Cynopsis: Sports
12.18.12

Good morning. It’s Tuesday, December 18, 2012, and this is your first early morning Sports briefing. 

In a match made for television, the NCAA is bringing the NCAA Division I Men’s and Women’s Golf Championships back to television, inking a deal with Golf Channel to carry the tournaments beginning in 2014. Through the deal, Golf Channel is slated to showcase three days of action from the 2014 men’s championship, which will be hosted by Wichita State University and begin with 30 teams and six student-athletes competing over 54 holes. Golf Channel will then air tournament action from both the NCAA Division I Men’s and Women’s Golf Championships beginning in 2015.

On the Air

Sunday’s Pittsburgh/Dallas overtime game handed CBS Sports with the weekend’s top overnight household rating/share of any network in the metered markets, according to Nielsen. The matchup drew a 17.2/30, peaking with a 20.8/38 from 7:30-8p. Despite the high marks, however, that number is down from last year’s 19.5/36 pitting New England and Denver that scored as the network’s second-highest-rated regular-season game since 1998. NFL early regional coverage drew a 10.8/22, for a 50% markup over last year’s 7.2/15.

ABC and ESPN announced details for their five-pack of Christmas Day NBA Games next week. The holiday will mark ABC’s first two NBA broadcasts of the season with Knicks/Lakers at 3p, followed by Thunder/Heat at 5:30p. Meanwhile, for the first time, Mike Breen, Jeff Van Gundy and Heather Cox will call two games from the Staples Center on Christmas Day beginning with the Lakers game, followed by Nuggets/Clippers at Staples Center at 10:30p on ESPN. ESPN3 will offer live coverage of the Staples Center changeover on Christmas Day, as the crew swaps from the Lakers set to the Clippers set. ESPN’s Christmas Day coverage tips off at noon with Celtics/Nets, followed by Rockets/Bulls at 8p and the Clippers game at 10:30p.

The return of boxing to CBS for the first time in 15 years drew a 1.3 overnight on Saturday, according to Nielsen, holding 90% of its audience from the Butler/Purdue matchup that led in to the telecast.

CBS Sports Network will debut new studio show Wally’s World and bring back its veteran prime time college basketball studio shows Courtside with Seth Davis and Inside College Basketball this week. Wally’s World debuts Wednesday at 6:30p, featuring Wally Szczerbiak offering his take on news and buzz from around the sport. Meanwhile Courtside and Inside the NBA return to the lineup tonight at 7p and 10p respectively.

Sans league action, NHL Network announced that the channel will offer coverage of the 2013 World Junior Hockey Championship with 18 live games on deck for US audiences, including every single game played by Team USA. Games will also be streamed live on NHL.com for U.S. viewers only. Coverage starts on Dec. 20 with a pre-tournament matchup between USA and Finland.

ESPN is lining up a half-hour Pardon the Interruption Special: Notre Dame Timeline for today at 7:30p on ESPN, and released online through Grantland.com. The special will look back at the past decade of Notre Dame Football, beginning with the firing of head coach Bob Davie in 2001 and culminating with this season’s berth in the BCS Championship Game.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

The NBA promoted Mike Bass to Executive Vice President, Communications, where he will oversee all public relations for the NBA, WNBA and NBA Development League, including basketball and business communications, on a global basis. Bass previously held the role of Senior Vice President, Marketing Communications.

USA Swimming locked in an eight-year deal with swimwear company Arena to serve as exclusive sponsor of the U.S. national team and create new uniforms for the team. The move takes place in January and marks the first time the team will partner with a swimwear brand other than Speedo in the past three decades.

WWE is partnering with Hire Heroes USA, an organization that looks to help veterans through personalized and customized job search training and assistance. As part of the alliance, WWE will make a donation and utilize assets, including TV broadcasts, live events, digital and social media to generate awareness and raise funds. In addition, Hire Heroes USA will partner with the company to launch a veterans hiring initiative and enhance WWE’s military hiring practices.

Barclays Premier League’s Norwich City FC entered a three-year consulting agreement with Comcast-Spectacor subsidiary Front Row Marketing Services to find new ways to expand their brand globally as well as identify new sponsorship opportunities for the club. The deal marks the first-ever partnership Front Row has entered into with one of English football’s elite clubs.

Digital Fields

The great Arnold Palmer is now part of the GolfChannel.com team where he will be sharing his thoughts through his new column, “Arnold Palmer’s State of the Game.” This op-ed piece will be published by GolfChannel.com several times a year with the first column delivering his take on the growth of the game, the emergence of golf’s newest global stars and the recent proposed ban on the anchoring of clubs.

Pac-12 Enterprises selected SnappyTV to enable Pac-12 Digital platforms with content sharing capabilities of the conference’s video content via their cloud-based editing and publishing platform. Working with Ooyala, SnappyTV allows the Pac-12 Digital team to edit and publish content from TV and live streams to its digital platforms including Pac-12.com, university websites and apps.

Sports social media platform LockerDome announced that it has surpassed four million monthly unique visitors. In addition, the company announced the launch of the official network of six-time PGA Tour winner Dustin Johnson.

The Main Event

Big Break Greenbrier wraps up the season and determines a winner at 9p on Golf Channel.

A CYNOPSIS MESSAGE

ON THIS DAY in 1988: Seattle Seahawks win their first ever division title with a 9-7 record.

Answer to Our Last Sports Trivia Question: From what school was Sammy Baugh drafted? Answer: TCU. Kudos: Lewis Blaustein-Lewis Brand Solutions/NY; Synda Kollman-Charter Marketing Group/Boca Raton; George Finkel-MegaSport Productions/Myrtle Beach; Bill Adusei-Comcast SportsNet/Houston; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; Loren Steck-Loren Steck & Associates/Carmel.

In The Know: Which college football bowl game was founded first? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
12.18.12

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