Tuesday, January 25th, 2011

Cynopsis: Kids!

Good morning. It’s Tuesday, January 25, 2011, and this is your first early morning Kids briefing.

The Pokemon Company International has a set a busy schedule for 2011, which includes the release of its new Pokemon Black Version and Pokemon White Version games for Nintendo DS systems (set for release in the US on March 6), a new animated series, new feature-length film, toy line, national mall tour beginning February 5, trading card expansion (April 2011), and gaming competition tournaments, and new Pokemon licensed merchandise.  The new animated feature length movie, Pokemon-Zoroark: Master of Illusions debuts February 7, at 7p on Cartoon Network, which will be followed a week later by the premiere of the new series, Pokemon: Black and White, with two back-to-back episodes on February 12 at 9a.  The Pokemon Company International is also growing it marketing strategy with special character distributions throughout the year for the Pokemon video games at select retailers nationwide.  These character distributions offer Pokemon video gamers the chance to receive, via Nintendo Wi-Fi Connection, specific Pokemon that won’t be available via regular gameplay.  This year will also see Jakks Pacific release a new Pokemon toy line, including a Skill & Action toy line for older kids, as well as new collectible figures and plush Pokemon characters, playsets, and Trainer role-play items based on the animated TV series.


February 19 through February 21

Little Airplane Productions is offering limited enrollment in a unique workshop led by accomplished preschool TV veterans on creating a hit preschool series. Lectures include Pitching, Writing, Research, Producing, Design, Music, Directing, Legal, Licensing, and more plus a notable panel of children’s television network executives.


Starz Entertainment acquires the kid/family targeted TV movie Vacation with Derek (1×90) and the tween-aimed series Baxter (13×30) from Shaftesbury Sales Company, the distribution arm of Shaftesbury.  Produced by Shaftesbury, Vacation with Derek is the TV movie follow-up the company’s series Life with Derek.  The movie debuted on Family Channel (Canada) in June 2010.  Baxter, also produced by Shaftesbury, follows a group of teens as they attend a school for the performing arts.  Baxter premiered on Family Channel (Canada) in May 2010.

The third season of Zeke and Luther premieres Monday, February 28 at 8p on Disney XD and DisneyXD.com ( www.disneyxd.com ).  The new season finds the skateboarding duo as they receive professional sponsorship and work to remain true to who they are.  New episodes of the series will be air Monday nights on Disney XD, and will be showcased via Disney XD on Demand, DisneyXD.com, Disney XD Mobile, Xbox Live and iTunes.  Zeke and Luther is produced by Turtle Rock Productions.

KidMango will premiere a special new Raggs Valentine’s Day special episode, Love, based on its musical preschool series, this month on its online network KidMango.com ( www.kidmango.com ).  KidMango currently offers six Raggs episodes and three music videos.  Moving forward, this year new Raggs episodes will debut on KidMango.com, including an Earth Day episode, entitled Conserving Water, which will be available from March, and Being a Good Sport & Practice, set for early summer.  Owned by Blue Socks Media, Raggs ( www.raggs.com ) can be seen on public TV stations in the US, as well as a range of networks around the world.

Another milestone in the app world  kids publisher Oceanhouse Media announced it crossed the 1 million paid download mark on Apple’s App Store, with seven of its omBooksit les reaching the #1 spot in the paid books category last year. The company has released more than 150 apps for iOS and Android ranging in price from $0.99 to $15.99.


Chorion will re-launch its preschool Noddy brand with a newly refreshed look and new product lines set for fall 2011.  The new Noddy will be supported with a fully integrated marketing campaign built around the theme, Noddy Takes to the Air, which will be featured this week at the London Toy Fair, including a Pilot Noddy character appearance.  The new line of toys includes My Friend Noddy Pilot and Take Off in Toyland Airport Playset, which comes with a runway mat, plane, helicopter, control tower, stickers and a Noddy pilot figure from Bandai.  Additionally, Bandai will debut new car-focused Noddy products, the Noddy Toyland Playmat with vehicles and Tiny Toyland Chase Playset and Racecar, with vehicles and clip together plastic play mat for racing, as well as the Fix N Go Monster Truck set.  Other new products for 2011 include a Nintendo DS game from Avanquest, a DVD release from universal, books from HarperCollins and an outerwear line from Smith & Brooks.

