Tuesday, January 15th, 2008


Cynopsis: Kids!


Good morning. It’s Tuesday, January 15, 2008, and this is your first early morning briefing.

In the ongoing joint effort to increase teen safety online, MySpace and the Attorneys General of 49 states and the District of Columbia have established a set of Key Principles of Social Networking Sites Safety to protect teens against predators.  Designed for industry-wide adoption, MySpace improvement plans include making user profiles of 16 & 17-yr-olds private by way of default, as it does with 14 & 15-yr-olds, while also increasing technology to enforce the site’s minimum 14-yr-old age requirement.  MySpace will also explore setting up a kid’s email registry to “empower parents to prevent their children from having access to MySpace or any other social networking site,” while also increasing communications with consumers who file a complaint about inappropriate content or activity on the site.  Additionally, MySpace will organize an industry-wide Internet Safety Task Force to develop online safety tools, specially looking to review identity authentication tools.  Ernie Allen, President and CEO, the National Center for Missing and Exploited Children has agreed that his organization will serve on the new Internet Safety Technical Task Force.

ION Media Networks and Comcast have inked a carriage deal, under which Comcast will continue to distribute ION Media Networks, which includes ION Television, and the addition of the kid-centric qubo and the adult aimed ION Life.


Production has begun on the new animated K6-11 targeted series Dex Hamilton: Alien Entomologist (26×30). Slated to deliver for fall 2008, the series follows the adventures of a young explorer in the year 3000.  Created by Matthew Fenandez, Dex Hamilton: Alien Entomologist is a co-production between March Entertainment and SLR Productions, as well as Parthenon Kids, which also serves as the international distributor of the series.


Nickelodeon launches a second season of its TEENick series The Naked Brother Band with a special one-hour episode titled Sidekicks, on Monday, January 21, at 8p.  The new season of the series, which airs regularly on Saturdays at 8:30p, includes celebrity appearances by comedian George Lopez, music icon Phil Collins, skateboarder Tony Hawk and Good Charlotte’s Joel Madden.

Seventeen renditions of songs from High School Musical 2, performed in multiple languages by international recording artists, will air January 18 during a special on Disney Channel. The all day event includes a 16-episode marathon of Disney’s Hannah Montana as well as High School Musical 2 (8-10p) with highlights and red carpet interviews.

National Geographic Kids Entertainment and PBS Kids have teamed to launch an interactive website for the animated preschool series Mama Mirabelle’s Home Movies (pbskids.org/mamamirabelle).  Designed by NDi Media, the site underlines hands-on learning and, like the series, features wildlife videos from the National Geographic and BBC archives.  Among the many other features, upon entering each visitor is given an animal egg to care for while on the African savanna that slowly hatches.

Entertainment Rights secures new broadcast TV deals for the new 2D series Transformers Animated (26×22) and special (1×70) with Nickelodeon in the UK, Gulli (France) and Super RTL (Germany), and further deals in negotiation.

The PBS Foundation has received a $1 million from the Adobe Foundation Fund.  The grant, which is part of the Adobe Youth Voices initiative, will go to establish the PBS Adobe Youth Voices Venture Fund and support PBS Foundation operations.  The PBS Foundation will in turn support professional and student producers in creating both original youth-focused programming and incorporating youth-created content into public TV across multiple platforms.


Paramount Pictures and Marvel Entertainment complete deals with four promotional partners for the upcoming Marvel Studios feature film Iron Man, which is slated to open May 2, 2008, including Audi, Burger King, LG Mobile and retailer 7-Eleven, Inc.  The new Audi R8 sports car will be seen in several different parts of the movie.  Burger King will feature the movie and collectible premium program in a good number of its locations, supported by a TV, in-store and online campaign, with a US Burger King TV ad directed by Iron Man director Jon Favreau.  LG’s plans include a national marketing campaign featuring TV, print, retail and online activation.  Meanwhile, 7-Eleven will feature a series of Iron Man Slurpee cups and straws at 6,000 US and Canadian stores, which will be supported by radio, point-of-sale, in-store and online campaigns.

Classic Media names Brainytoys Ltd as the Master Toy Licensee for the kid’s brand Little Golden Books.  Under the deal, Brainytoys will a launch a range of products in categories including electronic toys and vehicles, figurines, plush and activity playsets.  The products are slated to be available in the US, Australia, New Zealand, the UK and the Netherlands beginning 4Q 2008. Little Golden Books properties include The Poky Little Puppy, The Shy Little Kitten and Tootle, among others.

Korea’s Gravity, Co., Ltd. has entered into an exclusive seven-year deal with Fox Licensing & Merchandising for the right to develop and publish the one internet game Ice Age Online.  Slated for release in 3Q 2009, the Ice Age Online game will feature elements from both Fox feature films, Ice Age and Ice Age: The Meltdown.

FremantleMedia Enterprises enters into an exclusive multiyear deal with Ludia Inc, a creator/distributor of interactive content, to produce American Idol online games.  Ludia will develop American Idol online games featuring various components including performance, online community and social networking, which are slated to debut simultaneous to the show’s 2009 season.


