Tuesday, June 22nd, 2010


August 14 through August 16

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Classes include Pitching, Writing, Research, Design, Music, Directing, Legal, Licensing, and a notable panel of children’s television network executives.

Please contact Melinda Richards at 212-965-8999 [email protected] .

Cynopsis: Kids!


Good morning. It’s Tuesday, June 22, 2010, and this is your first early morning Kids briefing.

Fanlala.com ( www.fanlala.com ), the tween/teen targeted interactive online community, launches its new original production, Fanlala at the Movies, on its site this Friday, June 25, with the first episode featuring Debby Ryan (16 Wishes, What If).  Then, beginning July 1, Kabillion ( www.kabillion.com ), the multi-platform kids’ network, will offer the episode for one month on Fanlala’s branded VOD channel.  The first three episodes of Fanlala at the Movies are presented by Taste of Nature’s Cookie Dough Bites.  The following two episodes of the series, featuring Matt Prokop (High School Musical 3, Furry Vengeance) and BooBoo Stewart (The Twilight Saga: Eclipse) respectively, will debut monthly at Fanlala.com and will also be available on Kabillion VOD for a month, on July 1 and August 1.  The Fanlala VOD channel is available to 20+ million digital cable TV subscribers.


DQ Entertainment enters into a co-production deal with Neo Network, a digital entertainment of Zodiak Entertainment, to produce The Qpiz (52×2.5), a HD 2D digital animated TV interstitial and multi-platform series.  Targeted to Girls 6-12, The Qpiz revolves around a group of fashionable super heroines who work tirelessly with a sense of humor, though not always successfully, to solve the romance troubles of others.  Neo Network is setting up pre-production on the series, while DQE will produce the animation and Zodiak will handle distribution of the series.  Italian pubcaster Rai’s satellite pay-TV offering RaiSat have already signed on for the project.  Additionally, The Qpiz will include a website, Facebook activities, and online game, with several licensing and merchandising deals in the works.  Zodiak Entertainment is a subsidiary of De Agostini S.p.A. and comprises more than 40 production companies operating in over 18 countries around the world.

Disney casts mostly unknowns to star in its new live-action comedy movie Prom, per Variety.  No doubt filled with all sorts of “proma” (read: prom drama), the movie is said to star Thomas McDonell, Aimee Teegarden, Danielle Campbell, Nolan Sotillo, Yin Chang, Jared Kusnitz, Nicholas Braun, Ben Esler, Kylie Bunbury and DeVaughn Nixon.  Some of the cast have some credits to their names including Teegarden appearing on Friday Night Lights, Chang on Gossip Girl, Braun on 10 Things I Hate About You, Kusnitz on Surviving Suburbia and Esler on The Pacific.   Joe Nussbaum (Sydney White, American Pie Presents The Naked Mile) is directing Prom from a script by Katie Wech.


Could you unplug completely for one week?  Could your kids?  Nick News with Linda Ellerbee follows three tech addicted 12-year-olds, nominated by their friends/family, as they totally unplug for one week in Middle School Unplugged, a half-hour special premiering Sunday, June 27, at 9p on Nickelodeon.  Just to be clear … that is no cell phones/smartphones, i-anythings, computers, MP3 players, video games, TV or radio.

Disney-Hyperion, an imprint of Disney Book Group, will launch author Rick Riordan‘s (book series including: Percy Jackson and the Olympians; The 39 Clues; Tres Navarre series; among others) new book series The Heroes of Olympus this fall.  A follow up to Percy Jackson and the Olympians, the series takes readers back to Camp Half-Blood and features new characters, as well as some from the Percy Jackson series.  The first title in series, The Lost Hero, will be available from October 12, 2010.  Fans can check out the newly unveiled cover for The Lost Hero as well as the first two chapters of the book on www.camphalfblood.com .


The next big integrated marketing opportunity is coming this fall…
Radio Disney’s N.B.T. Next Big Thing!

