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A CYNOPSIS MESSAGE FROM DEBMAR-MERCURY
MEET THE #1 SHOW ON TBS
IN A18-49 and A25-54 … Tyler Perry’s MEET THE BROWNS Cleared in 75% of the US and 9 of the top 10 markets! AVAILABLE FALL 2010 Contact your Debmar-Mercury Representative today Cynopsis: Classified Advantage Good morning – it’s Tuesday, January 26, 2010, and this is your weekly issue of Cyn opsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. A wonderful woman suggested adding Twitter to my job searching strategy. I was unsure but she wrote me back explaining how it can be of assistance. She convinced me and here is what I found. Twitter.com makes it possible to learn about a company’s culture by following employees, making connections with company employees, learn about employment opportunities, allow others to see your resume and cover letters, and even post a “twitter resume.” Can all this get you a job? It can’t hurt your chances so if you are looking for a job, you should be doing it. I used David Letterman for my search on www.twellow.com and on the first page I was able to find and follow 3 Letterman writers and Paul Shaffer. I clicked on the follow button for Eric Stangel, Head Writer and Executive Producer for the show. In reading his tweets, I already know there is a big sports culture at Late Night. Good to know if I was trying to get a job there. Now that I am following Eric Stangel, I can ask questions or comment on his tweets. Perhaps we could discuss the Giants but he seems to be a San Diego Charger fan. But as I read more of his tweets, the more ideas I will have on how to connect. There are many Twitter applications that can help you find out who is hiring and where, some of the ones that may help are, www.tweetmyjobs.com , www.TwtJobs.com and www.TwitterJobSearch.com . All of these sites will help you find a job and some will email you any job opening within parameters that you have defined. As with the job hunting, there are many Twitter applications that will post your resume for others to read. One of the easiest is www.Twitres.com . Not only do you post your resume for others to read, but people can comment on your resume, perhaps making it better. I just read a resume where a candidate listed her education before her experience. I suggested that potential employers are more interested in her experience and should be listed before her education. People can also recommend, download, email or otherwise share your resume with others. The most complicated part of this process is listing what is known as a Twitter Resume. This is not your resume, but a 140 character ReTweeted (encouraging others to post your information) message that explains what job you want, where you want it, a link to your full resume and hashtags (searchable words) that allow your resume to be found in searches. Whew. Start your message with RT – Retweet. Hopefully your contacts will repost your message so more people will see it. Hashtag your name – #JohnCox, this makes my name more easily found when searched. List job title and location desired. List your tiny url leading to your resume and perhaps portfolio. Finally, hashtag any words used as search terms, such as resume, job title and location. Example: RT #JohnCox seeks writing position for comedy show CA. http://bit.ly/uPie@TweetMyResume #comedywriter #CA #resume You have to repost your Twitter resume about once a week to keep it in circulation. Twitter is new and there are many ways of using this service, most of which haven’t been developed or even thought of yet. Feel free to experiment, it’s new to all of us. Next week: Virtual Job Fairs We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] . When my friend, Jeff, called I immediately sensed the frustration in his voice. His wife had recently transferred to a new city and he, the trailing spouse, was in the job market for the first time in 15 years. “I’ve sent out more than 75 resumes,” he wailed, “and I haven’t got a single interview!” “You have to be patient,” I said, trying to be encouraging. “On average, only one interview is granted for every 245 resumes.” “But I’m better than average!” he insisted. And he clearly was. Jeff had been a successful department head with impressive credentials. He was confident and charismatic. His personality would fill up the room. I asked him to send me his resume. But when I read it, the Jeff I knew and respected was nowhere to be found. His resume was flat, ordinary and — unlike Jeff — didn’t stand out from the crowd. That spells trouble when you’re competing with 245 others for someone’s time and attention. It’s no wonder that employers spend only 10 to 20 seconds reading (i.e. skimming) a typical