Tuesday, December 20th, 2011

Cynopsis: Kids!

Good morning. It’s Tuesday, December 20, 2011, and this your first early morning briefing.

The LEGO Group is set to launch its new girl 5+ targeted LEGO Friends play theme line at retail in the UK on December 26, 2011 and the US on January 1, 2012, followed by a rolling debut for the rest of the world in spring.  The new line will debut with 23 products including the first LEGO mini-doll figure, three new brick colors and realistic detailed interiors.  LEGO conducted research with girls and their moms around the world over the last several years to create LEGO Friends, which is designed specifically for girls and the realistic role-play, creative and detailed, character-based style of play they enjoy.  The new mini-doll figure, a pretty big deal in the world of LEGO fans, features more a realistic looking character figure, which is slightly taller than its LEGO minifigure sibling – but maintains a similar constructability and the same hands that can easily hold accessories, wears the same hair and headpieces, and is compatible with all LEGO sets.  A series of 29 mini-doll figures will be released throughout 2012.  Set in Heartlake City, the LEGO Friends revolves around the daily lives of five girls, Olivia, Mia, Andrea, Stephanie and Emma, each with their own personality, style, interests and themed sets, such as Stephanie’s Outdoor Bakery, Emma’s Splash Pool, Andrea’s Stage, Olivia’s Inventor’s Workshop etc.  Online, LegoFriends.com will also invite kids to learn more about the personalities of each of the five Friends and the different places in Heartlake City.  The site will also offer an avatar creator, mini-movies, games, video building tips, story extensions, contests, news and a calendar of events.  LEGO also plans to launch interactive building events and live road shows, promotions, magazines, digital content, in-store events, and books, among other things.


Moonscoop names Golden Bear as the Master Toy licensee for its preschool HD 2D Flash animated series Chloe’s Closet.  Under the deal, the Chloe’s Closet products will include plush, colectible figureines, dolls, playsets and other toys will initially launch in the UK in the second half of 2012, followed by a worldwide debut in 2013.  Chloe’s Clost can be seen in the UK on CITV and ITV1, as well as as well as Turner Broadcasting Group’s Cartoonito channel.  Turner Enterprises has been named licensing agent for the UK.  Chloe’s Closet is produced by Mike Young Productions in association with Moonscoop, Wales Creative IP Fund, KI.KA/ARD, Work Out Factory BV Telegael.

TCG (f/k/a The Canadian Group) inks a licensing deal with Build-A-Bear Workshop to produce and distribute puzzles and activities based on the Build-A-Bear Workshop furry characters.  The deal will see TCG manufacture, market and distribute the kid-targeted puzzles and Magnetic Creations for North America.  The new products are slated to be available at retail from fall 2012.  A Squared Entertainment, which brought the companies together, will be responsible for managing the creative on the line on behalf of Build-A-Bear Workshop.

Pedigree Books renews its publishing deal with Lucas Licensing to continue to publishing Star Wars titles, including Annuals and other activity book formats based on the property, until 2014.  Pedigree has been working with Lucas Licensing since 2004 and will expand on its range of line to feature several different Star Wars lines, which will include special Collector’s Annuals, as well as Official Star Wars Activity Handbooks.  Pedigree publishes Annuals, which release at Christmas, Easter and summer holidays, for the UK based on a range of brands including Pokemon, X-Factor, Family Guy and Shoot, as well as a range of licensed activity books (e.g. stickers, coloring books, quiz books) for kids.


Nickelodeon HD joins Poland’s pay TV satellite service Platform ‘n’ as part of the new Kids XL package.  The addition of Nickelodeon HD marks Poland’s first kid/youth HD channel.  Kids XL will bundle Nickelodeon HD with three other new channels.  Additionally, Platform ‘n’ will also add Nick Jr. to its existing kid-targeted package, which already features Nickelodeon.  Launched in 2006, Platform ‘n’ has 858,000+ subscribers and is owned by ITI Neovision, a subsidiary of Polish media/entertainment company TVN Group.

