Tuesday, December 11th, 2012

Cynopsis: Kids!

Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning briefing.

Genius Brands International, developer/marketer of the Baby Genius line of music/education products, steps into the TV world as it begins development on an animated series for K6-9 based on its Genius brand. The company has brought on the writer/producer team of Suzanne Bolch and John May (aka Bloch ‘n’ May, exec. producers on Captain Flamingo and Naturally Sadie, producers on The Journey of Allen Strange, Flash Forward, writers on The Magic School Bus, Life with Derek, Caitlin’s Way) to create and write the new series. The new series is slated to be available to broadcasters for fall 2014. The Genius Baby YouTube channel recently surpassed 10 million video views.


Cynopsis Social Media Webinar
December 13 | 1:30-3:00pm ET
Social Media 3.0 for TV Programmers: Beyond Facebook + Twitter

Expert Speakers:
Jessica Chow
(Associate Media Director) Ignited
Tom Fishman
(Director Social Media) MTV Networks
Pamela Russo
(VP, Digital Media) Discovery Communication
Tom Thai
(VP, Marketing) Bluefin



Italy-based Atlantyca Entertainment inks a licensing deal with QMI, an Italian entertainment marketing/communications company, to feature the animated series and characters Geronimo Stilton and Il Piccolo Principe (Le Petit Prince) on a new series of prepaid cards Mypostepay offered by the Poste Italiane.

DHX Media enters into further deals for the preschool series Rastamouse. Ty Beanies has created a Rastamouse beanie toy that is available now at retailers including Harrods, Cards Galore and Trocadero. PMS International has signed on to create a line of plush, gift and novelty products for theme parks, holiday parks, amusement arcades, service stations, funfairs and family entertainment centers. This fall 2012 also saw the Rastamouse brand reach into the food and beverage categories, under deals with First Milk  for branded kid portions of Dairy Maniacs Cheddar Stix, which continue to be available at Asda stores in the UK, while also debuting on Amazon’s Kindle Fire tablets. CBeebies’ (UK) will air a special Rastamouse season finale, which features a character submitted as part of the Design a Rastamouse character competition run in Rastamouse Magazine. The winning character is Marigold, one of an all girl group Da Sugamice, from the mind of a four-year-old fan named Maisy.


Penguin expands its intellectual property portfolio with the acquisitions of Snowman Enterprises Limited (SEL), giving the publisher full control of key publishing, feature film, TV, digital and merchandise rights to Raymond Briggs’ classic kid’s character and brand, The Snowman. Originally published in 1978, The Snowman has since sold 8.5 million copies of the book in 15 languages globally, with 3+ million of those in Puffin editions in the UK. An animated version of the book was produced in 1982 by producer John Coates and has aired annually on Channel 4 (UK) since then. This month a sequel to that special, titled The Snowman and The Snowdog, will premiere on Channel 4, which will coincide with Puffin’s, a Penguin imprint, release of an audio eBook of The Snowman and The Snowdog read by English actor Benedict Cumberbatch, followed by new publishing in print and digital formats from 2013.

Cartoon Network Asia commissions a new season and movie of the Indian animated series Roll No. 21 from Malaysia-based Animasia Studio. Roll No. 21, which airs on Cartoon Network India, is a modern take on the well-known rivalry between Krishna and Kamsa. In this version of the story, Kamsa has been re-incarnated as the Principal of Mathura Orphanage & School – where he is hatching an evil plan to (with the help of his minions and demons) take over the world. Additionally, Animasia Studio is currently working on its new animated film, Bola Kampung – The Movie, which is set for theatrical release in Malaysia coming March 2013. The movie revolves around Amanda, a young princess from the virtual game Kingdom Hill who has been sent to Kampung Gong Lechar in search of the legendary Suria Warrior, who they hope will save her Kingdom. Things get more complicated when upon arriving in Kampung Gong the princess loses her memory, and she is then mistaken by Iwan, a local hero, as his cousin who is supposed to be visiting him on a school holiday.

The Hub will debut new episodes of the animated series Secret Millionaires Club, which features the voice and likeness of investor Warren Buffett, from Sunday, December 16 at 9a. The first of the new episodes will feature entertainment and business entrepreneur/artist Jay-Z. Other guest stars that will make appearances in new episodes include Bill Gates, Shaquille O’Neal, Nick Cannon, Gisele Bundchen and Kelly Rowland. Secret Millionaires Club is Andy Heyward and his A Squared Entertainment.

Entertainment One Family (eOne Family) completes a broadcast deal for Astley Baker Davies‘ preschool series Peppa Pig with Corus Entertainment’s preschool network Treehouse. Under the deal Treehouse picks up the rights two seasons 1-6 of Peppa Pig, which it plans to being airing in March 2013. eOne Family has also appointed licensing agent Studio Licensing in a strategic move to develop a consumer products program for Peppa in Canada. In turn, Studio Licensing has completed deals in a range of categories including toys, accessories, outwear and nightwear, footwear, games and puzzles, with product slated to debut at the end of 2013. eOne Family has also recently inked international distribution deals for Peppa Pig with Yo Yo (Taiwan), TVB (Hong Kong), Okto (Singapore), Cineplex (Thailand) and Disney Junior in Spain and Italy.


