Tuesday, July 23rd, 2013

A CYNOPSIS MESSAGE FROM WOMEN AT NBCU


ALL WOMEN HAVE A “TYPE”
EVEN WHEN IT COMES TO BRANDS.

* * *

See WOMEN at NBCU
Advisory Board Member Cindy Gallop
go down her checklist HERE!
.


Cynopsis: DIGITAL
07.23.13

Good morning. It’s Tuesday, July 23, 2013, and this is your first early morning digital briefing.

Goooooool! Join us on Aug. 14 when we present Telemundo staple Andres Cantor with the Lifetime Achievement Award at the Cynopsis Sports Business Summit. Cantor, of course, is an internationally known star behind the microphone, calling countless soccer matches all over the world and his goal calls have become iconic for both Telemundo and sports culture in the United States. Telemundo Executive Vice President of Sports Jorge Hidalgo will present the honor. Tickets are on sale now at http://www.cynopsissportssummit.com.

NEW PROGRAMMING + DEALS

It’s been reported that Google is stepping up its online cable television initiatives, a move that could have a major impact on how marketers connect with consumers across multiple screens. While the company has not made any statements regarding cable television, it has been meeting with major media companies that own cable channels, according to The New York Times.

Comic book creator and Batman writer Grant Morrison and Indian animation company Graphic India have partnered to launch the original animated web series 18 Days on YouTube. Based on the Indian epic myths of the Mahabharata, the series will launch on August 5 as part of YouTube’s global Geek Week event. It will be released in English, Hindi and Tamil and feature weekly episodes throughout the year for exclusive distribution on the Graphic India YouTube Channel.

CONTENT EVERYWHERE

Aereo is heading west. The streamer of over-the-air local broadcasts plans to go live for all of Utah in mid-August. The move marks the first Aereo launch to cover a whole state (the broadcast market for the metro area of Salt Lake City covers the entirety of the sparsely populated Beehive State). All consumers in the state will be able to access the technology on August 19.


A CYNOPSIS MESSAGE


SPACE IS STILL AVAILABLE – REGISTER NOW
Cynopsis: Sports Webinar
: Sports & Second Screen: Driving fan engagement and brand ROI
JULY 25 ~ 1:30-3:00pm ET ~ $295/site
This 90-min webinar will deliver the latest insights, case studies and tactics to take advantage of the second screen experience, which is rapidly changing the face of the sports world.
 
Speakers
Rob Shaw
(Bloomberg Sports), Gus Weber (ESPN)
Chris Lencheski (Front Row Marketing Services) with Special Guest  Barry Switzer
Moderator
Chris Pursell

ADVERTISING

Online video tech startup Genesis Media has launched a new, patented online video ad platform that can help publishers monetize their content. Content Unlock, which allows users to watch a video ad in exchange for getting free access to content, is launching with Starcom MediaVest Group as its charter client. Content Unlock creates targeted ads for brands seeking increased views and better audience engagement. For publishers, it acts as a “soft paywall,” allowing them to lock all or portions of their digital content. Content Unlock measures the value of each site visitor and performs real-time decisioning to determine how often content will be locked and which ads to present. In return, site visitors “pay” for access to the content with their attention.

MOBILE GAMING + APPS

It’s been reported that Apple is about to launch a revamped Apple Store app for iDevices as part of the company’s plans to increase sales of the iPhone and its other products. The new app is due out today, according to 9to5Mac, and is expected to integrate more closely with the App Store, iTunes Store, and iBookstore in iOS 6. Free downloadable content will likely be featured in the redesign as well as a range of apps offered in limited-time promotions.

Anheuser-Busch’s Budweiser has launched a mobile and social platform that doles out content to keep fans discovering new music on a regular basis. The beer brand has partnered with Facebook and Vice to create a microsite and Facebook application for its Made for Music global campaign that connects music fans via mobile and social media. Six different sets of content will give music fans a behind-the-scenes look at some of their favorite musicians.

EXEC MOVES

RLJ Entertainment Inc. has named Nina Henderson Moore as President of OnCue, its newest digital channel, offering urban themed programming and original content. Moore will lead the development and expansion of OnCue, RLJ Entertainment’s proprietary digital channel launching in 2014. A media industry veteran, she last served as President of Griot Productions.

Eventbrite, the global self-service ticketing platform, has hired Randy Befumo, CFA as Vice President of Strategy. Befumo, formerly Director of Research at Legg Mason Capital Management, brings two decades of investment experience to the tech company. In his new role he will lead Eventbrite’s expansion into new markets and lead corporate development and strategy.

