Tuesday, December 19th, 2006








1- source : NHI (Galaxy Explorer), 12/2/06. Cartoon Network, Kids 6-11; 6:00 am – 12:00 pm Household and demographic coverage area ratings.
Source: NHI (Galaxy Explorer), 9/9/06-9/12/06. Cartoon Network channel coverage area ratings/shares.

Cynopsis: Kids!


Good morning. It’s Tuesday, December 19, 2006 and this is your first early morning Kids! briefing.

In its ongoing quest to expand its reach via multiple platforms, MTV Networks has established MTVN Mobile Media.  Headed by Greg Clayman, the new unit will focus on growing the MTVN’s mobile content business and will manage mobile partnerships and content distribution for the company.  Additionally, the MTVN Mobile Media unit will support the teams at the individual MTVN brands, which includes the Kids and Family Group, Entertainment Group; Music, Logo and Films Group; and MTVN International, in developing a unique range of mobile content and applications.

MySpace.com and Cingular Wireless have teamed-up in an deal that will give Cingular customers exclusive access to MySpace.com on its mobile phones.  Under the agreement, MySpace’s largest mobile deal ever, Cingular subscribers will be able to edit MySpace profiles, view friend and group lists, add friends, post photos taken on their phones, send/receive MySpace e-mail messages and post blog entries for an additional $2.99 per month. In addition Cingular subscribers will still be able to use MySpace Mobile’s existing features such as real time mobile text alerts. No news yet as to if or when the new MySpace features will be available through other carriers.


The film and TV rights to Peter Pan In Scarlet, author Geraldine McCaughrean’s officially sanctioned sequel to Peter Pan, have been granted to a consortium of BBC Films, UK Film Council and Headline Pictures by the Great Ormond Street Children’s Hospital (GOSH).  Charlotte Mann of The Rod Hall Agency Ltd brokered the rights agreement on behalf of GOSH. Peter Pan creator/author J.M. Barrie gave the rights to the London hospital in 1929, as an ongoing source of funding for the institution.  In 2004 GOSH Trustees launched a search for an author to pen a sequel to Barrie’s Peter Pan.  An advisory panel selected McCaughrean, author of 132+ books & plays, and her book Peter Pan In Scarlet was subsequently published this fall in the UK by Oxford University Press and in the US by Margaret K. McElderry Books, an imprint of Simon & Schuster Children’s Publishing, and around the world through with international publishing partners.


URGE, MTV’s digital music service, has launched a preview version of its new My Auto-Mix, which features customizable tools that allows users to create personalized playlists based on songs, artists, genres or moods.  Once an Auto-Mix playlist is created, users can then save a feed to it and get new, updated music delivered to their PC and MP3 players each time they access URGE.  My Auto-Mix uses new technology created by MediaUnbound, a developer of music personalization technology, which it licensed to MTVN.  In addition, URGE also debuted Stories, which showcases all content gathered by URGE music programmers and includes: artists Q & As, album reviews, playlists, trend stories and blogs.

In its first VOD agreement in Canada, Buena Vista international Television has inked a multi-year VOD movie rental agreement with Rogers Cable.  Rogers Personal TV customers in Ontario with a digital set top box will be able to watch Disney live-action/animated movies via Rogers On Demand. Available titles will include Cars, Pirates of the Caribbean: Dead Man’s Chest, Cocktail, among others, with new Disney movies added as they are available, and a new selection of library titles to be added on a continual basis.

TV-Loonland has inked new deals in France for its Little Princess preschool property with public broadcaster, France 5, and cable and satellite preschool channel Tiji, a subsidiary of CanalJ.  Little Princess made its premiere in October of this year in the UK on Five’s preschool block Milkshake.  In addition Five has added the Little Princess to the preschool line-up on FIVE LIFE, its new digital channel.


