Tuesday, June 3rd, 2008



4Kids Entertainment – Where The World’s Kids Come To Play – Licensing Show (Booth #3400)

Chaotic – Hottest new trading card in U.S. and Canada; Additional 26 episodes broadcast this Fall; “Silent Sands” card series hits stores this week; Over 18 million Chaotic cards uploaded to date at www.chaoticgame.com

Cabbage Patch Kids – 25th Anniversary Brings Back Original ‘Kids at Retail this September

Teenage Mutant Ninja Turtles – New TV Series this Fall and 25th Anniversary “Shell-ebration” set for 2009

Contact: [email protected] .

Cynopsis: Kids!


Good morning. It’s Tuesday, June 3, 2008, and this is your first early morning briefing.

TV-Loonland and Canada’s CarpeDiem Film & TV begin production on the new tween-targeted, digital animated series My Life Me (52×11).  Backed by broadcasters Teletoon (Canada) and France 2 (France) and Canal J (France), TV-Loonland will handle international distribution rights across all media including licensing and merchandising.  The manga-stylized animated comedy revolves around four characters that are trying to make their way through those fun tween years.  My Life Me was co-created by JC Little, Cindy Filipenko and Svetlana Chmakova, best known for English-language manga series Dramacon (Tokyopop).  Simultaneously in production are a My Life Me website and, where fans can create their own manga using a tutorial, and 26 original shorts for use across multiple platforms (e.g. VOD, mobile phones etc.).  The series, website and shorts will be completed for fall 2009.

This week marks the launch of The Topps Company’s new online virtual sports trading card community, Topps Town, aimed at kids.  Topps Town will feature teams and stars from the NFL, NBA and MLB under special licensing pacts with Topps.  To unlock Topps Town, kids will need the Topps Town code cards that are available in one of every two packs of 2008 Topps Series 2 baseball cards.  Once they have the code cards and unlock the virtual community, kids can collect and trade cards as well as create their own avatars, play a range of sports games and earn Topps points, which can be spent in the Topps Town Pro-Shop to acquire items to personalize their own clubhouse.


Nickelodeon premieres its new primetime special iCarly Saves TV this Friday, June 13 at 8p.  The special finds the stars of the iCarly online show with a chance to bring the program to TV, until the network starts meddling and, well, things go astray.  The special, which features guest stars Leon Thomas (August Rush) and Rachel Fox (Desperate Housewives), caps off a 4-hour iCarly marathon (4-8p) hosted by the show’s stars.  A mini-site for the special, www.nick.com/icarlysavestv, will offer a sneak peek of the episode, behind the scenes footage as well as a special game and message boards.  Additionally, the mini-site will offer music videos from the new iCarly album (releases June 10/Columbia Records), streaming tracks from the album and a Karaoke activity that allows fans to sing along and record their own version of the Leave It All to Me track, and rate versions submitted by other kids.

PBS Kids Sprout will premiere Pajanimals, a new short-form, live-action music series featuring cuddly puppets designed/built by Jim Henson’s Creature Shop, this November 2008 during its night programming block, The Good Night Show.  Commissioned by Sprout, Pajanimals is produced by The Jim Henson Company and 4Kids Entertainment, the latter that serves as the licensing agent for the property.  Pajanimals stars four animal puppets, created by artist Jeff Muncy (Pet Alien), which share bedtime-themed songs that revolve around typical young kid night time issues, like sleeping through the night and not being afraid of the dark.  The series and songs are developed with consultation from pediatric sleep specialists/family therapists, who will offer sleep advice to parents in 5×10 segments available on Sprout On Demand.


Sony Pictures Home Entertainment (SPHE) and Chorion ink a global licensing partnership for The Mr. Men Show, under which SPHE will release all 52-episodes of the animated TV series on DVD.  Other recent Mr. Men licensing pacts include those with Fisher Price, Unilever, Virgin Atlantic, Quantas, Zara, Jakks Pacific, American Greetings, Penguin Publishing, Nestle and Sony Creative Products.  Based on the classic book series, The Mr. Men Show is produced by Chorion and animated by Renegade Animation and currently airs on Cartoon Network (US), Five’s Milkshake! block (UK) and on France 5 (France).

Aardman inks several new licensing partners for its new stop-motion preschool series Timmy, including name Vivid Imaginations as Master Toy partner, with Egmont named as the master publishing rights holder for UK and Commonwealth, and in a separate deal, Titan Magazines will publish a monthly comic for the UK and Ireland.  Currently in production, Timmy (59×10) is scheduled for air in 2009 with pre-sales including to Disney Channels Worldwide including the US and CBeebies (UK).  Aardman also plans to launch a Timmy product line from fall 2009.  Aardman will feature Timmy at the Licensing Show next week seeking other category partners for the UK, as well looking to appoint international agents.

