Tuesday, December 14th, 2010

Cynopsis: DIGITAL

Good morning, it’s Tuesday, December 14, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Plastic is dead. The era of the DVD – which had been one of the fastest growing and most popular consumer electronics innovations ever – is fading fast, according to new research from In-Stat. The company expects double-digit declines in retail sales of physical discs, to the tune of a drop of $4.6 billion from 2009 to 2014. But content providers shouldn’t fear because the money is simply shifting to digital outlets. The market for paid download and streaming should grow from $2.3 billion to $6.3 billion within five years, In-Stat said. “Video disc rentals will continue their significant decline,” said Keith Nissen, Principal Analyst. “Netflix is already shifting its focus to online streaming, and Red Box is evaluating a similar strategy. The convenience and utility of the online offerings are simply too compelling. Ultimately, it will be impossible for physical disc kiosks to compete with the in-home or in-store download-to-rent business model.” The revenue for TV downloads in the US will triple between 2010 and 2014, with online subscription revenue closing in on $3.5 billion by 2014. 


Current TV said its adding to its original programming lineup with the nine-episode documentary series 4th and Forever, slated for an April 3rd premiere. The show will follow the 2010 football season of Long Beach Polytechnic High School, which has turned out more NFL players than any high school in the country, Current TV said. Sports Illustrated has called the high school the “Sports School of the Century” for having produced such notables as Philadelphia Eagles’ wide receiver DeSean Jackson and offensive lineman Winston Justice; the Arizona Cardinal’s linebacker Pago Togafau, Washington Redskin’s safety Omar Stoutmire and the Houston Texan’s linebacker Darnell Bing, as well as San Diego Padres’ Hall of Fame baseball star Tony Gwynn, the Seattle Mariners’ Milton Bradley and former professional tennis player Billie Jean King. The show is produced by Brian Graden Media, Jupiter Entertainment, DLP Entertainment and Global Content Partners, LLC.
The soon-to-launch 3D network from Sony, Discovery and IMAX has added several new original series to its slate including the show Bullproof on the world of professional bull riding, High Octane on thrill sports like bungee jumping, motocross and jet skiing, and Making the Brand, on how a wide range of products are made on a mass scale.
TV producer FremantleMedia of American Idol fame is launching a new Web series with Buick as the advertiser and MSN as the distributor. The show re:discover – The Soul of Your Favorite Cities is billed as an interactive travel guide and will include video and additional travel content on the cities profiled, Fremantle said.


Online video tech company Taboola inked a deal with Canadian news provider Canoe.ca to integrate Taboola’s video recommendations into the news site to help users discover more videos to watch. Taboola’s technology appears to be delivering strong results with other content providers ­- Revision3 has said its viewers were 90% more likely to watch another video when one was recommended to them via Taboola’s tools.


Interactive video technology service Clikthrough linked up with AOL to power interactive videos starting this month across several AOL sites. The deal calls for Clikthrough to encode videos featuring content from The Jonas Group and AOL studios that’ll be carried on Shelterpop.com and Cambio.com.


Cox Media revamped its local ad sales group in the last year to focus on integrating Internet, VOD and new media ad options for its advertisers and the results are starting to pay off ­ Cox tells Cynopsis Digital that it’s logged double digit growth this year in local cable ad sales in part because of the political season, but also because of the overhaul.
Online ad software firm Panache is introducing a new video ad format called “lead accelerator” that can be tailored with lead-gen tools built into the ads themselves. Panache is targeting it to financial service companies first and will roll out to other verticals.


The online cable service ivi TV that’s being sued by broadcasters has rolled out service to Chicago, adding to existing markets of Seattle, New York and Los Angeles. Ivi TV lets viewers watch live broadcast TV online for only $4.99 a month, but ivi TV is currently embroiled in legal battles with broadcasters who claim it’s a pirating service.
Cookie Jar Entertainment inked a deal with Netflix to let U.S. and Canadian consumers watch some of its animated and live action titles instantly via Netflix’s online streaming option. The shows includes Busytown, Johnny Test, Metajets and Strawberry Shortcake.
ESPN acquired the IP from PVI Virtual Media Services in a deal that will bolster’s ESPN’s use of virtual technology across platforms, the sports network said. ESPN will hire most of PVI’s engineers and will own the rights to the company’s technology for virtual insertion, player tracking, iTV apps and 3D graphics.
Meredith Corporation has officially acquired Real Girls Media Network, an online network of sites for women that attracts about 4 million to 5 million monthly unique visitors and increases the reach of Meredith’s Women’s Network to nearly 25 million uniques per month, Meredith said.


