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Cynopsis: Classified Advantage 02.09.10 Good morning – it’s Tuesday, February 9, 2010, and this is your weekly issue of Cynopsis: Classified Advantage! This edition includes the top job listings in the Television, Media and Ad Agency markets, professional development advice from national experts, your Q & A’s with our experts, and a summary of executive moves among top companies. Unusual times. Not many rules, not anymore. While some rules still apply for traditional means of getting a job such as resumes, cover letters and interview strategies, anything you do with social media or personal web sites, it’s game on. Anything you do with social networking in effort to get a job may be a complete failure, or may become a new industry standard. We are at the infancy of all this and “experts” get paid a lot of money for giving advice. Be cautious though, getting a job through social networking is too young for genuine experts, they are just people giving their best guess with no history to back them. This is not to say they will be wrong, but be careful. Actually, forget careful … be creative, be daring, be outrageous, be smart, be inventive! Examine the tools, get to know them and use them to find other ways of networking and personal branding. New applications are coming out almost daily for social networks – look for them and determine if they can assist you. Social networking is aimed at helping with the most traditional rule in getting a job, it’s not what you know, it’s who you know. But I suggest a better version of this adage, it’s not what you know, it’s who you know well. I believe if you concentrate your social networking efforts in getting to know people well enough that they feel comfortable recommending you rather than trying to get 500 connections on LinkedIn, that you will have better results in getting a job. How do you get to know people well through social networking? Game On. So who are the pioneers of social networking? We are. Good Economic News The Bureau of Labor Statistics posted the unemployment rate for January at 9.7%. The drop was unexpected by many economist but is seen as a slow but definite trend towards recovery. Until it can be determined if the recovery will continue after the stimulus measures fade this spring, many experts believe that the recovery will continue to be gradual at best. However, both the work week and temporary jobs grew in January, both seen as a leading indicator towards economic growth. Next week: Ralph Kramden We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] . What to do when you have been downsized from a shrinking industry? You’ve itemized your strengths and skills and passions. You’ve talked to all your contacts and collected all the information and suggestions you can. You’ve gotten engaged in meetups and blogs specific to each area of interest. And you fervently hope that in one moment of well-informed decision-making you’ll find the right answer: where all the facts combine and all the opportunities make themselves apparent and your way will be clear to a shining future. But it doesn’t work like that. Not least because our brains can’t choose between more than seven options. Nor can we make a choice in the absence of the emotional input. (Yes you heard me, the emotional piece is important – go read Jonah Lehrer’s book How to Decide, about the neuroscience of decision making.) So pick some of your most promising options and get involved. Do them. Try them out for size and feel. Blog on the topic. Volunteer you will likely find there are NGOs or nonprofits that need those very skills that you have and can give you experience and work credit. Or try internships it’s never too late. How about a getting a paying job while you search? A CEO interviewed recently says that everyone should have sales experience and I agree with him wholeheartedly. So go work in a shoe shop, or be a bellboy in a fancy hotel and sell your services for tips (I did). My son worked for several months in an outdoor store. He soon learned how to sell things. He learned which items paid higher commission, what words would persuade the customer (“That ‘s the one I use myself” was always good), how to steer them from one item to another, and so on. He was salesperson of the month several times in a row. He now applies these fundamental skills to his work in science, where he needs to persuade his advisors, his funders and his peers that his solution has the best hope of success. We all need to persuade someone of something charmingly and effectively not least we need to persuade someone to give us a job. If you are still blank, try going somewhere else. Facebook lets you find where your school friends are living go and visit them. Couch surf. They might be in Phoenix or Seattle – or Hong Kong. When you stop off in Beijing or Charlotte, visit some companies and see what you learn. Then when you are back home interviewing again you can cite your special understanding of the Chinese market or wherever. Everything you do is enriching your experience and your value to someone. Michael Pollock is President of Pollock Spark ( www.pollockspark.com). He is an Executive Coach and Consultant to Creative and Media professionals. He works with people in film, TV, advertising, design, marketing, music and the Internet, bringing them the experience, techniques and inspiration to take their businesses and careers to new levels of success. If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected]. A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT
Branding experts from the Kellogg School of Management can help you capture greater market share and transform your media products and services into powerful and sustainable brands. Learn what it takes to create a media super brand at: Previous participants of Branding in Media and Entertainment include professionals from Time Warner, Disney, Google, Microsoft, MTV, ESPN and other top companies.