Genius Products has picked up the home video rights to ToddWorld from Taffy Entertainment.  Episodes of ToddWorld will be released on DVD beginning spring 2007.  In the US, ToddWorld airs on the Ready Set Learn! block on TLC and Discovery Kids.  Targeted to preschoolers, the series is co-produced by Mike Young Productions, Discovery Kids, India’s Dataquest and Ireland’s Telegael.

PorchLight Entertainment and Playtime, LLC recently opened Pavilion Playtown, a Jay Jay The Jet Plane themed play area based on PorchLight’s preschool animated series of the same name, at the SouthBay Pavilion mall in Carson, California.  The Jay Jay centric Pavilion Playtown is the first of PorchLight’s long-term outreach plan to expand its Jay Jay The Jet Plane branding and licensing effort.  New episodes of Jay Jay The Jet Plane are set to premiere on PBS stations in 2007.


While I know that I think this every year, haven’t we have lost some of the best in the business this year?  News of the passing of these two gentlemen just underlines what I’m talking about.

News came tonight that Joe Barbera, the latter half of the Hanna-Barbera writing and animation team, died yesterday at the age of 95.  Barbera and his partner Bill Hanna met at MGM’s cartoon animation division in the 1940s and starting there were single-handedly responsible for changing the face of animation, specifically TV cartoons, beginning with their Tom & Jerry shorts, which ran in movie houses and later became a TV series.  When MGM shuttered its animation department, the two creators established Hanna-Barbera Productions, and they were off and running with their first TV project, Ruff and Reddy. The two characters served as wrap-around segments for animated movie shorts for Screen Gems, followed the next year (1958) by the Huckleberry Hound series that was comprised of some of the teams’ other famous characters including Yogi Bear, Quick Draw McGraw and Pixie and Dixie, which eventually went on to have their own programs.  In 1960 Hanna-Barbera produced The Flintstones, the first ever primetime animated series featuring one main story-arc in each 30-minute episode, the series ran on ABC for six years.  Two years later, Hanna Barbera’s stone-aged family was joined in primetime by its space-aged series, The Jetsons (okay it only lasted a year there).  Of course we could go show-by-show but that would pretty much mean year-by-year so I’ll just remind you of some of Hanna Barbera’s other series (most hits, others less so), specials and animated movies (TV and theatrical): The Yogi Bear Show; Top Cat; Jonny Quest; Scooby Doo (and other variations); Fantastic Four; Superfriends; Sky Commanders; Pebbles and Bamm-Bamm (and variations);; Captain Planet; Alice in Wonderland; Jack and the Beanstalk; The Stone Fox; Anchors Aweigh; Charlotte’s Web; The Pagemaster among many many others.  Hanna-Barbera was acquired by Turner Broadcasting in 1991, which in turn was acquired by Time Warner in 1996.  Barbera’s partner Bill Hanna passed away in 2001

Chris Hayward, who wrote for TV shows including Rocky and Bullwinkle, Get Smart, The Munster’s and Barney Miller, passed away last month from cancer, he was 81.  As part of Jay Ward’s Sunset Boulevard studios, the comic writer helped to develop the inept animated Canadian Mountie Dudley Do-Right, as well as writing for various other segments featured on the Rocky and Bullwinkle shows, which bowed as Rocky and His Friends on ABC in 1959, and two years later began airing on NBC, where it was called The Bullwinkle Show.  No matter what you call the show(s), Rocky and Bullwinkle and the segments within the shows included some of the funniest writing ever that still holds up today – some of my first memories of uncontrollable laughter came while watching these shows.  While working for Ward, Hayward met Allan Burns, who together created TV series The Munster’s, which launched on CBS in 1964, as well as another 1960s CBS series titled He & She.  When the two parted ways, Hayward went on to write and co-produce Barney Miller for ABC.


In creating the new MTVN Mobile Media group, MTVN also announced several appointments.

