Tuesday, July 15th, 2008


There’s nothing bigger than this summer’s blockbusters and TV Guide Network gets the exclusive in series and specials like Hollywood 411 and Big Movie Premiere. We take viewers on the red carpet, behind the scenes and up close to the stars of “The Dark Knight,” “X-Files” and more!

Associate your brand with the biggest and best summer releases.
For information about ad opportunities,
contact Richy Glassberg or your AE: 212.852.7500



Good morning. It’s Tuesday, July 15, 2008, and this is your first early morning briefing.

FOX plans to change the way it orders pilots and organizes its development cycle. Because of the recent writers’ strike, FOX has ordered eight pilot projects this summer for potential screenings this December. Rather than keeping a traditional pilot schedule where projects are usually ordered in the spring, Fox Entertainment President, Kevin Reilly said yesterday he hopes the network will split pilots into two time periods.

Tonight’s Premieres:
TLC: Say Yes to the Dress at 8p; Rock the Reception at 830p
A&E: The Cleaner at 10p
MTV: From G’s to Gents at 10p


Showtime Networks Inc. and The Weinstein Company (TWC) made a seven-year exclusive film distribution pact that encompasses up to 95 films which takes effect with TWC’s 2009 release schedule. The output agreement includes such titles as Nine, Inglorious Bastards and All Good Things among many others.

This September, IFC will launch a four-hour programming block called IFC AUTOMAT on Tuesday nights at 8p-12a. The block will highlight alternative programming presented uncut and uncensored including originals, shorts, web shows, anime and more. The U.S. premiere of Hell Girl on September 30 at 8p will help launch the new block. Other shows will include a new original music series From The Basement; three 15-minute IFC BLASTS, and season three of The Whitest Kids ‘U Know, which debuts in first quarter 2009.

With both the Democratic and Republican Conventions coming soon, PBS will present three hours of hi-def primetime coverage from 8-11p each night at both conventions, according to THR. Jim Lehrer of The NewsHour With Jim Lehrer will anchor and members of his news team will be present. The Democratic National Convention kicks things off on August 25-27 in Denver while the Republican National Convention convenes September 1-4 in St. Paul.

CBS’ newest comedy adopted a name change: Project Gary is now Gary Unmarried, starring  Jay Mohr, Paula Marshall, Jaime King, Ryan Malgarini and Al Madrigal and is produced by ABC Studios in association with CBS Paramount Network Television. Gary Unmarried is slated to debut on CBS September 24 at 830p.

SCI FI Channel’s season five opener of Stargate Atlantis on Friday (10p) drew in 1.05 million A25-54 viewers, 886,000 A18-49 viewers and 1.8 million total viewers.

MTV’s finale of The Real World: Hollywood last Wednesday earned a 2.4 rating among P12-34 which represents a +63% increase over last season’s finale of The Real World: Sydney. Overall, the 20th season of The Real World franchise averaged a 2.3 rating with P12-34 a +19% boost over the prior season.

Retirement Living TV (RLTV) will present a weekly magazine program focused on investigative journalism addressing key senior issues. Viewpoint with Lea Thompson will cover such topics as medical marijuana, faith healing, hospital infections and more. The series airs weekly on Fridays at noon, beginning this week.

Turner Sports will offer 28 hours of coverage, over four days, of the 137th British Open Championship on TNT, starting this Thursday at 630a. In addition, PGA.com will offer three channels via Open Championship Live, the video player with live feeds during the first two days, this Thursday and Friday.

Preseason NFL action will begin August 7 as the NFL Network airs 54 out of 65 total preseason games over 26 days, with 42 of those games presented in hi-def. The NFL Network will also air eight preseason games live including two produced by the network: New England Patriots at Tampa Bay Buccaneers on August 17 at 8p and Buffalo Bills at Indianapolis Colts on August 24 at 8p.

