Tuesday, July 16th, 2013

A CYNOPSIS MESSAGE FROM ESPN


ESPN DIGITAL
NOT ALL DISPLAY IS CREATED EQUAL
YOUR ADS WORK HARDER WITH ESPN

ESPN’s Digital Difference: Premium Audience, Proven Ad Effectiveness, Industry-Leading Creative Innovation

Click to watch examples of Homepage and Front Door Takeovers, Native Advertising, Mega Mobile and The Flip (new!)


Cynopsis: DIGITAL
07.16.13

Good morning. It’s Tuesday, July 16, 2013, and this is your first early morning digital briefing.

NEW PROGRAMMING + DEALS

Hulu LLC may have gotten cold feet again when it cancelled its sale auction on Friday, but it still hasn’t said no to one suitor. In the never-ending battle over the highly successful online service, Time Warner Cable Inc. has emerged as a surprise front-runner. Hulu surprised many in the industry when it declined reported bids as high as $1 billion from DirecTV Group Inc. and the joint team of AT&T Inc. and the Chernin Group, reportedly because they wanted even more money for the site. However, according to Bloomberg, Hulu is still mulling an offer to sell a minority stake in the business to Time Warner Cable, the second-biggest U.S. MSO. That move would bring Time Warner Cable into the company as a part owner, alongside Fox, Disney and NBCUniversal.

Sonar Entertainment is launching MINIS + MOVIES, a new general entertainment paid channel on YouTube. Drawing from more than 500 Sonar Entertainment titles, content will include current and classic miniseries and two-hour made-for-television movies. The announcement was made today by Stewart Till, CEO, Sonar Entertainment. The new channel, which launched yesterday, can be accessed at http://www.youtube.com/minisandmovies and will be offered to consumers for a monthly subscription price of $1.99 per month, or discounted at 19.99 per year. Initial titles include Lonesome Dove with Tommy Lee Jones and Robert Duvall, Merlin with Sam Neill and Isabella Rossellini, and Aftershock with Jennifer Garner. New titles will be added monthly.
 

CONTENT EVERYWHERE

As part of the ongoing wave of companion programming surrounding its final season on the air, the hit Showtime series Dexter is airing its very first live podcast from ComicCon. And it’s a good bet, it’ll kill. On July 18, series regulars Aimee Garcia and David Zayas will sit down for a special podcast interview conducted in front of an audience at the San Diego fanfest by Dexter Executive Producer Scott Reynolds.  While Dexter’s cast and execs have appeared in post-episode podcasts since the start of the previous season (all available on iTunes) it’s never been done at ComicCon before. The interview will air from 2:30-3:00 PM.

And speaking of ComicCon, Saban’s legendary Power Rangers are celebrating their 20th anniversary on the air throughout the event, and though a lot of the festivities will take place on-site, Saban Brands has cooked up some digital fun as well, with a new tribute video, Power Rangers Morph Through the Years, which uses clever cutting and technology to track the colorfully costumed group, from their introduction as the Mighty Morphin Power Rangers to their current turbo-charged incarnation. And that’s not all. In partnership with Nickelodeon, Saban will unveil a never-before-seen clip of a future episode of Power Rangers Megaforce. This clip will go live on Saban’s Power Rangers YouTube page as the convention kicks off, on Thursday, July 18.

Goooooool! Join us on Aug. 14 when we present Telemundo staple Andres Cantor with the Lifetime Achievement Award at the Cynopsis Sports Business Summit. Cantor, of course, is an internationally known star behind the microphone, calling countless soccer matches all over the world and his goal calls have become iconic for both Telemundo and sports culture in the United States. Telemundo Executive Vice President of Sports Jorge Hidal go will present the honor. Tickets are on sale now at http://www.cynopsissportssummit.com.

ADVERTISING

With more and more professionals turning to HTML5 ad code, the Interactive Advertising Bureau’s (IAB) Ad Operations Council and Mobile Marketing Center of Excellence have published the final version of “HTML5 for Digital Advertising 1.0: Guidance for Ad Designers & Creative Technologists,” which addresses inherent challenges in leveraging the ad code, including HTML5 display ad units (non-rich media), file and ad unit size, code and asset compression, in-banner video advertising and animation and ad server compatibility communication. “With cross-screen campaigns becoming the norm, it’s critical that we craft a uniform framework for HTML5 ad optimization,” said Steve Sullivan, Vice President, Ad Technology, IAB. “HTML5 technology is being rapidly adopted in the marketplace, but the code comes with its own set of issues and impediments that need to be confronted. This guidance helps break through those barriers.” The final version was unveiled yesterday at the IAB Advertising Technology Marketplace conference in New York City.