What’s the deal with companies that tell you to submit your resume online? Do the HR departments at these companies actually go through the resumes that get submitted? It seems as though your resume ends up in the black hole and seems like the worst way to apply for a job. Is there a way around this? It certainly often seems like that black hole. When I ask people whether they ever hear anything back the response rate is small to zero. But I think it’s a case of “you’ve got to be in it to win it.” (Oh sorry, that’s the state lottery tagline.) If you want their job you have to do it their way. Very often the content you submit goes into a searchable database without being seen by a human being. Then when the overworked HR person (yes you should have sympathy for him) has an opening, he will search the database for the keywords that have been defined for this position. These keywords could be task specific like “SEO” or “inside sales”. Could be a title like “Supervising Producer” or “Channel Marketing Director.” They could be action words like “led” or “developed.” They could include “reality” or “food” or “news” or “music”. You’ll get the best clues to the required words from the job posting itself. This should tell you what they are looking for, so include their words (though please err on the side of the truth they will find you out if you make it up.) Once they have found the subset of resumes with the required 3 or 12 keywords then someone will be looking at the resume to make a short list. The way around all this is to cultivate people in the organization. According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking. Find someone you know who knows someone there and get a conversation started. Get to know what they need. The personal introduction provides validation and in the end they are going to hire a person and not a set of keywords so if you can jump the database queue and get your human self into the game that is your best chance of success. Are there headhunters specific to the TV/Media industry- or is your only option an agent? If there are headhunters- where would I find them? There are headhunters and recruiters who focus on the TV/media industry, but each of them has a limited number of hiring clients who choose to work with them. No single recruiter is going to be able to open up the whole world of TV/media to you. You can certainly search for industry specific recruiters online – for example the NATPE site has a few recruiters posted. The fees the hirer pays outside headhunters are not trivial, so many companies have drastically cut back. One way to find out which recruiters are used by a firm that you are interested in is to ask their HR people who they like. You don’t even have to present yourself as a job-seeker just be someone who is looking for recommendations for trusted executive recruiters. You will learn something from this the hirer’s opinion is the one that counts after all. An agent really does fill a different role – and may be more appropriate to your needs. One difference: you pay the agent the hirer pays the recruiter. So do your due diligence. Call up agents, call up recruiters. Practice your pitch on them and ask them what they can do for you. Listen and ask tough questions. Weigh up the costs and the benefits. Do you trust them? Get references. For a moment here you will be in the hiring seat, See how it feels and remember what motivates you to make the decision, those feelings may well be going through the mind of the potential employer you will soon be meeting. And do call them back, don’t leave them hanging this is karma that will come back to you! Michael Pollock is President of Pollock Spark ( www.pollockspark ). He is an Executive Coach and Consultant to Creative and Media Professionals Have a question for our experts? Send it to [email protected]
network’s creative liaison between the show “General Hospital” and the Company
Director, Programming Daytime 225205
Disney Burbank CA http://corporate.disney.go.com/careers/index.html OTHER INDUSTRY JOBS OF INTEREST … design and produce on schedule consolidated suite of reports drawing upon data residing in internal and vendor systems to monitor all activities affecting subscription levels and revenues lead outbound sales campaigns to increase awareness of Thrillist.com among advertising community and to generate new business in excess of $1,000,000 annually create strong and effective media proposals based on sound and innovative strategies that meets client objectives through Thrillist product offerings contribute to a variety of programs, processes, systems and tools to help develop internal talent across all of MTV Networks generate revenues in excess of target goals work collaboratively with MTV Sales, On-Air and Online Programming, Production and Promotions groups to support customized marketing solutions that generate incremental revenue for network, fit seamlessly with the MTV brand and resonate with our audience work closely with all parts of the business developing, evaluating and reporting metrics and presenting them to business unit managers and executives generating new business revenue for ABC Regional Sports & Entertainment Sales which currently represents various regional sports properties, placed based retail media networks and digital out of home venues act as principal spokesperson for NBC Local Media New York and Telemundo 47 WNJU revenue goals which include, developing existing business as well as developing new business driving and supporting all aspects of organizational readiness to ensure business owners and end users are ready, motivated, and able to accept new business processes with a focus on change management and communications activities create and execute full media campaigns for scripted and alternative programs for NBC Entertainment managing agencies & clients relationships through day-to-day contact overall sales support to the sales staff, administering existing deals, coordinating pending deals and following through to closure with all format clients conceptualize, design, develop, execute and animate broadcast design projects such as ID’s, show opens, animated banners, and movie trailers develop and lead the execution of