DQ Entertainment International (DQE) signs a two-year licensing deal for The Jungle Book with Germany’s C. Riethmuller, for the creation and distribution of Jungle Book-branded party products across Germany, Austria and Switzerland.  The agreement was completed via DQE’s merchandising agents in Germany, ZDF.  Under the deal, Riethmuller will manufacture and distribute party goods, such as paper plates, paper cups, napkins, table covers, party chains, party hats, balloons, drinking straws, candles, party bags and banners, decorating garlands and lanterns etc based on The Jungle Book characters.  Riethmuller produces products based on a range of kid-targeted properties including Spiderman, Barbie, 3 Musketeers, Ben 10, and Roary the Racing Car, Playmobile Pirates, among others.

CorrectionCPLG, Cookie Jar Entertainment’s licensing arm and the worldwide agent for Strawberry Shortcake, and American Greetings Properties, completed the new US licensing deal with BioWorld Merchandising for the Strawberry Shortcake brand. Under the agreement BioWorld will create apparel and accessories based on both the classic and new CGI-animated Strawberry Shortcake looks.  CPLG was inadvertently omitted from yesterday’s item.


The vibrancy of the kid’s book category in the app world – over 400 interactive kid’s books were released during the second half of 2010 – has convinced publisher Kirkus Reviews to begin reviewing interactive kids books as a separate category. Kirkus Reviews current Top Ten Children’s Book Apps: title; author, illustrator (developer)
PopOut! The Tale of Peter Rabbit
; author/illustrator Beatrix Potter (Loud Crow Interactive)
Teddy’s Day; Bruno Hachler, illus. by Birte Muller (Auryn)
Alice; Lewis Carroll, illus. by Loud Crow Interactive (Atomic Antelope)
Cozmo’s Day Off; author/illustrator Frank Ayars (Ayars Animation)
The Three Little Pigs and the Secrets of a Pop-Up Book; author/illustrator Game Collage (Game Collage)
The Little Mermaid and Other Stories by Hans Christian Andersen; Hans Christian Andersen (Game Collage)
Bartleby’s Book of Buttons; Octopus Kite (Henrik & Denise Van Ryzin), illus. by Henrik Van Ryzin (Monster Costume)
The Wrong Side of the Bed 3D; author/illustrator Wallace E. Keller (See Here Studios)
Green Eggs & Ham; author/illustrator Dr. Seuss (Oceanhouse Media)
Jack and the Beanstalk Children’s Interactive Storybook; author/illustrator Frank Ayars (Ayers Animation)


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, January 21, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1313; K6-11 663; TWEENS 9-14 449
DISNEY CHANNEL:     K2-11 1006; K6-11 613; TWEENS 9-14 452
CARTOON NETWORK: K2-11   561; K6-11 370; TWEENS 9-14 255
DISNEY XD:               K2-11   261; K6-11 196; TWEENS 9-14 163
NICKTOONS:              K2-11   103; K6-11   72; TWEENS 9-14   57
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  This week, it’s all about Toys.  Today, a toy invented in 1911 by A. C. Gilbert, and manufactured by Gilbert from his factory in New Haven until it went bankrupt in 1967, when the company was bought by The Gabriel Company.  This toy is designed to encourage a child’s imagination.  What is it?  THE ERECTOR SET  Kudos to: Barry Solomon-Retailability/NY; Chris Devine Dailey-Simply Devine Marketing/Deposit; Ron Yurman-Short Hills Media Group/NJ; Robert Levy-Nickelodeon/NY; Pat Brady-CESD/LA; Chip Beaman-Soundelux Design Music Group/Hollywood; Tanya Pirozzo-Nelvana/Toronto; Stephanie Kravos-Stone Creamery/Ontario

Today’s Trivia Question:   This puzzle hit the market in 1980.  That year it won the German Game of the Year for Best Puzzle, and by 2009 had sold more than 350 million worldwide, making it the world’s stop selling puzzle game.  What is it?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here .
To unsubscribe , click the button at the very bottom of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: MGR DIGITAL AD OPERATIONS/SONY PICTURES/CULVER CITY CA: Implement, plan & creative execution for SPT Ntwrk. Proactive person and deep understanding of online advtsng. Apply: Manager, Digital Ad Operations 204707-033 (2/1)