Bonten Media Group Inc. will purchase CBS affiliate WTVF/Nashville from Landmark Communications at a reported transaction price of $205 million to $215 million. Landmark also has plans to sell its other station KLAS, the CBS affiliate in Las Vegas. Last week Landmark announced it will sell The Weather Channel to NBC Universal for $3.5 billion.

Carat was chosen as the global media services agency by Kohler Co. for its KOHLER brand. Carat will manage consumer and trade media planning and buying across all platforms in multiple markets including the Americas and EMEA.

And a reminder — Cynopsis editorial staff are all on vacation all next week which means no editions for the week.  We will be returning on Monday, July 28.  With that said, however, our Sales and Marketing staff will be available to you all week long, as usual!


FOX’s MADtv adds four new cast members to its roster: Erica Ash, Matt Braunger, Eric Price and Lauren Pritchard for the sketch comedy show’s 14th season. The foursome joins returning cast members: Bobby Lee, Nicole Parker, Keegan-Michael Key, Crista Flanagan, Arden Myrin and Johnny Sanchez.

FOX’s Prison Break spinoff may take a cue from CBS and its CSI: Miami franchise and be more of a “brand spinoff” and a whole new series from the get-go. The original plans from executive producers Matt Olmstead and Zack Estrin was to introduce a new female character on the regular series then spin her off into her own series. The tentative working title continues to be Cherry Hill or Prison Break: Cherry Hill and it will still be set in a female prison.

Rita Cosby moves to Inside Edition as a Special Correspondent based in the New York Bureau. Most recently, Rita hosted Rita Cosby Live and Direct on MSNBC and before that hosted two shows on Fox News Channel, The Big Story Weekend Edition and Fox News Live With Rita Cosby.

Former Super Bowl-winning quarterback, Trent Dilfer will be part of the ESPN team as an NFL studio analyst. Trent will participate in a number of shows for the network such as NFL Live, NFL PrimeTime, Monday Night Countdown and SportsCenter on Sunday and Monday nights during the NFL season.

The CW added three to its upcoming dramedy series Valentine, Inc. about Greek gods living on earth to create love matches, per THR. Kristoffer Polaha will play Danny or Eros; Autumn Reeser will play Phoebe, also known as the Goddess of the Oracle at Delphi; and Robert Baker will play Leo or Hercules.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: With higher quality video proving not to be a compelling enough reason in itself to get consumers to upgrade their DVD collections, studios are investing in Blu-ray‘s interactive features to help sell the format. Walt Disney will release a special 50th anniversary edition of Sleeping Beauty on Oct. 7, offering a wealth of interactive features including games, trivia, downloads and the ability to send video messages to friends via PC or cellphone during the movie. Of course a newer BD Live-enabled Blu-ray player (or a PlayStation 3 console) is required to take advantage of the features. Click here to see a trailer of the release.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Blueprint Entertainment gets the go ahead from Teletoon (Canada) to produce a new tween-targeted mixed live-action/animation hybrid series titled Go-Girl (26×30).  Slated to begin production in Canada in late fall 2008 for air in fall 2009, Go-Girl revolves around Becky (15) and her class project that winds up getting her elected as the mayor.  The series will feature a corresponding website that will also feature express their opinions and get involved in making a difference.  Blueprint’s John Morayniss and Frank Saperstein will executive produce the series along with creator Wilson Coneybeare (Timeblazers, Monster Warriors), with Alyse Rosenberg (Braceface, Ready or Not) serving as head writer and showrunner.  The series will be distributed worldwide by Blueprint’s Oasis International.   Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Sony Computer Entertainment Europe and Sky‘s Go!View PlayStation Portable (PSP) VOD service in the U.K. and Ireland has gone live. Content from TV, movies and sport will be added on a regular basis for subscribers to transfer content to their PSP from a PC.  Content deals already under wraps include ones with Disney-ABC-ESPN Television, BBC Worldwide, Sony Pictures Television International, NBC Universal International Television Distribution, National Geographic and Sky Sports for series such as Lost, Desperate Housewives, Doctor Who and Top Gear.  Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  CBS and UNIV shared the top spot Friday night at 1.5/6 A18-49, according to final national ratings from Nielsen Media Research. UNIV won the 8p hour at 1.7/7 with Al Diablo con Guapos, and sustained the winning streak through 9p with Fuego en la Sangre at 1.6/6. CBS’ premiere of Flashpoint during 10p paced ahead of the competition with 1.9/6.