The most popular shows online vary sharply from the most popular shows on TV, said online viewing service Sidereel. The company analyzed the most searched-for shows on its service online (which counts 12 million monthly uniques) and compared them to the most popular Nielsen-rated shows from Sept. 20 to Nov. 28, finding no overlap.
SideReel’s Top 10 Fall Programs online:
1. Gossip Girl (The CW)
2. How I Met Your Mother (CBS)
3. Glee (FOX)
4. Dexter (Showtime)
5. The Big Bang Theory (CBS)
6. Vampire Diaries (The CW)
7. Grey’s Anatomy (ABC)
8. Jersey Shore (MTV)
9. True Blood (HBO)
10. Weeds (Showtime)
Nielsen Top 10 Fall Programs:
2. Dancing with the Stars (ABC)
3. NFL Sunday (NBC)
4. Dancing with the Stars results (ABC)
6. The Mentalist (CBS)
7. Criminal Minds (CBS)
8. CSI (CBS)
9. Two and A Half Men (CBS)
10. NFL Sunday pre-kickoff (NBC)
Source: Sidereel


Apple said MLB.com At Bat is the highest grossing application for the iPhone and iPod Touch for 2010. It was also the highest grossing app on the iPad in the sports category. During the recent post season, the app was accessed 37 million times. The app lets viewers watch live any home or away game.


The Interactive Ad Bureau’s CEO Randall Rothenberg is departing next month to become chief digital officer for Time. IAB said it’s begun a search for a new CEO. In the interim, IAB’s EVP and COO Patrick Dolan will serve as the IAB leader.


Call for Entries


Since 1941 … the World’s Oldest, Most Prestigious Award for Electronic Media

Entry forms and detailed information available online at:      

Deadline for 2010 entries: January 14, 2011


ReelSEO.com covers news, trends and how-to info in the online video business. The site aggregates vital news stories on online video, with a focus on search, and also produces original content on topics such as how to add video to your LinkedIn profile. A highly recommended news site for every day visiting! (Disclosure: ReelSEO carries the New Media Minute)


Cynopsis Media presents:
Demographic Viewing Patterns Special Edition Series

Exploring the latest research on viewing patterns and evolving media preferences of specific
demographic groups, and identifying the newest trends networks and ad agencies are using to reach each of these demos.

All E-Reports are now available in the Special Edition section on Cynopsis.com
Kids, Tweens, & Teens, Women, Men, Baby Boomers, & Hispanic Market/Viewers

Later – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING: SENIOR COORDINATOR, TRAFFIC/SIRIUS XM Radio/NYC: Handle copy assignments, manage daily format changes against traffic logs. 2-3 yrs traffic exp req’d. EOE/M/F/D/AAP. Apply at http://www.sirius.com/careers (12/21)

JOB OPENING: MARKETING COORD/iN DEMAND/NYC: Support planning/execution of on-air/online & off-channel marketing plans. Degree in Mktg/Advert & 1+ yr exp with media preferred. Apply: [email protected] (12/21)

JOB OPENING: DIR, PRGRMNG & DVLPMNT/GAC/NASH TN: Dvlp prgrmng concepts for internal/external prod . 7 yrs hands-on TV prod exp in variety of formats (studio, field, mag, doc, etc) Full info/ apply: www.scrippsnetworks.com #2034 (12/18)

JOB OPENING: DIG SALES PLAN’R/ACCT MGR/NBC/NYC: Mng daily partner relationships & sales processes to gty Sales team hits rev goals. Cover all dig brands across NBCU. Apply: http://www.nbcunicareers.com/ Job ID# 1286227 (12/18)

JOB OPENING: ASSOCIATE MEDIA DIR/PHD Media/NY: Lead a media planning team in strategy development & overall administration of client media needs for a major entertainment client. Send resumes to: [email protected] (12/18)

JOB OPENING: DOCUMENTARY PRODUCERS/EDITORS/COORD/LA: Producers needed w/strong story/journalism skills for doc series. Exp Coord/editors also needed. Reply w/pos in subject line to [email protected] luminantmedia.com www.luminantmedia.com (12/18)

JOB OPENING: SCORING TICKER PRODUCER/GOLF Channel/ORLANDO: 5+ yrs in stats & graphics exp. preferable/strong writing skills/Sports knowledge required. Resumes @ [email protected]  Comcast EEO/AA/Drug Free Workplace (12/17)

JOB OPENING: RESEARCH ANALYST/Fuse/NY:  Create custom presentations to support all Ad Sales efforts. Strong data comm skills req’d. 2+ yrs exp w/Nielsen Toolbox & syndicated research systems. Rez to [email protected] “RA” in sub (12/17)