Jarkko Rajamaki has been appointed Vice President of Business Development at Burstly, the toolset for testing, analyzing and monetizing apps. In this newly created role, Rajamaki will be tasked with leading the company’s publisher and developer relations. Rajamaki joins Burstly from Rovio Entertainment, where he was head of advertising for the Angry Birds franchise.

Paramount Pictures has announced that Amy Powell has added the position of President of Paramount Television to her responsibilities as head of Digital Entertainment and Insurge Pictures. Powell’s promotion marks the first appointment to the start-up television division for Paramount, which will finance and develop television for all platforms from digital episodic content to prime time series.

Katherine Alford has been promoted to Senior Vice President of Culinary for Food Network, Cooking Channel, and the food category at Scripps Networks Interactive. Alford previously served as Vice President Culinary. In her new position she will continue to manage the test kitchen for Food Network and Cooking Channel, while expanding her oversight to include culinary projects for TV, digital and new business.

MARKETING + MEASUREMENT

The landscape of pay-per-click (PPC) is constantly shifting, and 2013 is shaping up to be one of the most pivotal years in recent history. In conjunction with Google’s just-announced Q2 results, PPC Associates, a digital marketing agency, reports that mobile is hitting its stride, with an increase of more than 65% in both spend % and CPC from Q1 to Q2. With Google’s Enhanced Campaigns rolling out yesterday, mobile’s growth should only accelerate.

Topsy, the social analytics platform for real-time discovery and marketing, has launched a new feature in Topsy Pro that allows brands to find and reach consumers on Twitter through real-time Boolean search (ie, combining searches using the words “and,” “or” or “not”). Brands will be able to identify people who are actively searching for products and services by location and target them with personalized content, offers, and relevant social ads.

Telemundo Nueva York’s website TelemundoNY.com has reached a new milestone. The site ranks among the 50,000 most popular sites in the U.S. and top 100,000 in the world, according to Alexa.com. This comes on the heels of a rebranding initiative that started in early 2013. Since then, TelemundoNY.com has experienced an increase in web and mobile traffic of nearly 400 per cent, compared to the same period last year. 


A CYNOPSIS MESSAGE


Cynopsis: Sports Business Summit
A u g u s t  1 4  |  G r a n d  H y a t t  NYC
[REGISTER NOW]

Keynoters Include:
Gary Bettman, Commissioner, NHL
David Levy, President of Sales, Distribution & Sports, Turner Broadcasting System

Hear speakers from: ESPN, CBS Sports, NBC Sports Group, Google, Subway, Comcast, Turner Sports, NFL, NASCAR, the NHL, Neulion, Big Ten Network, MLB Network, MLS, CSE, Univision and more.


DIGITAL SPOTLIGHT OF THE DAY

Lady Gaga strikes again! A 23-second video has emerged that’s reportedly footage from the promotional campaign for the singer’s upcoming third studio album, Artpop. The leaked clip shows the singer, who calls herself Mother Monster, licking the fingers of a strange creature’s hand. The album, hitting stores and the Web in November, will be accompanied by an app available alongside the release. If you’re a little monster (or knows someone who is), you gotta check it out.

See you tomorrow,
Mark Miller 

07.23.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: POST PROD/LA: Mng all post ops of busy boutique prod co. Exc comm skills a must for client liaison. 3+ yrs exp as post producer. Network promo & Avid exp pref’d. Must start immediately. Resume to [email protected] (7/30)

JOB OPENING: CONTRACT ADMIN ASST/Raycom/LA: Orgnz’g licensing agreements/amendments etc., maintaining logs & coord’g correspondence w/group TV stations, various studios, & the corp Legal Dept. BA/BS. 3+ yrs exp in ent. Apply/res: HERE [email protected] (7/30)

JOB OPENING: SR. MGR CLIENT SOLUTIONS/USATODAY/NY: Develop integrated marketing solutions for USATODAY. Must be creative, with big ideas, digital. Resume to: [email protected] (7/30)

JOB OPENING: NAT’L SALES MGR/NBC Universal/Mid West: Responsible for generating National sales revenue ensuring all financial goals are being met while developing and maintaining relationships with clients. Apply: HERE (7/30)

JOB OPENING: DIR, AD SALES & MKT RSCH/NBC UNIVERSAL/NYC: 5+ yrs ad sales exp with proven knwldg of Npower, Galaxy Explorer, Monitor Plus & MRI. Expertise in PowerPoint a plus. www.nbcunicareers.com (10590BR) APPLY HERE (7/30)

JOB OPENING: RESEARCH MGR/Sprout/Philadelphia: 3+ yrs in media research w/project management exp in media/digital research. Knowledge of MRI & Nielsen req. www.nbcunicareers.com (11097BR) Apply HERE (7/30)