  • Greg Clayman has been upped to SVP, MTVN Mobile Media.  Clayman will report to Mika Salmi, head of MTVN Global Digital Media and Nicole Browning, President/MTVN Affiliate Sales.
  • Alice Kim becomes VP/Carrier Relations and Wireless Distribution.  In her new role Kim will oversee existing distribution partnerships for all MTVN brands and direct distribution marketing and business development partnerships with carriers.
  • Jeremiah Zinn takes on the role of VP/Mobile Operations and Product Development.  He will work with the individual MTVN brand teams to manage wireless products and creating partnerships with service and technology companies.  Zinn will continue to report to Layman.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 15, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1068; K6-11 511; TWEENS 9-14 412
DISNEY CHANNEL:     K2-11   794; K6-11 527; TWEENS 9-14 450
CARTOON NETWORK: K2-11   617; K6-11 365; TWEENS 9-14 250
TOON DISNEY:           K2-11   140; K6-11   81; TWEENS 9-14   44
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Name the show of the 80’s which centered around four computer savvy teenagers who assisted the local news reporter Mr. Farley and Lieutenant Quin in solving local crime?   WHIZ KIDS   Kudos to:   Cassel Kroll-The Lexicomm Group/NY; Julie Syers-Briggs & Caldwell/Houston; Betsy Bozdech-Common Sense Media/San Francisco; Rachel Capata-Kauff McClain & McGuire LLP/LA; Jane Apparis-Apparis/Simi Valley, CA

Today’s Trivia Question: For inspiration, the phrase and lyrics to a song,  “Put one foot in front of the other,”  were part of which animated holiday classic animated film? (click here) with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: TRAFFIC MANAGER, AD SALES/MUSIC CHOICE/NYC: Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison with Operations dept. 3 years exp. [email protected] (1/3)

JOB OPENING: BRAND MANAGER/Gemstar-TV Guide/NY:  7+ yrs exp; Responsible for driving brand strategy throughout the organization and providing marketing support for cross-platform initiatives. Email: [email protected]  (1/3)

JOB OPENING: ASSOCIATE PRODUCER/NY based Nationally Syndicated Television Show: Must have at least 3 years experience RESUMES: [email protected]   (1/3)

JOB OPENING: MGR/CONSUMER RESEARCH/iN DEMAND/NYC:  Design & manage all phases custom market research. Manage syndicated res studies & vendors.  BA/BS req’d +3-5 yrs market res exp.  [email protected] (1/3)

JOB OPENING: VP DEVEL/PROD/NY: Devel/Sell prog. for estab. tv prod co. req’d; Proven track rec in devel/prod, Strng writing, Knwldg of prod., budgets & A+ contacts a must. 5+ yrs exp (ntwrk/cable) Send res to:  [email protected]     (1/3)

JOB OPENING: LICENSING MGR/WTTW-11, top PBS-Affiliate Station/Chicago: 4+ years working with footage, licensing & IP issues. See web site for full description & application instructions: http://www.wttw.com/main.taf?p=7,7 (12/23)

JOB OPENING:  FREELANCE COORD, INTEGRATED MARKETING/MTV/NYC: 2+yrs exp mrktng in TV/Agency/Promotions, Exp in mrktng/content in online/digital, Strng Writ/Pres skills, Strng PPT, EOE/M/F/D/AAP. Send resume to www.MTVIMjobs.com (12/23)

JOB OPENING: SALES ASST/BET NETWORKS/Chicago: Entry Level/detail oriented/excellent communication and organizational skills needed/Work with Planner & AE to service clients daily.  Forward resume: [email protected]  (12/23)

JOB OPENING: MGR PROG & MKT RSRCH/A&E TV/NY: Compile/analyze data for Prgrmng & Cons. Mktg. Design & direct rsrch. BA/BS & 3-5 yrs TV rsrch @ cable/b’cast/rep/syndic/agency. Knwldg Nielsen & primary rsrch. Res:  [email protected] (12/22)

JOB OPENING:  VP/GM /Comcast Spotlight/San Francisco: We require a proven history of sales success, exceptional customer focus & strong leadership qualities. Pls apply on-line to Req #38783 at  www.comcast.com An EEO/AA employer. (12/22)

