Tuesday, January 10th, 2012

Cynopsis: DIGITAL

Good morning. It’s Tuesday, January 10, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

Mobile Content Venture, a coalition of 15 major broadcast groups including NBC, FOX and Telemundo, and Belkin will collaborate on new products and application designs to facilitate the delivery of live TV to in-market devices. This agreement follows the recent one made by MVC and MetroPCS to bring the Dyle Mobile TV app to some of the phone manufacturer’s devices. No indications have been given yet in regards to which specific devices will be supported or when the gadgets will be available; just that the agreement will help expand Dyle Mobile TV’s reach to the 120 million devices already in the market. Additional product details might be revealed during this week at the 2012 CES.


Yahoo! will stream Tom Hanks’ Electric City, an animated series that takes place in a post-apocalyptic future, as the company forays into original, scripted programming. The show will revolve around a seemingly peaceful city that is actually besieged by violence; and will focus on relevant social issues. Comprised of 20 three-to-four minute episodes, Electric City will premiere sometime in the spring and will be available online and on tablets. Hanks will also voice a character in the series, which will be available in multiple languages, including French and Spanish.

As part of Univision‘s new multi-year, multiplatform distribution agreement with DISH Network, the media company will provide thousands of hours of Spanish-language content (including television novellas and movies) for inclusion in DISH’s Blockbuster @Home streaming service.

Speaking of DISH’s Blockbuster @Home service, the satellite provider has upgraded its Remote Access iPad app, now allowing Blockbuster @Home subscribers to stream thousands of movies and TV shows to their Apple tablet. Furthermore, customers who subscribe to select premium channel packages, including HBO and Cinemax, will also receive streaming access via this free app.

Netflix has officially, finally debuted in the U.K. and Ireland. Customers who sign up for the service will have access to Netflix’s library via online streaming, game consoles, tablet devices and smartphones. Netflix is charging 5.99 pounds per month in the U.K. and 6.99 euros per month in Ireland; both roughly translate to $9 per month. However, as it has been its custom, Netflix will first offer a one-month free trial for all users in both countries. For what it’s worth, Netflix stock rose 14% yesterday and closed at $98.18, its highest close since Oct. 24, 2011, according to Bloomberg.

Digital content company DoubleBounce has added Yahoo! and AOL as new clients, as well as six production companies as new content providers. Serving as an intermediary between the two, DoubleBounce provides clients access to its database of projects, originally developed for television, from content providers. The client can view pilots, talent reels and other footage, and if they find any project interesting, can commission it to be produced as an original short-form video series or branded entertainment.

An upgrade to the Rovi Home Entertainment solution now features support for over-the-top storefronts delivering video content through the web. The update includes the addition of DivX Plus streaming technology, as well as enabling support for the UltraViolet Digital Library for companies who want to develop storefronts and services compatible with Hollywood’s new digital download and streaming solution. Platforms supported by the upgrade include connected TVs, digital stores, Blu-ray players, iOS and Android devices, as well as consoles such as the Xbox 360 and the PS3.

Dating Rules From My Future Self is a new web series from Alloy Entertainment, the production company behind Pretty Little Liars, Gossip Girl and The Vampire Diaries. Starring Shiri Appleby and Taylor Kinney, the series premiered yesterday on Facebook (it can be found here). New episodes of the nine-episode series will air every Monday, Wednesday and Friday.

Amalgamated Living has signed a development deal with Wolper Organization, a division of Warner Bros. Television, to turn Amalgamated’s popular web series, Rap Rinse Repeat, into a 30-60 minute reality TV show. The series, which focuses on hair colorist Christopher Gamper-Crabaugh originally launched on YouTube in 2010. By March 2011, the show had reached half a million views. Mark Wolper, president of Wolper Organization, will serve as show runner, and will look to sign a network deal for the new series in 2012.