Live + Same Day Household Ratings: Friday, July 11, 2008  (July Sweep Day 9) time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.5/9       Ghost Whisperer [r] 3.7/8, Numb3rs [r] 4.4/8, Flashpoint [p] 5.3/10

NBC: 4.0/8        Most Outrageous Moments [r] 2.9/6, Most Outrageous Moments [r] 3.3/7, Dateline 4.4/8

ABC: 2.6/5         Dance Machine 2.1/4, Duel 2.3/4, 20/20 3.5/7

CW: 2.3/5          Friday Night Smackdown! 2.3/5

FOX: 2.0/4         Fox Movie: 2 Fast 2 Furious [r] 2.0/4

UNIV: 1.9/4       Al Diablo con los Guapos 2.1/4, Fuego en la Sangre 2.0/4, La Rosa de Guadalupe 1.6/3

TELE: 0.5/1       El Juramento 0.3/1, Victoria 0.7/1, Sin Senos No Hay Paraiso 0.6/1

MNT: 0.4/1        Academy [r] 0.4/1, Paradise Hotel 2 [r] 0.4/1

A18-49: CBS 1.5/6, UNIV 1.5/6, NBC 1.4/5, CW 1.2/5, FOX 1.1/4, ABC 1.0/4, TELE 0.4/1, MNT 0.2/1


Fuse tapped three as VPs for its Advertising Sales department: Kim Verkler will be VP/Advertising Sales, Midwest Region based in Chicago; Michael Roche was upped to VP/Advertising Sales, Eastern Region; and Maggie Helm will be VP/Advertising Sales, Western Region. All three will manage advertising activities in their regions in addition to supervising their sales teams and developing strategies to increase Fuse’s cross-platform integrated marketing partnerships. All three will also report to Jason Million, SVP/National Advertising Sales.

Will Keck moves to the TV Guide Magazine as Senior Editor in its Hollywood office. He comes from USA Today where he was a celebrity reporter for the last five years.

Viamedia recruited Chris O’Reilly as Corporate Automotive Sales Manager based at the company’s corporate headquarters in Lexington.

Javelin Direct, a division of Omnicom, hired Satnam Singh as VP/Decision Support. Based in the company’s Dallas office, Satnam reports to David Selwood, SVP/Decision Support.

Warner Bros. Consumer Products (WBCP) elevated Salvador Viramontes to VP/Sales, Retail and Marketing for EMEA (Europe/Middle East/Africa) and Javier Garza to VP/Latin America. Salvador will be based in London and will report to Bruno Schwobthaler, SVP/Sales and Business Development, WBCP. Continuing to be based in Mexico, Javier will take on the position vacated by Salvador and will report to Jeffrey Whalen, SVP/GM, Asia Pacific, Latin America and Third Party Licensing.

Comcast Spotlight, the advertising sales unit of Comcast Cable advanced Lucette Mercer to VP/Sales Research where she will head the company’s research efforts. Based in Denver, Lucette will report to Hank Oster, SVP/GM, Comcast Spotlight. In addition, Adam LaRose was upgraded to VP/Technology and Operations and Rob Klippel to VP/Technical Operations and Advanced Advertising Trials.


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This day in History: 1997 – In Milwaukee, a jury awarded $26.6 million to a former Miller Brewing executive who sued the company for firing him after he discussed a racy episode of Seinfeld with a female co-worker. Could be it was an episode about someone named Dolores?

