A CYNOPSIS MESSAGE FROM DIC ENTERTAINMENT

CYNTHIA TURNER’S
Cynopsis: Kids!

07/26/06

Good morning. It’s Wednesday, July 26, 2006 and this is your first early morning Kids! briefing.

Disney has furthered its presence in India’s media market by entering into an agreement to acquire all of Hungama TV, one of India’s popular 24/7 kid’s channels. Disney will take a 14.9% equity interest in Hungama’s parent company UTV Software Communications Ltd.  The total deal will reportedly run Disney $44.5 million total, that’s $30.5 million for Hungama and $14 million for its small stake in the UTV.  Launched by UTV in Fall 2004 as a general entertainment channel targeted to K4-14, Hungama is a Hindi-language channel, featuring local Indian content.  Disney content currently reaches 107+ million HH in India via a programming block that airs on terrestrial network Doordarshan, as well as another 30+ million HH through Disney Channel and Toon Disney/Jetix on cable and satellite. Hungama TV and Disney’s competitors in India’s kid TV market include Turner India’s Cartoon Network and Pogo channels, and Nickelodeon and Animax.

You’re not the boss of me!  Oh yeah?  The Advertising Council has teamed with a range of media and entertainment entities to launch Media Management, a nationwide public service campaign encouraging parents to be the boss of their kids and become more actively involved in what their kids are watching on TV and how much they are watching.  The Media Management initiative includes PSA’s produced in partnership with several television associations, the TV broadcast networks; and satellite providers DirecTV and Echostar.  The media industry campaign partners will donate a total of $300 million in ad time to feature the new PSAs during the next eighteen months.  Targeted to parents each of the PSAs is tagged with the message, “You’re the boss of what your kids watch.  Make the rules. Know the ratings. Use parental controls.”  and direct parents to the www.TheBoss.org for more info. You can check out the spots here. The Media Management campaign was created pro bono by McCann Ericson NY, and the website developed by Ripple Effects Interactive.

NEW PRODUCTION & DEVELOPMENT

From dolls to books to TV, and now the American Girl characters are headed into feature films as part of a partnership between Walden Media and American Girl, Inc.  The first feature film under the new pact will be based on the character Kit Kittredge, and will be produced by Elaine Goldsmith-Thomas and Goldsmith- Thomas Productions with Red Om Films.  Three made-for TV American Girl films aired on The WB in 2004 and 2005, and the third – An American Girl on the Home Front is scheduled to run on Disney Channel this fall.  These three were produced by Red Om Films, Revolution Studios and American Girl in association with Warner Bros. TV Productions. American Girl, Inc. is a unit of Mattel, and Walden Media is a division of Anschutz Film Group.

4Kids Entertainment, Inc. will launch 4Kids TV VOD Channel on Comcast On Demand beginning August 7, 2006.  4Kids TV VOD will offer six different program menus featuring 10 hrs of 4Kids shows including Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, Sonic X, Kirby and Winx Club, each title replenished with new episodes every two weeks.  4Kids TV VOD will offer never-before-seen episodes and sneak-peeks.  At launch the new on-demand channel will offer five previously unseen episodes of Teenage Mutant Ninja Turtles and a sneak peak of the first episode of Yu-Gi-Oh! Capsule Monsters.

In other 4Kids Entertainment news, the company has unveiled its line-up and premiere dates for the 5th season of its 4Kids TV (8a-12n) Saturday morning programming block on Fox this fall:

• Teenage Mutant Ninja Turtles: Fast Forward premiers July 29, 2006 at 10a
• Viva Piñata kicks off September 9, and is produced in partnership with Microsoft and Rare Ltd.
• Yu-Gi-Oh! Capsule Monsters also launches on September 9
• Chaotic is set to premiere on September 30, and is based on the upcoming trading card game where players collect, battle and trade online.  In the series some players receive mysterious passwords and find themselves transported to another world where Chaotic Creatures clash and players can shift into other creatures.

MORE KIDS STUFF

Columbia Pictures’ Spider-Man 3 will be released simultaneously in regular movie theaters and at Imax theaters on May 4, 2007.  Imax expects Spider-Man 3 to run in 100+ of its North American theaters versus the 63 Imax theaters that ran Spider-Man 2 (2004).  Returning for the third Spider-Man movie, which of course are all based on the Marvel Comics superhero, are director Sam Raimi and cast members Tobey Maguire, Kirsten Dunst and James Franco.

In an internal memo sent to staff yesterday, Time Inc.’s Chairperson and CEO, Ann Moore, and Editor-in-Chief John Huey announced Teen People will no longer be published as a print magazine after the September 2006 issue. However, the brand will remain alive as an online entity at TeenPeople.com.  Launched in 1998 as both a print and online magazine, Teen People joins ElleGirl, the Hachette Filipacchi Media magazines who also shuttered its print operation to exist solely online.