Sesame Workshop debuts the new Sesame Street App, Elmo Calls ($.99, but free now through January 1, 2012), for the iPhone and iPod touch.  The new app includes video and audio calls from Elmo, as well as voicemail from the furry, red one, and lets users call Elmo.  What does Elmo have to say, and he talks about the ABCs, 123s, learning to use the potty and so forth.  The Elmo Calls app features a section for grown-ups where they can activate calls any time they want or schedule calls for any specials times during the day.  There are eight different themed call packs available to choose from.  Additional content packs are available through In-App Purchase for $0.99, or users can purchase the “All-Calls” pack for $4.99.

In other Sesame Workshop app news, Sesame Street releases a new update for the Elmo Loves ABCs App (free for current app users) for iPad that includes customization features that allows users to add their own photos and videos to the game, and a tracker to see how your kid is doing.  The app also features an all new content pack, including new game objects, video and coloring pages for each letter.  The update also includes seasonal content including holiday-themed art for the Hide-n-Seek game and holiday-themed game objects.

Head over to the Cynopsis: Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


UK-based indie production company Open Mind Productions announces its founder and Managing Director, Roland Tongue will retire at the end of the year.  Nick Underwood will take over the reins from Tongue as Managing Director.  Underwood joined Open Mind as a marketing consultant in 2005, and has been its Commercial Director since 2007.  Tongue co-founded Open Mind in 1989 with Chris Ellis  both of whom remain majority shareholders in the company.  Tongue will continue to work with Open Mind as a Consultant Producer on a project-by-project basis.  Ellis, co-founder and Creative Director, will continue to serve Open Mind in a senior creative role.  Open Mind Productions is known of kid-targeted properties including Paz, Ratatat, the Number Crew, Maths Mansion, The Shiny Show, and Numberjacks.

Nielsen appoints Rick Kash as Vice Chairman and names Mitchell Habib as COO.  Both will take up their new positions as of January 1, 2012.

  • Kash, founder of The Cambridge Group, a strategy consulting firm and part of Nielsen, will work with CEO David Calhoun and Vice Chair Susan Whiting in Nielsen’s Office of the CEO.  Most recently Chairman of The Cambridge Group, Kash is also co-author, with Calhoun, of How Companies Win.  Previously, Kash co0founded Nielsen’s micro-marketing supermarket and mass merchandiser information system.
  • Habib has headed the Nielsen’s Global Business Services organization since it was created in 2007.  Previously Habib was CIO for Citigroup’s North America Consumer Businesses and, prior to that he served as CIO for Citigroup’s North America Credit Cards Division.  Habib has also held leadership positions at Ernst & Young and several divisions of General Electric.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 16, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 979; K6-11 442; TWEENS 9-14 303
DISNEY CHANNEL:     K2-11 901; K6-11 600; TWEENS 9-14 450
CARTOON NETWORK: K2-11 363; K6-11 220; TWEENS 9-14 201
DISNEY XD:               K2-11 161; K6-11 106; TWEENS 9-14   92
NICKTOONS:              K2-11   73; K6-11   44; TWEENS 9-14   41
Source: MTVN Research from Nielsen Media Research Data


Cynopsis: Kids !magination Award

From the most outstanding achievements in content creation, marketing & promotion,Cynopsis: Kids !magination Awards honor the best in kids international programming and marketing. This unique awards program from the industry’s most trusted brand, Cynopsis Media, raises the bar on what’s good on and about TV.

Entry Deadline: January 11, 2012  |   Late Submissions: January 20, 2012
Awards Event: June 2012 (NYC)

Learn about the Awards Program & Enter: http://www.cynopsis.com/kidsawards .

Answer to Yesterday’s Trivia Question:
What cartoon character is famous for saying in a very dead pan voice, “You know what? That made me mad”? Droopy Dog. Kudos to: David Cohen-Classic MediaCity/NYC; Fred Weinberg/NJ; Paula K. Allen-Nickelodeon Global Publishing/NYC; Hank Bordowitz-The Bordowitz Media Werx/Ridgewood, NJ; Robert Ramirez-Disney Television Animation/Burbank; Scott Clark McNeil-General Purpose Pictures/Toronto; Anand Roy-The Walt Disney Company/Lower Parel, Mumbai.