This exciting MULTI-PLATFORM TALENT SHOWCASE engages millions of fans
each week to listen, watch and vote for their favorite new music artist.
Sponsorships across Radio Disney, Disney Channel, Disney Online and Disney FamilyFun
Grassroots activation in 36 markets
Custom promotional overlays

Click HERE for details
Call JON SAYER, VP AD SALES at 312-396-8909


Vamonos!Adults with Tom Tom and Garmin GPS systems can now download two new location-based direction guides featuring the voices of Nickelodeon‘s SpongeBob SquarePants and Dora the Explorer.  Published by Spot It Out, the guide helps families find family-centric activities and locations (e.g. restaurant, hotels, parks, shops) across the US, from lists featured on ParentsConnect.com ( www.parentsconnect.com ).  Each listing includes a brief review and description, operating hours, cost and so forth.  Nickelodeon – Swell Family Destinations with SpongeBob and Nickelodeon – Dora the Explorer’s Guide to Family Adventures are available now via Amazon.com, Fry’s Electronics, nickshop.com and other on-line retailers ($22.99 each).

M4e AG inks an exclusive toy licensing deal with the Simba Dickie Group for Ki.Ka‘s (Germany) preschool-targeted brand Kikaninchen.  The deal will see a range of Kikaninchen toys released under the Simba Dickie Group’s brands Nicotoy (soft-toys), Eichorn (wooden toys), Simba Toys (arts & fun), Softknete (modeling clay), Big (outdoor toys, Big-Bobby-Car, and a balance board), and Noris-Spiele (games and puzzles).  All these products will make their initial debut at the Nuremberg International Toy Fair in February 2011, and are slated to be available at retail in the summer 2011.

Chorion celebrates Spot‘s 30th anniversary with new home entertainment titles and licensing deals around the world.  Spot is based on Eric Hill’s original lift-the-flap book Where’s Spot?, initially published in 1980, and has grown to include a range book and DVD titles, toys, apparel and gifts and the website FunWithSpot.com ( www.funwithspot.com ).

  • US – BBC America is set to release two new DVD titles, Spot Goes to School (August) and Spot’s Magical Christmas (October).  New licensing deals have been signed with Andover Fabric, Starry Story Art, Meri Meri and the Zoobies.  The Spot Zoobie will be featured on QVC for Christmas in July.  Additionally, master toy licensee Kids Preferred expands its Spot line to include backpacks, bath toys and wooden toys that will debut in 2011.
  • UK – The touring Spot art exhibition will also be featured at the Chelsea Library in London, Foyles book store, and regional museums throughout 2010.  A birthday party event is planned for August 5 in London for parents and kids. Master toy licensee, Rainbow Designs will introduce an expanded line of products including puzzles and wooden toys for 2011.  CITV will debut further episodes of the Spot TV series, which it debuted in April.  Additional book titles for Spot from Warne include a 30th anniversary special edition of the classic Where’s Spot?, gift title, Spot’s Birthday Balloon, and Spot’s Little Library. New publishing formats; touch and feel books, book and plush set, and an 18 button sound book are slated for holiday 2010.
  • Australia – Spot continues to make costume character appearances and offering craft activities and retail opportunities at the Gardening Australia Expo in Sydney (August 22-24) and Melbourne (October 1-3)
  • Japan – Spot plushes launch in Japan this year via Australian master toy licensee, Jasnor, and new licensing partners Skillman will create personalized product.  Further Spot open reading events and retail fairs will be held this month across Japan to celebrate Spot’s anniversary.

Target Entertainment Group appoints The Revolution as African sub-agent for the PlayStation brand and select PlayStation software intellectual properties (IPs) for territories including the Republic of South Africa, Namibia, Zimbabwe, Zambia, Kenya, Seychelles, Comores, Mauritius, Mozambique, Swaziland and Botswana.  The Revolution will manage a merchandise program across all consumer product categories with the exception of PlayStation peripherals and specific accessories.  PlayStation IPs licensed to The Revolution under the pact are LittleBigPlanet, God of War, Ratchet and Clank, Wipeout, EyePet and Invizimals.