communication strategies that increase the awareness and relevance of the Bravo brand for a mass audience, while promoting the overall network’s business growing revenue across NBC Local Media’s digital platforms through the development and sale of creative advertising solutions to clients strategically lead brand strategies and marketing communications for the network responsible for creating, producing and supervising the “The Dylan Ratigan Show” strategically lead brand strategies and marketing communications for one or more shows on the network strategic oversight and manages the execution of all editorial aspects of BravoTV.com, related sites, and Emerging Media initiatives, bringing creativity and innovation to the Bravo digital brand planning, optimizing and reporting across all on-channel and off-channel media vehicles creating and overseeing promos and campaigns for USA Network as well as collaborating with the Creative Director on overall needs for the network creating and overseeing promos and campaigns for USA Network as well as collaborating with the Creative Director on overall needs for the network developing existing business as well as developing new business development and implementation of integrated ad sales marketing strategies for Health & Green is Universal customers across all platforms identify & deliver global synergies with a predominant focus in the near term on the strategic and operational rollout of the Syfy brand developing and executing all marketing related activities for all licensed products and securing expanded distribution and retail partnerships planning and scheduling interstitial programming for the daily program logs for HBO Main Channel and HBO 2 116657BR assisting the Executive Director in sales and marketing dialogue with key clients and Time Warner divisions develops relationships with CNN TV and Marketing executives to support business objectives, share relevant knowledge about the media and measurement landscape producing advertising and marketing copy solutions that support the HBO and Cinemax brands oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue for Health Magazine and Health.com recommend and co-own strategy to increase overall affiliate sales revenues managing a sales staff that will be selling digital ad space across multiple platforms in the form of banner, video, email and more responsible for selling digital ad space across multiple platforms in the form of banner, video, email and more champion change by continually identifying new opportunities to enhance the employee relations function, and then leads the change effort support the design, development, deployment and administration of compensation plans related to the sale of Comcast products through various sales channels recruitment, training, payment oversight and day-to-day management of freelance listings staff across region responsible for the management and growth of NASCAR.COM’s Social Media initiatives oversee marketing and messaging strategy development and implementation for TBS, TCM & TNT priority programming creates unique video content for cnn.com’s various sections and various digital platforms with an emphasis on distinctive digital storytelling responsible for assisting the Senior Product Manager in executing on the new strategy and redesign of the site manage, monitor and maintain scope, task timelines, communication plans, project plans, risk assessments and budgets for assigned projects answer key questions about performance of their products, identify strategic opportunities, align resources and set goals editorial content and the daily operation of NBC 6 evening newscasts handle presentation of breaking news, feature stories and multi-media projects for NBCSports.com and Rotoworld.com analysis and planning to assure that the objectives and priorities for each sales call are established and met in time frames acceptable to the client lead its talented sales, marketing and traffic teams. Interested candidates must be able to demonstrate measurable results generating both traditional revenue and web/wireless and digital sales across multiple platforms manage monthly Regional marketing budget, including forecasting and accrual submissions to Finance achieving overall sales and business development quotas, prospecting for and building new business for the station via unique sales and marketing opportunities, and strengthening client relationships lead outbound sales campaigns to increase awareness of Thrillist.com among advertising community and to generate new business in excess of $1,000,000 annually writing proposals and copy, event and promotional planning and execution, creating contesting, actively seeking promotional partnerships, community development and administrative duties support the formulation and execution of Global Distribution’s growth and profitability strategies provide vital support to the Director or Vice-President of Distribution Strategy in shaping the distribution strategy for the Walt Disney Studios maximizing the commercialization of the Studio’s creative assets maximizing the commercialization of the Studio’s creative assets develop marketing presentations and support materials for strategic programming, marketing and publicity decisions coordination of photography materials company wide as well as to external vendors copywriting, and the management/ oversight of all assigned promotional writing assignments develop marketing plans and create traffic-generating promotions such as sweepstakes, contests and viral marketing campaigns responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe responsible for the creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe creation and delivery of Disney branded interactive entertainment and informational content across multiple platforms including online, mobile and video game consoles around the globe cover all the glamour and style of the entertainment world for abc7.com and our entertainment news Web site, OnTheRedCarpet.com understanding the needs and goals of the business partner and brands, and turning them into actionable PR Plans A CYNOPSIS MESSAGE FROM DISNEY/ABC TELEVISION GROUP
Join us and “create what’s next” at Disney/ABC Television Group!
