Tuesday, February 5th, 2008


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Beats: Criminal Minds, Wife Swap, 1 vs 100, Las Vegas,
Law & Order: CI, Friday Night Lights, Boston Legal

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Good Morning.  It’s Tuesday, February 5, 2008, and this is your first early morning briefing.

Sunday’s Super Bowl XLII on FOX was the most-watched Super Bowl game in 42 years of Super Bowls and also ranks as the second most-watched program in TV history with 97.5 million viewers, surpassing the 1996 Super Bowl game which drew in 94.1 million viewers. It follows the final episode of M*A*S*H which aired February 28, 1983 and drew in 106 million viewers.  Figures from Time Zone Adjusted Fast Nationals, reveal FOX’s Super Bowl coverage from 631p-1012p scored a 37.6 rating among A18-49 viewers and the Super Bowl post game from 1012p-1038p delivered a 26.6 A18-49 rating.

Tonight’s Premieres:
Logo: The Big Gay Sketch Show at 10p


Sports and entertainment network, MSG will expand its MSG, NY program to seven days a week starting this week and later to a full one-hour format starting March 3. The show covers highlights, in-depth features and commentary on sports and entertainment news in the New York metro area.

Bizarre Foods with Andrew Zimmern is back for a second season starting March 4 at 10p on the Travel Channel. Each episode follows Andrew as he acts his motto: “If it looks good, eat it” by trying unusual cultural delicacies in locations such as Iceland, Beijing, Bolivia and more. The series is produced by Tremendous! Entertainment for the Travel Channel.

SCI FI Channel purchased the fourth season of Doctor Who and its spin-off series The Sarah Jane Adventures from BBC Worldwide America. Both series will begin on SCI FI this April.

Scheduling note: NBC will premiere the new competition series My Dad Is Better Than Your Dad on February 18 at 9p instead of 8p. The show will then air in its regular time period of Monday nights at 8p starting February 25.

TLC’s makeover series, 10 Years Younger moves to primetime with a new look and an expanded 60m format starting February 8 at 10p. Each episode will feature three transformations with celebrity stylist/host Jorge Ramon along with make-up artist Damone Roberts, hair stylist Gina Derry and a cadre of doctors and dentists using non-surgical procedures to take the years off in 10 days.

Fox Reality Channel will debut the original series American Idol Extra, produced by FremantleMedia North America and 19 Entertainment, on Thursday, March 13 at 7p.  This series features behind-the-scenes goings on throughout the final 11 weeks of the season, including interviews with all the top contestants leading up to the final episode, and the first departing contestant interviews as they are voted off the competition.  Host JD Roberto is joined by two new co-hosts, Constantine Maroulis and Gina Glocksen, both previous finalist on American Idol.

Actress Shell Keplar who played Nurse Amy Vining on General Hospital from 1979-2002, died in an Oregon hospital on Friday at the age of 49.  No cause of death has been reported.  Keplar made the move to Portland, Oregon, after leaving her acting career and was heavily involved with fundraising.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Google CEO Eric Schmidt magnanimously offered Jerry Yang, his counterpart at Yahoo, help in thwarting Microsoft‘s unsolicited bid for the company, The Wall Street Journal reported. Yet he stopped short of offering to buy the company himself, and so far no other interested parties have emerged. Meanwhile, speculation is rising that European regulators will put Microsoft through the ringer if the deal goes through, given its history of antitrust violations.     Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

PLANET NEWS AND VIEWS – The Premiere Provider of In-school Marketing

CYNOPSIS KIDS – TODAY’S TOP STORYCartoon Network Enterprises and Future Kid & Real Estate Company complete a deal to create a Cartoon Network branded indoor theme park in Kuwait City.  Scheduled to open in 2008, the new park, which is about two-square miles (3500 square meters), marks the first such Cartoon Network Enterprises endeavor in EMEA (Europe, Middle East and Africa).  The park will feature Cartoon Network branded games, rides, costume characters, merchandise, and promotions.   Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORYThe History Channel UK has appointed Chellomedia‘s Chello Zone unit as its distribution rep for The History Channel to pay TV platforms in the Czech Republic, Romania, Hungary, Poland, Slovakia, and Slovenia. Chellomedia will also provide broadcast services such as digitization and signal distribution, content language versioning, and scheduling through their facilities at the Digital Media Centre in Amsterdam. Full edition: CYN INTERNATIONAL