TECH NEWS

Thanks to a new deal with LiveU, Associated Press journalists can now stream real-time video content back to the news agency’s London production hub in full, broadcast-quality high definition. The AP today announced an expanded deal with the portable live video-over-cellular specialists to deploy a range of professional broadcast technology devices globally. The LiveU deal includes a backpack uplink unit with full high-definition capability, a smaller unit which can be clipped to a belt and technology to convert a laptop computer into a live video transmission unit. The small, lightweight devices allow a single professional camera operator to film and stream live footage. The investment in LiveU technology means AP can now routinely deploy more than one unit on the same story, providing a multi-camera environment and therefore a fuller picture of events as they unfold.  “Live coverage has been a priority for AP since we first launched a service for broadcasters back in 2003,” said Sandy MacIntyre, director of global video at AP. “Now we have more than 200 TV stations and digital publishers who quite rightly expect us to ensure that, regardless of where news breaks, we are delivering live content within minutes.”  In related news, AP also announced it’s taking a stake in Swedish technology startup firm, Bambuser, which specializes in streaming live video over smartphones.

 

MOBILE GAMING + APPS

Just in time for ComicCon, Shout Factory (http://www.shoutfactory.com/) is playing to the crowd with the release of two new Superhero apps, Superhero Time Machine and Superhero Costume Gallery. Aimed at the most discriminating comic book fans, Superhero Time Machine features more than 2,000 videos of caped faves through the ages, dating as far back as 1941. Costume Gallery enables ComicCon guests to submit photos of their own costumes as well as access others. And it can determine, in real time, which Superheroes are most represented at the convention.  Both new apps debut on Thursday, July 18th.

Following the success of Angry Birds: Star Wars, Finnish outfit Rovio Entertainment announced July 15 that it’ll soon be debuting a brand new app… well, sort of. As allthingsd.com reports, Angry Birds: Star Wars II builds on a tried-and-true formula, though there’s one new hook: Rovio is partnering with Hasbro for an intriguing real-world marketing tie in: Consumers who buy Hasbro’s plush characters off the shelves can scan them with smartphone and tablet cameras and voila! The physical characters enter the world of the app.

EXEC MOVES

After co-founding software and digital product development company Fanzter in 2007, Aaron LaBerge has returned to ESPN as Senior Vice President, Technology and Product Development. “I am thrilled to have him back working with us, and know that his time spent developing his own company have helped him hone his skill set… that he can now share with our employees,” said Executive Vice President and Chief Technology Officer Chuck Pagano, to whom LaBerge will report. LaBerge has plenty of experience with ESPN, having joined the company in 1997. In 2003, he was named Vice President, Technology and Business Operations for ESPN.com and in 2005 assumed the same position for the entire sports network.

Kelly Wallace starts as Digital Correspondent and Editor-at-Large for CNN.com, focusing on family, career and life. She will also appear regularly on both CNN and HLN. Most recently, she served as Chief Correspondent at iVillage.com.

The Hollywood Reporter has tapped former intern Daniel Reynoso as its newest Web Producer

MARKETING + MEASUREMENT

Call it the Sharknado effect. According to the big data marketing platform created by the global firm Kontera, (www.Kontera.com), consumption of online information, videos and social posts about Sharknado’s leading lady Tara Reid went up 177.55 percent between July 10, when the cult sensation aired on Syfy, and July 11, when the former Taradise star emerged as cable’s premiere shark-infested-tornado-fighter. The network did pretty well too, with consumers 220.49 percent more interested in Syfy than they were before the TV movie’s debut. 
 


A CYNOPSIS MESSAGE


*SAVE THE DATE*
Cynopsis Future TV: Content Innovation and Next Gen Advertising Models
October 17| Grand Hyatt | NYC
** More Info/Website Coming Soon**

This summit will examine what networks are doing – and what they need to do more of – to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success.

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.