Now Hiring: Disney Channel/Disney XD Marketing positions
Disney Channel/Disney XD seeks skilled media professionals to join their Marketing groups in Burbank, CAApply now at www. disneyabcjobs.com Director, Marketing Strategy & Planning (REQ 206135) Manager, On-Air Creative Services (REQ 209006) Manager, Marketing & Planning (REQ 206300) For other exciting opportunities in FL, NY, TX and more, visit www. disneyabcjobs.com ~ RECAP: THIS WEEK’S CYNOPSIS CLASSIFIEDS & INTERNSHIPS ~
Cynopsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here – also check out our Facebook page where our classifieds are listed the night before the editions are published! JOB OPENING: COORD, ANIMATION DVLPMNT & PROD/MANHATTAN BEACH CA: Entry-level. Support dvlpmnt & prod across all shows & supports dept personnel in all functions- licensing, mktg, & dist.Resume to: [email protected] (2/13) JOB OPENING: MGR, ANIMATION, DVLPMNT & PROD/MANHATTAN BEACH CA: Support dev, prod & dist w/day2day coord of assets/scheds/vendors. Emphasis co-prod & intl prod. 3+yrs exp animation prod is req’d. Res to: [email protected] (2/13) JOB OPENING: DIR & ACCT EXEC/RMG NETWORKS AD Sales/NY: Join the leading away-from home TV ent sales team.Dvlp/grow new & existing AD Sales across our platforms. 5-8 yrs TV and/or dig/OOH ad sales exp. Resume: [email protected] (2/13) JOB OPENING: LEGAL ASSISTANT/Hallmark Channels/Los Angeles: Great opp. for exp’d Admin Asst with legal bkgrnd. Will support 3 Attorneys in Studio City. View full job posting & apply: www.hallmarkchannel.com “Jobs” (2/13) JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/Hoboken, NJ: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9453BR (2/12) JOB OPENING: ACCOUNT EXECUTIVE/CABLEVISION/OAKLAND NJ: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (2/12) JOB OPENING: IPC CONTENT MGR/NY/MTVN International: Req: Program scheduling, programming acquisitions & budgeting exp. Attention to detail. Production mgmt exp. Apply: www.mtvnetworkscareers.com . An EOE/M/F/D/AAP (2/12) JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs Integ Mrktg/Sales exp @ a TV Network, Strng Packged Goods exp, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/12) JOB OPENING: SR WRITER/PROD/EDITOR/WSFL-TV/Miami: Seasoned creative team player to create on-air mktg campaigns for ent, sports & untradit’l morn newscast. Res/reel: [email protected] Info: www.sunsentinel.com/employment (2/11) JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter/BA email: [email protected] (2/11) JOB OPENING: NBCU/NY: USA and Syfy have four open RESEARCH positions supporting Sales, Primary and Digital efforts. Visit www.nbcunicareers.com for more info and to apply (2/11) JOB OPENING: SR RSRCH ANALYST/A&E TV Networks/NY: Dvlp strats, presentations & other relevant data to best position Lifetime Net in mktplace. 3yrs+ rsrch exp. Knwldg of Nielsen data & systems. Apply: www.aetn.com/careers.html (2/10) JOB OPENING: DIR AD SALES RSRCH/A&E TV Network/NY: Drive primary Ad Sales Rsrch initiatives & build insight based strategies across all AETN nets. 7+ yrs media rsrch exp, pref 3+ yrs in TV rsch.Apply: www.aetn.com/careers.html (2/10) JOB OPENING: DIR PROG DAYTIME, ABC/LA: Netwk creative liaison for “General Hosp”. Give story outline notes; Manage show activities. 5-10 yrs netwrk prog; orgnzd, strategic, diplomatic, exec leadership; www.disneycareers.co m #225205 (2/10) JOB OPENING: SALES PLANNER/Fox Sports Espanol/NY: Exciting opp to work in ad sales & sports. Build proposals & work w/ AEs in NY, Miami, Dallas, LA. Seeking Ad agency bkgrd & 2 yrs+ media ad sales www.foxcareers.com ref. FNG17870 (2/10) JOB OPENING: CONTENT SALES MGR (3)/Thought Equity Motion/NY, LA, CHI: World leader in video licensing. Expert ideation, consultative & relationship sales exp. More info visit: thoughtequity.com; Resumes to: [email protected] (2/10) JOB OPENING: NBCU is looking for an EXECUTIVE PRODUCER: Please visit www.nbcunicareers.com site for more information, job#1136428 (2/9) JOB OPENING: ACCT EXEC/RMG NETWORKS AD Sales/LA & SF: Join the leading away-from home TV ent sales team. Dvlp/grow new & existing AD Sales across our platforms. 3-5 yrs TV and/or digital ad sales exp.Resume: [email protected] (2/9) JOB OPENING: COORD, BUS. OPERATIONS/MTVN/NYC: 1+yrs relevant exp. Mng content for b2b affil mktg website & e-communications. Comfort w/ positioning copy, html, graphics. Attn to detail a must. Apply: www.mtvnetworkscareers.com (2/9) JOB OPENING: SR. ANALYST/CAFEMOM/NY: Res. studies for ad prgrms, update synd. res. reports, ad hoc reports for mgmt insight. 