Tuesday, June 10th, 2008


Oh yes we will.

Here at VH1 , we turn celebrities into superstars, and fans into

fanatics. Like Scott Baio, Christopher Knight and Salt-N-Pepa
before them  Diddy, Margaret Cho, Eddie Griffin and
Sharon Osbourne are ready to rule as part of the
 next wave of big names, big ratings and
VH1 Celebreality hits.

Cyn opsis


Good morning. It’s Tuesday, June 10, 2008, and this is your first early morning briefing.

UPFRONT UPDATE – 5 NETWORK TOTAL: ABC, FOX and CBS all finalized their upfront sales yesterday (NBC and CW completed their upfront sales late last week). Among the five networks, the total upfront take is $9.23 billion up 1.2% from last year’s total of $9.12 billion. This final amount also accounts for the $190 million The CW is relinquishing as a result of subletting its Sunday night lineup. Minus The CW, the total among ABC, CBS, FOX and NBC is at $8.85 billion, a 3.5% increase over last year. By network, here are the final numbers:

  • ABC netted $100 million more than last year at $2.5 billion in primetime commitments, which includes primetime sports telecasts. ABC’s CPM increase averaged a +9% and the network sold around 3% more inventory this year than last at 80%-85%.
  • CBS was in lock-step with ABC also scooping up $2.5 billion which is $50 million more than last year. However, this number does not include the NCAA Men’s Basketball Championships. CBS also sold 80%-85% of its primetime inventory which is up a few points from 2007 and averaged a +8% CPM increase.
  • FOX stacked up commitments totaling $1.95 billion which is up a bit over last year and posted CPM increases on average at +9%-10%.
  • NBC previously reported selling 80% of its inventory totaling $1.9 billion up from $1.8 billion in 2007 at a +5% CPM bump.
  • The CW wrote $380 million in primetime business which is down from $570 million in 2007, mostly due to the network giving up its Sundays nights to syndicated programming. For its Monday-Friday inventory, The CW averaged a +8% CPM gain.

CABLE UPFRONT UPDATE: The cable market which brings in around $7.5 to $8 billion, is making strides as Turner is reportedly 50% done with average CPM increases at +9%-10%. Viacom’s MTV Networks are roughly 75% finished with expectations it will wrap up the remaining amount this week.

Tonight’s Finales:
BET: Iron Ring at 8p
Bravo: Work Out at 10p

Branding Program for media and entertainment executives. Nov 17-19 NYC.


Lifetime Television’s second season debut episode of Army Wives Sunday (10p) posted a 3.6 rating and 1.96 million viewers among W25-54; a 3.5 rating and 1.96 viewers among W18-49; and a 2.9 rating and 805K viewers among W18-34 in addition to netting 3.3 million W18+ viewers and 4.5 million total viewers. This episode stands alone as Lifetime’s most-watched and highest-rated original drama series telecast in the network’s 24-year history among these three female demos and P2+.

On Sunday night viewers also tuned into History as the season two opener of Ice Road Truckers (9p) drove in 2.3 million A18-49 and 2.3 million A25-54 viewers as well as 3.9 million total viewers. Next, Ax Men aired its season one finale (10p) and chopped up 1.6 million A18-49 viewers, 1.5 million A25-54 viewers and 2.4 million total viewers.

Vive la TourVERSUS, the U.S. television broadcast partner of the Tour de France made an extended agreement with the organizing body of the Tour, Amaury Sport Organization (ASO) for the exclusive U.S. television rights through 2013. This summer’s Tour de France on VERSUS begins July 5 with live coverage at 830a. VERSUS, in its eighth consecutive year of providing Tour coverage, will showcase the Tour 14 hours each day starting with a pre-race show, followed by morning race action, replays four times per day and an expanded primetime show. A complete schedule of Tour events is at VERSUS.com.

Global television program distribution and development company, CABLEready made an exclusive agreement with Entertainment In Motion, distributor of entertainment content to the airline industry worldwide. Terms of the agreement allow Entertainment In Motion to be the exclusive sales agent for airline rights for CABLEready’s complete programming catalog


In a twist on the typical “dating” series format, MTV ordered 6 episodes of Bromance, a reality show where guys will compete to be a new best pal of The Hills star Brody Jenner. Guys will try to corner Brody to get noticed while one will be eliminated from Brody’s bachelor pad each week, similar in style to MTV’s A Shot at Love or ABC’s The Bachelor. Ryan Seacrest Productions will produce Bromance and Ryan Seacrest, Brody Jenner and Eric Podwall will executive produce.

Comedy Central ordered a pilot for the yet-to-be-titled Bobby Lee project, reported THR. The network had previously announced this project in March as part of his development slate. The 30m narrative comedy, produced by Dakota Pictures, will focus on Bobby’s view of the world through a multicultural lens.