DIGITAL SPOTLIGHT OF THE DAY

A home improvement show for short attention spans  with celeb-ish personalities to boot. What more could you ask for? Web magazine www.rollingout.com recently debuted Celebrity Refresh, a Home Depot-sponsored mini-makeover show that’s also big on the where-are-they-now factor. In the first episode, Rozonda “Chilli” Thomas (formerly of the hip hop group TLC) takes us inside her home for a speedy (less than four-minute) course in interior decorating. There’s also one with Real Housewives of Atlanta star Cynthia Bailey. And the latest episode, featuring New York Times bestselling author Toya Wright, airs in two weeks. A clever, nicely shot mix of real estate porn and how-to tips, Celebrity Refresh is a guilty pleasure with no time investment required. http://rollingout.com/celebrityrefresh/


A CYNOPSIS MESSAGE


Coming to the 8/ 14 Cynopsis Sports Business Summit…

Octagon Access presents an exclusive presentation on the best way to market to the nation’s 80 million millennial consumers. Tap into these valuable insights and implications from recent research on the next hot marketing target.

 GRAND HYATT NYC | REGISTER NOW

For sponsor information, please contact Mike Farina (203) 218-6480.
For registration information, please contact Pete Romas (203) 899-8483.



See you tomorrow,
Mark Miller 
07.16.13

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here.


JOB OPENING: INVESTIGATIVE REPORTERS and a DEPUTY EDITOR /The American Independent/DC: Candidates must be based in Washington, DC. Strong investigative and narrative writing skills are a must. Send resume to: [email protected] (7/23)

JOB OPENING: ADVERTISING ACCT MGR/Revolution Media/Woodland Hills CA: must have 6+ years of proven experience in retail advertising and retail marketing environment. To respond to this opportunity, go HERE (7/23)

JOB OPENING: DIGITAL AE/GSN/NY: 2yrs digital sales/gaming; Promote and sell casual/core games across digital properties incl expanding advertiser relationships. Please send res + cl to [email protected] (7/23)

JOB OPENING: INTERACTIVE & ADVANCED TV RESEARCH ANALYST/DISH MEDIA SALES/NYC:Rsch exp. w/TV & digitalmeasurement.Research brands, analyze data, identify trends & findings. Presentation skills needed. Apply: [email protected] (7/23)

JOB OPENING: FRLNC PHOTO COORD/NYC: Long-term to edit/curate/archive photos; support photo needs for all depts; photo asset mgmt. Reqs: 1-2 yrs exp, strong asset mgmt/comm skills, great creative eye. Full descpt http://bit.ly/18jKvdh (7/23)

JOB OPENING: CONTROL ROOM DIRECTOR/CHI: Key member of digital sports netwrk. Direct prod team w/Prod, EP, Talent daily.Ability to call a show is a must. 5+ yrs exp: Digital, Broadcast, Prod. Resume: digisports@hotmail.com (7/23)

JOB OPENING: CONTROL ROOM TECHNICAL DIRECTOR/CHI: Key member of digital sports netwrk. Partnr w/Prod, EP, Talent daily.Control tech prod of programming blocks. 5+ yrs exp: Digital, Broadcast, Prod. Resume: digisports@hotmail.com (7/23)

JOB OPENING: LIVE STUDIO GRAPHIC OPERATOR/CHI: Key member of digital sports netwrk.Able to work indep. Kwldg of variety of prod control room & studio op. 4+ yrs exp; Chyron Duet or equiv. Resume: digisports@hotmail.com (7/23)

JOB OPENING: FOX MGR STD & PRACTICES/LA: Resp for ensuring that guidelines & procedures are adhered to for programming content & advertising. BA/BS. 3+ years exp in entertainment. Read & write Spanish pref. http://bit.ly/1aZLsYd (7/23)

JOB OPENING: SR ADMIN ASST/AMC/LA: Provide full admin support to Bus Affairs Exec and team. Handle heavy phones, sched, etc. Must be able to multi-task and prioritize. Entertainment or business affairs exp req’d. Submit res http://tinyurl.com/l2795r9 (7/20)

JOB OPENING: MGR, RESEARCH/IFC/NY: 3+ yrs cable/brdcst research, exp. w/Nielsen products & MRI, Simmons, Star Media. Strong analytical, writing & verbal skills. CLICK HERE (7/20)

JOB OPENING: DIGITAL SALES PLANNER/AMCN/NY: Create/maintain digital sales proposals, presentations & analyses across all AMCN, exp. w/ DART, 1-2+ yrs. digital sales planning exp. CLICK HERE (7/20)