3 yrs exp; exp w/comScore or Nielsen NetRating data; Excel, PPoint. More at www.cafemom.com/about/jobs.php (2/9) INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] . SPRING/SUMMER INTERNSHIP CREDITS ONLY: INTERACTIVE SALES INTERN Assist Rainbow Advertising Sales team. Woodbury NY Pref. Majors Ad./Comm./Film/Tv/Mktg./Bus. Apply to www.cablevision.jobs req 10523BR (2/12) SPRING INTERNSHIP CREDITS ONLY: PRODUCTION INTERN/NYC: Looking for motivated intern to assist producers @radical.media w/ all aspects of prod. for science/tech docu-series. 2-3 days/wk. Paid MetroCard. Cover/resume to [email protected] (2/12) SPRING INTERNSHIP CREDITS ONLY: EDITING/DEVEL INTERNSHIP LA- spring sem for credit/written commitment of 2-3 days. Edit and development unscripted/docs/promo at small production company. Edit on FCP a must. Email: [email protected] (2/12) SPRING INTERNSHIP CREDITS ONLY: TV DISTRIBUTION INTERN: Learn how to market and sell factual series and specials to cool broadcasters in the US & Canada. Must be interested in the business of TV. Cover/resume to: [email protected] (2/10) SPRING/SUMMER INTERNSHIPS CREDIT ONLY: PRODUCTION INTERNS: Positions avail. in MA, NY, CO, and FL this summer to assist luxury lifestyle network w/live and/or taped original local programming. 40hrs/wk. FCP knowledge req’d. Full post on plumtv.com (2/9) A CYNOPSIS MESSAGE
Classified Ads in our Daily Publications provide you with
Job Advertising Impact: DIRECT CONNECT: Deliver your message by 5:30 am every morning.THE RIGHT ENVIRONMENT: The #1 TV & Entertainment source for classifieds – a major resource for job seekers (and non-seekers!) REACH: Each classified ad reaches over 100,000 subscribers DAILY! IMPACT: Job Ads in Cyn opsis get responses and results! To begin your search for the most qualified candidate or employment opportunity, ~ RECAP: THIS WEEK IN EXECUTIVE MOVES ~
Stephanie Giambruno joins Metan Development Group as Senior Producer, China based at the company’s Beijing office. Stephanie will oversee all original production emanating from the China office, with emphasis on Metan’s Hello! Hollywood series. She will report jointly to Barbara Wellner, VP/Programming and Rick Portin, VP/Production. Liberman Broadcasting, Inc. (LBI Media) opened a new sales office in Atlanta and appointed Lauren McEwan as Regional Sales Manger. Lauren is charged with establishing network and national sales opportunities in the Southeast area for LBI Media’s Hispanic broadcast network, Estrella TV. Lauren reports to Mike Reid, EVP/National Sales. Tennis Channel hired Lee Schlazer as VP/Distribution, effective immediately. Lee, a former VP/National Accounts and Field Sales in the western region for Lifetime Entertainment Services, will report to Patrick Wilson, SVP/Distribution, Tennis Channel. Erwin-Penland promoted a handful of executives:
· Roger Beasley was elevated to SVP/Director of Strategic Planning and he will continue to work in tandem with the agency’s clients to insert marketing strategies and to supervise the agency in developing integrated communications,, , , plans. Allen Blackwell was tapped as Senior Director/Urban Film and Comedy with E1 Entertainment U.S. for its in-house video banner, E1 Entertainment. Allen will manage acquisitions and the development of video content in the urban film and comedy genres. Based in Los Angeles, Allen will report to Michael Rosenberg, President, E1 Entertainment U.S. Robert Dodds was named CEO of 19 Entertainment where he will oversee the daily operations. Since August 2006, Robert has served as President of the company. Robert also replaces Simon Fuller in this role, as Simon made a long-term agreement with CKX. IFC tapped Dan Pasternack as VP/Development and Production, effective immediately. The network also reorganized its original programming team with Dan leading the division’s initiatives to develop more original scripted comedies and unique non-fiction programming. Christine Lubrano, VP/Current Productions and Branded Entertainment will continue in her role overseeing IFC’s current roster of originals in production. Both Dan and Christine report to Debbie DeMontreux, SVP/Original Programming. Geraldine Moriba will become Executive Producer of CNN’s In America