Tuesday, February 22nd, 2011


16.8 Million People Watched Saban’s Power Rangers Samurai™ In Week One!
#1 With Kids In Its Time Period!
17% Ratings Increase In Week Two!
GO GO POWER RANGERS!   http://powerrangers.com


Cynopsis: Kids!


Good morning. It’s Tuesday, February 22, 2011, and this is your first early morning Kids briefing.

UK-based Mind Candy‘s CEO Michael Acton Smith, the company/creator behind the kid-targeted virtual world Moshi Monsters ( www.moshimonsters.com  ), unveils plans to launch a new viewing platform, Moshi TV.  Currently in development, Moshi TV will combine elements of user generated content, in-house production and animated content from partners.  The platform will, of course, also draw on the social aspects of the Moshi Monsters website, which allows kids to rate content, talk about it with friends and vote for what they want to see.  Moshi Monsters boasts 35 million registered users and 7+ million monthly unique visitors.


Paramount will now distribute Martin Scorsese‘s movie Hugo Cabret, a 3D adaptation of Brian Selznick’s book The Invention of Hugo Cabret.  Now slated for release Thanksgiving Week on November 23, 2011, the mystery stars Asa Butterfield, Chloe Moretz, Sacha Baron Cohen, and Sir Ben Kingsley, Jude Law, and Emily Mortimer.  Directed by Scorsese from a screenplay by John Logan (Gladiator, The Aviator, Hugo Cabret is produced by Scorsese, Graham King, Tim Headington and Johnny Depp, and is financed by GK Films.  Paramount will handle worldwide distribution of the movie excluding the UK, France, Italy, Switzerland, Turkey and the Middle East.  Prior to this the movie had been set up with Sony Pictures for distribution.


DisneyToon Studios is working on Planes, a full-length CG animated direct to Blu-ray/DVD title set in the sky and inspired by Disney/Pixar’s Cars.  Slated for release in spring 2013, Planes is a comedy that will feature a new group of flying characters from around the world.  The Planes storyline revolves around Dusty, who dreams of entering the around-the-world air race, even though he is scared of heights.

Beyond Distribution acquires the international sales rights to Dick ‘n Dom Go Wild! (20×30), a new series from UK-based True North Productions.  Featuring the popular duo, Dick ‘n Dom Go Wild takes viewers behind the scenes at some of the UK’s busiest vets, wildlife hospitals and animal sanctuaries. Dick and Dom team up with kids, some who love and respect animals and some who need some convincing, as they volunteer to get their hands (and feet and everything else) dirty as they work to help animals in need.  The series will debut at MIP this spring.

VIZ Media acquires the US rights for the CGI animated series My Giant Friend, which it will shop to potential US TV partners.  A co-production between SAMG Animation and Timoon Animation, My Giant Friend is targeted to Boys 7-12 and revolves around Linus (12) and his best friend, a giant alien named Boom, as they help lost aliens return to their home planets.  The series can currently be seen on TV in France, Korea, Italy, Norway, Czech Republic, Turkey, and Spain, among others.

Production has begun on season two of Disney XD‘s live-action series Pair of Kings, which stars Mitchel Musso and Doc Shaw.  Produced by It’s A Laugh Productions, the new season of Pair of Kings will debut on the channel later this year.  On the heels of the successful Pair of Kings online game based, Wild Island Rampage, DisneyXD.com will introduce four new themed games based on the series throughout the year beginning with Super Surf Scramble ( www.disneyxd.com/kings  ), which is available now.

HIT Entertainment heads into pre-production on a new season of the CG animated Fireman Sam series. The new season, its eighth, is comprised of 26×10 episodes and will deliver in spring 2012.  China-based digital animation company Xing Xing, which collaborated on seasons six and seven of Fireman Sam, is producing the new season of the series.

Nickelodeon‘s music group Big Time Rush, stars of the series of the same name, will perform this newest single, Boyfriend, live at Nickelodeon’s 2011 Kids’ Choice Awards on Saturday, April 2, at 8p.  Last night the network premiered a Big Time Rush hour-long special, Big Time Beach Party, which starred comedian/actor Russell Brand.  Big Time Rush is a co-production with Sony Music.

The animated series Gasp! (52×11) joins the lineup of Nine Network (Australia) this Saturday, February 26 at 11:30a.  Gasp! will run on Nine Network February 26-April 23 2011 at 11:30a, and then shift to air from April 30-June 25 at 12:30p.  Targeted to K6-12, the series is based on the popular Gasp!, Zapt!, Splat!, Squish!, Crash!, Chomp! comic book series by Australian author/illustrator Terry Denton.  Produced by SLR Productions, the series already airs on Canal+ in France and Nickelodeon New Zealand.