Sunday – A18-49 Analysis:  FOX posted historic ratings Sunday night with 31.4/62 A18-49, according to fast affiliate ratings from Nielsen Media Research. Super Bowl XLII ended up being a blow-out for FOX: at 7p the game started at a high point with 35.5/71; then dipped slightly at 8p with 34.1/66; and did a 34.8/65 at 9p; while the post game wrap-up and the start of House during 10p did a 21.3/47. (See below for Time Zone Adjusted A18-49 numbers.)

Live + Same Day Household Ratings: Sunday, February 3, 2008 (February Sweep Day 4)time period averages. Source: Nielsen Media Research

FOX: 36.5/55     Super Bowl XLII: Patriots vs. Giants (7-11p including post game and a portion of House) 36.5/55

CBS: 3.2/5       CBS Reports: National Guard 2.4/4, 60 Minutes 3.4/5, Shark [r] 3.0/4, Cold Case [r] 4.2/7

ABC: 2.4/4         Extreme Makeover: Home Edition [r] 2.1/3, AFV [r] 2.5/4, Movie: Meet the Fockers [r] 2.5/4

NBC: 1.5/2       The Biggest Loser 1.3/2, The Biggest Loser 1.8/3

UNIV: 1.2/2       Hora Pico 1.1/2, Chavo Animado 1.2/2, Los 5 Magnificos 1.2/2

TELE: 0.6/1       Cine en Casa 0.6/1, Cine Millonario 0.6/1

CW: 0.5/1         CW Now 0.3/0, Aliens in America [r] 0.3/0, Life Is Wild 0.6/1, Crowned [r] 0.5/1

A18-49: FOX 31.4/62, ABC 1.2/2, UNIV 1.1/2, CBS 0.8/2, NBC 0.8/2, TELE 0.6/1, CW 0.2/0


Industry veteran Ed Wilson was appointed President of Tribune Broadcasting to oversee the company’s 23 television stations, Superstation WGN, Tribune Entertainment and WGN Radio. His new position begins February 11. Since 2004, Ed was President of the Fox Television Network and before that served in executive roles with NBC and CBS.

Cablevision Systems Corporation recruited Kim Norris as SVP/Business Development and Strategy and Keith Agabob was upped to VP/Production Management. Kim will develop new categories of advertising inventory for brands and advertisers that will highlight the company’s fiber network, digital service capabilities and customer relationships. In his new role, Keith will develop and manage advanced advertising and commerce products on the company’s digital cable and broadband platforms.

Mark Melvin advanced to VP/National Advertising Sales with Music Choice. Mark will still work closely with current and new advertisers as well as managing present and emerging new agency contacts. He will also oversee the company’s bi-coastal sales teams.

E! Entertainment tapped Ken Baker as Executive News Editor where he will locate and report entertainment and celebrity news for E!’s various news platforms such as E! News, Daily 10, Eonline and E! News Now. Ken, who hails most recently from Us Weekly magazine, will report to Jeff Shore, SVP/Production and Suzanne Kolb, EVP/Marketing and Communications.

Cheryl Idell joined The Nielsen Company to become EVP/Media Product Leadership. Cheryl comes from Twentieth Century Fox where she served as EVP/Media and Marketing Planning. In her new position at Nielsen, Cheryl will head the development of new products and analytical techniques which will expand Nielsen’s analytic capabilities for the company’s media clients. Furthermore, she will work closely with the product leaders responsible for analytic product offerings across Nielsen and will report to Jim O’Hara, President/Media Product Leadership.

