Cynopsis: Kids!
07/31/12

Good morning. It’s Tuesday, July 31, 2012, and this your first early morning briefing.

Animation technology company Toon Boom Animation, and a free online kids content channel Toon Goggles partner to develop apps that will allow kids to create, publish and share their animation projects. Toon Goggles will create a new area on its web site called Boom Goggles (www.toongoggles.com/boomgoggles), which will feature animations supported by Toon Boom products. Additionally, Toon Boom will incorporate an Export to Boom Goggles capability in its consumer line of products.

A CYNOPSIS MESSAGE

NEW PRODUCTION & DEVELOPMENT

StinkyKids, LLC enters into a deal with Jarrett Creative to develop and produce a preschool animated series based on the StinkyKids books. Raven Tree Press will release the third book in creator Britt Menzies book series, StinkyKids Have a Heart, on August 10, 2012. In addition to the books, a StinkyKids musical debuted this spring 2012 and is still running at the Riverside Theater in NYC.

LICENSING

Etines, an action sports footwear brand, and Disney Channel are partnering for a new shoe line based on the animated series Phineas and Ferb. The new shoe collection will be available at retail worldwide beginning October 2012, with new styles being introduced trough spring 2013. Targeted to boys and girls the show collection offers six different color combinations and features characters from the series including Phineas, Ferb, Perry the Platypus (aka Agent P), Dr. Doofenshmirtz, Candace and Isabella.

A CYNOPSIS MESSAGE FROM CABLEFAX

MARKETING

Saban Brands invites a select group of Power Rangers super fans to join the exclusive Power Rangers’ ‘Power Force‘ program, running throughout the upcoming 20th anniversary year in 2013. Power Rangers’ Power Force is a new fan program designed to celebrate the fan community, engage the super fans and reward them with exclusive access to content, news and other special things. The first Power Force super fans have been identified, with the search continuing for the final fans. These remaining Power Force ambassadors will be selected based on level of fan involvement, demonstrated passion and knowledge of the franchise, and a strong online presence. Power Force ambassadors will be featured on the official Power Force section of the Power Rangers website at www.powerrangers.com/powerforce. The Power Rangers Power Force members will be officially announced during Power Morphicon, the Power Rangers convention, held in Pasadena, California, August 17-19, 2012.

Where’s Waldo?, well as part of his 25th anniversary, Classic Media has teamed with Front Row Motorsports and Lionel NASCAR Collectables to place Waldo on driver David Ragan’s No. 34 Ford Fusion the weekend of October 28, 2012 at the NASCAR Sprint Cup Series at the Martinsville Speedway. Seems like fans won’t be able to miss Waldo – who will cover the entire car featuring the Where’s Waldo? On The Beach scene. Additionally, replicas of the car will be released as a limited edition die cast car from Lionel NASCAR Collectables.

MORE KIDS STUFF

HarperCollins UK announces plans to release comedian/actor/author David Walliams‘ (creator and star, with Matt Lucas, of Little Britain and Come Fly With Me, judge on Britain’s Got Talent) newest kid’s novel Ratburger on Wednesday, September 19, 2012. Walliams’ fifth book for kids, Ratburger revolves around young lonely Zoe, who has an ice cream loving dad, as she sets out to rescue her newly adopted pet rat, Armitage, from the most evil villain, Burt. The book will feature jacket and line illustrations by noted illustrator Tony Ross. Walliams four previous kid’s books, The Boy In The Dress, Mr Stink, Billionaire Boy and Gangsta Granny, have sold 1+ million copies in the UK, per Bookscan 2012. The books have been translated into 25 languages.

Papercutz, a publisher of graphic novels for kids/tweens/teens, releases the new graphic novel Geronimo Stilton Saves The Olympics. The title is the tenth in the Geronimo Stilton graphic novel series and is written by Geronimo Stilton and illustrated by Federica Salfo and Mirka Andolfo. Papercutz graphic novels are available at all major retailers, bookstores, comic book stores, and digitally on comiXology.com.

To celebrate the 30th anniversary of Steven Spielberg‘s movie E.T. The Extra-Terrestrial, Universal Studios Home Entertainment will release the movie on Blu-ray for the first time on October 9, 2012. The release also coincides with Universal Studios’ 100th anniversary. Featuring a newly digitally re-mastered picture, which offers six times the resolution of DVD, as well as new 7.1 surround sound, the E.T. The Extra Terrestrial Anniversary Edition Blu-ray Combo Pack also includes the 1982 movie, a new interview with Spielberg, and The E.T. Journals – which features previously unseen footage from the film set, among other things. Additionally, the Combo Pac includes UltraViolet, a DVD and a digital copy of the movie. Universal is also partnering with indie games publisher Chillingo to publish E.T.: The Green Planet for the iTunes App Store. The game is inspired by a novel based on a story by Spielberg, players travel with E.T. to his home planet, explore and build intergalactic botanical gardens, and share their experiences with friends.

Anchor Bay is set to release the newest Chuggington DVD title, Icy Escapades, on October 30, 2012. The new release is comprised of six winter-focused episodes of the CGI animated Chuggington preschool TV series, that underline the importance of teamwork and problem solving. Created and produced by Ludorum, Chuggington is now in its third season and can be seen in the US on both Disney Junior block on Disney Channel and the new Disney Junior cable and satellite channel.

STONE SOUP

Where do you plan to do most of the back to school shopping for your child(ren)? That was the question The NPD Group asked in a survey conducted the first two weeks of July 2012. The NPD Kids Industry Data Service (KIDS), which provides monthly insight into purchases made on behalf of K0-14 across product categories with an emphasis on licenses and brands, compiled 1,760 mentions of retailers where parents plan to do their back to school shopping for their kids, and here is where adults say they’ll be going:

– Walmart 36%
– Target 20%
– Kohl’s 4%
– JC Penney 4%
– Staples 3%
– Dollar Stores 3% (Combination of Dollar Tree, Dollar General, Dollar Stores and Family Dollar)
– Kmart 2%
– Old Navy 2%
– The Mall 2%
– Wherever there is a sale 2%*

*NPD notes that this particular response has not come up when asked in previous surveys. This could be a reflection of the desire to save money by waiting and for promotions or sales to attract them to particular retailer for back to school shopping.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 27, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:      K2-11 1228; K6-11 854; TWEENS 9-14 729
NICKELODEON° :        K2-11 1210; K6-11 711; TWEENS 9-14 532
CARTOON NETWORK** : K2-11   596; K6-11 403; TWEENS 9-14 331
DISNEY XD:              K2-11   299; K6-11 254; TWEENS 9-14 226
NICKTOONS:            K2-11   115; K6-11   84; TWEENS 9-14   58
°Nickelodeon Total Day: Mon-Thurs 7a-8p; Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Answer to Our Last Trivia Question: If you heard the words “Hey You Guys!” what TV program was about to begin?. The Electric Company. Kudos to: R J Cavallaro-Mills James Productions/Columbus; Jef Kaminsky-Scholastic Media/NY; Marc Morrell-ToonBarn.com/Quakertown PA; Jennifer Liang-National Geographic Kids Entertainment/NYC; Heather R. Floore-CW33-KDAF-TV-Dallas; LeNea Ricks-KIDK/KXPI/Idaho Falls; Dara Monahan-Freelance/Studio City; Chris DeCelle-Idea Storm Creations/San Diego; Cary Okmin-Toy Box Entertainment/LA; William “Chip” Beaman-Soundelux Design Music Group/Hollywood.

Today’s Trivia Question: What are the names of Mickey Mouse’s two nephews? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
07.31.12

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