Cynopsis: Kids! 01/04/11 Good morning. It’s Tuesday, January 4, 2011, and this is your first early morning Kids briefing. Are You Ready Kids? Aye Aye Captain! Good thing because Nickelodeon has picked up a ninth season of SpongeBob SquarePants. The new season, which includes the 200th episode of the animated series, is comprised of 26 episodes and is slated to debut in 2012. Legends of Bikini Bottom, a new hour-long SpongeBob special including four new stories, will premiere January 28, 2011. SpongeBob SquarePants was tops with K2-11, K6-11 and Tweens 9-14 on all TV in 2010. Created by Stephen Hillenburg, who serves as executive producer along with Paul Tibbitt, SpongeBob SquarePants is a Nicktoons Production and is produced at Nickelodeon Animation Studios, and can be seen in 171 markets and 26 languages. NEW PRODUCTION & DEVELOPMENT Nickelodeon has greenlit a pilot for How to Rock Braces and Glasses, a sitcom featuring singer/actress Cymphonique (she uses just her first name, but her last name is Miller), daughter of Master P and sister of Romeo (Miller), per Variety. The series revolves around Kacey (Cymphonique), a popular girl whose status wanes when she gets both braces and glasses, but finds happiness by turning to music. Based on a new Alloy Entertainment book series of the same name and slated for release in September 2011. How to Rock Braces and Glasses is penned by David Israel and Jim O’Doherty (Grounded for Life, 3rd Rock From the Sun). Israel will serve as executive producer with Alloy’s Leslie Morgenstein and Gina Girolamo. O’Doherty is currently executive producing the new Disney XD series Wasabi Warriors. Cymphonique has appeared on Nickelodeon’s True Jackson VP and Just Jordan, and has lent her voice to characters on Disney’s Phineas and Ferb. Ahead of Disney Channel‘s February 2011 launch of its new preschool brand Disney Junior, fans of the Disney Junior Facebook page will be able to preview exclusive video when Disney Junior’s First Look Fridays begins, this Friday, January 7, 2011. The new brand’s sneak peeks will feature footage of the new series Jake and the Never Land Pirates, and the short-form series, Mickey Mousekersize and Special Agent Oso: Three Healthy Steps. From Wednesday, January 12, the Facebook page will also introduce a new character from Jake and the Never Land Pirates each week leading up to the series premiere. Additionally, to further intrigue younger viewers and their parents/caretakers, Disney Junior will debut Choose the Magic!, inviting them to vote to choose which new episode of Mickey Mouse Clubhouse will premiere the day Disney Junior launches. The Hub will premiere its original CGI animated series Transformers Prime on Friday, February 11 at 4:30p, its regular weekly time period. The network previously promoted the series with a five-part mini series event (November 29-December 3), and leading up to the series debut will re-air the mini series on Fridays beginning January 14 at 4p with the first two half-hour episodes. Transformers Prime is produced by Hasbro Studios. Scholastic Media launches Touch & Tilt, its line of iPad storybooks apps. The three apps, I Love You Through and Through ($4.99), The Magic School Bus: Oceans ($7.99), and Go, Clifford, Go! ($4.99), feature re-playable and interactive stories for younger kids. The apps are based on Scholastic’s books, I Love You Through and Through by Bernadette Rosetti-Shustak and illustrated by Caroline Jayne Church, The Magic School Bus: Oceans, by Joanna Cole and illustrated by Bruce Degen, and Go, Clifford, Go! based on the series by Norman Bridwell. Program Call: Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 20, the week before NATPE 2011 in Miami. If you would like to have your programming included, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location. To be included in this free and highly-viewed special edition, please send your submission to lisa@cynopsis.com no later than Friday, January 14, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit). MARKETING/LICENSING DreamWorks Animation is set to release is animated feature film Megamind on Blu-ray and DVD on Friday, February 25. 2011. A new special feature, Megamind: The Button of Doom, will be available for a limited time in a Double DVD Pack and in Blue-ray/DVD Combo pack, and features the voices of original cast members. The movie features the voices of Will Ferrell, Brad Pitt, Tina Fey, David Cross and Jonah Hill. The Double DVD Pack will also include a behind-the-scenes look at the cast, a peek into Megamind’s lair, filmmaker commentary, a tutorial on drawing Megamind, a video comic book among other things. The Blu-ray/DVD Combo includes exclusive features such as The Animators’ Corner featuring picture-in-picture storyboards, behind-the-scenes footage and insightful interviews, as well as pop-up trivia, a comic creator and more. Disney will release 15 of its feature films on Blu-ray 3D this year (no specific dates just yet), including Tangled, Tron: Legacy, which release day and date with the 2D Blu-ray editions, as well as Blu-ray 3D versions of The Lion King, Beauty and the Beast, Bolt, Meet The Robinsons, Tim Burton’s The Nightmare Before Christmas, G-Force and Chicken Little, per Coming Soon. Each of the 3D releases will feature 3D menus, 3D previews of movie trailers and an intro to Disney Blu-ray 3d featuring the studio’s characters Timon and Pumbaa from The Lion King. Lionsgate enters into two partnerships for the home entertainment release of the wolf-centric animated movie Alpha and Omega, available on Blu-ray Combo Pack, DVD, Digital Download and VOD from January 11, 2011. Alpha and Omega features the voices Justin Long, Hayden Panettiere, Dennis Hopper, Danny Glover, and Christina Ricci.