Logo elevated Lisa Sherman to EVP/GM up from SVP/GM. Over the last two years, Lisa has launched Logo, managed its daily operations and created and executed the network’s business plan.

Kevin Sullivan started at the YES Network as Managing Editor of YESNetwork.com, the company’s official website. Kevin will supervise all of the website’s content in addition to handling other digital content offerings. He joins the YES Network from World Wrestling Entertainment (WWE) where he was most recently Director/Content Development in charge of WWE.com content and created the site’s broadband channel and subscription library.

Christine Bragan moves up to VP/Marketing and Communications with Rainbow Media. Christine will head Rainbow Media’s industry relations, public affairs, internal communications and corporate marketing efforts. She will continue to report to Ellen Kroner, SVP/Corporate Communications and Marketing, Rainbow Media.

Bruce Evans was upgraded to SVP/Current Series at NBC Entertainment, reporting to Erin Gough Wehrenberg, EVP/Current Series. Bruce will continue handling many of NBC’s current series and his job will expand as head of daytime programming that is included under Current Series.

Interactive out-of-home media company, Reactrix Systems, Inc. named Neal Bangerter as VP/Product Management and Chris Betts as VP/Corporate Development. Neal is charged with corporate and product strategy in addition to market development for the Reactrix STEPscape and WAVEscape products. Chris, who joins from Hidden River LLC, will evaluate and implement strategic partnership and M&A opportunities.



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This day in History:  2001
– It was announced that Kelly Ripa would be Regis Philbin’s new cohost. The show was renamed Live! With Regis and Kelly.

Answer to Yesterday’s Trivia Question:  Who was the long-time host of the game show Pantomime Quiz?  MIKE STOKEY   Kudos to: Ashley Rowe-Zimmerman/Ft. Lauderdale; Rory Rosegarten-The Conversation Company, Ltd./EST; Paul Gluck-LiveUpdateMultiMedia/Ardmore, PA; Gary A. Stark-Scripps Television Station Group/Cleveland; Rich Koz-WCIU/Chicago; Yvonne Yuro-Haworth Mtg & Media/LA; Shelley Herman-Smitten Enterprises/W. Toluca Lake, CA; Ted Field-ALL THREE WISHES Entertainment/Hollywood; Rich BraseKBCI/Boise, ID

Today’s Trivia Question:  “We answer to a higher authority” was the slogan for an ad campaign launched in the 60’s by what company? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: SR ACCT MGR/CABLE NETWORK AND ENTERTAINMENT MKTG/ATL:  Must have 4-6 yrs exp. in acct mgmt at ad agency or in ent mktg dep’t w/ exp managing projects w/ an outside agency. Sports exp a plus.

JOB OPENING: MGR AD SALES RSRCH/NY: Dvlpmnt of sales presentations/materials. Competitive Analysis. Well-versed in Nielsen & its applications as well as synd studies. 5+ yrs rsrch exp major nat’l ntwrk. Res:

JOB OPENING: RESEARCH ANALYST/Discovery/MD:  Min. one yr. marketing resh. or media exp. Excellent analytical/mathematical/basic statistic exp. req. Strong comp. skills incl. spreadsheets/graphics. Apply: www.discovery.com req# 7564  (2/12)

JOB OPENING: ACCT MGR-NAT’L SALES/New York,NY: BETCable salesperson w/strong presentation skills. Comfortable w/multi-platform & integrated opps.Sales/agencyexp. req’d. Email:

JOB OPENING: CMT/TVL and SENIOR RESEARCH ANALYST AD SALES/MTVN-NYC: BA/BS; 2+ yrs media ind exp; wrkng knwldg Nielsen apps. Analytical sk. Strong math and computer sk. Apply www.mtvncareers.com  (2/12)

JOB OPENING: MGR STRATEGY & RSRCH/BBC/NYC: Analyze mkt trnds & competition. ID new rev ops. Cr8 strat docs, develop LT biz strat. 3-5 yrs exp. Strat thinker & researcher. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)