resume. Fortunately, Jeff’s resume didn’t need a major overhaul. Thanks to a minor “tune up,” he’s had five interviews and is weighing two offers (both higher than his previous salary). Listed below are a few, simple tips to get the highest possible performance out of your resume. Avoid pet peeves that turn off readers. Focus on what matters most. Customize for the job you’re seeking. Make your resume easy to read (and scan). Use action-oriented verbs. J oel Garfinkle is a frequent speaker at national and international conferences and is regularly featured in the national media, including ABC News, NPR, New York Times, Forbes, Wall Street Journal, BusinessWeek, Kiplinger’s Personal Finance and Fast Company. www.JoelInspirationalSpeaker.com I f you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. A CYNOPSIS MESSAGE FROM NATPE
NATPE 2010 STAY CONNECTED:
Wishing you were at NATPE? If you couldn’t join us in Las Vegas, we have a special offer for you … STREAM NATPE ON DEMAND! Just $150 for all recorded sessions. Click here or visit http://tinyurl.com/ye5vbmd to get this exclusive opportunity! NATPE Content * Commerce * Connections www.natpemarket.com
~ ASK THE EXPERTS ~
Questions from our Readers Answered by Joel Garfinkle The information you provide is absolutely amazing and helpful. THANK YOU! My question is how does one follow up with the HR Dept. when applying to positions online? I find it extremely difficult to reach out to companies to express further interest that I believe would separate me from others applying to the position. Here’s the best way to follow-up and catch their attention online: After you’ve applied online, send your cover letter and resume via snail mail. This will help you get noticed because few applicants think to send hard copies, as well. Then send an email to follow-up on the job. Do this about 3-4 days after you have applied. Make every effort to find the person who should receive the email. It could be a person in HR, a recruiter or the manager you would be working for. You may have to do some digging and make some phone calls. But your effort will be well worth it. Once you’ve identified this person, inform them you’ve applied for the position, ask what the next steps are and when you can arrange for an interview. Be sure to include your phone number. Finally, call the person in charge of the application process (HR, recruiter or manager). Inform them of your application and when it was sent in. Grab their attention very quickly by mentioning one or two powerful reasons why you’re the right person for this job. Are there other sites I should be posting on other than LinkedIn, Facebook and tweeter? Websites directly related to the entertainment industry: Here is a list of other websites: Joel Garfinkle is recognized as one of the top 50 coaches in America and is the author of 5 books. He has over 17 years experience in the job search and career transition field. He has worked with many of the world’s leading companies, including Google, Cisco, Oracle, Bank of America, Starbucks and Visa. http://www.DreamJobCoaching.com Have a question for our experts? Send it to [email protected] A CYNOPSIS MESSAGE FROM TWENTIETH TELEVISION
LOOK WHO’S SMARTER NOW!
“Are You Smarter Than A 5th Grader?”
has been renewed in the Top 5 markets: New York, Los Angeles, Chicago, Philadelphia and Dallas. So when you’re asked, “What’s the most proven, most family-friendly, most accessible game show strip available?” … now you have a smarter answer. ARE YOU SMARTER THAN A 5TH GRADER? Renewing now for Fall 2010. Contact your Twentieth Television rep.
build close, trusting, collaborative, creatively inspiring working relationships with senior creative development staff in programming & marketing
Sr. Director, Creative Development Research
MTV Networks NYC, NY http://www.mtvnetworkscareers.com / OTHER INDUSTRY JOBS OF INTEREST … manage the operations, administration & analytics for the NBCU National Ad Sales incentive compensation plan revenue goals which include, developing existing business as well as developing new business manage all top line and detailed analyses/ratings reporting, audience profiling, and highlights covering Bravo and its competitors oversees the production of all marketing materials associated with launch and continuity of original programming, and help facilitates the needs of different departments to ensure deadlines are being met collaborating with three Key Account teams to proactively direct and develop custom program promotion incentives, co-branding of all SNI produced marketing tactics three (3) Marketing Coordinators to work with the CBS College Sports’ Campus Rep team daily monitoring of Account Executive’s (AE) on air schedules