JOB OPENING: DIRECTOR, TRADE MKTG/Syfy Network/NYC: Responsible for directing all stages of strategic develop., creative execution, & production involved in marketing Syfy to the advertising community NBCunicareers .com Req# 1287863 (12/17)

JOB OPENING: CNBC.COM INVENTORY MGR/NBC/NYC:  Resp for processing inv related requests determine inv levels/usage patterns; coord w/sales planning team in discussing allocation & pricing considerations. www.Nbcunicareers.com Job#1280400 (12/17)

JOB OPENING: ACCT EXEC AFFILIATE DIST/GSN/NY:  BA/BS 3+years exp cable network. Relationships w/ MSO’s. Heavy Travel. Send res + CL to [email protected]   (12/17)

JOB OPENING: SLS AC/BBC/NYC:  Work w/ internal & external contacts to provide sales support, internal reporting & agency coordination. Excellent communication skills. apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ACCOUNT MNGR SLS/BBC/NYC: Gen rev & deliver to target, dev rltnshps & biz w/ agencies/clients. Must know US media landscape. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: SNR MGR IT/BBC/NYC: Key contact for staff, lead dev of tech strat, support biz units, maintain systems. www.bbcamerica.com/employment.jsp to apply (12/17)

JOB OPENING: OPS MGR/BBC/NYC:  Manage workflow b/w CS team & Tech Services, ensure delivery of assets and compliance of CS edit systems, software versions & media management. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: FREELANCE JR WEB DESIGNER/BBC/NYC: Dev & maintain internal & external web designs. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: EDITORIAL DIR/BBC/NYC:  Drive strategic direction of CS team, provide feedback on scripts/pieces. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: DIR COMMUNICATIONS/Miami:  cover all channel activity in Latam, position channel in consumer & trade press, event org etc. Must have exp in Latam & media industry. To apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: CREATIVE ASST/BBC/LA: Provide research, creative concept dev & artwork for new projects/games. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING: ASSOC VP MRKTNG/BBC/NYC/BBC:  Lead mrktng for BBCA, manage 4 ppl, determine & Deliver mrktng strat. 5-10 yrs exp, strong communication skills. Apply: www.bbcamerica.com/employment.jsp (12/17)
JOB OPENING: AFFILIATE SALES ASST/NYC/BBC:  Sales support/admin. Learn ropes of affiliate sales and media industry. Must be detail oriented and highly motivated. Apply: www.bbcamerica.com/employment.jsp (12/17)

JOB OPENING:   SR DIGITAL MARKETING MGR/Music Choice/NY:  Develop online mktng/social media strategy and execute online/social/mobile mktng programs for Music Choice. 6+ years online mktng exp. required. http://tinyurl.com/2esubou (12/17)

JOB OPENING: SALES PLANNER/NYC:  All planning facets of media campaign orders, update plans/customize presentations, send materials,order input,reconcile contract/order discrepancies, steward accounts [email protected] (12/16)

JOB OPENING: MKTG SOLUTIONS MANAGER/G4/LA: Job respond. include ideation and execution of multi-platform integration/sponsorship programs. 3-4 yrs exp. in TV mktg/ad sales. Expert in PowerPoint. Apply  [email protected] (12/16)

JOB OPENING: ACCOUNT EXECUTIVE/TV Guide Online/NY: AE w/5+ yrs digital ad sales exp a must. Multi-platform sales exp preferred. Competitive salary commensurate w/ exp & excellent benefits program [email protected] (12/16)

JOB OPENING: PROD COORDINATORS/SpeakeasyFX: Need 2 strng coordntrs for anim. series-1 to trck notes &1 to trck scenes as they move thru studio.Must have strng MS Office skills;Animation exp a must. Apply: [email protected] (12/15)

JOB OPENING:  DIR, MERCHANDISE/New York:  Increase revenue by optimizing e-commerce mktg & merchandising online stores. Apply: www.aetn.com/careers https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=82748 (12/15)

JOB OPENING:  PROMOTION MGR-ONLINE/Disney Interactive CHI: A track rec translating mktg + promo objectvs into results 4 advrtsrs. 4+yrs heavy mktg/promo exp w/2+ yrs online a MUST. Strong pres. Skills a must.  [email protected] (12/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/tv (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (12/17)

SITUATION WANTED: NEED A BUDGET DONE?? LINE PROD/EIC – 10+ yrs. exp- budgets done in all formats TV & Features Accurate, Reasonable fast turnaround. Email:  [email protected] (12/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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