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Cynopsis: Sports
01.29.13

Good morning. It’s Tuesday, January 29, 2012, and this is your first early morning Sports briefing. 

The LA Dodgers ownership group officially announced the anticipated creation of American Media Productions which will launch a new network dedicated to the team called SportsNet LA. In a 25-year deal estimated to be valued between $7-$8 billion, Time Warner Cable agreed to be SportsNet LA’s charter distributor, and will carry the new network for its customers throughout Southern California and Hawaii under a long-term affiliation deal the begins in 2014. TWC will also serve as the exclusive advertising and affiliate sales agent for the new network and will have certain branding and programming rights with respect to the network. TWC will also provide certain non-game production and technical services to AMP.

“We concluded last year that the best way to give our fans what they want – more content and more Dodger baseball – was to launch our own network,” said Mark Walter, Chairman of the Los Angeles Dodgers. “The creation of AMP will provide substantial financial resources over the coming years for the Dodgers to build on their storied legacy and bring a World Championship home to Los Angeles. Just as we are actively transforming the team and the stadium, we want the Dodgers to be exhibited on the very best sports network in the country – one that will provide an unrivaled fan experience.”

On the Air

U.S. Figure Skating inked two media rights deals that will deliver coverage of figure skating in the United States through the end of the 2017-18 Olympic season. The first deal is a four-year extension of its broadcast rights agreement with NBC, as the rights would have expired following the 2014 US Championships. The second deal is with icenetwork.com, which acquired all U.S. media rights for International Skating Union (ISU) events through the 2017-18 season. Icenetwork.com is a wholly-owned subsidiary of U.S. Figure Skating, and it operated and managed by MLBAM. Approximately 20 hours of icenetwork.com’s ISU figure skating rights will be shown on NBC annually through the deal, including the World Championships in primetime during non-Olympic years, and the ISU Grand Prix Series.

YES Network locked in Yankees play-by-play voice Michael Kay to a multi-year extension with the network that will keep him behind the microphone for the foreseeable future. Kay has earned 21 Emmy nominations and 3 Emmy wins while at YES, and will also continue hosting YES’ Center Stage with Michael Kay show, as well as other shows and specials on the network.

NFL Films’ Road to the Super Bowl will hit CBS on Sunday at 11a before the big game, detailing how the Ravens and 49ers made it to Super Bowl XLVII in New Orleans.

ESPN Films lined up the next two films of the company’s 30 for 30 film series. The first production, Survive and Advance, comes from director Jonathan Hock and will debut on March 17. The film examines Jim Valvano and his famed ’82-’83 season of the North Carolina State Wolfpack. The second project, Elway to Marino, will air on April 23, and focus on the 1983 NFL Draft that produced the legendary quarterbacks.

Donovan McNabb is joining NBC Sports Radio, where he will serve as an NFL lead analyst starting this week. Dial Global and the NBC Sports Group announced the deal. In addition, McNabb will be a part of a soon-to-be-announced daily Monday-Friday talk show that will debut April 1, 2013 as the network expands its programming lineup.

LMNO Prods. is partnering with Lakers’ player Metta World Peace and his media company to develop a new celebrity prank series that will feature athletes involved in hidden camera stunts. Deadline reports that the series will also incorporate will the athlete’s family members, friends, boyfriends, girlfriends and fans.

Canada’s Super Channel entered a deal with Showtime Sports that makes Super Channel the home of Showtime’s boxing events in Canada. Under this agreement Super Channel will air live Showtime Championship Boxing and ShoBox: The New Generation telecasts through 2014.

NHL Network and NHL.com will offer coverage of the annual Wayne Gretzky’s Fantasy Camp today at 4p. EJ Hradek reports onsite for Cisco NHL Live, which will have an extra hour added to the show.

Comcast SportsNet Chicago notched another ratings record, drawing a 6.31 household score for its live coverage of the Red Wings/Blackhawks game Sunday night, according to Nielsen. Comcast SportsNet drew around 220,000 households for the entire game and posted an 8.09 “peak” rating during the 8:15 PM quarter-hour.

Travel Channel hosts a one-hour special Super Bowl Tailgate Takeover hosted by Adam Richman on Wednesday at 9p that features “the most incredible tailgate experiences leading up to Super Bowl XLVII.” The special will give viewers a peak at the network’s upcoming original series, Tailgate Takeover, which will premiere this summer.