EXECUTIVE MOVES

Marianne Romano has been upped to SVP/Corporate Communications, Nickelodeon and MTVN Kids and Family Group.  In addition heading up West Coast-based TV productions communication efforts or Nickelodeon and MTVN Kids and Family Group, Romano expanded responsibilities include oversight of the communications strategies for Nickelodeon’s efforts including Neopets, community and industry affairs and press strategies for the Nick Movies feature film division.  Romano, who joined the company in 1998, will continue to work out of Nickelodeon’s West Coast offices and report to EVP, Dan Martinsen.  Previously, she toiled for NBC Entertainment and NBC Studios.

RATINGS

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 7/17-7/23/06:
Total Day      (000)   Primetime        (000)
NICK:            1318   DSNY*:           1776
DSNY*:          1125   CARTOON:        939
CARTOON:        830   NAN**:            533
NAN**:            533   TOON DIS:        168
TOON DIS.:      172   MTV:                114
NOG/THE N:     106   ANIMAL PLANET:  95
MTV:                 90   BET:                   87
BET:                 72   DISCOVERY:        84
NICKTOONS:      62   NICKTOONS:       70
ANIMAL PLANET: 68   COMEDY:            61
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K6-11 (000) 7/17-7/23/06:
Total Day       (000)  Primetime     (000)
NICK:              806   DSNY*:          1384
DSNY*:            764   CARTOON:       710
CARTOON:        611   NAN**:           410
NAN**:            410   TOON DIS:        88
TOON DIS.:      101   MTV:                 85
MTV:                 66   ANIMAL PLANET: 63
ANIMAL PLANET: 49   DISCOVERY:       54
BET:                  48   BET:                  52
NICKTOONS:       35   COMEDY:           42
DISCOVERY:       33   ESPN:                39
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Weekly, Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among Tweens 9-14 (000) 7/17-7/23/06:
Total Day        (000) Primetime      (000)
DSNY*:            616   DSNY*:          1205
NICK:              612   CARTOON:        485
NAN**:            428   NAN**:            428
CARTOON:        401   MTV:               209
MTV:                185   BET:                 95
BET:                  92   COMEDY:           92
TOON DIS.:        65   DISCOVERY:       81
COMEDY:           63   ANIMAL PLANET: 55
DISCOVERY:       46   TLC:                  51
ANIMAL PLANET: 43   ESPN:                45
Source: Disney Research from Nielsen Media Research Data Live + SD Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.

Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, July 22, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1306; K6-11 849; TWEENS 9-14 685
DISNEY CHANNEL:     K2-11 1220; K6-11 802; TWEENS 9-14 607
CARTOON NETWORK: K2-11  698; K6-11 508; TWEENS 9-14 359
TOON DISNEY:          K2-11  164; K6-11   84; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, July 23, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1029; K6-11 677; TWEENS 9-14 549
DISNEY CHANNEL:     K2-11  999; K6-11 670; TWEENS 9-14 573
CARTOON NETWORK: K2-11  710; K6-11 462; TWEENS 9-14 256
TOON DISNEY:          K2-11  125; K6-11   62; TWEENS 9-14   34
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, July 24, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1468; K6-11 900; TWEENS 9-14 617
DISNEY CHANNEL:     K2-11 1107; K6-11 779; TWEENS 9-14 625
CARTOON NETWORK: K2-11  830; K6-11 636; TWEENS 9-14 447
TOON DISNEY:          K2-11  173; K6-11 114; TWEENS 9-14   73
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s trivia question: Which Muppet made the “wacka, wacka” phrase a hit?  FOZZIE BEAR ON THE MUPPETS    Kudos to: Ellen Harter Wall-Family Fun/Northampton MA; Elizabeth O. Romaine-Five Below, Inc/Philadelphia PA; Ken Litwin-ABC Television Network/NY; Aaron Weiler-Cartoon Network Latin America/Atlanta; Izzy Neis-Star Farm Productions/Chicago; Kerri Huyck-KIDK-TV/Idaho Falls, ID; Shaun Harrison- MMT Sales/Chicago; Greg Munro-Comcast Spotlight/Denver; Justin Meadows-Disney/ABC Cable Networks Group/Burbank, CA; Angela Fernandez-Ketchum/LA; Patrick Clark-Big Booyah Productions/LA; Lana Nichols-Disney ABC Cable Networks Group/Burbank; Robin Tameshtit-Kids Can/Toronto; Michelle Melanson-Kids CBC/Toronto; Aaron Buckstein-Nelvana Limited/Toronto; Andrew Lane-marblemedia/Toronto

Today’s Trivia Question: On what show did kids write, “Dear Alex and Annie?” (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
07.26.06

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