JOB OPENING: MGR DIGITAL AD SALES RSRCH/BBC NYC: Supprt bbc.com, maintain sls systems, track performance, monitor mrkt & industry trends. 3+ yrs exp. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)

JOB OPENING: MGR BBC AMERICA AD SALES RSRCH/ BBCA NY: Nielsen rating knowledge, maintain research sales system, sales presentations. Apply: http://www.recruitingcenter.net/clients/bbc/publicjobs (2/9)

JOB OPENING: ACCOUNT EXECUTIVE/Rainbow Advertising Sales Corp/NY:  Interconnect  NY, NY  5 yrs major market TV radio sales exp at ad agency level. See full posting and apply to www.cablevision.jobs req id #5243 (2/9)

JOB OPENING: VP DIGITAL AD SALES/Fuse/NY: Gain high value clnts. Bld prtnrshps w/ clnts & agencies. Sell intgrted, X-platform deals w/ emph on Web, VOD, Mobile/Wireless and Facade. Send Rez to:
“VPDAS” in subj. (2/9)

JOB OPENING: ASSOC DIR CUSTOMER MARKETING/ABC: Key liaison for Sales Teams’ Custom/Client-specific Communication re ABC marketing opportunities/Strong research/analytical/communication skills www.disneycareers.com Req 139694  (2/9)

JOB OPENING: SR ANIMATOR-DESIGNER/Hallmark Channel/LA: Provides motion design & production from start to completion. 3 yrs. min. exp. See full posting and apply at www.hallmarkchannel.com (2/9)

JOB OPENING: MGR, INTERACTIVE SALES/National Cable Communications/NYC: 3+ yrs Media Sales exp. Knwldg of online ad space & media-buying terminology. Ability to meet & exceed digital sales goals. Email:
. EOE (2/8)

JOB OPENING: ACCT EXEC/SPT/NY: Sell digital inventory, manage digital sales pipeline, manage and maintain inventory. 3-5 years relevant experience. Apply: sonypicturesjobs.com (2/8)

JOB OPENING: ABC FAMILY INVENTORY DIRECTOR: Identify, Manage and forecast online display and video inventory;  knowledge of website analytical software. Develop inventory strategy www.disneycareers.com req # 132794   (2/8)

JOB OPENING: SR MARKETING MGR/Classic Media/NYC: 5-7 yrs exp rec’d; Create, manage & execute innovative marketing strategies, style guides, plans for family brands; Strong mgmt & planning skills req’d; apply:

JOB OPENING: RESEARCH ANALYST/Fox/NY: Sales Research Fox Broadcast. 2+ yrs exp resrch/data analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons or Scarborough, Str analytic sk. BS/BA. Please apply at www.foxcareers.com (2/7)

JOB OPENING: ADMIN AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Report to VP Affil Mark. 2+ yrs. exp in Cable TV. BA/BS degree in related field. Send Res/Cov Letter:

JOB OPENING: DIR AFFIL MARKETING/SANTA MONICA/GSN, The Network for Games: Reports to VP Affil Mark. 5 years exp in Mark. Send Res/Cov Letter:

JOB OPENING: ACCOUNT EXECUTIVE/Cablevision Norwalk,CT: Seeks AE for local ad sales.2+ yrs ad sales exp. pref cable tv, radio, internet adv.  Valid CT DL.  See full posting and apply to www.cablevision.jobs req 5057BR (2/7)

JOB OPENING: DIR MED MEAS. & ANLYS/AD COUNCIL/NY: 8-10 yrs exp., Manage monitoring of PSA cmpgns. in all media. Plnner or rsrcher w/exc. Xcel, wrtng & mgmt. skills. Res:

JOB OPENING: DIRECTOR/AD SALES MKTG/NY & KNOX: Develop and implement added value sales promotions & Upfront materials, provide support to the National Ad Sales Reps. 5-8 years sales promotions required. Apply at:  www.scrippsnetworks.com (2/6)

