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Cynopsis: Kids!

06/22/10

Good morning. It’s Tuesday, June 22, 2010, and this is your first early morning Kids briefing.

Fanlala.com ( www.fanlala.com ), the tween/teen targeted interactive online community, launches its new original production, Fanlala at the Movies, on its site this Friday, June 25, with the first episode featuring Debby Ryan (16 Wishes, What If).  Then, beginning July 1, Kabillion ( www.kabillion.com ), the multi-platform kids’ network, will offer the episode for one month on Fanlala’s branded VOD channel.  The first three episodes of Fanlala at the Movies are presented by Taste of Nature’s Cookie Dough Bites.  The following two episodes of the series, featuring Matt Prokop (High School Musical 3, Furry Vengeance) and BooBoo Stewart (The Twilight Saga: Eclipse) respectively, will debut monthly at Fanlala.com and will also be available on Kabillion VOD for a month, on July 1 and August 1.  The Fanlala VOD channel is available to 20+ million digital cable TV subscribers.

NEW PRODUCTION & DEVELOPMENT

DQ Entertainment enters into a co-production deal with Neo Network, a digital entertainment of Zodiak Entertainment, to produce The Qpiz (52×2.5), a HD 2D digital animated TV interstitial and multi-platform series.  Targeted to Girls 6-12, The Qpiz revolves around a group of fashionable super heroines who work tirelessly with a sense of humor, though not always successfully, to solve the romance troubles of others.  Neo Network is setting up pre-production on the series, while DQE will produce the animation and Zodiak will handle distribution of the series.  Italian pubcaster Rai’s satellite pay-TV offering RaiSat have already signed on for the project.  Additionally, The Qpiz will include a website, Facebook activities, and online game, with several licensing and merchandising deals in the works.  Zodiak Entertainment is a subsidiary of De Agostini S.p.A. and comprises more than 40 production companies operating in over 18 countries around the world.

Disney casts mostly unknowns to star in its new live-action comedy movie Prom, per Variety.  No doubt filled with all sorts of “proma” (read: prom drama), the movie is said to star Thomas McDonell, Aimee Teegarden, Danielle Campbell, Nolan Sotillo, Yin Chang, Jared Kusnitz, Nicholas Braun, Ben Esler, Kylie Bunbury and DeVaughn Nixon.  Some of the cast have some credits to their names including Teegarden appearing on Friday Night Lights, Chang on Gossip Girl, Braun on 10 Things I Hate About You, Kusnitz on Surviving Suburbia and Esler on The Pacific.   Joe Nussbaum (Sydney White, American Pie Presents The Naked Mile) is directing Prom from a script by Katie Wech.

MORE KIDS STUFF

Could you unplug completely for one week?  Could your kids?  Nick News with Linda Ellerbee follows three tech addicted 12-year-olds, nominated by their friends/family, as they totally unplug for one week in Middle School Unplugged, a half-hour special premiering Sunday, June 27, at 9p on Nickelodeon.  Just to be clear … that is no cell phones/smartphones, i-anythings, computers, MP3 players, video games, TV or radio.

Disney-Hyperion, an imprint of Disney Book Group, will launch author Rick Riordan‘s (book series including: Percy Jackson and the Olympians; The 39 Clues; Tres Navarre series; among others) new book series The Heroes of Olympus this fall.  A follow up to Percy Jackson and the Olympians, the series takes readers back to Camp Half-Blood and features new characters, as well as some from the Percy Jackson series.  The first title in series, The Lost Hero, will be available from October 12, 2010.  Fans can check out the newly unveiled cover for The Lost Hero as well as the first two chapters of the book on www.camphalfblood.com .

A CYNOPSIS MESSAGE FROM RADIO DISNEY

MARKETING/LICENSING

Vamonos! … Adults with Tom Tom and Garmin GPS systems can now download two new location-based direction guides featuring the voices of Nickelodeon‘s SpongeBob SquarePants and Dora the Explorer.  Published by Spot It Out, the guide helps families find family-centric activities and locations (e.g. restaurant, hotels, parks, shops) across the US, from lists featured on ParentsConnect.com ( www.parentsconnect.com ).  Each listing includes a brief review and description, operating hours, cost and so forth.  Nickelodeon – Swell Family Destinations with SpongeBob and Nickelodeon – Dora the Explorer’s Guide to Family Adventures are available now via Amazon.com, Fry’s Electronics, nickshop.com and other on-line retailers ($22.99 each).

M4e AG inks an exclusive toy licensing deal with the Simba Dickie Group for Ki.Ka‘s (Germany) preschool-targeted brand Kikaninchen.  The deal will see a range of Kikaninchen toys released under the Simba Dickie Group’s brands Nicotoy (soft-toys), Eichorn (wooden toys), Simba Toys (arts & fun), Softknete (modeling clay), Big (outdoor toys, Big-Bobby-Car, and a balance board), and Noris-Spiele (games and puzzles).  All these products will make their initial debut at the Nuremberg International Toy Fair in February 2011, and are slated to be available at retail in the summer 2011.

Chorion celebrates Spot‘s 30th anniversary with new home entertainment titles and licensing deals around the world.  Spot is based on Eric Hill’s original lift-the-flap book Where’s Spot?, initially published in 1980, and has grown to include a range book and DVD titles, toys, apparel and gifts and the website FunWithSpot.com ( www.funwithspot.com ).