HBO has ordered up a new scripted series – Bored to Death, from 3 Arts Entertainment, contingent on casting, reports Variety.  The story is about a writer from Brooklyn who after a nasty breakup, begins to daydream he’s a private eye in an old novel, and the idea becomes a reality as he hires himself out as an amateur detective.

VH1 approved a new series from Lionsgate called Scream Queens where 10 wannabe actresses compete for a role in a horror flick produced by Lionsgate Films, according to THR. During eight one-hour episodes, the women will compete in various challenges and receive acting lessons from John Homa. One of Lionsgate’s unnamed directors will access the actresses’ progress and new-found skill level. The series is slated to premiere this fall.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: Steve Jobs didn’t disappoint the faithful, unveiling the 3G iPhone at the Apple developer’s conference keynote, promising a July 11 simultaneous launch in 22 countries. Yes, it will start at $199 for the 8GB model in the U.S. – one third of what the original iPhone sold for. (Sorry, early adopters.) Yes, it will sport of a bunch of new applications – games, blog tools, MLB baseball apps – that take advantage of its newfound speed and GPS capability. Developers from companies such as eBay and the AP took turns demo ing what they are working on. Business users stand to gain much from the new “iPhone 2.0” software release, including integration with Microsoft Office & iWork and the ability to save emailed images to your photo library. Oh, and it’s coming out in white as well as black. No word yet on what AT&T will charge for 3G data services. Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

TAFFY ENTERTAINMENT – The best kids brands

inks a deal with its majority shareholder, Disney, for distribution throughout Europe, the Middle East and Africa (EMEA).  As of July 1, 2008, Disney-ABC International Television (DAIT) will handle distribution of Jetix channels and digital content in these regions across all platforms, including cable and satellite and digital services such as IPTV and PPV.  DAIT already serves as the distributor for Jetix content to free-to-air broadcasters worldwide, as well as a portfolio of Disney kid channels including Disney Channel, Disney Cinemagic, Playhouse Disney, Toon Disney, as well as ESPN Classic and NASN. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Canada’s Shaftesbury Films has acquired Smokebomb Entertainment, a developer of original multiplatform digital content, which will now become Shaftesbury’s newly created Digital Media division while keeping its Smokebomb Entertainment name.  Exec Producers Daniel Dales and Jarrett Sherman will head up the unit.  The two companies recently worked together on podcasts for the Family Channel Life with Derek website. The first big project for the division will be an online companion project for the upcoming drama series The Listener (CTV/NBC/Fox International) at www.thelistenertv.com .  They are planning on producing at least two original online series in the first year.  Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  NBC was the top network by a smidge Friday night at 1.5/6 A18-49, according to final national ratings from Nielsen Media Research. The 8p hour went to UNIV and Al Diablo con los Guapos at 1.7/7. NBC’s Dateline was in control the remainder of the evening: at 9p the news magazine posted a 1.7/5 then a 1.8/6 during 10p. Also at 10p, the premiere of Fabrica de Risas on UNIV delivered a 1.1/4.

Live + Same Day Household Ratings: Friday, June 6, 2008 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.0/8       Ghost Whisperer [r] 3.7/7, Ghost Whisperer [r] 3.8/7, Numb3rs [r] 4.5/8

NBC: 3.9/7         Most Outrageous Moments [r] 2.6/5, Most Outrageous Moments [r] 2.7/5, Dateline 4.6/9

ABC: 2.7/5         America’s Funniest Home Videos [r] 2.7/5, According to Jim [r] 2.0/4, According to Jim [r] 2.0/4, 20/20 3.5/6

CW: 2.4/5          Friday Night Smackdown! 2.4/5

FOX: 2.1/4         Fox Movie: White Chicks [r] 2.1/4

UNIV: 1.8/3       Al Diablo con los Guapos 2.0/4, Fuego en la Sangre 2.1/4, Fabrica de Risas [p] 1.3/2

TELE: 0.6/1       La Traicion 0.4/1, Victoria 0.7/1, Pecados Ajenos 0.6/1

MNT: 0.4/1        Meet My Folks [r] 0.4/1, Paradise Hotel 2 [r] 0.3/1

A18-49: NBC 1.5/6, CBS 1.4/5, CW 1.4/5, UNIV 1.4/5, FOX 1.3/5, ABC 1.2/5, TELE 0.4/1, MNT 0.2/1



Out-of-home advertising company, Titan Worldwide tapped Brad Staten as VP/GM to head its San Francisco office. Previously, Brad worked as VP of Vista Media Group where he co-founded the company’s transit advertising unit and was the liaison with transit authorities.