JOB OPENING: MANAGER, MEDIA AD SALES RESEARCH/Warner Bros. TV Dist/NY: (Syndication) Strong presentation, writing and math skills. Adept with Nielsen, Simmons and MRI. Email: [email protected] RE: UCTC/122055BR (2/1)

JOB OPENING: SHOWRUNNERS, LINE PRODUCERS, PRODUCTIONS MANAGER AND STORY PRODUCERS/NYC: Needed to staff several new home makeover/construction shows. Resume/Cov letter. Specific exp. absolutely mandatory [email protected] (2/1)

JOB OPENING: ONLINE ACCOUNT EXECS/ RMM Online Advertising/SEVERAL CITIES:  2+ yrs digital sales or campaign mgmt exp in Chicago, Detroit/Grand Rapids, NYC/New Haven. To apply visit: http://www.rmmonline.com/us/careers (2/1)

JOB OPENING: SVP CONTENT/DISCOVERY COMM/MIA: Lead prgm, prod, mrktg, publicity & OAP; digital dvlpmnt; strgy implementation consistent w/brand values; 15yrs exp Latin America/USH w/deep content dvlp www.discovery.com Req 3181 (2/1)

JOB OPENING: SR ACCOUNT EXECUTIVE  ONLINE AD SALES/AccuWeather/LA or San Francisco: Creative media seller to sell ad space on website/7+ years of online ad sales. Full info/apply: http://hire.jobvite.com/j/?cj=oVyAVfwI&s=Cynopsis (1/29)

JOB OPENING: ACCOUNT EXECUTIVE- ONLINE AD SALES/AccuWeather/Chicago: Creative media seller to sell ad space on website/4+ years of online ad sales. Full info/apply: http://hire.jobvite.com/j/?cj=oZyAVfwM&s=Cynopsis (1/29)

JOB OPENING: AD SALES RSCH/DISCOVERY/NY: 3-5 yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. www.discovery.com # 3024 (1/29)

JOB OPENING: QC TECH- FREELANCE/STAMFORD, CT: https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=88139 (1/29)

JOB OPENING: SALES COORDINATOR/ CBSOuternet/GAMESTOPTV/NY: Prior media exp req’d. Be a self-starter, proven, & goal oriented. This digi placed-based division of CBS offers career growth and visibility. Email [email protected] (1/29)

JOB OPENING: MGR SALES PLANNING/Galavision/NY: Support Dir. on inventory mgmt/stewardship/revenue rptg. Must be detailed/analytical/able to multi-task. Experience in media/DM/VCI/Spanish a +. Apply: [email protected] (1/29)

JOB OPENING: TEMP, MARKETING MANAGER/Smithsonian Channel/NY: Work on mktg campaigns/initiatives & creative for print & on-air; Brand mngmnt. Contact b/w media & agencies. Min 5yrs industry exp. Apply @ www.sho.com/careers Job 6820BR (1/29)

JOB OPENING: SR MGR TRAFFIC/Sirius XM Radio/NY: Develops/ mngs Traffic/Scheduling processes, procedures & systems. BA in Comm pref’d. 5+yrs traffic exp. EOE/M/F/D/AAP. Apply:  https://careers-siriusxm.icims.com/jobs/6079/job (1/28)

JOB OPENING: DIRECTOR DISTRIBUTION/Hallmark Channel/Los Angeles OR New York: 5 yrs exp w/Sales req. Req exp handling MSO accts (pref Top 10) incl. carriage negotiations. See full posting and apply @ www.hallmarkchannel.com (1/28)

JOB OPENING: ADMIN ASST/Hallmark Channel/New York: 3+ yrs Admin Asst exp supporting execs and multiple leaders. Exp w MS Office and database apps. Bachelor’s Degree req. See full posting & apply @ www.hallmarkchannel.com (1/28)

JOB OPENING: RESEARCH ANALYST /Fox Latin American Channels/NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Nielsen data & systems. a+  Bilingual a must. Email: [email protected] (1/28)