SheKnows.com, a division of Evolve Media Corp. directed towards women, has announced the launch of Mommalogues, a video blog website that will feature regular contributions from celebrity moms. For the month of January, conversations revolving around parenting topics will be led by actress Candice Cameron Bure, as well as other popular mom bloggers. The video blogs will be edited by the company’s Emmy Award-winning video team, SheKnowsTV.


News aggregation site BuzzFeed has raised $15.5 million in Series C funding led by New Enterprise Associates (NEA). As part of its investment, NEA general partner Patrick Kerins will join the board. Huffington Post co-founder will become new Executive Chairman at the company. BuzzFeed co-founder Jonah Peretti tells TechCrunch that the site will refocus its efforts toward becoming “an organization that does real reporting and original content.” However, fans of the site shouldn’t fret as it will also continue to mix in the funny slideshows with more serious news.


In a Digiday industry survey of more than 450 advertising executives, marketers say that brand advertising will account for nearly 60% of their digital spending in 2012. In addition, 64% of respondents plan to increase online brand advertising budgets in 2012, with 22% indicating the increase in spending will surpass 20%. To account for this shift toward brand advertising, 60% of marketers revealed that they will allocate dollars away from direct response advertising initiatives. The survey was sponsored by online ad tech company Vizu Corporation.


Crackle, Sony’s premium video service, accumulated a total of 227 million visits in 2011, or a 54% increase over the previous year. The good news didn’t end there as the December of 2011 witnessed Crackle establishing a couple of all-time records in terms of traffic: tablet visits for Crackle were up 45% in December 2011 over November, while over-the-top visits were up 65% over the previous month. In fact, of the 27 million total visits in December of last year, 30% were from a connected device, which is up from less than the 5% witnessed by December 2010.

According to LinkedIn’s 2012 Consumer Electronics Report, LinkedIn users are more likely to have tablets, smartphones and even Bluetooth in their cars, than the general online population in the U.S. In specific numbers, 41% of LinkedIn members plan on spending $1,000 or more on consumer electronics in 2012, compared to 29% of the general online U.S. population. LinkedIn users are 51% more likely to own or use a smartphone and 85% more likely to own or use a tablet (most likely the iPad) than the average online U.S. adult. The report from the professional social network also took a look at what sources LinkedIn members prefer to consult before making purchasing decisions:

  • 82% of LinkedIn members believe companies should have a presence on social media, compared to 75% among the general online U.S. population.
  • 64% of members agree that brands should also interact with consumers via social media.
  • 92% of members who plan to purchase at least one CE device will consult a colleague.


Flingo has introduced a one-click social media posting functionality for Facebook and Twitter via its SyncApps platform for smart TVs. With one press of the remote, viewers will be able to engage in social media conversations regarding the television program(s) they are watching. This capability will be first featured through apps created for A+E Networks’ HISTORY and A&E Channels.

Disney has unveiled Marvel: Avengers Alliance, a combat-based Facebook game that will launch within the next three months. Produced in conjunction with its social games division, Playdom, and Marvel, the game will feature popular characters from the Marvel Universe, including Captain America, Iron Man, Thor and Spider-Man. In the game, players recruit superheroes to their team and are charged with training them for combat. Players will be able to battle friends for in-game rewards.

Noticias Univision is a new app from Univision’s news division available for free in the Apple App Store. Optimized for the iPhone and iPod Touch, the mobile app looks to provide real-time coverage of national, local and international news, as well as relevant content about the user’s hometown. It will keep users updated on relevant issues for the Hispanic audience in the U.S., such as the U.S. and Mexico presidential elections. Other features include videos, weather, social media sharing and the ability for users to report on a news item via uploading photos or videos.


Gannett has announced that Dan Thomas has been named Senior Vice President of Strategic Accounts for USA TODAY. Most recently a brand exec at Sony Pictures Television, Thomas will focus on managing an advertising sales team, which is tasked with making new business acquisitions, at his new position. He will be based out of New York and will report to Lee Jones, senior vice president of advertising.