Lisle International Licensing, the master licensing agent for Cepia and ZhuZhu Pets, names Character Licensing & Marketing (CLM) as the sub licensing agent for South Africa.  CLM is seeking licensing deals for ZhuZhu Pets across a range of categories in South Africa.

In other Moshi Monsters news, Mind Candy launches the monthly Moshi Monsters Magazine, in association with SkyJack Publishing, in the UK this month and will then roll out around the world in key territories in Q1 2011.  The new magazine (52 pages) features Moshi content such as comic strips, competitions, gifts, puzzles, secret hints and tips, character fact files, and user generated content.

Italian publisher Giochi Preziosi Group appoints Arnoldo Mondadori Editore as a new Puppy in My Pocket Adventures in Pocketville publishing licensee to produce licensed narrative and play books also for Italy.  The first titles will be published this spring, beginning next month with a novelization of the TV series, in a series of mini-books, Stick and stack albums and interactive coloring books.  The Puppy in My Pocket Adventures in Pocketville TV series is a co-production of MEG, which created the original Puppy in my Pocket toy property, Giochi Preziosi and Mondo TV.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; February 18-20, 2011:
Unknown (Warner Bros.) PG-13                            Opening Weekend $21.8m
I Am Number Four (Buena Vista) PG-13                Opening Weekend $19.5m
Gnomeo and Juliet (Buena Vista) G                       $19.4m-2 wk total $50.4m
Just Go With It (Sony/Columbia) PG-13                 $18.2m-2 wk total $60.8m
Big Mommas: Like Father, Like Son (Fox) PG-13     Opening Weekend $17.0m
Justin Bieber: Never Say Never (Paramount) G       $13.6m-2 wk total $48.5m
The Roommate (Sony/Screen Gems) PG-13           $4.1m-3 wk total $32.7m
The Eagle (Focus Features) PG-13                         $3.6m-2 wk total $15.1m
True Grit (Paramount) PG-13                                 $2.4m-9 wk total $164.1m
The Green Hornet (Sony/Columbia) PG-13              $1.5m-6 wk total $95.1m
Source: Rentrak ( www.rentrak.com  )

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; Four Day Holiday Weekend February 18-21, 2011:
Unknown (Warner Bros.) PG-13                        Opening Weekend $25.6m
Gnomeo and Juliet (Buena Vista) G                    $24.8m-2 wk total $55.8m
I Am Number Four (Buena Vista) PG-13             Opening Weekend $22.6m
Just Go With It (Sony/Columbia) PG-13              $21.7m-2 wk total $64.3m
Big Mommas: Like Father, Like Son (Fox) PG-13 Opening Weekend $19.0m
Justin Bieber: Never Say Never (Paramount) G   $16.5m-2 wk total $51.4m
The Roommate (Sony/Screen Gems) PG-13        $4.5m-3 wk total $33.1m
The Eagle (Focus Features) PG-13                      $4.3m-2 wk total $15.8m
True Grit (Paramount) PG-13                             $2.8m-9 wk total $164.6m
The Green Hornet (Sony/Columbia) PG-13          $1.9m-6 wk total $95.6m
Source: Rentrak ( www.rentrak.com  )

The KidScreen Awards 2011, which handed out for the best work in kid’s TV programming and broadcasting, were announced last week during the annual KidScreen Summit in NYC.  Two panels of judges from within the TV industry vote on preschool, kid, tween, and family content from around the world in programming and creative talent categories.  Some of the categories and winners include:

Programming – Preschool

  • Animated Series: Pink Panther & Pals (Rubicon Entertainment/MGM Television)
  • Non-Animated or Mixed Series: Sesame Street (Sesame Workshop)
  • One-Off, Special or TV Movie: Ble Mae Cyw? (Boomerang+/S4C)
  • Companion Website: Driver Dan’s Story Train (Two Four 54/3 Line Media)

Programming – Kids

  • Animated Series: Shaun the Sheep (Aardman Animations/CBBC)
  • Non-Animated or Mixed Series: Horrible Histories (Lion Television/Citrus Television/CBBC)
  • One-Off, Special or TV Movie: Totally Spies! The Movie (Marathon Media/Studio 37/Mikado)
  • Companion Website: Phineas and Ferb (Disney Interactive Media Group)

Programming – Tweens/Teens

  • Animated Series: Total Drama World Tour (Fresh TV)
  • Non-Animated or Mixed Series: The Next Star III (Tricon Films & Television)
  • One-Off, Special or TV Movie: Aisling’s Summer Diary (CR Entertainment/BeActive Kids/RTE)
  • Companion Website: Dance Academy (Werner Film Productions/ABC/ZDF)


