Cynopsis: Kids!

03/11/08

Good morning. It’s Tuesday, March 11, 2008, and this is your first early morning briefing.

This may not come as a surprise to many, but, the internet has both drawn kids away from their traditional TV viewing habits, while also being responsible for influencing what they are watching, according to The Kids’ Social Networking Study by the research firm Grunwald Associates.  The report also shows that kids and teens are “actively multitasking,” which is defined as content in one medium influencing a concurrent behavior in another, while online and watching TV.  Furthermore, the while multitasking across media, kids saying they are primarily focused on their online activities.

• 64% of kids report going online while watching TV, with 49% of Teens doing the same from three times a week to several times a day.
• 73% of kids are actively multitasking, which is up by +33% since 2002.
• 50% of 9 to 17-year-olds visit websites they see on TV even as they continue to watch
• 45% of teens have sent instant messages or e-mail to others they knew were watching the same TV show
• 33% of 9 to 17-year-olds say they have participated in online polls, entered contests, played online games or other online activities that TV programs have directed them to while they are watching.
• While TV/internet multitasking, 47% of kids report their attention focused primarily online, with 42% saying they focus equally on the two, while 11% report TV holds their primary attending.

The US study was conducted online with 1,277 9-17-year-olds, 1,039 parents, and telephone interviews with 250 school district leaders in charge of internet policy.

NEW PRODUCTION & DEVELOPMENT

Warner Bros. has picked up the movie rights to author/illustrator Jeff Smith’s indie comic book/graphic novel series Bone, per The Hollywood Reporter.  Aimed at a family audience, the Bone movie will likely be produced as either an animated or mixed live-action and CG animated feature.  Smith will executive produce the movie, which is set to be produced by Dan Lin, Lin Pictures.  Bone had previously been in development with Nickelodeon Movies.

MORE KIDS STUFF

Nick Jr. will premiere four episodes of its new series Ni Hao, Kai-lan, the week of Monday-Thursday, March 24-27 at 11a, followed by a series marathon on Friday, March 28 (11a-1p).  The Chinese language (Mandarin) and culture focused series, Ni Hao, Kai-lan premiered on the network last month.

Corus Entertainment completes a deal to acquire CLT (Canadian Learning Television), an analog specialty TV service, from CTVglobemedia.  Under the deal Corus will pay upwards of US$74 million.

MARKETING/LICENSING

Nickelodeon Universe, the new amusement park at Minnesota’s Mall of America, gets its official opening this Saturday morning march 15, with a celebration featuring appearances by a range of TEENick talent including, Miranda Cosgrove, Nat and Alex Wolff, Lil’ J.J. and a performance by Ashlee Simpson.  The seven-acre Nickelodeon Universe features 18 new Nickelodeon-themed rides and attractions, as well as four nick-branded retail stores.

Scientific Games, a division of Games Media, enters into a three-year exclusive licensing deal with Hasbro, Inc. for amusement with prize (AWP) and skill with prize (SWP) game machines in the UK and Ireland.  Under the deal, Games Media has the exclusive rights to create games based on Hasbro properties such as Monopoly, Yahtzee, Connect 4, Trivial Pursuit and Battleship.

Actress/singer Raven-Symone kicks off her Pajama Party concert tour from April 26.  Promoted by AEG Live, the tour will make its way to 55 US cities and features guest stars including Mitchel Muss (from Hannah Montana), B5 (of Get’cha Head in the Game fame) and Clique Girlz.  The tour supports the release of Raven-Symone’s self-titled album from Hollywood Records that is set to drop April 29, and includes a cover of the song Double Dutch Bus, which is also featured in her current movie College Road Trip.

EXECUTIVE MOVES

Nadine Nohr has decided to step down as Managing Director, Granada International, the distribution arm of ITV.  Nohr, who was appointed Chair of international development charity Every Child in January 2008, leaves ITV to concentrate on other challenges, after some 15 years with the broadcaster.  Nohr has agreed to stay on for three months as a consultant to help with a smooth transition.

Mark Horak is named President, Warner Home Video North America.  Horak, who most recently served as EVP and GM, Worldwide Operations and New Packaged Media, Warner Home Video, will oversee the divisions North American operations, including US, Canada and Mexico.  Additionally, he will continue to oversee worldwide dales process and category management.  He will report to Ron Sanders, President, Warner Home Video.

Turner Broadcasting System has upped Paul Condolora to SVP/Digital, Animation, Young Adults and Kids Media Group.  Formerly SVP and GM Cartoon Network New Media, Condolora’s expanded responsibilities will now include digital platform strategy and product development across Cartoon Network, Adult Swim, SuperDeluxe and GameTap.  Based in Atlanta, Condolora reports to Stuart Snyder, the groups President and COO.

Howard Smith moves up to EVP/Nickelodeon Recreation.  In his newly expanded role, Smith will oversee Nickelodeon’s global Recreation business including live tours, theme parks, hotels, cruises and new opportunities for kids and families to interact with its brand and characters.  A Nickelodeon veteran, Smith was most recently SVP/Nickelodeon Recreation.  He will continue reporting to Sarah Kirshbaum Levy, COO/Nickelodeon/MTVN Kids and family Group.  Congrats Howard!

Warner Bros. Digital Distribution upps Marc Gareton to EVP/International.  Gareton will continue his oversight of the studio’s digital strategy, digital services partnerships and emerging business efforts outside the US.  Gareton, who had been SVP/International, reports directly to President Thomas Gewecke.  Previously he was SVP/Business Decision Support, Warner Home Video.

Suzanne Sell is promoted to VP/Programming Analytics, Starz Entertainment, from her previous role as Director/Program Research.  Sell now oversees audience measurement for Starz’ traditional premium channels, VOD services and broadband services as well as conducting developmental research on its original programming.  Based at Starz HQ in Colorado, Sell reports to David Charmatz, SVP/Product Planning and Development.

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Answer to Yesterday’s Trivia Question:  On the animated series Inspector Gadget, what was the name of Inspector Gadget’s ill-fated boss?  CHIEF QUIMBY     Kudos to: Patrick Connolly-Sundance Channel/NY; Bonnie Bisset–DIC Entertainment/NY; Raul Moreno-Disneyland Resort/Anahiem,CA; Tracy Garcia-CarryOn Communication/LA; Richard Quan-Imaginary Time/ San Fransisco; Zac Reeder-Circus Road Films, Inc./Westlake Village, CA; Loic Rayssiguier-Game One/Paris

Today’s Trivia Question: What was the name of the car (#2) that “The Gruesome Twosome” regularly drove in the TV series The Wacky Racers (1968-1970)? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!
03.11.08

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