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NATPE || Content First has announced the 2012 recipients of the nonprofit organization’s third annual Digital Luminary Awards. The awards “honor the innovative people and companies who act as catalysts in the content revolution.” This year’s honorees are NASA; Yahoo!; three different web series: Leap Year, Aim High and Wainy Days; and Improv Everywhere-creator and all around hilarious person, Charlie Todd. The awards ceremony will be streamed live on Wednesday, Jan. 25, during NATPE 2012 on this page.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (1/18)

JOB OPENING: SALES COORDINATOR/Outcast/Chicago: Coordinate details of sales planning process through delivery, placement, and maintenance of accounts Requirements: MS Outlook, Word, Excel and PwrPt Apply to: [email protected] (1/18)

JOB OPENING: AD SALES COORD/TV ONE/CHICAGO: Supprt the Ad Sales team/Acct executives w/ direct comm w/ ad agencies regarding logistics of commercial scheduling. 3 yrs exp in cust. srvc & ad sales. Visit www.tvone.tv to apply (1/18)

JOB OPENING: NAT’L SALES MGR/KVOA-TV (NBC)/Tucson: Work at excellent station with a veteran sales mngmnt team. Winning attitude, proven-track record in nat’l and/or local sales mngmnt a must. Resume/cover: [email protected] (1/18)

JOB OPENING: COMM MGR/Big Ten Network/Chi: Resp for network’s day-to-day public/media relations efforts. Dvlps strong relationships w/ external media outlets. BA/BS + 5+ yrs PR exp, pref in media ind. www.foxcareers.com FNG0000899 (1/14)

JOB OPENING: MANAGER/AD SALES MKTG/HGTV-DIY/NY: Create custom sponsorship proposals, manage sweepstakes and sponsorship fulfillment. Full details, http://www.scrippsnetworks.com & select req 2799 (1/14)

JOB OPENING: RESEARCH ANALYST/NY: Support Ad Sales Rsarch team by collecting & evaluating Nielsen ratings & mkt data. 1+ yrs TV media research exp, familiar with the News mkt placea +. To apply, contact [email protected] (1/14)

JOB OPENING: DIRECTOR, TV PARTNERSHIP/AVON CT: 30% travel. Manage TV station relationships, support station partners promotion and sales at the local and corporate level. http://hire.jobvite.com/j/?aj=oQq6Vfw1&s=email (1/14)

JOB OPENING: SR COUNSEL/MSG/NY: Sr Counsel will review deal memos, draft/negotiate contracts, and review biz arrangements. Must have JD, 3+ years exp as corp/entertainment lawyer and NY license. Apply at: http://bit.ly/wvUzp2 (1/14)

JOB OPENING: ADVRTSNG ACCT EXEC/Burbank: Leverage relationships w/top clients/agencies to create new accts & expand rev of current accts. 5-7yrs media selling exp TV &/or interactive ad sales. COVER/RES: [email protected] (1/14)

JOB OPENING: ACCT MGR/Vme TV/NYC or Chi: Ad Sales Team Player w/Network Sales exp, Spanish speaking a +. 2+yrs exp advrtsing sales. Strong contacts in Chicago a must. Creative, Good Presenter, knows PP, Word & Excel. [email protected] (1/14)

JOB OPENING: MGR, SOCIAL MEDIA/WEtv/NYC: Develop &execute a clearly defined social media strategy that supports network goals and initiatives. E-mail res [email protected] (1/14)

JOB OPENING: HR COORDINATOR/Hallmark Channel/LA: Bachelor’s degree and 1 yr HR OR Coordinator exp req. STRONG MS Office proficiency a must. View posting and apply @ www.hallmarkchannel.com (1/13)

JOB OPENING: PLANNER 1, AD SALES SUPPORT & ANALYSIS/NY: 2 yrs exp. Facilitate selling of advertising by providing plans that meet needs of assigned client & sales force. Full info/Apply: www.ecentralmetrics.com/url/?u=1005846876-353 (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/NY: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: www.ecentralmetrics.com/url/?u=9371846877-353 (1/13)