division, comprised of the In America franchise anchored by Soledad O’Brien. Geraldine will manage the editorial aim of the In America unit, working with O’Brien and a group of producers to produce the In America series in addition to long form primetime documentaries. Previously, Geraldine spent 16 years at NBC News and for the last 12 years, was a producer for Dateline NBC. Paige Soltano joins Katz Media Group as Director/Recruitment, Human Resources. Based in New York, Paige will develop goals and strategies for recruiting new hires for positions throughout Katz and its divisions nationwide. Joe Lin was hired as Creative SVP with Digitas in the agency’s Stamford office. Joe will take the creative lead on the Delta account as well as others, partnering with Kenneth Parks, Managing Director of the Stamford office. Joe will report to Lincoln Bjorkman, EVP/Executive Creative Director, Digitas New York region. MediaVest added Steven Wolfe Pereira as SVP/Managing Director of Forty-Two Degrees, effective immediately. Steven will supervise the company’s multicultural marketing unit in tandem with SVP/Managing Director, Caleb Windover. Specifically, Steven will head holistic multicultural communications planning for the agency in addition to being the multicultural lead on the Kraft Foods One Team. Based in New York, Steven reports to Monica Gadsby, CEO of SMG Multicultural/Latin America. MTV Networks Latin America named Carole Bardasano as Senior Director/Programming and Acquisitions for MTV and VH1 Latin America. Carole’s responsibilities include developing and executing programming goals and finding and acquiring content for the channels. Furthermore, Carole will oversee the network’s local programming strategies in Argentina, Brazil, Colombia and Mexico. Based in Miami, Carole reports to Fernando Gaston, SVP/Content MTV and VH1 Latin America. Kathy Page joins Hasbro Studios as VP/Production to supervise programming production emanating from Hasbro Studios. Most of this new programming is earmarked for The Hub, the new TV network launching in the fall by Hasbro and Discovery Communications, as well as international markets. Previously, Kathy worked for Sony Pictures Television where she served as VP/Animation since 2007. Peter Dolchin advanced to VP/Strategy and Business Operations with MTV Networks. In his new role, Peter will manage new business along with VOD, iTV, international channels and authentication. Marketing science company, Centris upped Kevin Babyak to SVP/Research Operations. Kevin, who has been with Centris since 2005, will manage survey operations, market modeling, forecasting and syndicated reports. Adconion Media Group named Ramazan Demir as Chief Advisory Science Officer and promoted Patrick Meininger as Chief Strategy Officer. Ramazan will lead the company’s Science Team in creating new targeting products to manager consumer experience and advertiser’s ROI. Patrick will be in charge of developing strategic partnerships and mergers and acquisitions in addition to new business and efficiency measures. Both Ramazan and Patrick will be part of Adconion’s executive management and advisory team. Katz Radio Group elevated four executives in its Chicago office: for Katz Radio, Ted Rosen becomes VP/Manager and Kristina Presern was appointed VP/Sales. For Eastman Radio, Chris Shellgren was named VP/Manager and Sam Vangelovski takes on the new role as Senior AE. As of February 1, Kerry Kruckel Gibbs began a new position with WNET.ORG as VP/Development. Kerry has responsibility over fundraising efforts for the entity including membership, major gifts, foundation support and national and local underwriting. NBC named Enrique Guillen as VP/Al, ternative Programming and Production, NBC Entertainment. Enrique comes from Telemundo Studios where he served as VP/Alternative Programming and Operations. In his new role at NBC, he will be in charge of developing new programming for the network and Universal Media Studios as well as managing current franchises. Additionally, NBC promoted Nicole Silveira to Manager/Alternative Series and Specials, NBC Entertainment. Nicole will be involved with the development slate and current series in the Alternative Programming unit. Later — John Cynopsis Ad Sales: Member of Interactive Advertising Bureau (iab) To subscribe to any Cynopsis edition(s) click here . |
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