planning, staging and administering all entertainment and hospitality for events across the Turner family of networks new business development centered on new and emerging technology platforms conceive, develop and act as the lead national salesperson on online and integrated opportunities identify and manage relationships with external content providers and syndicated content partnerships overall responsibility for all production & programming output for TR3’s, including on-air, off-air, digital and mobile helping define the target audience. (ie a segmentation to understand exactly which facet of the target we’re going after at MTV) creation and maintenance of event communications including contact sheets, creative request forms, and various schedules and memos drive business and partnership opportunities across target marketing segments work with the Director on the overall process of managing partner relationships across all mediums TV, Digital and Print managing a database build project drive sales and marketing activities for U.S. distribution of BBC America, BBC World News and other existing and new BBC channels in the U.S. manage TV sales and coproduction activity within the drama genre, deliver consistently against a stretching business plan, and maximize exploitation and profitability of the BBC Catalogue coordinates the day-to-day rights and investment activity for TV sales teams covering the USA, Canadian and Latin American markets monetization of the advertising inventory and maximizing its yield through management of the inventory, pricing, packaging, trafficking, and remnant sales teams across the network continually identify and evaluate new product, product improvement and new business opportunities to capture additional market share in the online health segment brainstorming with sales reps to develop proposals for custom integrated brand solutions in response to RFP’s from blue chip pharma and CPG advertisers sell ad concepts to existing and potential advertising partners increase consumer magazine sales through direct-to-consumer marketing channels, with an emphasis on digital media assessing current talent strategies and processes in the context of ESPN’s current and future-focused business priorities promo planning and prioritizing using information from the ESPN NCS system coordinates with members of the production and technical staffs to create informative and entertaining sports news programs oversees the interview segments, for CNN’s 7pm Washington based program responsible for distribution and marketing efforts for Discovery’s 18 networks (including HD simulcast networks) in the Eastern portion of United States sell in 17 networks to non cable distribution partners nationwide, establishing relationships with affiliate executives and offices at national and regional levels lead all aspects of high-priority partner programs, assuming full ownership after hand-off from Sales Team supports the Digital Business Integration team responsible for the coordination and implementation of new advertising products and sponsorship packages on CNN.com working across divisions manage program acquisitions for industry leading networks, including TNT, TBS, TCM, TruTv, Cartoon Network and Adult Swim annually management of the STPL Vice Presidents and their teams across both the linear and digital divisions of Entertainment, Animation, Sports, News and Local supervise on-air scheduling of all programs on Cartoon Network and Boomerang, as well as all new technology platforms creating and executing billboards, integrated brand connectors and enhanced content billboards, as well as pitch and post sell videos for all key sponsorship accounts manage small to mid-level events and provide support on assigned components of large-scale events including: budgets, transportation, activities, collateral, audio visual, contract negotiation, catering and venues working with the Vice Presidents of Customer Marketing for New Release and Catalog/TV to develop and execute national promotion events, as well as creating customer specific “custom” events plan, develop and execute multi-platform sales strategies, including but not limited to TV, Events and Web meet departmental and individual revenue goals. Actively prospect new mobile business and help grow existing client base gathering and defining system and reporting requirements and objectives based on customer needs building Lonely Planet’s presence on television in all regions around the globe, maximizing commissions, and accelerating the development of short form digital video content to feed lp.com develop rental and staffing orders for events, develop proposals for events amounting to under $50,000 creating custom