Nelvana Enterprises attends 2008 Licensing International Expo in NYC next week where it will showcase its newer CGI-animated property, Z-Squad along with other shows such as Max & Ruby and Grossology (26 new episodes are currently in production).  Produced by Enemes, Z-Squad is aimed At Girls 8-12 and follows the adventures of three ordinary schoolgirls turned superheroes and their cute alien pals.  Nelvana is seeking licensing partners in categories including: apparel collections; fashion accessories, bags, stationery, mobile content, room decor, home furnishings, publishing, home video and interactive.

Nickelodeon kicks off its Slime Across America, as the 18-wheel Slime Mobile makes the first of its 10-city tour stops at Chicago’s Navy Pier this Saturday, June 7.  This year’s tour features the Nick Live! Slime Edition stage show that will include musical performances by Sony BMG artists Tiffany Evans and Menudo.  In addition to a stage show, the tour features the iCarly “scene pod” and The Naked Brothers Band “Karaoke pod,” where kids can act out a scene or perform a song from the respective shows.  Meanwhile, kids can also participate online with new games and an online slime destination at www.nick.com/slime , which launches this week and includes a 3D multi-player game titled Nicktoons SlimeBall, slime e-cards, and virtual slimings among other activities.


Dave Sharat is appointed VP/Marketing and Licensing, Asia Pacific, 4Kids Entertainment, Inc.  Based in Hong Kong, Sharat will manage 4Kids licensing and marketing efforts throughout Asia, including India.  He will also be responsible for identifying new agents and partners for retail and manufacturing as well as serving as a liaison between the 4Kids international sales group and regional broadcasters to develop partner programs.  Sharat was most recently Head of Marketing and Corporate Affairs/Asia Pacific, Animation International.

ESPN renames and reorganizes the group that manages the X Games franchise, which moving forward will be known as The Global X Events and Development department.  The newly named group will continue to focus on organizing and expanding the X Games events and franchise opportunities domestically and internationally along with EXPN.com and X Games Consumer Products.  New titles/promotions include:

  • Ron Semiao, SVP/ESPN Films, the founder and developer of what has become the X Games (originally known as the Extreme Games) will serve as the Chief Creative X Officer for the global X community.
  • Rick Alessandri, currently Managing Director/X Franchise, will now oversee the expansion strategy and operations of the X Games as the Chief X Officer.  Reporting to Keith Clinkscales, ESPN’s SVP/Content Development and Enterprises, Alessandri is also responsible for managing and developing new business initiatives to grow the X Games brand, including EXPN.com.
  • Chris Stiepock is upped to VP and GM/X Franchise.  Stiepock will maintain his current role with the X Games, he adds responsibility for growing the X business globally.  He will oversee the organization and execution of ESPN’s owned, organized and televised events, including the X Games, Winter X Games, all International X Games events, and the newly established Moto X World Championships. Stiepock also oversees action sports programming on ESPN’s networks, including the action sports website EXPN.com. He will continue to report to Alessandri.
  • Jack Wienert will continue in his current role as Executive Director/X Games.  Wienert oversees all X Games-related properties including X Games, Winter X Games, Moto X World Championships, International X Games and additional X Games branded properties.  He will continue to report to Alessandri.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, May 30, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1076; K6-11 574; TWEENS 9-14 463
DISNEY CHANNEL:     K2-11   817; K6-11 546; TWEENS 9-14 434
CARTOON NETWORK: K2-11   615; K6-11 428; TWEENS 9-14 281
TOON DISNEY:           K2-11   125; K6-11   68; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
“I might be small, But I’m on the ball, I might be little, I might get stuck in the middle, But there’s one thing we know, Love makes little things grow.” This is the last verse of the theme song of what animated show? CLIFFORD’S PUPPY DAYS    Kudos to:  Adam Zeller-Starz/NY; David Stern-BARD Entertainment/NY; Kimberly Keeley-Safety4Kids/Stamford, CT; Al Ovadia-Al Ovadia & Assoc./Hidden Hills, CA; Juan Morales-Academy of Television Arts & Sciences/North Hollywood; Claire Wilmut-Boomstone Animation, Inc./Ottawa

Today’s Trivia Question: Who provides the voice of Bessy the Cow on Nickelodeon’s Back at the Barnyard animated series?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales: Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: COORDINATING PRODUCER/NICKELODEON/NYC: Oversee audio & post prod, music, edits & delivery, for animated series, ensure project adheres to schedule. Sr. level need only apply. Fax resume to (212) 654-1083  (6/8)

JOB OPENING: MGR, FIN. REPORTING & PLANNING/LIFETIME TV/NY: Manage & coordinate financial planning & reporting processes (monthly fin. close, annual budget, year-end audits) Apply at: http://www.mylifetime.com/about/jobs.html (6/7)

JOB OPENING: STANDARDS & PRACTICES EDITOR/ABC TV Netwk/LA: Review scripts/rough cuts; alt series, wk w/network & prod staff on loc; detailed/critical thinking/writing; JD & prod exp a plus. Apply www.disneycareers.com Req 158299  (6/7)

JOB OPENING: VP BUSINESS DEV/Fuse/NY:  Identify, research, evaluate & develop, new biz opps. to max revenue & brand awareness. 8-10 yrs exp creating new strategy for biz models in media. Rez to: [email protected] “VPBD” in sub (6/6)