JOB OPENING: AD SALES ACCT MGR/DISCOVERY, NY: Seeks a talented sales professional w/ 5+ yrs exp. in electronic media; pref. selling broadcast/cable advertising w/ exp. in US Hispanic market. Contact:

JOB OPENING: ASSOC WEB PROD/(In-house)/Nicktoons Network/NY:  Create, dvlp & execute new online projects. Help Web Prod. & other depts. w/projects- inception thru completion. Details/apply:  www.nicktoonsnetwork.com/apply (immed)   (2/6)

JOB OPENING: DIR, SALES/CNN ImageSource/ATL: Lead AEs to exceed targets licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg pref’d. Res/Cvr letter to
. Apply: www.turnerjobs.com (2/6)

JOB OPENING: SALES AE/CNN ImageSource/ATL: Join new team licensing news content to full range of non/b-cast clients. Prev rev success in stock ftg exp pref’d. Res/cvr letter to 
  Apply: www.turnerjobs.com (2/6)

JOB OPENING: AE /Luxury Link/NY: Seeking online sales AE. Contacts and/or experience within the online advertising industry are preferred. Send resume to:

JOB OPENING: DEPT ASST, CREATIVE RESOURCES/NYC: Provide admin support. Travel arrangements, scheduling, filing, mng licensee product samples.Office exp a must. Photoshop Illustrator & PP. Res to: 

JOB OPENING: RESEARCH ANALYST/Hallmark Channel/NY: Analyzes standard & custom reports on Nielsen/MRI/Simmons. See full posting and apply @ www.hallmarkchannel.com (2/6)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SPRING INTERNSHIP CREDITS ONLY: OK! Sales/Mktg. Intern. Responsibilities include rsrch, coord mailings & sales materials, assisting the mktg team w/ general office duties. Plz indicate “MRKTNG INTERN” in sub line.

SPRING INTERNSHIP CREDITS ONLY: Authentic Entertainment, a busy TV production co., is looking for an intern. Must be highly organized, reliable and enthusiastic. Send resume to
  Write “Development Intern” in subject line (2/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
for more information ….

SITUATION WANTED: Hire “Made in NY” Production Assistants-Trained, experienced and vetted. Licensed drivers, reliable, with positive attitudes. Call 24/7 Hotline. 718-757-5816 (2/12)

SITUATION WANTED:  DIRECTOR/VP MARKETING: 15+ yrs exp in marketing, strategic planning, brand mgmt, advertising, product marketing.  Extensive industry background in advertising, CPG, travel, retail, financial services.

SITUATION WANTED: PROJ/OPER MGR: NYC, Prof. 5 yrs cable ntwk on-air promo/brand exp. Mang day-to-day ops of promo projs.  Detailed, able to prioritize. Strong organiz skills.  Meticulous.  Temp or staff.

SITUATION WANTED: STRONG PROJECT MANAGER/LINE PRODUCER: Strong project manager/line producer for TV and Web looking for AP position on TV side. Contact:

SITUATION WANTED:  VP of CONTENT DEVELOPMENT/EXECUTIVE PRODUCER:  Award winning creative leader is looking to join your team.  Experienced in Film/TV, interactive new media and games.  Contact

SITUATION WANTED: VP OF PRODUCT DEVELOPMENT/M&L: Multi award-winning merchandising & licensing product development and design expert. 18 years of experience. Contact:

for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Tuesday, February 5, 2008

ABC: Super Tuesday Showdown: Coast to Coast
CBS: NCIS [r], CBS News Coverage of Super Tuesday Primaries
CW: Reaper [r], One Tree Hill
FOX: American Idol, House
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Who’s the Boss?, Who’s the Boss?
MNT: Street Patrol, Street Patrol [r], Jail, Jail [r]
NBC: The Biggest Loser, NBC News Super Tuesday Special
PBS: Nova [r], Frontline [r], Super Tuesday
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Aqui y Ahora

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