.building/executing/budgeting promotional solutions for cable ntwrks and/or MSOs. Proven client/comm/mgmt skills critical. FT pos. for detailed & multi tasker. Res/cover: promodirector @mac.com (3/12)

JOB OPENING: WRITER/PRODUCER FREELANCE/NY metro area/AETN: 7+yrs prod exp. Exc writer & story teller. Able to conceive, dvlp content ideas in tight deadlines. Exp supvsing shoots/non-linear edits a must. aetnresumes @yahoo.com  (3/12)

JOB OPENING:  REGIONAL ACCT DIR/Screenvision/LA: 3-5 yrs exp, proven media sales performer to dvlp, present & sell cinema advrtsng to regional clients, BA req.,regional travel req. Apply online at: www.screenvision.com (3/12)

JOB OPENING:   SR ACCOUNT COORD/ ESPN/NYC:  Coordinate CSR & Supervisor team efforts and Oversee agency relationships .  Email resume to: [email protected]    (3/12)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY: Internship (summer)/qubo/NYC: Team-oriented & hands-on. Get experience in a variety of fields: sales, marketing, & programming. Send resume or contact for more info: [email protected] (3/18)

SPRING INTERNSHIPS CREDITS ONLY:   MARKETING INTERN/NY: Opportunity to work with broadband TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected] (3/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  SR CONTRACT RECRUITER: 15 years corporate, creative and entertainment recruiting experience. Avail. for short or long term contract or possible full time employment. Please contact me at:   [email protected] (3/18)

SITUATION WANTED: RESEARCH/PROGRAMMING ASST: Fresh grad with exp in production, traffic, research, and programming. Highly motivated and enthusiastic. Great attention to detail, works well with others.  Email: [email protected] (3/13)

SITUATION WANTED: Performance-driven and results-oriented PRODUCER’S ASSISTANT /NYC: 3+ yrs Freelance exp. Excellent skills incl. multitasking, organization, computer, administrative, on set. Motivated.Contact:  [email protected] (3/12)

SITUATION WANTED: ONLINE EDITOR with SD and HD capabilities. I have AVID Symphony Nitris and FCP HD. I also own HDCAM, D5, Dbeta, Beta SP, HDV, and DVCAM w/SDI card. Doug Nolan – 323-823-5546 – [email protected]   West Hollywood, CA (3/12)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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