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, February 17, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1158; K6-11 484; TWEENS 9-14 316
DISNEY CHANNEL:     K2-11 1092; K6-11 583; TWEENS 9-14 380
CARTOON NETWORK: K2-11   347; K6-11 219; TWEENS 9-14 183
DISNEY XD:               K2-11   171; K6-11 114; TWEENS 9-14   93
NICKTOONS:              K2-11     92; K6-11   58; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia:  Who, when turned on, was always ready to assist Pee Wee?  CONKY THE ROBOT  Kudos to:  Robert Gore-The Ohmies/NY; Greg Janover-CBS Television Distribution/NY; Julie Christopher-Simon & Schuster/NY; Kathy May-Fisher Price/East Aurora; Odette Felix-Dark Horse Media/Tucson; Richard Quan-Butler Shine Stern Partners/San Francisco; Michael Coughlin-Jim Henson Creature Shop/Hollywood;

Today’s Trivia Question:  On the Adventures of Teddy Ruxpin, what does MAVO stand for?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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JOB OPENING: SR ANALYST/BRAVO/NYC: Provide top line, detailed analyses covering Bravo’s online properties & competitors. Produce traffic estimates & rationale for sales.2 yrs online rsrch, exp w/Omniture. www.nbcunicareers.com 942BR (3/1)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Network/LA: AE w/ 5+ yrs national cable ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (3/1)

JOB OPENING: AFFIL MKTG MGR/ATL: 3+ yrs affil mrkting.Key Industry contacts req. Exp. w/Excel/Ppt/Keynote/Illustrator. Prior exp. with dev. & impl. trade shows. Prov mrkting/sales supp to Affil team. Res: [email protected] (3/1)

JOB OPENING: AFFIL MKTG COORD/ATL: Prior mktg exp.Strong org skills w/event plan’g exp. Exp. w/ Excel/Photoshp/Ppt/Keynote/Illus.Prior exp. w/ dev. & impl. trade shows. Prov admin supp to Affil Mktg team. Res: [email protected] (3/1)

JOB OPENING: STAFF ACCOUNTANT/OVATION/ARTS TV/Santa Monica.Monthly invoicing.Maint Affil DB. JE’s. Monthly closings & financial statements.BA deg Acctg, Finance, Busn Admin. 3-5 yrs exp. Email resume: [email protected] (3/1)

JOB OPENING: OPERATIONS MGR/NewsOne/NY: To support/maintain day-to-day technical ops of the NewsOne systems. Maintain & grow NewsOne affiliate/client website NewsOneNET. apply at: disneycareers.com ID 275299 (3/1)

JOB OPENING: DISNEY MEDIA SALES & MARKETING/NYC: Integrated cross platform sales org, create customized ads for assets in TV, Online, Radio & Print has Research jobs: Please apply at: disneycareers.com Req # 260250/274875/274920 (3/1)

JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply www.mtvnetworkscareers.com (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply- https://att. taleo.net/careersection/10161/jobdetail.ftl?lang=en&job=1109084&ctx =1  (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: http://bit.ly/fD1NYX (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports HBO.com team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: http://bit.ly/g4OWQB (2/26)

JOB OPENING: DIGITAL PROJECT MGR/HBO/NY: supports the development, launch and ongoing management of HBO’s digital subscriber products — HBO GO and MAX GO. 3-5yrs pm exp. Apply: http://bit.ly/icVYlq (2/26)

JOB OPENING:  ASSOC MGR, SALES & MKTG ANALYSIS/HBO/NY: supports Sales, Mktng, Research and sr management with analysis and reporting. 3+ yrs of quantitative analytic exp. Apply: http://bit.ly/hVL5ix (2/26)

JOB OPENING: MRG, PRGM RESEARCH/AETN/NY: Provide research-based analysis & insight to support AETN Prgmg, Mktg, Sched & PR. 3+ yrs exp in tv research. Must be familiar with Nielsen data. Apply: www.aetn.com/careers.html (2/26)

JOB OPENING: DIR, DIST MKTG/AETN/NY: Dev strategic mktg plans & mng projects in support of Dist across all brands. 7 + yrs cable mktg exp.Apply: www.aetn.com/careers.html (2/26)

JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)    122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply:  [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team.  www.nbcunicareers.com req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: http://hire.jobvite.com/j/?cj=orszVfw7&s=Cynopsis (2/24)

JOB OPENING: OUTREACH DIR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: http://www.hitn.org/careers/outreachdir (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply: www.foxcareers.com , FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. www.scrippsnetworks.com #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply:  www.myfoxla.com Email: [email protected]  (2/24)

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/23)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (2/23)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. www.discovery.com # 3024 (2/23)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. www.discovery.com # 3240 (2/23)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. www.mtvncareers.com (2/23)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (2/23)

JOB OPENING: BUS DEV INTERACTIVE VIDEO /frixxer.com/interactivexml.com/NYC: Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/ CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is http://www.speakeasyfx.com/ [email protected] (2/24)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (3/1)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: www.CharlesGoon.com Contact:(917) 692-3229 [email protected] (2/26)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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