Tuesday, February 16th, 2010


truTV.com’s views are getting larger every day!

Unique visitors up +63% , page views up +79% and video views up +118% in 2009 vs. year ago


Source: Omniture, years as indicated.


Cynopsis: DIGITAL



Good morning, it’s Tuesday, February 16, 2010, and this is your first early morning digital briefing.

Uncomfortable with the popularity and power of Apple’s App Store, two dozen of the world’s leading carriers including AT&T, Verizon, China Unicom, Deutsche Telecom and NTT DoCoMo are coming together to launch their own open international applications platform in a bid to try and standardize app development across the world. This “Wholesale Applications Community,” announced at the Mobile World Congress in Barcelona, will initially utilize both the JIL (compatible with Vodaphone, Verizon and China Mobile) and OMTP BONDI standards to enable developers to write an app once to play across platforms and operators. So far LG Electronics, Samsung and Sony Ericsson have announced support of the initiative.


Hoping to catch up with both the iPhone and Android, Microsoft took the wraps off its Windows 7 mobile operating system, promising to improve connectivity between multiple Redmond-based platforms. Smartphone users running on Microsoft’s new mobile OS will be able connect with Xbox Live and Zune as well as share content more easily across platforms. The interface will divide content into 6 “hubs” that seek to compartmentalize what folks do on their phone:

  • People – social networking
  • Pictures – photo sharing and archiving
  • Games ­- with access to the Xbox Live marketplace
  • Music & Video – Zune playback and sharing
  • Marketplace – Microsoft’s app store
  • Office – mobile versions of Outlook Mobile Office, OneNote and SharePoint Workspace

Dish Network
is offering a extensive interactive applications around NBC Universal‘s coverage of the Vancouver Games through its 6-screen mosaic showcase. Viewers with iTV-enabled Dish set tops can view Olympics coverage from NBC, CNBC, MSNBC and USA on up to 6 screens at once, in addition to being able to access athlete profiles, read late-breaking news, view video highlights of the day’s events and track each country’s medal counts.
The recent extreme weather on the East Coast helped The Weather Channel reach a new single day traffic record. TWC says it received 178 million total interactive page views on Feb. 9 across all of its platforms, including weather.com, The Weather Channel Desktop and The Weather Channel Mobile.
Cable U, Cableready‘s subscription-based cable network research service, announced an overhaul of its CableU.tv site, improving the look, navigation and search functionality; adding a subscriber dashboard interface; and introducing video interviews of key industry figures.


The open source Symbian Foundation unveiled its next generation Symbian 3 platform that adds a bunch of new features including music store integration, 3D architecture and HDMI support, enabling users to plug their phone into a TV and watch a high-definition movie in 1080p quality.
Building on the “crowdfunding” model popularized by sites such as Kiva, Grow VC is a new tech-themed company incubator that will pool 75% of its membership fees into a community fund that will back the best start-ups that join the platform.
London-based TagMan was tagged for $1.3 million in first round funding, led by Cambridge Angels and the London Business School E100. The start-up helps advertisers track the performance of their online campaigns, by deploying trackable code on web pages. TagMan clients include Virgin Atlantic, Thomas Cook, and Media Contacts.


Super Bowl television ads did a good job of driving consumers to advertisers’ web sites, according to data released from Integrated Media Measurement, Inc. Overall, 31.4% of IMMI panelists watching the Super Bowl with internet access visited the web site of a Super Bowl advertiser during the period immediately following the telecast until midnight. The three advertisers who were most successful at this were GoDaddy (20%), Monster.com (8.6%) and Dockers (5.7%). The data also showed that 71.4% of panelists visited Google.com in that same time period. 


Online video management platform Brightcove announced support of Adobe’s Flash 10.1 video standard, extending video it serves to run on multiple mobile devices including Google Android, Palm, Windows and BlackBerry. (The solution basically supports every other popular smartphone device besides the iPhone, although Brightcove does provides a separate player and software development kit to enable publishers to create iPhone apps and mobile video web sites.) The upgrade is based on the H.264 video encoding standard and promises to improve performance while reducing strain on mobile batteries.
In a move to gain ground in the smartphone arena, Intel and Nokia have merged their mobile operating systems into MeeGo, a new open source Linux-based solution that combines Nokia’s Maemo OS with Intel’s Moblin OS. As the iPhone OS is being used as the foundation for the iPad, the MeeGo system is also being positioned to run on netbooks, tablet devices and interactive television interfaces. The first mobile devices running on MeeGo are expected out during Q2 of this year.