EXECUTIVE MOVES Sesame Workshop promotes Myung Kang-Huneke to Chief of Staff. Kang-Huneke joins President and CEO, Gary E. Knell, and COO, H. Melvin Ming in the office of the President. She will add Corporate Sponsorships and Development groups to her oversight, which already includes legal and business affairs and public policy. Additionally, Kang-Huneke will continue to serve as General Counsel and Secretary to Sesame Workshop’s Board of Trustees. Kang-Huneke was previously an attorney for the New Media and Cable Group at ABC, prior to that she was a litigation attorney for ABC and before that for the New York City Housing Authority. RATINGS Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 24, 2011, 6am-11pm, ranked by K2-11: Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, December 25, 2011, 6am-11pm, ranked by K2-11: Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, December 26, 2011, 6am-11pm, ranked by K2-11: Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, December 27, 2011, 6am-11pm, ranked by K2-11: Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, December 28, 2011, 6am-11pm, ranked by K2-11: Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 29, 2011, 6am-11pm, ranked by K2-11: Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 30, 2011, 6am-11pm, ranked by K2-11:
Today’s Trivia Question: This device was used by the Commander of the U.P.U. in the 30th Century. The machine reprogrammed and rehabilitated the bad guys and turned all of their evil thoughts to good. What was this device? (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.) Later — Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here . JOB OPENING: VOD AD SALES DIR/NYC: Work w/ definition, justification, dvlpmnt & delivery of advanced advrtsng prods w/focus on VOD advrtsng & online vid advrtsng to mktplce.VOD exp req’d. matthew.schaap@twcable.com EOE/M/F/D/AAP (1/11) JOB OPENING: CREDITS PRODUCER/Stamford: Freelance Credits Producer-Nights 4-midnite-Stamford,CT reformat credits for Lifetime aetn.com https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85469 (1/11) JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY LA CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info: http://corporate.thoughtequity.com/ Res: jobs@thoughtequity.com (1/11) JOB OPENING: DIR MKTG PARTNERSHIPS/Food Network/Cooking Channel/ NY: Oversee creation & execution of partnerships. /7-10 yrs exp integrated and/or partnership marketing for a media/cable/entertainment brand required. www.scrippsnetworks.com (1/11) JOB OPENING: TECH MGR, DIGITAL ACTIVATION & SPONSORSHIP/Fox Digital Media/NY: Work w/ Sales, Prod, Ad Ops, & clients on dig. activation & sponsorship.3-5 yrs exp online media, client mgmt, HTML. Apply: www.foxcareers.com #FNG000014 (1/11) JOB OPENING: MEDIA STRATEGY COORDINATOR /National Geographic Channel/DC: Assist Mktg dept on exec on-air campaigns. Sched promos on daily broadcast logs. 2+yrs exp in Traffic, Prog, Mktg. Apply: www.foxcareers.com , job# FNG0000145 (1/11) JOB OPENING: DIRECTOR OF PRICING AND PLANNING/GMC Cable/NY: 8+yrs Price/Plan exp + mgmt exp. Analysis of inventory/pricing. Expert w/Dealmaker/ Excel. Apply: tburke@gmctv.tv (1/11) JOB OPENING: DIR, INTEGRATED MARKETING/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities. Undergrad degree req’d w/ 6-8 yrs ent and/or new bus/ mktg exp. www.scrippsnetworks.com (1/11) JOB OPENING: SR DIR TRAFFIC SALES/NYC: Mng daily operations. Incl order approvals, EDI, backup for log duties, resolve billing issues, maint integrity & enforce best practice.10+ yrs exp traffic/sales ops. www.tvopportunities.com (1/8) JOB OPENING: DIR DVLPMNT/2C MEDIA/LA or NYC: Creative, aggressive idea generator to oversee dev. Net or prod co dev exp a must w/demonstrated series picked up to air & casting exp a +. Res: workhere@2cmedia.com 