JOB OPENING: SR TRAFFIC MGR/Comcast Spotlight/DC: Mng adv.sales traffic team in all traffic areas incl. inv mngmnt & workflow. Asst sales w/pricing strategies. 5 yrs mgmt exp. pref. Kwldg of media traffic/T&B software a must Apply: HERE (7/30)

JOB OPENING: SR ANALYST AD SALES RSCH/NBC UNIVERSAL/NY: 1-3 yrs media rsrch exp, support Sports & Olympics sales research, proficient w/research software, able to visually communicate insights, provide marketplace insights. Resume: HERE (7/30)

JOB OPENING: DIRECTOR COMMUNICATIONS/OWN: Oprah Winfrey Network/LA:Min 5 yrs exp in publicity, expert in media strategy & messaging, excellent written and verbal skills. Apply at: http://careers.own.tv/ (7/30)

JOB OPENING: MGR, STRATEGIC PARNTERSHIPS/Tribeca Film/NY: 3-4yrs exp, pref cable or digital. VOD product mngmnt & mktg w/focus on iTunes, Amazon & more. Day-to-day mngmnt of DVD line. Email: [email protected] Apply HERE (7/30)

JOB OPENING: SALES PLANNER/CBS Television Distribution/NY: National TV Sales Org. seeks energetic organized individual to join our company. Direct contact w/sales team and agencies. Contact [email protected] (7/30)

JOB OPENING: MGR, Digital CONSUMER INSIGHTS/Discovery/NY: Critical thinker to help w/designing/ managing custom research studies for all digital biz units- sales, programming, product. 5-7 yrs primary rsrch exp req’d. APPLY: HERE (7/30) 

JOB OPENING: FINANCIAL ANYST/NYC: 1- 5 yrs media exp. Assist in key functions that support ad sls billing, revenue recognition, cash reporting, mnthly & quaterly close, budgtng/forecasting & trckng process for the Media Sales grp. Resume TO (7/30)

JOB OPENING: DIR. PRICING AND PLANNING/Fox Cable Ntwks/NY: Dig & Cable netwk experience preferred, strong exp with Ad Sales systems. BS/BA Deg req, must have strong analytical & math skills. http://goo.gl/jAcIh (7/30)

JOB OPENING: MGR, VIACOM COMPLIANCE/Viacom/NYC: Lookng for Big 4 accnting exp. BA in accnting, CPA required, min 6 yrs SOX compliance exp. will manage the SOX program from scoping to execution & final reporting. Apply HERE (7/30)

JOB OPENING: DIGITAL AD SALES RESEARCH ANALYST/NYC: MUST have 1 yr dig rsrch exp. Analyze digtl and crss-pltfrm metrics. Exp. w comScore, Nielsen @Plan, NPower and/or Omniture. Apply: HERE (7/30)

JOB OPENING: DIR, PR/TURNER BROADCASTING/BURBANK: 7+yrs TV publicity exp at ntwrk, studio or agency & comprehensive knwldg of ent/cable ind. Strong relationships with key print, brdcst & online media outlets essential. Resume HERE (7/27)

JOB OPENING: MANAGER, CONSUMER MARKETING/National Geographic Channel/ Washington D.C.: Develop ads & media strategies. Manage off-air campaign schedules. 5 yrs exp min. Entertainment/agency exp a must. Apply: http://goo.gl/U7a1P (7/26)

JOB OPENING: GRAPHIC DESIGNER/NBC UNIVERSAL/MID WEST: Design/animate show & live event graphics (opens, lower thirds, transitions, bumps, boxes, billboards, snipes, etc.) Fulfill daily news/live event requests for graphics APPLY HERE: http://www.aplitrak.com/ (7/26)

JOB OPENING: NEWS & EDITORIAL PRODUCER/NBC Universal/NYC: Description: As the News & Editorial Producer for Weekend TODAY you will be responsible for writing opens and teases. You will also produce live segments and write segment intros. Apply HERE (7/26)

JOB OPENING: RSRCH ANALYST AD SALES/NBC Universal/NYC: Description: 1-3 yrs media rsrch exp, support Sports & Olympics sales rsrch, proficient w/rsrch software, able to visually comm insights, provide mktplce insights. Apply HERE (7/26)

JOB OPENING: SENIOR ANALYST, AD SALES RSCH/FX/NYC: 2+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills. Apply: http://goo.gl/0zSWb (7/26)