JOB OPENING:  ACCT EXEC/AETN Digital Media NY: Sell interactive advertising solutions to clients/agencies. Dvlp new business. Client service and acct mgmt. 4yrs in sales -min 2yrs internet sales- Res & sal req.  [email protected] (12/22)

JOB OPENING: ONLINE STRATEGIST/KSL Media/NY: Entrepreneurial online media planner/buyer to help build online department, min. 2 yrs. interactive experience. Send resume/cover letter/salary to: [email protected] (12/22)

JOB OPENING: WRITER/PROD, ON-AIR PROMO/ABC TV Network- Hollywood: Drama/Mini/Reality/Specials 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Apply: www.disneycareers.com (12/22)

JOB OPENING: SALES PLANNER/Ad Sales/Oxygen/NY: 2+ yrs media buying/sales planning exp req’d, strong math skills, great comm & writing skills nec, Gabriel knowledge a +. Send res 2 [email protected] and ref job title in subj Ln.   (12/21)

JOB OPENING: ACCT SALES MGR/Eclipse Mrktng Services/NJ: 5 yrs exp sales/mktg/acct mngmnt in cable TV or advtsg. Direct Mail exp pref’d. Exc comm & project mngmnt skills. BA req’d. Ability to travel. Resume: [email protected]  (12/21)

JOB OPENING: DIR. PROGRAM DEVELOPMENT/Court TV/NY: 5+ yrs TV dvlpmt exp.(pref cable) w/ proven track record in non-fiction programming. A+ relationships w/ non-fiction producers/agents.  Apply to: www.turnerjobs.com req#71694BR  (12/21)

JOB OPENING: FREELANCE CREATIVE DIRECTOR/VOOM/NYC: 6 month gig for on-air promotions guru with 7+ yrs ent/media exp. Strong detail/org/comm skills. Starts immediately. Resumes and reels to: [email protected] (12/21)

JOB OPENING: FINANCIAL POSITION/New York, NY: Production company KPI seeks accounting manager. Responsibilities include cost controls, accounting supervision and purchasing. Please send cl and crv to [email protected]         (12/21)

JOB OPENING: SERIES PRODUCER/NYC: Daily live show, 2-3 yrs exp as prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid leadership/mgmnt/people skills. Resume to: [email protected] .  (12/21)

JOB OPENING: SUPERVISING PRODUCER/NYC: new daily live show, 2-3 yrs exp as sup prod w/ live studio bkgrnd.  Must know pop culture, music, trends, new media, & film.  Solid mgmnt/people skills. Resume to: [email protected] (12/21)

JOB OPENING: DIRECTOR, ONLINE REVENUE AND TRAFFIC ANALYTICS/NY: Utilize financial analysis& modeling to optimize online business and influence key internal stakeholders. Apply : www.mtvncareers.com under Digital Media. EOE (12/20)

JOB OPENING: DIRECTOR DIGITAL MRKTNG/PARENTS & PRESCHOOL/Nick Jr./NYC: 5+yrs direct/consmr mrktg exp, 4+ exp digital & promotions mrktg, Strng comm & mgmt skills, Moms/Parent mrktng exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/20)

JOB OPENING: MGR, MUSIC PROMOTION/MTV/NYC: 4+yrs promo/consumer mrktg exp, Exp in digital, sweepstakes & promo tactics Strng creative writing skills/presentation/negotiation skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/20)

JOB OPENING: DIRECTOR, MRKT DEVELOPMENT/NY: Translate the business goals of the co. thru strategic, creative& effective negotiation, thereby meeting our year-end distribution goals and initiatives.Apply: www.mtvncareers.com EOE (12/20)

JOB OPENING: FREELANCE WRITER/NY: Three years prior experience for a daily magazine show with heavy emphasis on spiritual topics. Res: [email protected] (12/19)