Discovery Communications hired Julie Robertson as VP/Domestic Licensing and upgraded Jo Edwards to VP/International Licensing. Reporting to Patrick Gates, Discovery Commerce President/GM, Julie will supervise all areas of Discovery’s domestic licensing activities as well as create new strategies for growth through related brand extensions. Jo will now head the company’s licensing and franchise management activities in Canada and to all international markets working with teams in five company bases around the world. She will also work with development teams in the U.S. and globally to spur new franchise needs for Discovery’s programming.

Erik Moreno joined Fox Networks Group (FNG) as SVP/Corporate Development and is charged with spotlighting new business and strategic opportunities across Fox Entertainment. Based in Los Angeles, Erick will report to Michael Lang, EVP/Business Development and Strategy. Previously he was Director/Corporate Development at eBay since 2006.

Sony Pictures Television (SPT) upped Eric Berger to SVP/Mobile Entertainment and Digital Networks to manage SPT’s mobile entertainment group in addition to overseeing the daily operations of the digital networks group. Eric also heads up the distribution of Crackle.com’s content to other sites and platforms.

Critical Mass, an Omnicom digital marketing agency, appointed Jason Theodor as Creative Director based in the company’s Toronto office. Most recently, Jason was Interactive Creative Director with Ogilvy and MacLaren McCann.


One of our passionate players won $$$ participating in her first GSN cash tournament. Then she lost $$$ in her second round. But she came back strong in round 3 and won $$$! How much money did our passionate player win?

And the answer is … $$$! At GSN passion, play and participation unite to put winning within reach for everyone!

This day in History: 1793 The Jardin des Plantes Zoo opened in Paris. It was the first public zoo.

Answer to Yesterday’s Trivia Question: Which company’s recent ad campaign features customer stories along with celebrity narrators Peter Frampton, Joan Rivers and Mrs. Butterworth to name a few? GEICO  Kudos to: Jennifer Shin-Cartoon Network/(adult swim)/NY; Jeff Grimshaw-American Ingenuity TV/DC; Meredith Kawer-Initiative Media/NY; Megan Morahan-NBCU/NY; Buffy Johnson-Charter Media/St Louis; Tom Nankival-WKOW-TV/ABC/Madison WI; Nancy Thurman-Fox 10/Pensacola FL; Gretchen Brady-KDAF/ Dallas; Dorian Hannaway-CBS Late Night/LA; John Amato-KTTV/LA; Diaman Amsler-MGA Entertainment/ Van Nuys, CA

Today’s Trivia Question:  Whose vault are you attempting to open if you use this password – “A fool and his money are soon parted.” ? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


The Institute for Media and Entertainment and Northwestern’s Kellogg School of Management present a high-impact Branding Program for media and entertainment executives. Learn from the #1 marketing faculty in the world while networking with industry colleagues.
Nov 17-19 in New York City
Master branding, positioning and how to build and reinforce your brand system across multiple platforms.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: AFFILIATE MARKET RESEARCH MGR: Develop, manage & execute quant/qual mktg research projects, aid Subscriber Mktg in decision-making. Analyze results, reports, give presentations to teams. Reply to

JOB OPENING: TRAFFIC COORD/Comcast Nets/NY: Responsible for coordination/execution of copy procedures for VS. 3+ yrs commercial traffic ops exp req’d; college degree and BMS/VCI exp pref’d. EEO/AA/drug free. Apply: www.comcast.com 59765BR (6/17)

JOB OPENING: SVP, RESEARCH/ABC TV Network/ LA: Strategic exec w/10+ years exp; primary brand/program/market test, digital/multi-platform; sales/affiliate strategies; industry thought leader. Apply www.disneycareers.com Req 165429 (6/17)

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JOB OPENING: PROD COMPANY INVESTOR-PARTNER: 10 million USD Television Investment Looking for an investor-partner in US for setting up TV prod. company specialized on new reality TV shows & game shows. Contact:

JOB OPENING: SR. MRKT RSRCH ANALYST/DIRECTV/NY: Manage Ad-Hoc requests on day part analysis, ad spending, and psychographic information. For immediate consideration, please send resume to:

JOB OPENING: SALES PLANNER  FOX SPORTS NET (FLORIDA): 2 yrs Sales Admin/Media Research Exp. Know Nielsen Galaxy, Rtgs, Custom Show, strong analytical skills, detail-oriented. Apply at www.foxcareers.com ref: FNG12415.(6/14)

JOB OPENING: SALES PLANNER  FOX SPORTS NET (DETROIT): 2 yrs Sales Admin/Media Research Exp. Know Nielsen Galaxy, Rtgs, Custom Show, strong analytical skills, detail-oriented. Apply at www.foxcareers.com ref: FNG12375(6/14)

