Tuesday, July 17th, 2012

Cynopsis: Kids!

Good morning. It’s Tuesday, July 17, 2012, and this your first early morning briefing.

Splatalot (www.splatalot.com), a physical game show, will make its US debut tonight on Nickelodeon with two back-to-back episodes at 7:30p. Nickelodeon acquired the license for the first season of Splatalot (26×30) from Distribution360. Targeted to Kids/Tweens 8-12, Splatalot is produced by marblemedia. Hosted by Jason Agnew and Matt Chin, each episode features a new group of 12 teen contestants, called Attackers, competing in three comedic rounds: Cross the Moat, Escape the Stockade and Capture the Crown. The Defenders of Splatalot, a group of nine costumed warriors, attempt to protect the castle from the Attackersleaving only one in each episode to be crowned King or Queen of Splatalot.


Temple Street Productions and Astral’s Family Channel have begun principal photography on The Next Step (26×30) a tween-targeted single camera narrative drama, shot in a reality TV style, in Toronto, Canada. In addition to the TV series, additional content will be featured on Family.ca including, an after-show web series showcasing character interviews and behind-the-scenes footage and commentary on the series’ storylines. Created by Frank van Keeken (Wingin’ It), The Next Step revolves around a group of elite dancers at The Next Step Dance Studio as they work to win the regional dance competition. The group trains, rehearses and hang out together  in their unique and well-established social order. But things change when a talented new dancer joins the studio. Commissioned by Family Channel, The Next Step is produced by Temple Street and is Executive Produced by van Keeken (Wingin’ It, Kids in the Hall, Billable Hours), Ivan Schneeberg and David Fortier (Being Erica, Wingin’ It, Recipe to Riches). BBC Worldwide holds the international distribution rights. The Next Step is also produced with the financial assistance from The Shaw Rocket Fund.



JUST ANNOUNCED: Sports Luminaries To Be Honored at Cynopsis Sports Media Awards in August

Cynopsis Sports will honor 3 executives who changed the way their sports entities connected with fans around the country:

LEGACY AWARD — David Hill, Chairman and CEO of FOX Sports Media Group
AWARD OF DISTINCTION — Mike McCarley, President of Golf Channel
VISION AWARD — Larry Scott, Commissioner of Pac-12

August 9 | The Harvard Club, NYC | 8-10:00am
Register: http://www.cynopsis.com/events/sports-awards/.


Hodder Children’s Books acquires the worldwide publishing rights to the popular design brand and greeting card line My Cat Pip. KJG Ltd, licensing agent for My Cat Pip, brokered the deal with Hodder Children’s Books, which will include a line of books for preschoolers. Initially four books will be published in March 2013. The books will feature activities such as dress-up sticker books, lift-the-flap books and ‘Where’s Pip?’ books. Other licensees, put together by KJG, include Aurora (plush), Ethos Concepts (toiletries), Vista Stationery and Print (calendars, planners), Alligator (gift bags and boxes), and Robert Frederick (stationery), as well as Bluebird Brands (mugs, coasters, purses, wallets and umbrellas) and Shreds (K2-4 aimed products including aprons, mini tote bags). Additionally, WW Group has launched a clothing line for girls (t-shirts and night dresses).

Fox Consumer Products EMEA completes new licensing deals for the popular kid-targeted Diary of a Wimpy Kid book series by author Jeff Kinney. New UK partners include BM Fashion (T-shirts and sweatshirts), Danilo (greeting cards) and Robert Frederick (stationery). Paul Lamond Games is the UK distributor for Pressman‘s puzzles and games. These deals come ahead of the August 3, 2012 release of the new movie, Diary of a Wimpy Kid: Dog Days, and the publication of the seventh book in the series, Diary of a Wimpy Kid: The Third Wheel, this November 2012. UK publishing partner Puffin has sold six million copies of The Diary of a Wimpy Kid series. Puffin sold five million books with Diary of a Wimpy Kid: Cabin Fever, the sixth book in the series, making it the bestselling kid’s book of 2011 and the fastest selling book across all adult and children’s titles. Worldwide there are 75+ million Diary of a Wimpy Kid books currently in print in 36 territories and available in 35 languages.

