Tuesday, June 18th, 2013



When you look at Connecticut, you’ll see numerous companies, large and small, blazing new trails in today’s global economy. Among these pioneers is ESPN, the world’s leader in sports programming. Based in Bristol, the company uses innovative technologies to stay at the forefront of digital broadcasting and event coverage. From its inception, ESPN has proudly called Connecticut “home.” To learn more about building your business in Connecticut, visit www.CtforBusiness.com today.

Cynopsis: DIGITAL

Good morning. It’s Tuesday, June 18, 2013, and this is your first early morning digital briefing.

Netflix has inked a multiyear deal with DreamWorks Animation to exclusively offer original series based on the studio’s feature franchises like Shrek, Madagascar, and Kung Fu Panda. Per the deal, Netflix will have worldwide first-run rights for shows developed by DreamWorks, which plans to produce more than 300 hours of new programming. Though the companies did not reveal which DreamWorks properties will get a serialized treatment, they said the programming will be “inspired by characters from DreamWorks Animation’s hit franchises and upcoming feature films.” The first of these new shows will arrive on Netflix in 2014. This follows a previous deal between the two companies to exclusively offer a new original series called Turbo F.A.S.T. based on the upcoming DreamWorks film, Turbo. Turbo F.A.S.T. will arrive in all Netflix territories this December.

— In other words: A programming deal with DreamWorks to make TV shows based on movies that kids already love isn’t a bad way to replace the loss of Dora the Explorer and SpongeBob SquarePants, all of which went away when Netflix’s deal with Viacom expired.


Fullscreen, one of the top multichannel networks on YouTube, has closed a Series A round led by The Chernin Group, with participation from Comcast Ventures and WPP Digital. While Fullscreen didn’t divulge any official number for its Series A round, multiple media reports indicate that it is in the $30 million range. The new cash will be used for the development of more owned and operated original content as well as expanding Fullscreen’s content and technology into international markets. The company will also apply the capital toward audience development, sales, and its SaaS technology for content creators and brands to build and engage with audiences on YouTube. Fullscreen’s network currently consists of more than 10,000 channels, 150 million subscribers, and 2.5 billion+ monthly views.


Over in the UK, Amazon’s SVOD service, LoveFilm, has inked a deal with Disney to offer more Disney films on demand. New additions include Pixar films Wall-E and Ratatouille and other recent titles like Chronicles of Narnia: Prince Caspian, as well as classic Disney films like Lady and the Tramp, Dumbo, and Sword in the Stone. LoveFilm is available on a variety of devices in the UK, including PCs and Macs, the iPad, Nintendo Wii and Wii U, the PlayStation 3, the Xbox 360, and the Kindle Fire and Kindle Fire HD.



2013 Cynopsis: Digital Model D Awards Deadline is this Thursday at midnight EST!

Awards Event: November 2013  TBD

Click here to learn about the Awards program & enter online!


VivaKi is partnering with social ad solutions provider Mass Relevance to give all Publicis Groupe agencies access to Mass Relevance’s platform and product suite. The Mass Relevance platform aggregates, filters, and displays real-time content from Twitter, Facebook, Instagram, Google+, and YouTube. Advertisers can use the platform to provide a filtered feed of conversations and content tied to an ad campaign, product launch, event, or other activities. With this deal, Publicis agencies will be able to create and integrate branded social feeds on their clients’ owned and operated web and mobile properties.


The latest Nielsen survey of connected device owners pegs 46% of smartphone owners and 43% of tablet owners as dual-screen users when watching TV. In addition, Nielsen says more than two-thirds of tablet and smartphone owners accessed the second screen multiple times a week during Q1 2013. How are these second-screen users using their handheld devices during a TV show? While general web search (76% of tablet owners and 63% of smartphone owners) and surfing (68% and 55%) are the top two activities, some do employ their device to access content related to what they are watching. During Q1, 49% of tablet owners looked up info on actors, plotlines, athletes, or teams while watching TV (34% of smartphone owners said they do the same). In addition, 21% of tablet owners and 18% of smartphone owners read conversations about the program on social networks, and 15% of tablet owners and 10% of smartphone owners watched a TV program because of something they read on a social media site.

The Yahoo-ABC News Network generated 2.74 billion page views in May, according to comScore data. Rounding out the top five: CNN (1.92 billion), Huffington Post Media Group (HPMG) News (1.50 billion), Fox News Digital (1.05 billion), and NBC News Digital (1.04 billion). In terms of unique visitors, Yahoo-ABC News also ranked first with 89 million. That top five was filled out by: CNN (69 million), HPMG News (64 million), NBC News Digital (57 million), and CBS News (35 million).