2Cmedia.com (1/8) JOB OPENING: WEB METRICS COORDINATOR/Lunchbox Studios/LA: Entry level, Execute tracking, reporting, analysis of website data to understand behavior of customers & site visitors. More info @ www.lbox.com Apply: resumes@lbox.com (1/6) JOB OPENING: DIRECT CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: www.scrippsnetworks.com (1/6) JOB OPENING: SYNDICATION AE/Sony Pictures TV/Chicago: 38 Midwest markets. Heavy travel. Strong sales & TV background a must. Apply: www.sonypicscareers.com (1/6) JOB OPENING: DIR PR/IFC tv/NY: 6+yr Agncy/Corp PR exp in TV/Cble indstry. Launch scrptd ent in media, execute premieres/screengs/pres junkets/film festvls. Creatve w/excllt comm skills/Media contcts. Rez: ssy@rainbow-media.com (1/6) JOB OPENING: TELEVISION AD SALES MANAGER/NYC: 10yrs+ TV Ad Agency or Sales exp. Minimum 5 yrs DRTV & Per Inquiry Sales Exp. Send resume & salary req’s to: adsalesmanagementexec@gmail.com (1/5) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com. WINTER/SPRING INTERNSHIP CREDIT ONLY: MEDIA RSRCH/NY: Opp to work with media rsrch team. This professional opp will provide you w/ the hands-on exp, entail active assignments, & learn from the colleagues. Strong MS Office Skills req’d. Res: Ulku.Murat@fox.com (1/11) WINTER/SPRING INTERNSHIP CREDITS ONLY: NEW MEDIA/DIGITAL MKTG INTERN/GSN/Santa Monica: Report to Sr Mgr. work closely w/ the designated dept execs in establishing a basic understanding of dept needs & functions. More info: corp.gsn.com (1/8) WINTER/SPRING INTERNSHIP CREDITS ONLY : MKTG INTERN for Post-prod co. NYC: Work w/ VP, biz-dev; build database, mktg materials, web presence, mrkt research, brand & PR. MS Office, web savvy, skilled communicator. Apply: marketing@mechanismdigital.com (1/8) WINTER/SPRING INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes robyn@twocatstv.com (1/5) SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at trish@cynopsis.com E-mail Trish@cynopsis.com or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings. Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs. Cynopsis Media LLC All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011 To unsubscribe from future mailings, please click here. |
Related Stories
09/29/25: Cynopsis Media Tech Update

Monday September 29, 2025 YouTube introduced YouTube Labs, an initiative to explore the potential of AI. Experiment number one, now live: AI music hosts that share stories, fand trivia, and commentary about a user’s favorite music on the YouTube app. A limited number of US-based participants can test early prototypes and experiments. Platform-verified Instagram Reels […]
Cynopsis 09/29/25: NBCU warns of YouTube blackout

Monday September 29, 2025 IN THE NEWS NBCUniversal programming could go dark on Google’s YouTube TV if the companies don’t reach a carriage agreement by tomorrow. NBCU claims YouTube TV “has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video […]
09/28/25: Cynopsis Jobs

Sunday September 28, 2025 CYNOPSIS SCREENSHIFT Last Chance to Save. Streaming, AI, and retail media are transforming the industry—get the insights you need at Cynopsis ScreenShift. Register now — fall sale pricing ends TONIGHT. RESERVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline […]
Cynopsis 09/26/25: Debut Date Set for New “Spartacus” Series

Friday September 26, 2025 IN THE NEWS Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, reports IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Spend in the first […]
How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two years ago, we were 280 people. Today, we’re still 280. Yet in revenue, we were half this size,” said the Tatari CEO. “So we doubled our business with the same group of people.” Inghelbrecht credits […]
CynCity
Cynsiders
The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...