Ludorum names Megan Buecher as Director/Licensing, North America.  Based in Ludorum’s NYC office, Buecher will be responsible for licensing in the US and Canada for the company’s 3D CG preschool franchise Chuggington.  Most recently, Buecher was with United Media, where she led the apparel and accessories business, while also assisting with retail development for various kid’s brands.  She previously toiled in licensing for Gullane and HIT Entertainment. Chuggington consumer products are set to launch at retail in 2011.

Matt Bretz is upped to Executive Creative Director, The Ant Farm.  Bretz, who joined the company five years ago, most recently served as Creative Director.  He reports to Co-President, Cindy Hauser.  He previously headed his own marketing firm, La Posteria.


Disney Channel was the top TV network in primetime on Friday, June 18, among K6-11 (1.3 million) and Tweens 9-14 (1.1 million), and the top cable network with Total Viewers 2+ (2.9 million).  The evening included the network’s one-hour season 2 finale of The Suite Life on Deck (8p), which serves as Friday’s top TV telecast in K6-11 (1.5 million) and Tweens 9-14 (1.6 million), and the day’s most watched entertainment program on cable with Total Viewers 2+ (3.7 million).  The second season finale of The Suite life on Deck delivered the show’s best numbers among K6-11 in three months, and best in five months with Total Viewers 2+ and Tweens 9-14.

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, June 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1290; K6-11 771; TWEENS 9-14 585
DISNEY CHANNEL:     K2-11 1048; K6-11 718; TWEENS 9-14 589
CARTOON NETWORK: K2-11   629; K6-11 436; TWEENS 9-14 374
DISNEY XD:               K2-11   239; K6-11 180; TWEENS 9-14 146
NICKTOONS:              K2-11   137; K6-11 101; TWEENS 9-14   97
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings  Kids Cable Network Averages (000) for Friday, June 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1250; K6-11 770; TWEENS 9-14 553
DISNEY CHANNEL:     K2-11 1081; K6-11 775; TWEENS 9-14 666
CARTOON NETWORK: K2-11   583; K6-11 329; TWEENS 9-14 279
DISNEY XD:               K2-11   170; K6-11 135; TWEENS 9-14 111
NICKTOONS:              K2-11   135; K6-11   94; TWEENS 9-14 100
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:
  Who was the title character who worked for A.P.E.?   LANCELOT LINK, SECRET CHIMP  Kudos to: Brad Stern/NY; Kevin Weist-Chocolate Cake/NJ; Todd Tarpley-Nielsen/NY; John Burshtan-Extreme Cuisine Food Network/Denver; Tom Boyd-WGN/Chicago; Katrina Cicala-Prairie Home Prods/St. Paul; Hank Bordowitz-Bordowitz Media Werx/Macomb; Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question:   Full House’s Uncle Jesse Katsopolis last name was changed after the first season of the show.  What was his original last name?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here  .

JOB OPENING:  EXECUTIVE SECRETARY/NY, NY Min. 3 to 5 yrs admin exp. Pref. in cable tv, radio and e-media adv. See full posting and apply to www.cablevision.jobs req 11395BR (6/29)

JOB OPENING: VP ONAIR PROMO PLANING/SCHED/Nickelodeon/NY 8+yrs onair promo planing exp, Strategic & Creative thinker, Strng knwldge of Reach &Frequency, Strng Comm & Time Mgmnt skills. EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (6/29)

JOB OPENING: ACCOUNT EXECUTIVE/Elmsford, NY:  Seeks AE for local ad sales.3 5 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 11402BR (6/26)

JOB OPENING: ACCOUNT EXECUTIVE/BROOKLYN NY:  Seeks AE for local ad sales.1 3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to www.cablevision.jobs req 9911BRHi (6/26)

JOB OPENING: ADMINISTRATIVE ASSISTANT/Hallmark Channels/NY: Supports Lifestyle Programming & Marketing execs and team in NY regional office. View full posting & apply: www.hallmarkchannel.com “Jobs” (6/26)