Instagram might soon offer a Vine-like video-sharing capability, according to TechCrunch. Per the report, Facebook will unveil such a feature during a scheduled product launch event the social network has scheduled for this Thursday, June 20.

Social TV platform Viggle says its users have now checked into a TV show more than 250 million times. Recently, the service, which allows users to unlock rewards by checking into TV shows and completing other activities, surpassed 3 million registered users.

The Weather Channel is partnering with Virgin Media to power weather services for Virgin Media TiVo devices and VirginMedia.com. “Brits talking about weather is a bit of a cliche, but combined with our popular online and mobile internet properties, this multiscreen deal will add plenty of value for our millions of customers wherever and however they want to check the forecasts,” said Lynette Turnbull, Virgin Media’s Head of Multiscreen Commercial Development and Product Management.


RTB video ad solutions provider SpotXchange has named Allen Klosowski as VP/Mobile and Connected Devices. In the new role, he will be responsible for developing and implementing strategies for SpotXchange’s mobile and connected devices digital video advertising business.

Legendary Entertainment has named ex Warner Bros TV chief Bruce Rosenblum as the President of its newly created division, Legendary Television and Digital Media. Per Deadline, Rosenblum will oversee Legendary’s expansion to TV and digital media. This includes producing original programming for both linear and digital platforms worldwide, as well as being in charge of digital distribution for Legendary content across digital platforms. 

Rich Godwin has joined ad tech company Media6Degrees (M6D) as its new Director/Sales, West Region. Previously, Godwin worked in sales and marketing for Google and Yahoo. At Google, he managed teams focusing on tech and packaged goods. He will be based in SF. M6D has also hired Mary O’Reilly as VP/Human Resources.

NBC News Digital has hired Tony Dokoupil as a Senior Writer for NBCNews.com. He will begin his role in September and will report to Hillary Frey, who joined NBCNews.com as Editorial Director of News in April. Most recently, Dokoupil was a Senior Writer at Newsweek & The Daily Beast.


Women In Action Sports Event
SAVE THE DATE: August 13 from 4-7pm in NYC

To take place the evening before the Cynopsis Sports Business Summit (8/14 at the Grand Hyatt NY), join us for a stimulating 2-hrs with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunities those same challenges present.

Networking cocktail reception to follow!
For more info, contact: Jenn Ocampo.


If you watched game five of the NBA Finals on Sunday night, you noticed a three-minute video/ad for Jay-Z’s upcoming album, Magna Carta Holy Grail (what a name). If you watched the video, you also noticed a plug at the end for Samsung and its line of Galaxy S devices. Why? Because Jay-Z and Samsung plan to distribute one million copies of the album for free to Samsung Galaxy and Note users. Samsung owners will also get the album 72 hours before its wide release. All they need to do is download an app associated with the album on June 24. For more information, check out the album’s official website.

Later – Sahil
Sahil Patel, Editor for Cynopsis Digital

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: DIGITAL PROD ASST, INT’L DIG. MEDIA/NYC: Mng daily prod tasks. Passionate about digital media. Exc time mngmnt skills & Ability to work in high pressure, fast-paced prod envir. 1 yr exp dig content/prod. Res: HERE (6/25)

JOB OPENING: COPY COORDINATOR/TVONE/NY: Wrk w/external agencies, planners + Ad Sales mgmt. to secure commercial copy for network. BA pref’d and/ 3 yrs exp in TV Ops & Traffic. See full descrpt: www.tvone.tv (6/22)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (6/22)

JOB OPENING: MGR, AD SALES AND PARTNERSHIP MKTG/DC: 5-7 yrs. Marketing exp. req. TV network exp req. Strong executing mktg ideas. BA req’d. Apply: http://bit.ly/14zwNP1 Advertising, Marketing, Promotions, Public Relations and Sales Manager Apply: http://tinyurl.com/lrwj9h3 (FNG0002458) (6/22)

JOB OPENING: RESEARCH MANAGER/WWE/Stamford, CT: Analyze, report & leverage syndicated TV ratings data; 3+ yrs exper. including Nielsen NPower, Galaxy Explorer, MRI, Scarborough & ComScore. https://careers-wwecorp.icims.com/jobs/2205 (6/22)

JOB OPENING: MGR, SCHEDULING/WETV/NY: 3+ yrs cable/brdcst scheduling, strong Nielsen ratings b’ground. Execute/facilitate short term linear & Multiplatform sched strategy, competitive analysis, & oversee operat’l sched in systems CLICK HERE (6/22)