JOB OPENING:  DIG ACCT EXECUTIVE/New York: Sell AETN’s suite of digital advertising opportunities within assigned territory to agencies & clients. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=85513 (1/28)

JOB OPENING:  COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at https://careers-siriusxm.icims.com/jobs/6057/job (1/28)

JOB OPENING: PR /DKC/NYC: 5+ Yrs Exp. Seeking candidates to join the firm’s Media, Tech and Creative Properties practices. S trong background in licensing, advertising & media PR. Req’d. Apply: [email protected] (1/27)

JOB OPENING: MKTG & PR SR ACCT EXEC/LA:  5+ yrs exp in events/promotions & media relations.  Strong knwldg of current trends  a must. Entertainment exp. a +. Previous agency exp is pref’d. Apply: http://tinyurl.com/4cab4k3 (1/27)

JOB OPENING: DIRECTOR COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York: 12 yrs exp w/PR/Communications. Prior leadership exp managing PR/Communications function. See full posting and apply @ www.hallmarkchannel.com (1/27)

JOB OPENING:  MANAGER COMMUNICATIONS & MEDIA RELATIONS/Hallmark Channel/New York:  5+ yrs exp w/ PR/Communications. Exp pitching/booking/covering media interviews. Prof w MS Office. See full posting & apply @ www.hallmarkchannel.com (1/27)

JOB OPENING: DIR, MOBILE & EMERGING MEDIA/NYC: Mng 3rd party development teams, interface w/Editorial & Design to support App, WAP and TVIP Interface development from concept to submission. Nbcunicareers.com req#1306309 (1/26)

JOB OPENING: DIRECTOR CLIENT SOLUTIONS/HGTV/Knoxville TN: Develop innovative client offerings, working in collaboration with Ad Sales Mktg & Programming, to drive both ratings & revenue. Full info/ apply: www.scrippsnetworks.com (1/26)

JOB OPENING: SALES PARTNERSHIPS MGR/NY: Persuasively sells ideas & value-based propositions to agencies, clients & internal network stakeholders. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=87800 (1/26)

JOB OPENING: SR MGR RESEARCH/Turner/NYC: 5+ yr Digital Media Rsrch. Dig. Ad Sales exp. Exp w/ Omniture SiteCatalyst/ comScore Media Metrix/ Nielsen NetRatings/ AdViews/ AdRelevance/ Plan Metrix/MRI. Apply [email protected] (1/26)

JOB OPENING: DIRECTOR, FULLTIME/NESN/MA: The Director is responsible for directing, overseeing and ensuring the quality of the on-air presentation of NESN’s programs. www.nesn.com (1/26)

JOB OPENING: SR. BUYER/Job Share/SPOT TV/Active Int’l Pearl River NY (15 miles from NYC): 3 days-24hours total, 3-5 yrs+ agency Buying Spot TV exp a must;Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO (2 NEEDED)/Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs exp. in negotiating and buying local TV &/or Radio req’d.Resumes to: [email protected] or call 845-732-8943 (1/26)

JOB OPENING: MEDIA SALES PLANNER/Comcast Spotlight/LA: develop media plans, execute, steward & post promos. Ideal candidate has 3 yrs exp, strong analytical & comm. skills. Apply: www.ecentralmetrics.com/url/?u=9533519015-18 (1/26)

JOB OPENING: ADMIN ASSISTANT, COMMUNICATIONS/Nickelodeon/NYC: 1+ yr admin exp. Excellent PC skills. Strong oral and written communication skills. Superior org and time mgmt skills. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (1/26)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: NBCU Integrated Sales Mktg team works across portfolio to develop custom, innovative ad sales solutions. Intern responsibilities: brainstorms, research, newsletter mgmt, etc. Res/cov ltr to [email protected] (2/1)

SPRING INTERNSHIP CREDITS ONLY: PR INTERN/AMY LEVY PUBLIC RELATIONS/LA: Assist with press releases, pitches, client meetings &special events.Avail ASAP. Send resumes [email protected] (1/26)

SPRING INTERNSHIP CREDITS ONLY: RLR Vertigrated Entertainment Seeks college students interested in ent w strong organizational skills. Informational research, work w client reels & show treatments. Apply: [email protected] (1/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/1)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (2/1)

SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT/LA: Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (1/29)

SITUATION WANTED: 10 years of affiliate sales/relations experience in Radio, Cable and Broadcast TV. Strong organizational skills, great at building relationships and detail oriented. Please contact me at [email protected] (1/29)

SITUATION WANTED: DOCUMETARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (1/29)

SITUATION WANTED: PRODUCER/CREATIVE DEVELOPMENT: 4+ years in Producing and Creative Writing, Seeking Freelance to Full-Time Opportunities within a Network or Ad Agency, Portfolio Avail. [email protected] (1/29)

SITUATION WANTED: PERSONAL ASSISTANT/LA: 10 + yrs  Exp’d, honest, loyal, and dedicated. Exp in Film/Music. Strong Management, Accounting & technical background. Computer savvy, Microsoft Office Suites. Email [email protected] (1/29)

SITUATION WANTED: EXPERIENCED TV PRODUCER WITH MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (1/27)

SITUATION WANTED: TALENT/DEVELOPMENT EXEC ASST/ NY:4 years experience TV/Talent/Distribution. (CAA) Creative Artists Agency, VIACOM w major properties i.e. Jersey Shore & Daily Show. Know players in industry. [email protected] (1/27)

SITUATION WANTED: SALES CLOSER in TV, FILM & MEDIA/NY: 7+ years of Domestic and International experience in Film & TV sales, a powerful sales closer w/ strong Rolodex of clients, sharp professional – email [email protected] (1/26)
SITUATION WANTED: EXPERIENCED SUPERVISING PRODUCER: News, Clip, Field and Reality producer seeking gun-for-hire gig. Pilots or Series.Show Runner experience. Team Player and Great Creativity. [email protected] (1/26)

SITUATION WANTED: PRODUCER/EDITOR : producing, FCP & Protools editing, 10+ years of experience-TV, documentary, news and radio. NY based but will travel and/or relocate. Contact [email protected] (1/26)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: Upfronts coming? 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (1/26)

SITUATION WANTED: ACCOUNT MANAGEMENT/MEDIA PLANNER/BUYER/VIRTUAL: 15+ years of experience in advertising and marketing; organized, detail oriented, multi tasker. Email [email protected] (1/26)

SITUATION WANTED: CELEBRITY BOOKER & REALITY CASTING DIRECTOR: 10 years exp. Thousands of contacts. Booked talent for NBC, CBS, Fox, Discovery, A&E, PBS, HGTV, etc. Contact: [email protected] (1/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2011

To unsubscribe from future mailings, please click here.   

Related Stories

Cynopsis 04/18/24: “For All Mankind” gets a spinoff

"For All Mankind" gets a spinoff

A CYNOPSIS MESSAGE FROM NEXSTAR ADVERTISING NEXSTAR ADVERTISING We are the home of the next generation of athletes, entertainers, icons, influencers and thought leaders CW ENTERTAINMENT, CW SPORTS, NEWSNATION, THE HILL, ANTENNA TV, AMERICA’S #1 LOCAL BROADCASTER 100% U.S. linear + digital presence. 200+ Owned or Partner Stations in 117 markets. 220M Americans reached every […]

04/17/24: Cynopsis Jobs

hand shake

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]

Cynopsis Digital Out of Home 04/17/24: SambaTV and GSTV team to analyze ad effectiveness; Vistar Media expands in Latin America

Wednesday April 17, 2024 SambaTV and GSTV have teamed for a national quick-service restaurant brand and a national CPG brand to analyze the reach and frequency of GSTV campaigns compared to national and local TV schedules. “Our collaboration with GSTV unifies the impact of advertising effectiveness both in and out of the home,” said Samba […]

Cynopsis 04/17/24: Amazon picks up Travis Kelce-hosted game show

Wednesday April 17, 2024 Today’s Premieres Hulu: Under the Bridge; See You in Another Life Netflix: Our Living World; Don’t Hate the Player; The Grimm Variations; The Circle Speedvision: Helping Hands Garage at 8p TVMonde5USA: Sortez-mol de moi at 11:30p IN THE NEWS Rep. Jerry Nadler (D-NY) and Rep. Joaquin Castro (D-TX) want details about […]