JOB OPENING: MGR MKTG/ THE PROMOTIONAL EDGE/LA: Dvlp/excte strategic B2B & B2C mktg campaigns in ent indstry; strng wrtng/presentation skills; direct digital asset dev’t. 5-8 yrs. mktg exp. w/major brands. Rez. To: HERE (7/20)

JOB OPENING: MGR, PARNTER MKTG/Viacom/NYC: Develop, recommend and implement strategies to secure distribution and drive distributor revenue. 3-5 yrs exp mktng. Apply: http://tinyurl.com/oxs53mu (7/20)

JOB OPENING: NAT’L ACCT SALES MGR/WORLDNOW/NYC: Support/function as sales lead through constant internal & external customer comm while multi-tasking. Min 2yrs online media, advrtsng &/or acct mngmnt exp. Cvr letter/res: HERE (7/20)

JOB OPENING: DIRCTR LICENSING/CREATA/CHGO/IL: Ownership of IP, Exec leadership, min of 15 yrs ent licsng, cpg, merch & mktng exp. Min 2 yrs digtl exp essntl. Ability to ID new biz; exp negotiatr. Resume to [email protected] (7/20)

JOB OPENING: MGR., CONSUMER CONNECTIONS/Anheuser-Busch/St Louis: Develop/implement strategic media plans for specific A-B brands such as Bud Light, Bud Light Lime, & Lime-a-Rita! Apply here: http://bit.ly/15zcsKi (7/20)

JOB OPENING: MANAGER, MEDIA & ON-AIR PROMO SCHEDULING/Sportsman Channel/NY: Strategic On-Air Promo Planning & Scheduling to meet ratings goals; media buying & placement. Analytical & organized. 5+ Years Network exp. Apply: HERE (7/20)

JOB OPENING: ASSOC MGR, DISTRIBUTION & MKTG/Universal Sports Network/Woodland Hills: 3+ yrs marketing exp., affiliate exp. preferred. Strong analytical, writing & verbal skills. For details and to apply: CLICK HERE (7/20)

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JOB OPENING: MGR, DIGITAL INTEGRATED MKTG/MTV/NYC: 5 yrs exp mktg major brands. Conceptualize digital and convergent marketing opportunities in response to RFPs and to proactively take to market . Full info/apply HERE: (7/20)

JOB OPENING: HBO/ MGR, DATA SCIENCES/NYC: Perform statistical and data mining analyses to support HBO digital properties. 5+ yrs of exp performing analytics in media, mkting or digital analytics. Apply: http://bit.ly/18Ne4TH (7/20)

JOB OPENING: HBO/ DIR, PROG. STRATEGY & PLANNING/NYC: Programming strategies for HBO and Cinemax Org Prog. 8+ yrs of strategic and tactical exp in prog planning, scheduling or mkting & audience rsrch. Apply: http://bit.ly/18NdwgB (7/20)

JOB OPENING: DIR, AD SALES MKTG/Discovery/NYC: Seasoned leader to manage/motivate a team to deliver mktg elements for OWN Ad Sales deals, creative project mgmt w/high level customer service. 10+ yrs mktg mgmt exp. req. Apply (7/19)

JOB OPENING: COORD, STANDARDS & PRACTICES-MUSIC GROUP/VIACOM/NY: Daily independent review of on-air, online & digital content. Resp for evaluating orig show concepts, scripts, rough cuts & finals. Must be fluent in Spanish. Apply here (7/18)

JOB OPENING: SR. ANALYST, RESEARCH/FX/NYC : 2+ yrs cable research, exp. w/Nielsen products & MRI, Star Media. Strong analytical, writing & verbal skills Apply: http://goo.gl/0zSWb (7/18)

JOB OPENING: ANALYST, RSCH/MUNDO FOX/NYC: 1+ yrs exp in media research. Knowledge of Nielsen products pref, TV or Rep Firm exp pref, strong analytical and writing skills Apply: http://goo.gl/iVQEi (7/18)

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JOB OPENING: MGR, AD SALES MARKETING & PARTNERSHIPS/NAT GEO CHANNEL/DC: 5-7 yrs. Marketing exp. req. TV network exp req. mkting, ad sales/sponsorship/partnership dev, project management and creative dev. http://bit.ly/14zwNP1 (7/17)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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