Cynopsis: Kids!
07/17/12

Good morning. It’s Tuesday, July 17, 2012, and this your first early morning briefing.

Splatalot (www.splatalot.com), a physical game show, will make its US debut tonight on Nickelodeon with two back-to-back episodes at 7:30p. Nickelodeon acquired the license for the first season of Splatalot (26×30) from Distribution360. Targeted to Kids/Tweens 8-12, Splatalot is produced by marblemedia. Hosted by Jason Agnew and Matt Chin, each episode features a new group of 12 teen contestants, called Attackers, competing in three comedic rounds: Cross the Moat, Escape the Stockade and Capture the Crown. The Defenders of Splatalot, a group of nine costumed warriors, attempt to protect the castle from the Attackers – leaving only one in each episode to be crowned King or Queen of Splatalot.

NEW PRODUCTION & DEVELOPMENT

Temple Street Productions and Astral’s Family Channel have begun principal photography on The Next Step (26×30) a tween-targeted single camera narrative drama, shot in a reality TV style, in Toronto, Canada. In addition to the TV series, additional content will be featured on Family.ca including, an after-show web series showcasing character interviews and behind-the-scenes footage and commentary on the series’ storylines. Created by Frank van Keeken (Wingin’ It), The Next Step revolves around a group of elite dancers at The Next Step Dance Studio as they work to win the regional dance competition. The group trains, rehearses and hang out together  in their unique and well-established social order. But things change when a talented new dancer joins the studio. Commissioned by Family Channel, The Next Step is produced by Temple Street and is Executive Produced by van Keeken (Wingin’ It, Kids in the Hall, Billable Hours), Ivan Schneeberg and David Fortier (Being Erica, Wingin’ It, Recipe to Riches). BBC Worldwide holds the international distribution rights. The Next Step is also produced with the financial assistance from The Shaw Rocket Fund.

A CYNOPSIS MESSAGE

LICENSING

Hodder Children’s Books acquires the worldwide publishing rights to the popular design brand and greeting card line My Cat Pip. KJG Ltd, licensing agent for My Cat Pip, brokered the deal with Hodder Children’s Books, which will include a line of books for preschoolers. Initially four books will be published in March 2013. The books will feature activities such as dress-up sticker books, lift-the-flap books and ‘Where’s Pip?’ books. Other licensees, put together by KJG, include Aurora (plush), Ethos Concepts (toiletries), Vista Stationery and Print (calendars, planners), Alligator (gift bags and boxes), and Robert Frederick (stationery), as well as Bluebird Brands (mugs, coasters, purses, wallets and umbrellas) and Shreds (K2-4 aimed products including aprons, mini tote bags). Additionally, WW Group has launched a clothing line for girls (t-shirts and night dresses).

Fox Consumer Products EMEA completes new licensing deals for the popular kid-targeted Diary of a Wimpy Kid book series by author Jeff Kinney. New UK partners include BM Fashion (T-shirts and sweatshirts), Danilo (greeting cards) and Robert Frederick (stationery). Paul Lamond Games is the UK distributor for Pressman‘s puzzles and games. These deals come ahead of the August 3, 2012 release of the new movie, Diary of a Wimpy Kid: Dog Days, and the publication of the seventh book in the series, Diary of a Wimpy Kid: The Third Wheel, this November 2012. UK publishing partner Puffin has sold six million copies of The Diary of a Wimpy Kid series. Puffin sold five million books with Diary of a Wimpy Kid: Cabin Fever, the sixth book in the series, making it the bestselling kid’s book of 2011 and the fastest selling book across all adult and children’s titles. Worldwide there are 75+ million Diary of a Wimpy Kid books currently in print in 36 territories and available in 35 languages.