JOB OPENING: AD SALES COORD/Comcast Spotlight/LA: Maint sales inventory, asst w/targeting & launching ad campaigns, maintain prgrms & ad campaign scheds. 2-5 yrs exp. Full info/Apply: www.ecentralmetrics.com/url/?u=2595846882-353 (1/13)

JOB OPENING: SALES EXECUTIVE/ABC’s Live Well Network/NY: Revenue goals, new bus dvlpmnt & sponsorship sales. Strong decision maker relationships, strategic, creative, 5+yrs direct selling exp. Res: [email protected] (1/13)

JOB OPENING: BUS DVPT/SALES DRTR/NYC: B2B sales in exhibits & trade shows – new & existing business. 5 yrs proven consultative sales exp from trade show/entertainment ind. Intn’l exp desirable Resumes to: http://bit.ly/z2WXsL (1/13)

JOB OPENING: SVP CREATIVE DIRECTOR/OXYGEN/NYC: 10+yrs exp. in TV Creative, Strng leadership/mgmt. exp, Exp across multi-platforms, Stng knwldge Oxygen brand, popculture. Apply: www.nbcunicareers.com Job# 3963BR (1/13)

JOB OPENING: ACCOUNT DIRECTOR/MK Creative Media Marketing/NY: Manage marketing campaigns, client relations & biz dev with cable networks for full service agency. Min 5 yrs exp at programmer or agency. Send resume: [email protected] (1/12)

JOB OPENING: SALES PLANNER/EstrellaTV/NY: BA plus 2+ yrs Sales Planning exp. Deal Maker knowledge a must. Detail oriented skills for inventory management, stewardship, reconcile programming, etc… Email [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/EstrellaTV/NY: Exp. w/ Excel and Powerpoint, Multi-tasker, Strong communication skills, work closely w/ Planning and AE’s in all aspects of sales. Email [email protected] (1/12)

JOB OPENING: DIRECTOR, NETWORK OPS/NY: Resp for balancing/maintaining/adjusting Network Brdcst schedule with all internal and external constituencies. 5+ yrs exp. Apply, visit http://www.nbcunicareers.com/search_nbc/ Job# 3936BR (1/12)

JOB OPENING: DIR, COMM/CURRENT TV/LA: Provide oversight for on-air & online prgrmng. Dvlp sys to increase earned media across all platforms. 10 yrs publicity/comm exp in news &/or political field. Res & cvr: [email protected] (1/12)

JOB OPENING: SALES COORDINATOR/TV Guide/NY: Excel skills a +, Organized, Strong comm skills, Work w/AEs/Planners/Sales/Traffic/P&P Marketing. Weekly allocations, deal maintenance, daily comm w/agencies. [email protected] (1/12)

JOB OPENING: WRITER/PRODUCER/EDITOR  ON-AIR PROMOTION/NBC Universal/NYC: Responsible for writing, producing and editing on-air, off-air and multiplatform promo videos for all Oxygen programming. www.nbcunicareers.com job# 3685 (1/12)

JOB OPENING: DIR. MKTG STRATEGY/Discovery/NY: Manage consumer mktg. for Planet Green/Military Channel initiatives. Overall goal to increase ratings, generate revenue and build brand presence. www.discovery.com #5076 (1/12)

JOB OPENING: PUBLICIST/Discovery/LA: Responsible for working both collaboratively and independently to develop and execute publicity campaigns. www.discovery.com #5028 (1/12)

JOB OPENING: SR DIRECTOR PUBLICITY/Discovery/NY: The Senior Director, Publicity oversees communications outreach on behalf of Network(s) and its executives. www.discovery.com #5099 (1/12)

JOB OPENING: VP OF BIZ DEV, MEDIA PRACTICE/EDGE TECHNOLOGY SERVICES/NY or LA: Resp. for increasing market share for Edge’s services within the media practice. Quota-carrying Senior Salesperson. Resumes to: [email protected] (1/11)