TCG (f/k/a The Canadian Group) appoints Katalyst Licensing & Promotions to serve as its licensing and merchandising agent for the Roxx brand in Canada. Targeted to kid and tween boys, Roxx is a collectible, tradable, playable, competitive game of skill, featuring game pieces. Under the deal, Roxx will introduce products in a range of categories including apparel, headwear, footwear, stationery and plush toys. In addition, Katalyst will implement Roxx promotions in packaged goods and at fast food chains throughout all of Canada’s provinces and territories.

Warner Bros. Consumer Products inks a license deal for DC Comics Super Hero Batman with Lazy Oaf, an East London-based fashion street wear label. Under the licensing deal, Lazy Oaf acquires the global rights to the archive of iconic Batman artwork that it will use on clothing and accessories collections for men and women that launches in-store and online in the UK, Japan, Korea and US this month. The launch of the collection coincides with Warner Bros. release of the new movie The Dark Knight Rises (PG-13) on July 20, 2012.


PBS Kids will host the premiere of The Jim Henson Company‘s Dinosaur Train‘s new Big Big Dinosaur Week episodes August 13-17, 2012 (check local listings). All that week Big Big Dinosaur Week will feature four new episodes that follow Buddy, Shiny, Tiny and Don as they discover the largest of the dinosaur species while exploring their natural surroundings – while also learning about nocturnal and diurnal animals, sunrises and sunsets, natural art and geysers. Additionally, the event will introduce a brand new train car on the Dinosaur Train — the flatbed car. The Jim Henson Company encourages Dinosaur Train fans and their adults to join the Nature Trackers Club (pbs.org/parents/dinosaurtrain/naturetrackers).

Lionsgate Home Entertainment has some kid-targeted action adventure titles headed to retail this August 14, 2012.

  • Lionsgate will release the final season of the of the classic Teenage Mutant Ninja Turtles TV series, Teenage Mutant Ninja Turtles Season 10: The Complete Final Season, for the first time on DVD, Digital Download and On Demand August 14. The DVD collection includes new exclusive interviews with the series’ artists and two bonus episodes previously not released.
  • The same day and date, Lionsgate debuts Power Rangers Super Samurai: The Super Powered Black Box (Vol. 1) and Power Rangers Super Samurai: Super Showdown (Vol. 2) also for the first time on DVD and Digital download. Power Rangers Super Samurai currently airs on Nickelodeon.

Auryn, Inc., a digital publisher of interactive kid’s stories for the iPad and other tablet devices, launches its new title based on Where Do Balloons Go? by author and actress Jamie Lee Curtis and illustrations by Laura Cornell. The release of Auryn HD – Where Do Balloons Go? An Uplifting Mystery marks Curtis’ first digital title. The new digital story allows kids/families to explore the story of a little boy’s adventure when he accidentally lets go of his balloon. Designed to help kids build their reading skills with various reading options (listen to Curtis’ narration with displayed text, touch a word to highlight and hear), the title also invites users to: create an animated balloon movie with balloon characters (using their own photos), recording dialog and re-enacting scenes; create balloon animals in the iPad; send e-postcards to friends; make 200+ balloons sway to music; and use a virtual fan to blow the balloons around, connect-the-dots to create constellations and so forth.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1507; K6-11 1025; TWEENS 9-14 745
NICKELODEON:         K2-11   667; K6-11   425; TWEENS 9-14 326
CARTOON NETWORK: K2-11   653; K6-11   437; TWEENS 9-14 363
DISNEY XD:              K2-11   317; K6-11   251; TWEENS 9-14 226
NICKTOONS:            K2-11     73; K6-11    45; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: What was the name of the home of the Care Bear Cousins? Forest of Feelings. Kudos to: Caitlin Kelley-Nickelodeon/NYC; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA; Sabrina Sparlin-CESD/LA.