TCG (f/k/a The Canadian Group) appoints Katalyst Licensing & Promotions to serve as its licensing and merchandising agent for the Roxx brand in Canada. Targeted to kid and tween boys, Roxx is a collectible, tradable, playable, competitive game of skill, featuring game pieces. Under the deal, Roxx will introduce products in a range of categories including apparel, headwear, footwear, stationery and plush toys. In addition, Katalyst will implement Roxx promotions in packaged goods and at fast food chains throughout all of Canada’s provinces and territories.

Warner Bros. Consumer Products inks a license deal for DC Comics Super Hero Batman with Lazy Oaf, an East London-based fashion street wear label. Under the licensing deal, Lazy Oaf acquires the global rights to the archive of iconic Batman artwork that it will use on clothing and accessories collections for men and women that launches in-store and online in the UK, Japan, Korea and US this month. The launch of the collection coincides with Warner Bros. release of the new movie The Dark Knight Rises (PG-13) on July 20, 2012.

MORE KIDS STUFF

PBS Kids will host the premiere of The Jim Henson Company‘s Dinosaur Train‘s new Big Big Dinosaur Week episodes August 13-17, 2012 (check local listings). All that week Big Big Dinosaur Week will feature four new episodes that follow Buddy, Shiny, Tiny and Don as they discover the largest of the dinosaur species while exploring their natural surroundings – while also learning about nocturnal and diurnal animals, sunrises and sunsets, natural art and geysers. Additionally, the event will introduce a brand new train car on the Dinosaur Train — the flatbed car. The Jim Henson Company encourages Dinosaur Train fans and their adults to join the Nature Trackers Club (pbs.org/parents/dinosaurtrain/naturetrackers).

Lionsgate Home Entertainment has some kid-targeted action adventure titles headed to retail this August 14, 2012.

• Lionsgate will release the final season of the of the classic Teenage Mutant Ninja Turtles TV series, Teenage Mutant Ninja Turtles Season 10: The Complete Final Season, for the first time on DVD, Digital Download and On Demand August 14. The DVD collection includes new exclusive interviews with the series’ artists and two bonus episodes previously not released.
• The same day and date, Lionsgate debuts Power Rangers Super Samurai: The Super Powered Black Box (Vol. 1) and Power Rangers Super Samurai: Super Showdown (Vol. 2) also for the first time on DVD and Digital download. Power Rangers Super Samurai currently airs on Nickelodeon.

Auryn, Inc., a digital publisher of interactive kid’s stories for the iPad and other tablet devices, launches its new title based on Where Do Balloons Go? by author and actress Jamie Lee Curtis and illustrations by Laura Cornell. The release of Auryn HD – Where Do Balloons Go? An Uplifting Mystery marks Curtis’ first digital title. The new digital story allows kids/families to explore the story of a little boy’s adventure when he accidentally lets go of his balloon. Designed to help kids build their reading skills with various reading options (listen to Curtis’ narration with displayed text, touch a word to highlight and hear), the title also invites users to: create an animated balloon movie with balloon characters (using their own photos), recording dialog and re-enacting scenes; create balloon animals in the iPad; send e-postcards to friends; make 200+ balloons sway to music; and use a virtual fan to blow the balloons around, connect-the-dots to create constellations and so forth.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, July 13, 2012, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1507; K6-11 1025; TWEENS 9-14 745
NICKELODEON:         K2-11   667; K6-11   425; TWEENS 9-14 326
CARTOON NETWORK: K2-11   653; K6-11   437; TWEENS 9-14 363
DISNEY XD:              K2-11   317; K6-11   251; TWEENS 9-14 226
NICKTOONS:            K2-11     73; K6-11    45; TWEENS 9-14   37
Source: MTVN Research from Nielsen Media Research Data

Answer to Our Last Trivia Question: What was the name of the home of the Care Bear Cousins? Forest of Feelings. Kudos to: Caitlin Kelley-Nickelodeon/NYC; Pat Brady-CESD/LA; Brett Ashy-The Ashy Agency/LA; Sabrina Sparlin-CESD/LA.

Today’s Trivia Question: Betty Boop, created by Max Fleischer, was a cartoon character based on which real-life actress? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!
07.17.12

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