Last week to enter! Now is the time to submit for our 2013 Cynopsis Sports Media Awards. The deadline is February 1 and we want to see your best work from the past year. Don’t let someone else take your trophy! Click here for entry information.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

The NBA is set to host its largest international tribute ever when NBA Chinese Year Celebration 2013 tips off the week of Feb. 7. As part of the celebration, the league will usher in the Year of the Snake with a record 23 live games that will be televised and streamed in China over a span of eight consecutive days. In addition, five NBA teams will host in-arena Chinese New Year-themed celebrations and two additional teams will have signage recognizing the holiday. NBA China marketing partners Harbin Beerand PEAK Sports will serve as co-presenting partners of NBA Chinese New Year Celebration 2013 and will have a strong presence on broadcast and in-arena.

On to the Super Bowl. A new survey by the Retail Advertising and Marketing Association, conducted by BIGinsight, found that more than 179.1 million people will watch the game Sunday, February 3. That marks the most in the survey’s nine-year history and up from an estimated 172.5 million last year. The study revealed that the average game watcher will spend $68.54 on snacks, decor and athletic apparel and new televisions for viewing parties with total Super Bowl spending is expected to reach nearly $12.3 billion.*

Global sports, entertainment, and lifestyle marketing agency GMR Marketing is entering a merger agency SportsMark Management Group. The newly-merged entity will “harness the agencies’ collective B2B and B2C proficiencies, bringing together GMR’s strategic digital and consumer engagement capabilities with SportsMark’s global event operation and hospitality experience.” The companies will continue to operate under their respective names until the merger is complete.

Digital Fields

CBSSports.com laid out more plans for Super Bowl coverage this week, and will use a social dashboard to reveal which players, teams, and storylines are buzzing among Facebook users around the country. The site is also launching online experiences that let visitors interact with the Facebook audience insights via graphics, photo galleries, and breakdowns of the data by state, gender, and age. This week, CBSSports.com is running three shows each day from New Orleans including Eye on Football: Live from Jackson Square, Eye on Football: Road to the Draft, and Eye on Football: Best of Radio Row.

Meanwhile, Budweiser launched its first-ever Twitter account www.twitter.com/budweiser just in time for the game and tweeted the first photo of a member of the Budweiser Clydesdales Class of 2013, a 150-pound baby born the morning of Jan. 16 as its introduction to the platform. Now, using #clydesdales, Budweiser is asking Twitter followers of @Budweiser and Facebook friends to name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.

As part of its expanding relationship with FOX Sports Media Group, iPowow is now offering SPEED viewers in-race LIVE voting as part of network coverage of the 2013 Monster Energy Supercross season. Fans will be able to participate during this weekend’s race from Anaheim on Feb. 2 at 10:30a.

The Main Event

Islanders/Penguins on NBC Sports Network at 7:30p.

A CYNOPSIS MESSAGE

ON THIS DAY in 1936: The Baseball Hall of Fame inducts its first members in Ty Cobb, Babe Ruth, Honus Wagner, Christy Mathewson and Walter Johnson.

Answer to Our Last Sports Trivia Question: Who was the first person to win both a Super Bowl and a national championship in college football as a head coach? Answer: Jimmy Johnson. Kudos: Zac Salamon-Northwestern Mutual/NY; Jon Latzer-CineSport/NY; Kevin McIntyre-Leverage Agency/NY; Ryan Hall-NBC Sports Group/NY; Jon Clateman-Clato Prods./Port Washington; Matthew Meachem-Tribune Media Services/Queensbury; Tom Haidinger-Advantage International/Darien; RT Harris-WideOrbit/Detroit; Robert Teinowitz-Live Action Media/Chicago; Ryan Nolan-Sportsman Channel/New Berlin; Paul Tarrants-Nashville Predators/Nashville; Jim Dittemore-I Will Race You MotorSports Management/KC; Michael Madnick-Saban Brands/LA; Jack Simmons-Fox Sports/LA; Joe Farr-Tennis Channel/LA; Brian Sullivan-KHQ-TV/Spokane; Matt Ford-The Whistle/Hawaii.

In The Know: What sportscaster is credited with coining the term “slam dunk”? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
01.28.13

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