Today’s Trivia Question: Betty Boop, created by Max Fleischer, was a cartoon character based on which real-life actress? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 888-702-3858 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: ASSOC. DIR., COMMUNICATIONS/Nat Geo/DC: Temporary position Aug.-Dec. 2012. 5-7 years of TV publicity experience. Excellent media contacts. Strong writing skills. Send resumes to [email protected] (7/24)

JOB OPENING: FREELANCE PUBLICIST/MTV2/NYC: Develop & implement press strategies for MTV2, MTV’s male-targeted sibling network, for original programming & tentpole events. 2+ yrs experience. Resume: [email protected] (7/24)

JOB OPENING: SR. MGR AD SALES MKTG MGR/DISCOVERY/NY: Plan, execute multi-platform mktg partnerships. Creative aprch to on/off air mktg. Ops for adv is a must. Apply: https://careers-discovery.icims.com/jobs/5459/job. (7/24)

JOB OPENING: SPECIALIST, STRATEGIC SLS SVCS/DISCOVERY/NY: Resp. for sales analysis . BS/BA req.+ 3-5 yrs. ad sales, media buy’g, finance exp. a+. apply: https://careers-discovery.icims.com/jobs/6060/job (7/24)

JOB OPENING: EXEC IN CHARGE OF PROD/Pilgrim Studios/LA: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (7/24)

JOB OPENING: DR/SDR DIGITAL DISTRIBUTION/NYC: Drive Revenue growth & distrib by developing/negotiating deals across platforms. 5 yrs exp, 2 yrs digital/mobile. MVPD, broadcast TV, deal terms & contracts. [email protected] (7/24)

JOB OPENING: SR MGR, MKT & MEDIA RSRCH (COMM)/NASCAR/CHARLOTTE: 8 plus yrs exp PR, Comm, Consumer & Media Rsrch. Knwldg of primary rsrch & working w/Nielsen/Scarborough/Simmons, etc… data a plus. Apply: www.employment.nascar.com (7/24)

JOB OPENING: AE CABLE-SYND SALES/MARATHON VENTURES/NY: Aggressive, disciplined AE to sell DR for cable nets and syndication. 5 years experience selling multiple networks, dayparts, demos. Apply: [email protected] (7/24)

JOB OPENING: PRICING PLANNING DIRECTOR/MARATHON VENTURES/NY: Manage network/syndicated inventory. Detail oriented with team management experience.  5 years pricing/planning background. Apply: [email protected] (7/24)

JOB OPENING: PRODUCTION ASST/HarperCollins Publishers/NYC: seeking a Production Asst to join the team that creates its enhanced e-books. Shooting/editing exp. required. View jobs/apply: http://www.harpercollinscareers.com (7/24)

JOB OPENING: VP MTV BUS & LEGAL AFFAIRS/Santa Monica CA: Mng high vol dvlpmnt/prod. agreements for scripted dvlpmnt as well as reality, doc & animation. 7+ yrs of exp ent law firm or studio/ntwrk. Click here. (7/24)

JOB OPENING: DIR CLIENT SOLUTIONS/CHI: Manage execution of integrated marketing programs across all div., partner with Gannett sales. 10+ years exp in marketing. Agency exp + Res: [email protected] (7/21)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in Digital & TV research and software, strong written, PC & analytical skills, college degree req. Apply: www.disneyabcjobs.com (ID 54406BR) (7/21)

JOB OPENING: HEAD OF SALES/CABLEready/NY: 5+ yrs experience selling to TV nets outside US; NYC based; will oversee int’l sales staff and sell. Multilingual preferred. Cover letter, CV to [email protected] (7/21)

JOB OPENING: MOBILE MARKETING CONSULTANT/NY: Ideate and implement strategic on-brand innovative mobile platforms and franchises that are both saleable and executable. 4 mth project/W2 only. Res: [email protected] (7/21)

JOB OPENING: SALES MNGR/Orbitz|Away/NYC: Natnl sales pro for travel media network, 3+ online ad exp, excellent agency contacts, proven closer, travel and media sls exp a + Resume to: https://careers-orbitz.icims.com/jobs/2613/job (7/21)

JOB OPENING: MEDIA SCHEDULER. The Hub, Burbank CA: Reqmnts: BA. Min 2 yrs exp. GripIT, 2E, Gabriel, detail oriented, traffic coord. Apply www.hubworld.com (7/20)

JOB OPENING: DIR, CURRENT PROG/AMC/NYC: Seek new non-fiction prog. Take pitches, find new projects. Work with LA team. Oversee/advise on unscripted current series. Submit res http://bit.ly/NmDDyM (7/19)

JOB OPENING: DIRECTOR-DIGITAL MEDIA ANALYTICS & INSIGHTS/ATL: Develop data-driven insights; seeking 6+ years in Digital Research with an emphasis in media analytics. Resume: [email protected] (7/19)

