Cynopsis: Kids!

02/23/10

Good morning. It’s Tuesday, 23, 2010, and this is your first early morning Kids briefing.

Cartoon Network and 20th Century Fox team for a multi-week online and on-air promotion including a behind the scenes look and exclusive clips from the upcoming movie Diary of a Wimpy Kid, which opens March 19, 2010.  Beginning this week viewers can go to CartoonNetwork .com where they can view digital diaries from cast/crewmembers from the movie and interviews as well as footage from the set and clips from the movie.  New videos entries (including movie clips) will be added regularly.  The promotion culminates with a Diary of a Wimpy Kid on-air event when the movie’s star, Zachary Gordon, hosts HarHar Tharsdays on Thursday night March 11.  The evening will include exclusive content from the movie including an exclusive sneak peek and “best ofs” from the video diary on CartoonNetwork.com.

NEW PRODUCTION & DEVELOPMENT

Chris McCoy and Jan Pinkava will write the new animated movie Little White Lie for Laika Entertainment (Coraline), per THR.  The movie is based on an idea by Pinkava, which he will also direct.  Pinkava has a story credit for Pixar’s Ratatouille, on which he also served as co-director.  Pinkava also won an Oscar for the animated short film Geri’s Game (1997), and has worked in various story and animation roles on Pixar’s Monster’s Inc (2001), Toy Story 2 (1999) and A Bug’s Life (1998).

MORE KIDS STUFF

Nickelodeon is addressing the issues of cheating at school in Nick News with Linda Ellerbee’s Cheaters Never Win: True of False?, which will debut Sunday, March 7 at 8p.  Pointing to a recent study that reveals 64% of high school students admit they cheated on a test within the last year, Nickelodeon explores kids and cheating, including how new technology is making it easier to cheat (e.g. cell phones, the internet) as well as why kids cheat.  Reason why, by the way include things like, pressure to succeed, and “We have politicians that have cheated, and look where they are today,” says Andrea (15).

Season two of the live-action comedy Sonny With A Chance premieres Sunday, March 14 at 8p on Disney Channel.  From It’s A Laugh Productions, Sonny With A Chance was created by Steve Marmel (Yin Yang Yo, Fairly Odd Parents) and is produced by It’s A Laugh Productions.

Classic Media‘s CGI animated preschool series Guess with Jess debuts this week on Treehouse (Canada), Corus Entertainment preschool network, where it will air daily.  Co-produced by Corus’ Nelvana Studio, Guess with Jess made its initial launch on BBC’s CBeebies channel (UK) in fall 2009, and now airs on broadcasters around the world.  Additionally, Tele-Quebec (Canada) will also begin airing Guess with Jess in summer 2010.

BBC Worldwide inks a licensing deal with publisher PT Media Griya Harmony, a unit of MRA Printed Media, to launch the preschool-aimed In the Night Garden magazine in Indonesia.  The In the Night Garden magazine is based on the kid’s TV series of the same name.  With Aksara Sophiaan as Editor in Chief, the first issue of the magazine in Indonesia, debuts this week featuring 20% original content and 80% UK content.  Produced by Ragdoll Productions, the In the Night Garden TV series debuted on CBeebies channel in Indonesia in April 2009.

IDW Publishing partners with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) to launch two A-Team comic book series, entitled A-Team: Shotgun Wedding and A-Team: War Stories this March, ahead of the Fox’s release of the A-Team movie on June 11, 2010.  Both comic book series will feature the work of a number of noted comic book writers and artists.  War Stories provides fans with the back-story of the team and features four stand-alone, bi-weekly issues that focus on different members of the A-Team.  Each series will also be collected and published as individual graphic novels, available from May.  A-Team: Shotgun Wedding is a bi-weekly four issue series that follows the team’s missions after they’ve officially formed as the A-Team.

Check www.cynopsis.com for the current primetime broadcast schedule, as well as Sports, International and more general industry news … and a new discussion board – join the conversation!

A CYNOPSIS MESSAGE FROM BATTLE OF THE BANDS: ROCK OF THE DECADES

MARKETING/LICENSING

4Kids Entertainment is appointed worldwide merchandising and licensing agent and brand manager for the Israel-based technology company Castle Builders.  Castle Builders created the Computerized Storybook, a multimedia software application that includes an interface that narrates kid’s stories aloud while incorporating multimedia and animation, including word-for-word narration, sentence translation, story glossary and picture navigation all controlled by the reader.

Fitz Roy Media appoints Brandzoo as the exclusive licensing agency to represent all its properties throughout the UK.  Under the three-year deal, Brandzoo will begin repping Fitz Roy’s portfolio including Heathcliff, Secret Wings, Fido Dido and Funny Face, among others, beginning March 2010.  Brandzoo plans for Secret Wings includes a focus on apparel, novelty and gift, and back-t0-school categories.  For Fido Dido, the plan includes direct to retail programs for t-shirts, hoodies, jeans and related categories, as well as promotional tie-ins with wireless carries and tween/teen targeted websites.

Elsewhere, Fitz Roy Media names Atlantyca Entertainment so serve as licensing and merchandising agent in Italy for its Funny Face property.  The deal grants Atlantyca rights to license Funny Face-branded merchandise across all product categories throughout Italy including publishing, music, toys and games, food and beverage, promotions, advertising, and home video, among others.  The Funny Face characters were originally introduced on packets of a drink mix launched by Pillsbury in 1964, and in 2008 starred in a series of animated interstitials produced in 2008 by Renegade Animation/Brady Enterprises and are distributed by Fitz Roy Media.

EXECUTIVE MOVES

Avi Arad, formerly CCO/Marvel Entertainment and Chairman and CEO/Marvel Studios, will serve as an Executive Advisor for Namco Bandai Group.  Arad also previously served as Consultant and Director/Toy Biz, and is currently Chairman/Arad Productions.  In his new role Arad will advise the group on content creation and worldwide development of games, “video pictures”, music and other content, as well as on bolstering its toys and hobby business overseas.

RATINGS

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 18, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1146; K6-11 463; TWEENS 9-14 309
DISNEY CHANNEL:     K2-11   790; K6-11 491; TWEENS 9-14 388
CARTOON NETWORK: K2-11   598; K6-11 354; TWEENS 9-14 229
DISNEY XD:               K2-11   205; K6-11 128; TWEENS 9-14   85
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, February 19, 2010, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1270; K6-11 582; TWEENS 9-14 420
DISNEY CHANNEL:     K2-11   851; K6-11 548; TWEENS 9-14 471
CARTOON NETWORK: K2-11   609; K6-11 358; TWEENS 9-14 245
DISNEY XD:               K2-11   240; K6-11 142; TWEENS 9-14   90
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  This cartoon character first appeared in several Warner Bros. cartoon shorts in 1948 and was seen periodically for the next 16 years. He was initially mistaken for an oversize mouse.  What is the name of this oversized baby zoo escapee?  HIPPETY HOPPER Kudos to: Chris Byrne-TimetoPlayMag.com/NY; David Stern-BARD Ent/NY; Chris Adams-Nickelodeon/NY; Jim Salicrup-Papercutz/NY; Richard Quan-Imaginary Time/San Francisco; Al Ovadia-Al Ovadia & Assoc/Hidden Hills; Ian James Corlett-VS Werks/Vancouver; Sherry Lake-Corus Ent Treehouse/Toronto

Today’s Trivia Question:  Certainly you know of Peter Potamus who traveled thru historically important events with his sidekick, a monkey.  What was the monkey’s name?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Billings for Cynopsis Kids!
gwen @cynopsis.com
02.23.10

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