Top 10 Search Providers for January 2010, Ranked by Searches (U.S.)
Rank Provider   Searches (000)   Share of Searches
      All Search     10,272,099        100.0%
1 Google               6,805,424         66.3%
2 Yahoo!               1,488,476         14.5%
3 MSN/Windows     1,116,546        10.9%
4 AOL                       251,762          2.5%
5 Ask.com                 194,161          1.9%
6 My Web                  112,356          1.1%
7 Comcast                    59,608          0.6%
8 Yellow Pages             35,101          0.3%
9 NexTag                     34,736         0.3%
10 BizRate                   20,123          0.2%
Source: The Nielsen Company


From Sony Ericsson comes the new Creations platform, an attempt to bring advanced content creation and social networking tools to the mobile arena. The platform enables mobile phone users to create and publish their own videos, audio tracks and photos that can be shared, added to or remixed using content-creations apps and tools that will ship with all subsequent Sony Ericsson devices.
Sony‘s AV division reconfirmed that its 2010 line-up of players will all be 3D compatible with a firmware update, including the $200 range BDP-S470. Look for them this summer.
After launching a couple of fun Dr. Seuss iPhone apps in the game and photography categories, Oceanhouse Media is adding a trio of new $3.99 Dr. Seuss e-book apps for the iPhone. They combine the original artwork of the books with interactive features that promote reading, including highlighted picture/word associations, professional narrations and custom background audio.
Popular text-based mobile Q&A app ChaCha has launched a new Facebook application that allows users to ask questions about virtually anything then share the answers with friends.


American City Business Journals’ Sporting News named Jeff Price as its new President and Publisher. Jeff ran Sports Illustrated Digital through 2009.
San Francisco-based ad tech firm Dapper has appointed James Beriker as its new President and CEO. He replaces co-fonder Eran Shir, who has been appointed Chief Technical Officer at the marketing and ad platform, and will continue to be responsible for its product and engineering organization. James most recently served as President & CEO of Efficient Frontier.


One of the unexpected benefits of the proliferation of smartphones and the build up of a healthy mobile content community is the ability for small premium programmers to reach an audience remotely. Modern Jazz internet radio service Moja Radio has been eking out an existence by charging a small batch of loyal listeners a comparatively hefty $10/month to listen to its single commercial free station. (Most of the Moja’s customers – about 85% reckons co-founder and jazz expert Russ Davis – listened to the service when it was on satellite radio, before the merger of Sirius and XM left many of the smaller players off the dial.) But the inability to reach listeners away from desks limits the appeal of such an exclusive service. So Moja Radio is spending its entire R&D budget on a free iPhone app that will bring the subscription stream to mobile users Russ tells us, hoping to have it ready to launch in the coming weeks. With more and more users buying home audio systems and car audio kits for their iPhones, it’s a pretty effective way to reach music fans. The challenge for Russ, who also hosts Jazz shows for Voice of America, is to turn up new passionate modern jazz aficionados willing to pay $120/year for a single channel. Moja Radio tried giving its station away for free on iTunes and Live 365 to tease listeners into becoming paying subscribers. Fourteen thousand subscribed for free but not one signed up to pay for the service.  Check it out and listen to the free sample stream, and Moja’s view on all things modern jazz, from Russ Davis and Michelle Sammartino.


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JOB OPENING: DIR, NATIONAL ACCTS/Los Angeles: Drive dist svcs & acct mgmt-neg contract renewals, dist relationships, ovrsee maint & complnce mid-sze corp deals. https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=507&JobDetail=68543 (2/18)

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JOB OPENING: SENIOR PRINT DESIGNER/(BRAVO)/NBCU/NY: Creative lead in off-air advertising, promotion and marketing, from concept to development, of Bravo projects.BA, 6 yrs exp in print design. www.nbcjobs.com , #1142233(2/17)

JOB OPENING: SR RES ANALYST/AMC/NYC: Prep & maintain network analysis to support Ad Sales, Affil Sales & Mktg. 2+ years exp & related systems (MRI, Simmons). res to www.cablevision.jobs ref# 10513BR (2/17)

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SITUATION WANTED:  MAKEUP ARTIST/NY: Over 20 years experience, including keying several top network and cable TV programs. Competitive rates, resume available upon request. Contact Michelle 917-359-0452  (2/23)

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SITUATION WANTED: “BIG Ideas” MARKETING SPECIALIST/NY:5 yrs exp. creating and executing integrated print and digital platform programs across multiple categories, presentation writing & event management. Contact: [email protected] (2/17)

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