JOB OPENING: LIC. MGR/LeapFrog-East Bay, CA:  Responsible for securing licenses incl. research and deal negotiations.  Excel/Ppt. and 2+ yrs in entertainment and/or lic. pref’d.  MBA+.  Email: [email protected] (12/19)

JOB OPENING: SR. CLIENT OPERATIONS MANAGER/MSA Media/NY: Client mgmt/bus development/Gabriel implementation/proj mgmt – enterprise systems exp a plus Res/Salary req’s to: [email protected] Full Description at www.msa.com (12/19)

JOB OPENING: PRINT MEDIA BUYER/ Pearl River, NY (15 miles from NYC): Min 4 yrs exp. in both magazines and newspapers buying req’d. Resumes to: [email protected]  or call 845-732-8943 (12/22)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY : Scripted and Reality TV company/LA:  seeking winter interns with great computer, organizational, writing, reading and people skills.  Great learning opportunity.  College credit. Email [email protected] (12/23)

WINTER INTERNSHIP/CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please fax resume to 212-615-3268 to the attention of Jennifer Zappola (12/23)

WINTER INTERNSHIP/CREDITS ONLY: ACCOUNTING INTERN/Banyan Productions: prepare journal entries/account reconciliations, paying daily expenses, preparing/making deposits, bank reconciliation and preparing cost reports. Email resume to [email protected]  (12/23)

WINTER INTERNSHIP/CREDITS ONLY : NEWS PRODUCTION/NJ: Local weekday news. Assist in news production and reporting.Open to Communication majors only.Send resume and cover letter to [email protected]  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  FINANCIAL /Big Tent Entertainment/NYC: Great opportunity w. mktg & licensing company. Invoicing, royalties reporting, daily record keeping, etc. Email resume to [email protected]          www.bigtent.tv (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  MARKETING /Big Tent Entertainment/NYC: Hands on experience with a mktg & licensing company. Mktg materials, MRD, trade shows, PR, and general office management. Email resume to [email protected]         www.bigtent.tv (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  PUBLICITY INTERNSHIPS/ Hallmark Channel/CA-2 avail. in Network Publicity and 1 avail. in Corp. Comm.  Please apply: resumes@hallmarkchannel for further info  (12/22)

WINTER INTERNSHIP/CREDITS ONLY:  ASSIST IN PROD/IFC Programming/ Jericho, NY: Field shoots, track series/documentary film pitches, maintain tape Library.  Video or Film Prod. Helpful. If interested please email resume to [email protected]         (12/21)

WINTER INTERNSHIP/CREDITS ONLY : MJRS COMM, PROD/Cablevision, Bethpage, NY:  Pref 6pm to 12am shift. Assist Master Control with prod of live MSG games. Log on air sponsorship.  If interested email resume  [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : PRODUCTION INTERNS/Nate the Great/NYC: Animated Series. Assist in researching, script distribution and other supporting office tasks. Send resume & cover letter to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY : TRAFFIC COORD/Cablevision/Jericho NY: Gain exp. in trafficking TV commercials.  Order entry, tape logging, filing.  Media/Comm, Adv, Mktg majors pref.  If interested, e-mail resume to [email protected] (12/21)

WINTER INTERNSHIP/CREDITS ONLY: RESEARCH INTERN/HARRIS INTERACTIVE/NYC: Exposure to all phases of research, from questionnaire design to reports. SPSS, PPoint, Excel, or familiarity with tabs/banners is ideal.  Contact [email protected]          (12/20)

WINTER INTERNSHIP/CREDITS ONLY : INTERNS /PBS/NYC: Award-winning kids math-adventure TV series. Admin tasks in production, research, content, shoots, etc. Word & Excel. Must be able to work 2 days/week. Credit available. [email protected]         (12/20)


SITUATION WANTED: RETAIL DEV/PROMO EXEC: Prof w/ mktg, lcsng sales, promos & retail dev exp. Create & implmnt retail brand strategies & promos at mass & other dist. channels. Strng creative. Retail contacts. [email protected]       (12/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

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