Answer to Yesterday’s Trivia Question: Oxi Clean, Kaboom and Orange Glo are just a few of the products advertised on TV that this man literally shouts about. Who is this spokesperson?  BILLY MAYS Kudos to: Doug Kneissl-A&E Television Networks/Stamford, CT; Wendy Stone-The Golf Channel/Orlando; Alan Browdy-Lifetime/NY; Chris Schwieterman-Gray Television, Inc./Tallahassee, FL;Roger Bare-KIAH/CTZ; Suzanne Robertson/Huntsville, AL; Rachel Foresta-AristoMedia/TN; Mary Brannen-Merriam-Webster Inc./Encyclopaedia Britannica Inc./Chicago; Craig Spivey-Broadcast Response/Colorado Springs, CO; Richard DeGeus-KJCT/Grand Junction ,CO; Terah Bingham-KJCT/Grand Junction, CO; Micki Barnett-4bucksmedia Inc/Bell Canyon, CA; Jack Krayson- SCTV/Toronto

Today’s Trivia Question: Annie Oakley was an early TV western series starring Gail Davis. What was the name of the town that was the setting for this show? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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What would a year be without something new from Cyn opsis? Introducing …

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For more information, call Trish Pihonak 203.926.9878
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www.cynopsis.com/toptier .

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter

JOB OPENING: SENIOR PRODUCER-GAMES/LIFETIME NY: Lead the planning and execution of all Lifetime branded and non-branded games across myLifetime.com or partner sites. Apply at: http://www.mylifetime.com/about/jobs.html (7/29)

JOB OPENING: DIRECTOR, PUBLICITY/NBC UNI/New York, NY: Resp. for generating max positive press for Sci Fi programming, develop PR strategy & campaign plans. 7 years publicity experience. www.nbcjobs.com keyword #813464 (7/19)

JOB OPENING: MKTG MGR/Showtime/NY: Mng program promotion, approval, co-branding of SNI mktg tactics. Track/analyze results of key acct mktg initiatives. Org’d, multitask, exc comm. Apply: www.sho.com/site/about/careers.do Job #187BR (7/19)

JOB OPENING: SR ASSOC/PBS/Crystal City/Arlington, VA: Work with the Ecommerce Product Data Mngmnt team in mngng the product life cycle within the PBS Product Database. Job description & to apply: please visit www.pbs.org/jobs (7/19)

JOB OPENING: Director/On Air Promotion/FOOD NETWK/NY: 7yrs broadcast or cable netwk. Manage teams on tune-in & brand campaigns, writing, producing w/internal depts. on messaging & content. To apply: www.scrippsnetworks.com (7/19)

JOB OPENING: SR RESEARCH ANALYST/Turner/ATL: Corp level pos. working w/all Turner Props. Ent/Kids/News/Sports. Present findings to Execs/TW Corp. Solid media math skills/3-5 yrs.Apply:

JOB OPENING: NAT. AD SALES ACCT MGR/NYC: Develop new & grow existing business for satellite radio selling multiple formats @client & agency levels, prior exp in national media sales needed – apply @ www.siriusradio.com/careers (7/19)

JOB OPENING: PER INQUIRY MEDIA BUYER/Chicago: Advertising agency is seeking experienced TV PI buyer, ideally locally based. Require at least 2 yrs experience with pertinent data base skills. Send resume to:

JOB OPENING: INTERACTIVE PRODUCER, PROJ. MGR-NEW MEDIA/BRAVO/NBCU/NY:  Dvlp & lead iTV events, gaming, wireless initiatives. Seeking motivated, creative superstar w/ passion for 1st to mkt innovation. Apply:  www.nbcjobs.com #832071 (7/19)

JOB OPENING:  SR FINANCE ANALYST/ IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at www.cablevision.jobs (7/19)