• US – BBC America is set to release two new DVD titles, Spot Goes to School (August) and Spot’s Magical Christmas (October).  New licensing deals have been signed with Andover Fabric, Starry Story Art, Meri Meri and the Zoobies.  The Spot Zoobie will be featured on QVC for Christmas in July.  Additionally, master toy licensee Kids Preferred expands its Spot line to include backpacks, bath toys and wooden toys that will debut in 2011.
• UK – The touring Spot art exhibition will also be featured at the Chelsea Library in London, Foyles book store, and regional museums throughout 2010.  A birthday party event is planned for August 5 in London for parents and kids. Master toy licensee, Rainbow Designs will introduce an expanded line of products including puzzles and wooden toys for 2011.  CITV will debut further episodes of the Spot TV series, which it debuted in April.  Additional book titles for Spot from Warne include a 30th anniversary special edition of the classic Where’s Spot?, gift title, Spot’s Birthday Balloon, and Spot’s Little Library. New publishing formats; touch and feel books, book and plush set, and an 18 button sound book are slated for holiday 2010.
• Australia – Spot continues to make costume character appearances and offering craft activities and retail opportunities at the Gardening Australia Expo in Sydney (August 22-24) and Melbourne (October 1-3)
• Japan – Spot plushes launch in Japan this year via Australian master toy licensee, Jasnor, and new licensing partners Skillman will create personalized product.  Further Spot open reading events and retail fairs will be held this month across Japan to celebrate Spot’s anniversary.

Target Entertainment Group appoints The Revolution as African sub-agent for the PlayStation brand and select PlayStation software intellectual properties (IPs) for territories including the Republic of South Africa, Namibia, Zimbabwe, Zambia, Kenya, Seychelles, Comores, Mauritius, Mozambique, Swaziland and Botswana.  The Revolution will manage a merchandise program across all consumer product categories with the exception of PlayStation peripherals and specific accessories.  PlayStation IPs licensed to The Revolution under the pact are LittleBigPlanet, God of War, Ratchet and Clank, Wipeout, EyePet and Invizimals.

EXECUTIVE MOVES

Ludorum names Megan Buecher as Director/Licensing, North America.  Based in Ludorum’s NYC office, Buecher will be responsible for licensing in the US and Canada for the company’s 3D CG preschool franchise Chuggington.  Most recently, Buecher was with United Media, where she led the apparel and accessories business, while also assisting with retail development for various kid’s brands.  She previously toiled in licensing for Gullane and HIT Entertainment. Chuggington consumer products are set to launch at retail in 2011.

Matt Bretz is upped to Executive Creative Director, The Ant Farm.  Bretz, who joined the company five years ago, most recently served as Creative Director.  He reports to Co-President, Cindy Hauser.  He previously headed his own marketing firm, La Posteria.

RATINGS

Disney Channel was the top TV network in primetime on Friday, June 18, among K6-11 (1.3 million) and Tweens 9-14 (1.1 million), and the top cable network with Total Viewers 2+ (2.9 million).  The evening included the network’s one-hour season 2 finale of The Suite Life on Deck (8p), which serves as Friday’s top TV telecast in K6-11 (1.5 million) and Tweens 9-14 (1.6 million), and the day’s most watched entertainment program on cable with Total Viewers 2+ (3.7 million).  The second season finale of The Suite life on Deck delivered the show’s best numbers among K6-11 in three months, and best in five months with Total Viewers 2+ and Tweens 9-14.

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, June 17, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1290; K6-11 771; TWEENS 9-14 585
DISNEY CHANNEL:     K2-11 1048; K6-11 718; TWEENS 9-14 589
CARTOON NETWORK: K2-11   629; K6-11 436; TWEENS 9-14 374
DISNEY XD:               K2-11   239; K6-11 180; TWEENS 9-14 146
NICKTOONS:              K2-11   137; K6-11 101; TWEENS 9-14   97
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings  Kids Cable Network Averages (000) for Friday, June 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1250; K6-11 770; TWEENS 9-14 553
DISNEY CHANNEL:     K2-11 1081; K6-11 775; TWEENS 9-14 666
CARTOON NETWORK: K2-11   583; K6-11 329; TWEENS 9-14 279
DISNEY XD:               K2-11   170; K6-11 135; TWEENS 9-14 111
NICKTOONS:              K2-11   135; K6-11   94; TWEENS 9-14 100
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:   Who was the title character who worked for A.P.E.?   LANCELOT LINK, SECRET CHIMP  Kudos to: Brad Stern/NY; Kevin Weist-Chocolate Cake/NJ; Todd Tarpley-Nielsen/NY; John Burshtan-Extreme Cuisine Food Network/Denver; Tom Boyd-WGN/Chicago; Katrina Cicala-Prairie Home Prods/St. Paul; Hank Bordowitz-Bordowitz Media Werx/Macomb; Richard Quan-Butler Shine Stern Partners/San Francisco

Today’s Trivia Question:   Full House’s Uncle Jesse Katsopolis last name was changed after the first season of the show.  What was his original last name?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!
gwen @cynopsis.com
06.22.10

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