JOB OPENING: EXP PROD ASST/On-Air PROMOS/NY: Assist producers, coord footage, logging, dub requests, QCing, maintain library. Req: Strong orgnztnl/comm skills, multi-task in fast paced envir Apply: [email protected] (6/26)

JOB OPENING: VP MUSIC BUS & LEGAL AFF/ABC/LA:Min 10 yrs music/TV prodn; JD, top negot/draft skills; advise rights/uses musical content & copyright/IP issues; knwldg of TV music legal concepts. Appl: www.disneyabcjobs.com #253103  (6/26)

JOB OPENING: SALES OPS ASST TEMP/TV One/NYC: data validation/entry; crspnd w/clnts & int. depts. Attn detail, MS Suite,min. 2 yrs office exp req’d. Paradigm/Brdwy Sys; Ad Sales Traffic exp a +; $17-$22 DOE Visit: www.tvoneonline.com (6/25)

JOB OPENING: SR RESEARCH ANALYST/Nickelodeon/NYC: 2 yrs exp TV ratings resrch; comp Nielsen (Startrak, NPower, MktBreaks). Prof Excel; str analy sk. Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/25)

JOB OPENING: RECRUITER/HBO/NYC: 5-7 yrs recruiting exp. in an “in-house” or “corporate” recruitment dept. Execute full life-cycle recruitment at all levels. Apply: http://bit.ly/95TeeZ , Req#117694 (6/25)

JOB OPENING: OOH & MAG. MEDIA PLANNER & BUYER/Pearl River, NY (15 miles from NYC): Min 3 yrs exp. in both mag. and OOH buying req’d. Resumes to: [email protected] or call 845-732-8943 (6/24)

JOB OPENING: DIGITAL RSRCH MGR/DISNEY/CA: 4+ yrs exp in digital research, media analytics tools, strong analy/written skills, BA/BS req. Apply at: www.disneycareers.com (ID250326)  (6/24)

JOB OPENING: ASSOC DIR, DIGITAL MKTG/National Geographic Channel/DC: 7+yrs Digital Mktg exp w/in Adv Agency a plus. Leads strategy & execution of all digital mktg efforts for NGC & NGWild. Apply @ www.foxcareers.com ref. FNG20095 (6/24)

JOB OPENING: DIRECTOR OF AD SALES RESEARCH/FX/ NYC: 6+ yrs exp at a media company in Ad Sales Research. Expertise in Nielsen, MRI, Simmons, etc. Exp with mngng & training other analysts. Apply @ www.foxcareers.com ref. FNG20042 (6/24)

JOB OPENING: PROD COORD/Sesame Workshop/NYC: Int’l exp. speaks Urdu & knows Pakistani culture; provide prod oversight on local adaptation of U.S. brand.Orgnzd/strong script skills/team player. [email protected]  (6/23)

JOB OPENING: DIR, DIST FLD SALES/LA:  Mng MSO accts/mkting initves/bdgt/strgy pln/team mgmt/5+yrs cble sles exp/  apply at www.aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=73953 (6/23)

JOB OPENING: SR MGR DIGITAL SALES PROGRAMS/ABC/NY:  Work w/digital team, create pkgs/sponsorship opps, shepherd the implementation, ensure seamless execution throughout the life of the campaign www.disneyabcjobs.com # 250802 (6/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  RESEARCH DIR/SALES STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (6/29)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (6/29)

SITUATION WANTED: PROJ MGR, INTERACTIVE PLATFORMS: Ideation and Implementation Expert, Brand-to-Consumer Exp: Moving to NYC 6/29. Looking for FT. 2+ yrs exp in digital media, 3+ in brdcst. http://www.linkedin.com/in/thomaskopczynski (6/25)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (6/25)

SITUATION WANTED: Dedicated & exp’d SR TRAFFIC COORD seeks a challenging new position.8 yrs media (6+ yrs traffic) & rec’d 4 NBC Ovation Awards for going above & beyond, as well as demonstrating excellence. [email protected] (6/24)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


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