JOB OPENING: SR RSRCH ANALYST/LA: Produce analysis & presentations for synd properties. 2 yrs exp in TV rsrch related to synd TV pref’d. – brdcst & cable exp a +. Bach deg. Galaxy Explorer and WRAP a must. Resume to: [email protected] (7/19)

JOB OPENING: MGR AD SALES RESRCH/Discovery/NY: Have a strong understanding of Nielsen, MRI & Simmons and proven exp. developing sales positioning materials; 5+ yrs. of TV research exp.; http://careers.discovery.com/ #5769 (7/18)

JOB OPENING: SR MKTG MGR/AT&T/NYC: Plays key role in bringing to mkt innovative advrtsng products across AT&T’s U-verse IPTV platform & AdWorks TV Audience Ntwrk. BA-Marketing or Bus. pref. For a detailed job description click here (7/18)

JOB OPENING: MGR, DIG SCHEDULING/A+E Networks/NY: Responsible for all aspects of sched for A&E/BIO/CI dig platforms. Full Info/Apply: www.aenetworks.com/career.html (7/18)

JOB OPENING: DISCOVERY KIDS FRANCHISE MGR/Miami: Partner w/AdSales, Licensing Bus Dev in creation of franchise strategy & bus obj for Dkids characters 5+ yrs exp in marketing/product/brand management exp- www.Discovery.com (7/18)

JOB OPENING:  DIR PROGRAMMING/GSN/Santa Monica: 5-7 yrs exp in non-fiction TV. Strong production and contacts. Pre-prod/studio prod, budgeting, digital programming initiatives, casting and dev. Send resume to [email protected] (7/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Summer Intern (NYC/LI). Outgoing college sr.w/strong credentials. Comm.Major exp.TV editing,sports announce/writing. Seeks position w/possible career potential. Resume on request. [email protected] (7/24)

SITUATION WANTED: AFFIL SALES/MKTG: 10+ yrs as Sr Dir/Dir building relationships & generating increased sales & results. Available for domestic & international travel/relocation. www.LinkedIn.com/in/paulzulkoski & [email protected] (7/21)

SITUATION WANTED: DOCUMENTARY RESEARCHER/CONTENT DEVELOPER: Researcher, interviewer, and project/content developer w/ exp. in TV, indie film, and major prod. co. seeks full/part-time, also projects. 347-313-4335. (7/21)

SITUATION WANTED: EXPERIENCED MARKETING PROFESSIONAL: MBA grad seeks marketing position. Previous experience in sales, account management, retail marketing and theatrical distribution with the NBA and film studios. [email protected] (7/19)

SITUATION WANTED: Experienced reality producer, researcher, writer and highly skilled interviewer. Investigative reporting, true crime, paranormal. I uncover amazing stories and can find almost anyone. Top references. [email protected] (7/18)

SITUATION WANTED:  Looking for a STAR? LA Media & Entertainment Partnerships Exec for Iconic Brands. Sales, Mktg & Branded Content pro – Major TV/Cable, Prod Co, Label, Agency, Digital, Docu, Non-Profit. MBA. [email protected] (7/18)

E-mail [email protected] or call Trish Pihonak at 888-702-3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 888.702.3858
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012


Related Stories

04/14/24: Cynopsis Jobs

Jobs Clads

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis 04/12/24: ABC News/NatGeo’s “Eclipse Across America” Outshines Competition

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

FETV: Special Delivery for Viewers and Advertisers

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Thursday April 11, 2024 At Family Entertainment Television (FETV), It’s All in the Family Cathy Applefeld Olson Family-operated with a passion for family-centric programming, Family Entertainment TV (FETV) continues to rise and shine amidst a sea of media conglomerates by overdelivering for viewers and brand partners […]

Cynopsis 04/11/24: Ad Engagement for Women’s Final Four up 97%

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY TNT Sports Scores Big During March Madness With the 2024 NCAA Men’s Basketball Tournament averaging 9.9M viewers across 67 games on TNT, TBS, truTV, CBS + Max, including double-digit growth with younger viewers P18-34 (+14% YoY) And there’s more to come… MLB Regular Season (TBS, Max, Bleacher Report) […]

04/10/24: Cynopsis Jobs

jobs 10

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]