JOB OPENING: MGR SALES SRVCS/Fuse/NY: Resp for managing Nat’l inventory for Sales. Oversee Stewardship process. Create Sales selling schedules, Inv reporting and analysis. Gabriel, a plus. Rez to:
“MSS” in sub (7/18)

JOB OPENING: RESEARCH MGR/NYC/GSN, the Network for Games: Resp incl. recurring & ad hoc TV & online reports for ad sales. 5 yrs research exp in cable TV. BA/BS. Resume/Cover:

JOB OPENING: MEDIA BUSINESS ANALYSTS/(2)/ NYC: Exp. w/Digital Asset Mgmt. systems required. Process modeling exp. required. Use case exp. a plus. Apply to:

JOB OPENING: DIR PRINT DESIGN/Fuse/NY: Lead dev & design for all print needs. Must be prof in Mac OSX, Avid, Final Cut Pro, Combustion, HD Camera, Green screen shooting and Flash. Rez to:
“DPS” in sub (7/18)

JOB OPENING: ASST TO PRESIDENT/THE HOTEL NETWORKS NY: Key position w/ growing co. Strong verbal/written comm & PC skills. Word, Excel, PPT. Detailed & orgnzd, self starter, multi tasker; Resume to:

JOB OPENING: BOOKKEEPER (PT)/New York TV Production Company: Knowledge of QuickBooks for MAC. Accounts payable, receivable, Payroll. Please have references and good attitude. Resume to

JOB OPENING: INTERNATIONAL CORD/CBS TV Network/NY: Maintain & track programs thru video facility. 2+ yrs customer service exper at a TV Distribution/Post Prod/Editing facility. Apply: www.CBSCorporation.com/careers (Req #2526) (7/17)

JOB OPENING: VIDEO PRODUCER (Freelance)/Lifetime Networks (LA): Produce web videos from existing and original content. 5+ yrs producing exp., including web content. Apply to:

JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter:

JOB OPENING: FREELANCE COORD/AETN/NY: Post-Prod material, rsrch, maint. asset dbase. Create comp. reels and digi files for int’l dist. using FCP. Dub/ship/track. Process deliverables. On-air supp. Apply:

JOB OPENING: DIR PROMO MKTG/NY/AETN: Develop & execute ad sales & mktg partnership in digital media, strong project mgt needed, exp in promo mktg req’d. Apply: www.aetn.com (7/16)

JOB OPENING: VP, RESEARCH/NBC UNIVERSAL/NY: Oversee daily operations of NY sales research office. Manage team in analyses, reporting and sales presentations. 8 yrs TV research exp req. www.nbcjobs.com job# 831379 (7/16)

JOB OPENING: AD SALES RSCH MGR, NAT’L TV NTWRK: 4-5 yrs exp brdcst or cable media rsrch. Exp w/ Galaxy/NPower/Mkt Brks. Knwlg of MRIs, AdViews, Star Trak a +. Strong comm. skills & team player a must. Res:

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY:  A fast-paced boutique ent PR firm/NYC seeks smart, hard-working & reliable self starter for unpaid/for credit internship. Start mid Aug.thru fall semester &, possibly, beyond. Jr/Sr only.

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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WHAT’S ON TONIGHT – Tuesday, July 15, 2008

ABC: Wipeout, I Survived a Japanese Game Show, Primetime: The Outsiders
AZTECA: Lo Que La Gente Cuenta, Historias Engarzadas, Bellezas Indomables
CBS: NCIS [r], Big Brother 10, Without A Trace [r]
CW: Beauty and the Geek [r], Reaper [r]
FOX: Major League Baseball All-Star Game 2008
ION: Quantum Leap, The Dead Zone, ER
MNT: Street Patrol, Street Patrol, Jail [r], Jail [r]
NBC: Celebrity Family Feud , America’s Got Talent, Law & Order: SVU [r]
PBS: Nova [r], Wide Angle, P.O.V.
TELE: El Juramento, Victoria, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Aqui y Ahora

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