JOB OPENING: SENIOR ANALYST, DIGITAL AD SALES RSCH/FX/NYC: 2+ yrs exp online or other new media research. Knwldg of Nielsen & ComScore reqd. Strg knwldge of Adobe/Omniture anlytics pref http://bit.ly/11Odb9e (7/26)

JOB OPENING: MANAGER, AD SALES RSCH/FX/NYC: 3+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills http://bit.ly/1aUZPvp (7/26)

JOB OPENING: NAT’L SALES COORD/NBC UNIVERSAL/WEST COAST: Assist VP of Sales and Syndication, Maint nati’l sales orders, revisions, pre-emptions/make goods, post-logs, and discrepancies for the dept. Apply HERE (7/26)

JOB OPENING: MGR, PRGRMNG & ORIG DVLPMENT/FOX INT’L CHANNELS/LA: Identify writers/ prod’s for TV dvlpmnt & TV formats/books/other source material. 5 yrs relevant work exp w/Min 2yrs exp dvlpmnt &/or current prgrmng @ studio. Apply HERE (7/25)

JOB OPENING: DIRECTOR OF TALENT/VIACOM/NYC: Coord talent booking, strategy, plan’g logistics, & oversight at quarterly tentpole events and throughout the year for specific ntwks needs. 5-7 yrs related job exp. Full info/apply: HERE (7/25)

JOB OPENING: SALES PLANNER/Fox Broadcasting Co/Chicago: 2+ years digital media buying exp req, strong Excel skills req, knowledge of Comscore & media sales systems http://bit.ly/18maaC0 (7/25)

JOB OPENING: RESEARCH DIRECTOR/Nashville or KC: You choose. Support GM/Sales/News for multiple stations. Requires strong working kwldg of Nielsen. Ability to estimate/make projections & 1 sheets. Apply online at www.Meredith.com EOE (7/25)

JOB OPENING: EDITOR/Cynopsis/NY: Write daily Digital e-pub covering news for dig. TV ind; write special reports & help produce webinars and award shows. Excellent news reporting& writing & exp in digital industry a must. Resume HERE (7/24)

JOB OPENING: SR DIR RSCH & INSIGHTS, YOUTH & MUSIC/VIACOM INT’L/NY: Overseeing Youth & Music brand rsrch & insights  BA degree. Min 5+yrs media rsrch exp, pref analytical exp TV- ratings & dig data. Full info/apply: HERE (7/24)

JOB OPENING: COORD, ADVRTSNG, DIG & EMERGING MEDIA STANDARDS & PRACTICES/VIACOM/NYC: Daily review of scripted/filmed advertising material to ensure compliance with laws, regulations & ntwk policies. Min 2yrs exp TV/ent. Info/apply: HERE (7/24)

JOB OPENING: COUNSEL/Viacom/NYC: Negotiate/draft/review for execution by mngmnt, intellectual property license agreements for the consumer products bus. Min 3yrs legal practice and a current license. Full info/apply HERE (7/24)

JOB OPENING: LEGAL COORD/A&E Networks/NYC: Provide admin support to 3 attorneys & 1 mgr with focus on Litigation and Trademark matters. 5-6 yrs min legal exp highly orgnz’d & team player. #165878, www.aenetworks.com/careers (7/24)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: PR INTERN/MPRM Communications/LA: Ability to interact in a fast-paced PR office. Exce organz’l skills, oral & written comm skills mandatory. Juggle several tasks at once a must. Email: [email protected] (7/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: LA-based Producer & Showrunner: with nearly 20 years worth of experience in non-fiction TV (news, talk, lifestyle, reality). I’m a great VO writer and a monster show, field, and post producer. Resume & reel at vimeo.com/jasonmwhite (7/27)

SITUATION WANTED: REALITY/DOCU-SOAP/COMEDY PRODUCER/NY-STAMFORD: TV/Digital team leader with proven track record with MTV, HGTV, BET, SHO, TV LAND is available for a new project. Contact: [email protected] (7/24)

SITUATION WANTED: WRITER/PRODUCER/EDITOR/ASPEN, CO: 10+ years exp shooting & editing documentaries, commercials & lifestyle living programs for PBS, NBC, PlumTV and more. Speaks fluent Japanese. email: [email protected] (7/24)

SITUATION WANTED: PRODUCER: Talented, creative and reliable producer equipped with excellent AVID and FCP story editing skills looking to get busy in the NYC area. I will work within your budget – email at [email protected] (7/24)

SITUATION WANTED: SR PRODUCER: In non-profit/educational field seeks opportunities as producer, segment producer, production coordinator in cable, prod house, etc. NYC–based, open to any and all new challenges. [email protected] (7/24)
Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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