JOB OPENING: DIGITAL AE/Sony Pictures TV/NY: Strong dig. sales bckgrnd a must. Interest in entertainment, gaming, emerg. tech. Able to sell mult properties, incl: Crackle, PS Network, FEARnet & DrOz. Apply: www.sonypicscareers.com (1/11)

JOB OPENING: CLIENT SOLUTIONS SR MGR/NY: help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS MGR/NY: help drive revenue focused on the dev of creative best -in-class multi-platform advertiser solutions that leverage the content equity of USA TODAY. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/LA: Help lead dev of cross-platform integrated promotional mktg sales solutions for LA based sales execs – with emphasis on Ent and Auto. Resume to: [email protected] (1/11)

JOB OPENING: CLIENT SOLUTIONS PROJECT LEAD/NY: Guide execution of integrated marketing solutions. 3-4 years media/adv. Exp. Pref’d. Strong kwldg of digital and integ. Mktg. Resume to: [email protected] (1/11)

JOB OPENING: WEB ANALYTICS SPEC/ATL: Rsch role. Expert Measuring & reporting skills. Omniture/Discover & comScore/Nielsen analytics. Coding & tagging skills, statistics & modeling. 6+yrs exp, [email protected] (1/11)

JOB OPENING: MGR NEW BUSINESS DEV/AMC/WE/NYC: Build sales presentations for advertisers, clients, media planners, buyers that showcase client brands. 4+ yrs creative or marketing exp. Resumes: [email protected] (1/11)

JOB OPENING: MGR CONTENT DISTRO/MSG/LA: Mng content distro of assigned operators and seek new biz and products opps. 2-3 years exp cable distro/sales & exp developing distro strats req’d.  Apply at: http://bit.ly.yad2mx (1/11)

JOB OPENING: DIR-CURRENT PRODS/IFC/NYC: Direct the flow of day to day functions. Provide creative input during all stages of production incl on casting & booking, script notes, graphics, rough& fine cuts. [email protected] (1/11)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: WEB INTERNSHIP AT INSIDE EDITION/NYC: Detail oriented under tight deadlines, social media savvy, good writing/copy editing a must. Credit only. Send resume to Kel Christofferson at: [email protected] (1/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (1/18)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. TO CHIEF OF DEPT. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (1/18)

SITUATION WANTED: New York City – Lead Creative with additional background in production management and 12 years of industry experience. EMAIL: [email protected] PORTFOLIO: http://www.behance.net/kennshinabery

SITUATION WANTED: LA: – I’m seeking position in Public Relations as a coordinator or assistant B.A. 4yrs+exp in media. Written celeb bios,pitch materials,etc. [email protected] (1/14)

SITUATION WANTED: ASSISTANT POSITION: in Production/Casting. Most recent experience: Assistant to Co-EP & Coordinating Producer for Sony Pictures/Harpo Past Employers: CBS News, American Idol, FOX Searchlight Contact: [email protected] (1/14)

SITUATION WANTED: PRODUCER/SUPERVISING PRODUCER/LA based: (Reality/Doc/Sizzle/Ent) NBC, VH1, CMT, A&E, Outdoor, E!, Discovery, TLC, CNN, shooter; travels well. [email protected] (1/13)

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (1/13)

SITUATION WANTED: AD SALES ASSISTANT/CHICAGO: Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (1/12)

SITUATION WANTED: Los Angeles: Stand In for Kids, Well experienced three camera, table read, episodic tv and feature film. Height 4’7, Blonde, Blue Eyed. Contact: Desiree Szabo – [email protected] (1/12)

SITUATION WANTED: Strong interest in Broadcast Media. Seeking a position where skills in MARKETING, ADMINISTRATION, AND SALES can be used to increase profitability and promote growth. Open to relocation. Contact me at [email protected] (1/12)

SITUATION WANTED: EXECUTIVE ASSISTANT: position film/TV (NY) 10 years experience:  Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (1/11)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (1/11)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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