Today’s Trivia Question: What was Peter Potamus’ usual mode of transportation? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SALES EXECUTIVE/RLTV/NY: Revenue goals, new bus development and sponsorship sales. Strong decision maker relationships, strategic, creative, 7+yrs direct selling experience. Send to [email protected] (1/4)

JOB OPENING: MKTG COMM MGR/Weather Channel/NY: Exp Mktg Comm prof w/ ext creative/tech & prof presentation develpmt skills. Req excep written/verbal skills. Understanding of media rsrch & media exp a +.Resumes: [email protected] (1/4)

JOB OPENING: AE AFFILIATE DIST/GSN Santa Monica: 5+yrs cbl network exp. BA/BS in related field. Strong comm, hvy travel, dig/integrated campaigns. Send res + CL to [email protected] (1/4)

JOB OPENING: DIR, DIGITAL AD SALES MKTG/Syfy/NYC: Oversee Digital Ad Sls Mktg campaigns across all platforms including On Air, Web, Games, Mobile and Social. Min 10 yrs Ntwk/Web exp. To apply, click: http://bit.ly/rIZd3i (1/4)

JOB OPENING: DIRECTOR, MEDIA AD SALES RESEARCH/NY-Warner Bros. Media Sales: (Syndication) strong analytical and presentation writing skills. Adept w/Nielsen systems, MRI and Simmons. Email: [email protected] RE: UCTC/128416BR (12/24)

JOB OPENING: SR. RESEARCH ANALYST/nuvoTV/LA: Nielsen rating analysis, collect/evaluate audience & market research data, 3+ years TV media research experience, familiar w/American Latino market+, EOE/M/F/D/AAP [email protected] (12/24)

JOB OPENING: MANAGING DIRECTOR CONTENT ENTERPRISES/Owings Mills MD: Responsible for production, development, funding, distribution and marketing. BA/BS: Mass Comm. or related field. Email Resume and cover letter with the title to: [email protected] (12/24)

JOB OPENING: VP, BUS & LEGAL AFFAIRS/RHI Entertainment/NYC: Neg. & draft documentation for variety of TV program/content. Knowledge of TV dev, prod & distrib. transactions. J.D. & 10 + yrs exp in the entertainment industry. CV & cover to: [email protected] (12/24)

JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: [email protected] (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of theGrio.com and our new English language Hispanic News Website 7 yrs exp. To apply, visit: http://www.nbcunicareers.com/search_nbc/ Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: http://careers.own.tv/ (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: www.ufc.com/jobs (12/23)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, DDS a +plus, work closely w/AE’s in all aspects of sales, Multi-tasker, Strong comm skills, Fluent in Spanish. Send resume to [email protected] (12/22)

JOB OPENING: MARKETING COORDINATOR/FOOD NETWORK/NYC: Assist 2 Marketing Managers w/all aspects of consumer/ brand partnerships marketing. 2+ yrs brand/media/entertainment industry exp req’d. Resumes: www.scrippsnetworks.com #2592 (12/22)

JOB OPENING: SOCIAL MEDIA COORD/The Hub/Burbank, CA: Temporary position. Salaried, no benefits. BA and writing samples req’d. This position will be the project coordinator for the network’s social media efforts. Apply: www.hubworld.com (12/22)

JOB OPENING: DIGITAL AE/BBC.com/NYC: Maintain/grow revenue on web/mobile proprties-BBC.com, BBC America.com, LonelyPlanet.com. 3+ yrs exp w/ client & agncy contcts. News exp, a +. www.bbcamerica.com/jobs & [email protected] (12/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP CREDITS ONLY:  NON-FICTION TV DEV INTERNSHIP/NYC: Major TV Prod Co seeking creative interns interested in reality TV and motivated to research, write and develop new ideas for TV series. Res/cov let: [email protected]  (12/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (12/24)

SITUATION WANTED: SUMMER, CREDIT 2012 INTERNSHIP TV/FILM HI-ENERGY & IN-PRODUCTION CO/LA: Syracuse Newhouse: Exp: HD Camera Shooting & Prod, FCP, & PA duties. In LA 12/19-01/13 [email protected]; linkedin.com/in/aaronmwfrank, 818.569.9678 (12/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/22)

SITUATION WANTED: On air guest for major TV shopping network available as your PITCHMAN FOR YOUR PRODUCT(S). NY based,will travel. 38/M, clean, high energy, articulate, also host a high profile radio show. 631-415-5013 [email protected] (12/22)

SITUATION WANTED: LITERARY AGENT in the children’s market, 5+ yrs exp., interested in development position in children’s TV with studio or production co. Please contact [email protected] (12/21)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/21)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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