The American Library Association (ALA) announced the top books, video and audiobooks for kids and young adults, including the Caldecott, King, Newbery and Printz and many other noted awards yesterday at its annual midwinter meeting in Philadelphia.  The much coveted awards are always closely watched by the kids entertainment industry for trends and as always, many will no doubt be acquired and adapted for TV and or feature films.  Medal winners and honorees are selected by judging committees of librarians and other kid’s literature experts. A comprehensive list of all of the honors awarded this week can be found at www.ala.org2008 Youth Media Awards include:

  • John Newbery Medal – outstanding children’s literature: Good Masters! Sweet Ladies! Voices from a Medieval Village; author  Laura May Schlitz (Candlewick)
  • Randolph Caldecott Medal – outstanding illustration/American picture books for kids: The Invention of Hugo Cabret; illustrated by Brian Zelznick (Scholastic)
  • Michael L. Printz Award – excellence in young adult literature: The White Darkness; author Geraldine McCaughrean (HarperTempest)
  • Coretta Scott King Award – honoring African-American authors and illustrators of outstanding books for children and young adults: Book winner – Elijah of Buxton; author Christopher Paul Curtis (Scholastic); illustrator winner – Let it Shine; author/illustrator Ashley Bryan (Atheneum Books for Young Readers).
  • Coretta Scott King/John Steptoe New Talent Author Award: Brendan Buckley’s Universe and Everything in It; author, Sundee T. Frazier (Delacorte Press)
  • Schneider Family Book Award – books with artistic expression of the disability experience in three age groups: Kids 0-10 years old: Kami and the Yaks, author Andrea Stenn Stryer, illustrated by Bert Dodson (Bay Otter Press); Tweens 11-13: Reaching for Sun, author Tracie Vaughn Zimmer (Bloomsbury USA Children’s Books); Teens 13-18: Hurt Go Happy, author Ginny Rorby (a Starscape Book, published by Tom Doherty Associates)
  • Theodor Seuss Geisel Beginning Reader Award – distinguished beginning reader book: There is a Bird on Your Head!, author/illustrator Mo Willems (Hyperion)
  • Margaret A. Edwards Award – for lifetime achievement in writing for young adults: Orson Scott Card, author of Ender’s game and Ender’s Shadow.
  • The Pura Belpre Award honors Latino author and illustrators celebrating Latino culture: Illustrator award – Los Gatos Black on Halloween, illustrated by Yuyi Morales, author Marisa Montes (Holt); Author award  The Poet Slave of Cuba: A Biography of Juan Francisco Manzano, author Margarita Engle, illustrator  Sean Qualls (Holt).
  • Robert F. Sibert Informational Book Award – distinguished informational book for children: The Wall: Growing Up Behind the Iron Curtain, author/illustrator Peter Sis (Farrar/Frances Foster)
  • Andrew Carnegie Medal for excellence in children’s video: Jump In! Freestyle Edition, producer Kevin Lafferty, with executive producer John Davis, co-producers Amy Palmer Robertson and Danielle Sterling
  • Mildred L. Batchelder Award, excellence in book translated from a foreign language and then published in the US: Brave Story, VIZ Media, originally published in Japan (2003) as Bureibu Sutori by author Miyuki Miyabe and translated by Alexander O. Smith.
  • The first Odyssey Award, excellence in audiobook production: Live Oak Media for Jazz.


Midway Games appoints Ryan O’Desky, VP/Finance, Controller and Assistant Treasurer to serve as interim CFO, following the resignation of EVP, CFO and Treasurer, Thomas E. Powell, who is joining another company.  Meanwhile, Mona Hamilton VP/Marketing, Midway Home Entertainment and Lee Jacobson VP/Product Acquisition and Business Development, Home Entertainment, will expand their marketing responsibilities, with Hamilton overseeing all North American marketing activities and Jacobson to include licensing and in-game advertising, as well as third-party developer relations.  Additionally, Steve Allison SVP/Marketing and CMO will also exit the company, he will, however, remain in an advisory role until March 31, 2008.

Rob Gilby has been pulled in to serve as the new SVP and MD, Disney-ABC International Television, Asia-Pacific from his previous position as MD/Disney Channel UK, Scandinavia & Emerging Markets.  He will lead TV and film distribution efforts across all platforms for content developed by The Walt Disney Company through The Walt Disney Studios, the ABC Television Network, ABC Studios, Disney Channel, and Disney-ABC Cable Networks throughout the entire Asia Pacific Region, including Australia, New Zealand, China, India, Malaysia, Indonesia, Singapore, Korea, and other territories in the region (excluding Japan).  Gilby will work closely with Walt Disney International Country Managers, Disney Channel Managing Directors, and regional teams and Business Development teams.

Answer to Yesterday’s Trivia Question: Harmony, Courage, Joy and I.Q. were “buggy” band mates on what early 70’s children’s TV series?  THE BUGALOOS  Kudos to: Keith Manzella-EastWest MG/NY; Howard Leib-BrainCamp/NY; Michele Meyer-Tribune Entertainment/NY; Kelly C. Hill-Pokémon USA, Inc./NY; Michael Hawkins-PromoDoctors/Irving, TX; Kathryn Kastigar-Counterpoint Systems/CA; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills, CA; Claire Wilmut-Boomstone Animation, Inc./Ottawa

Today’s Trivia Question:  On the classic children’s show Mr. Rogers’ Neighborhood, in the Neighborhood Of Make Believe, what day of the week was the king named after? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING: MGR, SYNDI CONTENT & PROMOS/MEDIA STORM/NY or CT: Create/execute/mng content strategy of clients to achieve max exposure/results. Exp: 5+ yrs Cable, Brdcst and/or Online. Resume to:  [email protected] (1/23)

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SITUATION WANTED: Former long time MTV staffer looking for work in TV & film prod industry. Exp in music composing/prod, music video, direction, & documentary film making. Vast ntwrk of connections & interesting res. [email protected]  (1/19)

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