JOB OPENING: SVP INSIGHTS & MEDIA STRAT/NBCU/NY: 8+yrs exp Primary/Consumer Insights, programming or mktng Research, Big Data for Innovation, Clarity in Consumer Needs & Media Behaviors, Apply: nbcunicareers.com #10378BR (6/22)

JOB OPENING: SVP DIG INSIGHTS & MEDIA STRAT/NBCU/NY: 8+yrs Dig/Analytics Exp, Big Data for Innovation, Quan/Qual research exp req’d, Consmr Needs & Media/Tech Behaviors, dig cont./distr. Strat., Apply: nbcunicareers.com #10377BR (6/22)

JOB OPENING: DIR DIG. YIELD MNGMNT, PRICING/PLAN’G/INVENTORY/Weather Channel/NYC: Dvlp/implement strategy, systems & processes to improve pricing & rev mngmnt. BA deg req’d. 5+ yrs mngng personnel activities. Cross platfor exp a + Resume HERE (6/20)

JOB OPENING: ASST/COORD/Santa Monica: Support Pres. & team @ boutique PR firm. Handle schedules, maint of acct/media databases & office systems. Strong comm, organizt’ll skills. MS Office & Photoshop. Prior PR/ent. exp. pref. Resumes: HERE (6/19)

JOB OPENING: PUBLICIST/Santa Monica: 3-5 yrs. exp. consumer, ent or TV. Work on variety of ent accts, srvce range of media rqsts.  Motivated, creative thinker w/strong writing, pitching/media relations, & organiz’l skills.  Resume: HERE  (6/19)

JOB OPENING: SHOWRUNNERS & PRODUCERS: needed for Philly-based prodco working across genres and platforms. Please put “TV” in subject line. [email protected]. (6/19)

JOB OPENING: DIR COMM/NBCUNIVERSAL/CA: 7+ yrs TV publicity exp w/unscripted series at cble nwtk or ent company. Exp interfacing w/high profile talent., execs, mgrs, producers & media. Apply: www.nbcunicareers.com (9407BR) (6/19)

JOB OPENING: EDITORIAL PROD/COMEDY CENTRAL/NY: Write/prod for dig. Platforms. Must have exc project mngt/comm skills & precise eye for detail. BA Deg 3+ yrs editorial/copy editing & web prod exp.  Apply/more details: HERE (6/19)

JOB OPENING: RESEARCH ANALYST/VIACOM/NYC: provides a critical supporting analytic role, the backbone of the team in issuing recurring reports. 1-3 yrs exp (internships incl) data analysis, cbl/brcst TV pref’d.  More info apply HERE (6/19)

JOB OPENING: DIG. PRODUCT MGR, INT’L (2 OPENINGS)/VIACOM/NYC: BA deg w/5-8 years product mngmt expe, with a proven track record of shipping great consumer products. Expertise with wireframing tools of your choice.  More info/apply:  HERE (6/19)

JOB OPENING:  SR DESIGNER/Discovery/NYC: Conceptual thinker to craft the look and feel, user-interface, and responsive designs for content across our tv ntwrk digital assets. 5+ yrs dig design exp, in ent. indstry pref’d. Apply (6/19)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: NYC: Conduct key mktg research and assist curation of global pop culture video content. Some mktg and/or research experience. Must be a self-starter. Unpaid. Apply to [email protected] (6/25)

SITUATION WANTED: MBA MKTG ROLE / NYC/SF/LA: Yale MBA; career changer w/ 6+ years int’l & mngr mkting exp; strong with ambiguity & x-functional roles; quick learner, high EQ & project mgmt skill; http://about.me/jfchang (6/25)

SITUATION WANTED: DIGITAL PRODUCER/ NYC: 10 yrs.+ specializing in creating video and editorial content for all screens.FT/PT/Freelanceme@ukemeemem.com (6/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: PA/DEV/PRODUCTION/OFFICE ASSISTANT/NYC: TV production and development experience. Producer’s assistant and writing experience. Highly organized, fast learner, & great connector. FT/PT/Freelance. [email protected] (6/23)

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2013

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Related Stories

Cynopsis 06/21/24: Patrick Dempsy joins “Dexter: Original Sin”

Patrick Dempsy joins "Dexter: Original Sin"

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/20/24: “Resident Alien” makes a move

"Resident Alien" makes a move

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

Jacquie Heinrich gets FOX News promotion

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

06/17/24: Cynopsis Media Tech Update

Video advertising

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]

Cynopsis 06/17/24: Charles Barkley announces exit

Charles Barkley announces exit

body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]