content & administering campaigns & promotions in a turn-key manner for Sales clients over multiple platforms create and execute full media campaigns for scripted and alternative programs for NBC Entertainment responsible for managing data requests from start to finish leads marketing team for designated VIZ Media brands to optimize profit and meet marketing, financial, and corporate growth objectives plans, organizes, and executes the marketing strategy for assigned VIZ Media brand(s) to optimize profit and meet marketing, financial, and corporate growth objectives overall strategy, execution, and measurement of Live365’s visibility and positioning in its market segments and verticals leverage the passion, content diversity and programming talents of ten thousand broadcasters, in 260+ genres, participating in the world’s largest radio network A CYNOPSIS MESSAGE FROM SPEED Coming off record ratings in 2009
~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: VP, PROD & PRGRMNG/MTV TR3’s/NYC: 10+ yrs in multiplatform Prod & Prgrmng; Exp w/scripted & non-scripted; Deep familiarity w/Latin TV, Film & sensibility, bilingual pref’d. EOE/M/F/D/AAP www.mtvnetworkscareers.com (1/30) JOB OPENING: NBCU is looking for a DIRECTOR, RESEARCH: Please visit www.nbcunicareers.com site for more information and apply, job#1134456 (1/30) JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrktg/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30) JOB OPENING: MANAGER, RETAIL DEVELOPMENT/NICK/Viacom CP/NYC: 3+yrs Retail Sales/Dev/Promo Mrktg/Buying, Sales Knwldg of Retailers, Exp w/Toy & Classes of Trade, Strng Analytical EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30) JOB OPENING: COORD, RETAIL DEVELOPMENT/NICK-Viacom ConsProd/MN: 2+yrs Mrktg/Sales in Retail, Strng Analytical skills, Strng Org Skills/Mng Multiple Projects, Strng Word/PPt/Xcel, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (1/30) JOB OPENING: ACCOUNT MANAGER/MSA Media/NYC: manage cable nets Gabriel/other SW. biz svc, lead biz dev, biz/prod plan, neg contracts. Min 5 yrs exp. Send resume/Salary to: [email protected] (1/30) JOB OPENING: ONLINE AD SALES EXECS/Beezag.com/NYC: New online video platform hiring Ad Sales Exec must have nat’l brand & agency relationships. 5+ yrs exp. Immediate hire. Great benefits w/ stock equity. Resume: [email protected] (1/29) JOB OPENING: NETWORK SALES/ION Media Networks/NY: Highly motivated and creative network sales acct exec w/ established relationships and proven track record. EOE. Apply to [email protected] (1/29) JOB OPENING: DIR, ON AIR PROMOTIONS/Lifestyle & Entertainment Nets/MIA: 5+yrs Creative Dir exp @ TV Net / Agency, Stng Pple & Proj Mgmt skills, Strategic Plan, Prod knwldg, Spa MUST, Port+. Apply @ [email protected] (1/29) JOB OPENING: RSRCH MGR/DIG AD SLS/NYC/BBC: give insight on traffic patterns, track perf, monitor mrkt & industry trends, comm w/ vendors. High level strat & independent prjct mngmnt. 4+ yrs exp. www.bbcamerica.com/employment.js p (1/28) JOB OPENING: DIR PARTNRSHIP MKT & LOCAL MKT ACTIVATION/NY: Handls all 3rd party partshp, affil & local on-the-ground consmer evnt mkt & activations.10 yrs exp in cable/media/ent or music. Rez to: [email protected] DIR MKT in sub (1/28) JOB OPENING: SALES DIRECTOR/Gas Station TV/LA: Emerging digital media co. seeks rev. generator for its W. Coast territory. Focus on new bus. & maintaining key clients. Min. 5 yrs ad sales exp. Apply: http://www.gstv.com/about.php (1/28) JOB OPENING: ASST. MEDIA BUYER/LOCKARD & WECHSLER/IRVINGTON, NY: ENTRY LEVEL, DATA ENTRY, DETAILED ORIENTATED , MULTITASK, DAILY DEADLINES, SELF MOTIVATED. 1-2 YRS EXPERIENCE TV INDUSTRY A PLUS. BS/BA DEGREE. [email protected] (1/27) JOB OPENING: FREELANCE PROMO SCHEDULING ASST: Entry Level, Detail/Organiz. Respn incld assist dept. Scheduler w. logs, data entry (MAPS/Grip IT),create # for promos/bugs, Operational/Strategic plan’g. Resume to: [email protected] (1/27) JOB OPENING: ACCT EXEC/DISH Network AD Sales/NY: Join fast-growing nat’l sales team. Develop & grow new & existing AD sales business for advanced TV platform. 5+ yrs cable/iTV ad sales exp.Resumes to: [email protected] (1/27) JOB OPENING: AD SALES ASSISTANT/Hallmark Channel/NY: Assists AE’s & Planners to service & maintain clients. See full posting & apply at: www.hallmarkchannel.com (1/27) JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (1/26) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] . SPRING INTERNSHIP CREDITS ONLY: BRANDED ENTERTAINMENT INTERN/ NBCU: Seeks outgoing, eager to learn/detail-oriented/ppt skills;gain exp. in ad sales, prod, and mkt. 8hrs 3 days/wk min. CV: [email protected] (1/28) SPRING INTERNSHIP CREDITS ONLY: WEB INTERN/NYC: Inside edition is looking for a web intern for spring 2010. Tasks include resizing photos, writing captions, field research and logging footage. Contact Katie Harris: [email protected] (1/28) SPRING INTERNSHIP CREDITS ONLY: AD SALES INTERN/Adam Carolla Podcast/Ent Co/LA: Seeks strong writer, eager to learn and detail-oriented. Will gain exp. in ad sales, prod. and mkting. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28) SPRING INTERNSHIP CREDITS ONLY: GRAPHIC ARTIST INTERN/Adam Carolla Podcast/Ent. Co/LA: Mac Savvy, Web design exp a + eager to learn & detail-oriented. Will gain exp. internet mktg & design. 8hrs/2 days wkly min. Cover/res: [email protected] (1/28) SPRING INTERNSHIP CREDITS ONLY: GENERAL ADMIN INTERN/Adam Carolla Podcast/Ent. Co/LA: Strong writer, eager to learn & detail-oriented. Will gain exp. in bus dvlpmnt, prod, sales & mktg. 8hrs/2 days per wk min. Cover/resume: [email protected] (1/28) SPRING INTERNSHIP CREDITS ONLY: RETAIL INTERN/Adam Carolla Podcast/Entertainment Co/LA: Will gain exp. in internet marketing, retail sales, Fulfillment & merchandising. 8hrs/2 days per wk min. Send cover letter, resume: [email protected] (1/28) INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (1/27)
~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Michael Biard advanced to EVP/Affiliate Sales and Marketing with Fox Cable Networks (FCN). Michael’s job entails overseeing distribution of FCN’s 35+ domestic TV networks and their non-linear extensions. Michael’s duties also include leading business strategy and negotiations with major distributors and working in tandem with Fox Digital Media on multi-media distribution efforts. He will continue to report to Mike Hopkins, President/Affiliate Sales and Marketing. Outside Television tapped Rob Faris as SVP/Programming and Production to supervise new programming for the network slated to launch in June. Rob will be based at the network’s office in New York City and will also manage a team of producers, directors and writers. He will also be charged with collaborating with Outside Magazine’s editors on a number of new series tying in the publication with the television network. Granite Broadcasting Corporation’s KOFY-TV in The Bay Area hired Celeste Perry as its new Weekday Morning Host from 8a to 1p. Mark Finkelpearl will head the new US office of Eyeworks Cuatro Cabezas as VP/Development and Productions. Cuatro Cabezas USA will create original content in addition to presenting the company’s formats to the US market. Eyeworks Cuatro Cabezas has other production offices in Madrid, Sao Pablo, Rome, Buenos Aires, Lisbon and Santiago and is owned by the Amsterdam-based, Eyeworks Group. Mark will report to Diego Guebel, CEO. Hollywood Studios International named Eric Christenson as President/Acquisitions and Distribution where he will manage the foreign sales activities on behalf of the company in addition to supervising global distribution efforts. Prior to this appointment, Eric was a consultant for Voltage Pictures. Greg Regis was appointed SVP/Advertising Sales for Travel Channel. Greg will manage ad sales strategy and, revenue intake for the network that is now majority-owned by Scripps Networks as of December 2009. Greg will be based in New York. Marilyn Rangel was upped to VP/Director of Sales at KCBS-KCAL/Los Angeles, the duopoly owned by CBS. Marilyn will have oversight of the local, national and digital sales efforts for both stations. John Cooper of Turner Sports advanced to SVP/Associate General Counsel where he will report to Louise Sams, EVP/General Counsel, TBS, Inc. and President, TBS International. In his new role, John will supervise all legal functions pertaining to Turner’s entertainment networks, Turner Sports, company mergers and acquisitions and more. RJ Palmer Media Services announced the following employee promotions based in New York:
BBC Worldwide added Robert Nashak as EVP/Digital Entertainment to head the company’s gaming business and to create new outlets across various gaming platforms. Based in Los Angeles, Robert will report to John Smith, Chief Executive, BBC Worldwide. Previously, Robert worked for Electronic Arts (EA) where he served as VP of that company’s social gaming group. Sandy Grushow, founder of the digital entertainment studio Filmaka, was tapped by media advisory firm MediaLink LLC as CCO. Sandy will lead idea generation as well as branded entertainment for the company’s clients and their agencies. MediaLink’s client roster includes Microsoft, AT&T, Unilever and General Electric among others. Later — John Cynopsis Media Facebook Page here Cynopsis Kids Ad Sales: To subscribe to any Cynopsis edition(s) click here . |
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