JOB OPENING: DEVELOPMENT COORDINATOR/NYC production company: Big ideas, excellent writing skills & superior organization a must. Network exp a plus. Please send resume, cover letter, and writing sample to [email protected] (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/West Nyack NY: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 6244BR (6/6)

JOB OPENING: SALES ASST/Cablevision/Oakland NJ:   2+ yrs exp in mrkt, adv or bus related field.  Assist  Sales team. Strong Excel and Powerpoint skills. See full posting and apply to www.cablevision.jobs req 6253BR (6/6)

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision/Norwalk, CT:  Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, e-media adv.  Valid CT DL.  See full posting and apply to www.cablevision.jobs req 5057BR (6/6)

JOB OPENING: ASSOC RESEARCHER/WGBH/Boston: Assisting in Gathering and analyzing research. BA in Communications, Business or Marketing.   www.wgbh.org/careers Job Req # 4362 (6/6)

JOB OPENING: RESEARCH MGR/ION/NY: Great opp w/developing media brand, 4+ yrs media research exp, strong analytic skills & strategic thinking essential, proficient in Galaxy/N Power/Marketbreaks/MRI req’d. [email protected] (6/6)

JOB OPENING: FREELANCE COORD/USA Strategic Marketing(NYC): Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency pref.Resumes to [email protected]  (6/6)

JOB OPENING: PR COORD/IFC/NYC: 1+ yrs exp in ent/film/agency PR team. Support IFC publicity efforts for brand, orig prog, events & campaigns. Degree pref. Strong Admin, org & comm skills a must. Res: www.cablevision.jobs ref #5924BR  (6/6)

JOB OPENING    MGR. CONSUMER MKTNG/ABC FAMILY: Develop mkting campaigns for TV properties.Exp. w/ agency/vendor mgmt and creative dev. Must be multi-tasker w/ BS/BA + 3-5 yrs ent. mktg. exp. www.disneycareers.com (REQ id 163030)  (6/5)

JOB OPENING  SR RESEARCH ANALYST/Fox Latin America Channels/NYC: Support Ad Sales, Programming, Marketing. 2+ years in managing quantitative and qualitative research. Email  [email protected]   (6/5)

JOB OPENING  ACCOUNT EXEC/Fuse/LA: Sell national on-air media. Incr exst’ing clnts, gen new biz. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AELA” in sub (6/5)

JOB OPENINGASSOC PROD/Little Airplane Productions/NY: Oversee all aspects of animated pre-school series. Mng. artists workflow & deadlines. Multi-task w/ ease & extremely orgnzd. Animation exp a plus.  [email protected]   (6/5)

JOB OPENING:  PR MGR (AUDIO)/Simon & Schuster/NY: On-line publicity; work w/ media sites to feature audiobook content; mng dist of S&S dig. mktg assets; independent role. 5 yrs publicity/mktg  exp. Resume: www.simonsays.com/careers/ (6/4)

JOB OPENING:  RESEARCH MANAGER-AD SALES (NYC): 3+ yrs Media Research Exp. Know. Nielsen Rtgs & Software, Media Math, Rsrch Resources Req. Strong analytical skills, detail-oriented, flexibility. Contact: [email protected] (6/4)

JOB OPENING:  MGR MTV AD SALES RESEARCH: 4+ yrs media/cable exp. Strng analytic sk; prof Nielsen (Galaxy, N*Power, MRI, Marketbreaks, Simmons, StarMedia). Exp AudienceWatch, IAG, primary resrch a +.  Apply:  www.mtvncareers.com EOE  (6/4)

JOB OPENING:  SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills.  1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res:  [email protected]  (6/10)

JOB OPENING:  FREELANCE, SR MGR INT’L DIGITAL MEDIA/AETN/NY: Mobile & website proj mgmt. Manage digital distribution deals. Estab program strategies.  Editorial & Mobile/digital proj mgmt req’d. Apply:  [email protected]   (6/4)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  Green-Webstore /Los Angeles Valley: Phones/writg / editng / typng / resrch /website updtes. Strng comm skills & good attitude / Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected]  (6/8)

SUMMER INTERNSHIP CREDITS ONLY: OFFICE INTERNSHIP/Burbank: Duties: Gen. office work in pre/post  prod. for nat’l cable series, Knwlg of Word, Excel, have car, be eager. Duties: rsrch locations, transc. scripts. Great intro to TV. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: INT’L. DUBBING Co. INTERN/Miami: Join our int’l. language “team” and participate in the dubbing of your favorite TV shows and features. Bi-lingual a plus. Min. 20 hours per week. [email protected]  (6/6)

SUMMER INTERNSHIP CREDITS ONLY: BUSINESS DEVELOPMENT INTERN/Food Network/NY/Unpaid/Summer: Research companies, innovations & new product development; business development coordination such as managing site operations. Apply at  www.Scrippsnetworks.com (6/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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