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JOB OPENING: DIR., TALENT DEV/TLC/LA: Scout/identify on-air talent for TLC specials and series prog. 7 yrs. Exp., Well established self motivated indiv. BA pref. Fast paced envir. Apply: www.discovery.com , Req#8017  (6/14)

JOB OPENING: DIRECTOR, FINANCE/Rainbow Media Affiliate Sales: Budget/forecast for Affiliate revenue. Strategic analysis & guidance. Evaluate new opportunities thru ROI and MFN analysis. Apply to req ID 6273BR at www.cablevision.jobs (6/14)

JOB OPENING: SALES RELATIONS SUPERVISOR/WGN AMERICA/NY: Supervise & train staff of sales assts on systems, process, etc; 2 years exp. Knowledge of Dealmaker & traffic systems req. Apply @

JOB OPENING: SR RESEARCH ANALYST/FOX SPORTS NET/ Los Angeles: 3-5 Yrs Exp. Strong analytical skills/strategic thinker, Quant/Qual Research, Computer Proficient, Strong Leadership, Nielsen Systems, www.foxcareers.com ref FNG12498  (6/14)

JOB OPENING: SR PROJECT MGR ENTERTAINMENT MARKETING RESEARCH/Turner/ATL: Design/analyze quant/qual mkt rsrch for entertainment programming/6-8 yrs TV exp a must /4 yr degree. Apply:

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JOB OPENING: RSRCH DIR/FOX/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals. 6-8 yrs exp media ind rsrch pref’d; www.foxcareers.com (6/13)

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  EOE (6/13)

JOB OPENING: WRITER/PRODUCER, VH1 ON-AIR PROMO/MTV/NYC: 3+ yrs writing/producing on-air promo or Ad Campaigns. Strg pre & post prod. skills, Knwldg of TV depts., Music & Pop Culture, plus. EOE/M/F/D/AAP. Apply www.mtvncareers.com (6/12)

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JOB OPENING: DIGITAL RESEARCH YOH POSITION/NBC UNIVERSAL/NYC: Seeking recent college grad to support NBCU’s digital sales. BA/BS, strong writing & verbal skills & proficiency with MS Office. Apply to:

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JOB OPENING: DOCUMENTARY EDITOR/PRODUCER/FREELANCE: Lou Reda Productions, Easton, Pa Needs seasoned long form editors that possess strong directorial, creative thinking. Send resume to

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JOB OPENING: COORD PROMO SCHED/Fuse/NY: Contribute to promo strategy for the network & research poten acquisitions for Fuse. 2 yrs Cable/network expl pref., Rez to:
“CPS” in subj (6/12)

JOB OPENING: DIR, LICENSING/Taffy Ent./PARIS: 5-8 yrs. Exp in lic/sales/retail for kids consumer prods. Develop new biz & maximize brand potential. Proven results. Eng/French fluency.

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JOB OPENING: MGR, DIGITAL SPONSORSHIPS/Discovery/NY: Proj. manage and provide post-sales marketing supp. to all digital sponsorships, works across web, mobile, podcast and VOD Apply: www.discovery.com Req#7991 (6/11)

JOB OPENING: DIRECTOR NETWORK DISTRIBUTION & SERVICE/Hallmark Channel/NYC: Develop & implement strategies to increase distribution. Min 5 yrs exp. See full posting and apply at: www.hallmarkchannel.com (6/11)

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SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: Recent College Grad looking for a position in research, production or post-production. Experienced in analyzing Nielsen/Arbitron data, producing and various editing systems. Contact:
or 732.895.2352 (6/17)

SITUATION WANTED: DC WRITER/PRODUCER Available: 15 year TV veteran available for writer / producer work in the DC area starting June 16th. Experienced in reality, documentary, entertainment, and talk formats. Contact:

SITUATION WANTED: PROMOTIONS SPECIALIST on the rise.  Superior interpersonal skills & conceptual thinking ability. Looking for NYC position to reach full talent potential.  Former “Cynopsis Weekender” columnist.

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Tuesday, June 10, 2008

ABC: Jimmy Kimmel Live, 2008 NBA Finals Game 3: Celtics at Lakers
AZTECA: Camino a La Justica, Historias Engarzadas, Bellezas Indomables
CBS: NCIS [r], 48 Hours Mystery, Without a Trace [r]
CW: Beauty and the Geek [r], Reaper [r]
FOX: Moment of Truth, Hell’s Kitchen
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: Most Outrageous Moments, Most Outrageous Moments [r], Law & Order: SVU [r], Law & Order: SVU [r]
PBS: Nova [r], Frontline [r], Independent Lens
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Aqui y Ahora

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2008


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