DreamWorks Animation SKG appoints branding veteran, Michael Francis to the newly created position of Chief Global Brand Officer. Francis will be responsible for DreamWorks Animation’s worldwide branding initiatives, including the branding of all of the IP associated with the studio, as well as for its licensing and consumer products efforts and franchise management activities. Francis takes up his new position on part-time immediately and then on a full time basis in February 2013. Francis was previously CEO and Founder of Farview Associates, a global brand agency, President of J.C. Penney, and toiled for 26+ years with the Target Corporation, ultimately serving as EVP and CMO.


Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 5, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:            K2-11 805; K6-11 309; TWEENS 9-14 233
DISNEY CHANNEL:          K2-11 779; K6-11 457; TWEENS 9-14 385
CARTOON NETWORK**:  K2-11 414; K6-11 270; TWEENS 9-14 203
DISNEY XD:                  K2-11 126; K6-11  92;  TWEENS 9-14  95
NICKTOONS:                 K2-11   40; K6-11  27; TWEENS 9-14   31
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, December 6, 2012, 6am-6am, ranked by K2-11:
NICKELODEON+:            K2-11 981; K6-11 406; TWEENS 9-14 284
DISNEY CHANNEL:          K2-11 786; K6-11 451; TWEENS 9-14 376
CARTOON NETWORK**:  K2-11 362; K6-11 232; TWEENS 9-14 207
DISNEY XD:                  K2-11 156; K6-11 121; TWEENS 9-14 108
NICKTOONS:                 K2-11   62; K6-11  40; TWEENS 9-14  25
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, December 7, 2012, 6am-6am, ranked by K2-11:
DISNEY CHANNEL:          K2-11 1177; K6-11 738; TWEENS 9-14 586
NICKELODEON+:            K2-11   889; K6-11 356; TWEENS 9-14 244
CARTOON NETWORK**:  K2-11   377; K6-11 210; TWEENS 9-14 167
DISNEY XD:                  K2-11   165; K6-11 116; TWEENS 9-14 106
NICKTOONS:                 K2-11    53; K6-11   38; TWEENS 9-14   39
+Nickelodeon Total Day: Mon-Wed 7a-8p; Thurs-Fri 7a-9p; Sat 6a-10p; Sun 6a-8p
**Cartoon Network & Adult Swim share channel space ADSM airs Sat.-Thurs. 9p-6a
Source: Disney from Nielsen Media Research Data



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Answer to Our Last Trivia Question: Finish the lyric: Let’s ride with the family down the street.
Through the courtesy of Fred’s… Two Feet. Kudos to: Meredith Rusu-Scholastic/NY; Dave Bourla-YGWG Prod/NY; Bob Eisenstaedt-Granite Springs Productions/Tampa; Scott Jenkins-Tribune Media Services/Queensbury, N.Y; Tom Boyd-WGN-TV/Chicago; Squirrel Rippley-Dark Horse Media/Tucson; Sabrina Sparlin-CESD/LA; Brett Ashy-The Ashy Agency/LA; Amber Kaye-Avail-TVN/Sherman Oaks.

Today’s Trivia Question: Though he may fail, As he vies for fame and glory, Still he tries in each new story tale… (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

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JOB OPENING: SR PROD MGR, MOBILE/A+E NETWORKS/NY: Dvlps mobile prods/features across platforms. 3+ yrs life-cycle dig prod mgt exp (software/web/mobile app environmts). BA/BS, Comp Sci prefd. #147911, www.aenetworks.com/careers (12/18)

JOB OPENING: ASSOC. DIRECTOR U-VERSE SALES OPS/AT&T AdWorks/NYC: Manages Product Dev., works with sales/mkting teams. BA/BS, 3+yrs Media Exp., product dev.+knowledge of research skills desired. Apply: http://attlinks.com/Ujgj4g. (12/18)

JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/NYC: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/127Q87u (12/18)

JOB OPENING: ACCOUNT SUPPORT REP/AT&T AdWorks/LA: Support U-verse TV Sales Planners, manage inventory, reconcile discrepancies, campaign reporting. BA degree reqd. Apply: http://attlinks.com/TP2f49 (12/18)

JOB OPENING: DIGITAL PROJECT MGR/SYFY, NBCUNIVERSAL/NYC: Day-to-day project mgmt for Syfy.com & Chillertv.com, apps for phones & new tech. 5+ years project mgmt in a cross-disciplinary environment req’d. nbcunicareers.com #7926 (12/18)

JOB OPENING: SPVSR, SCHEDULING/AMC/NYC: maintain wkly prog scheds, calendars for AMC domestic and Canada. Create sched change memos & grids, track relevant competitive prog info, etc. 2+ yrs exp. Submit res: http://tinyurl.com/b79sppk (12/18)

JOB OPENING: DIR., MARKETING & COMM (Fox Sports South-Atlanta, GA): Manage all OAP, off-channel & social media efforts to drive revenue, traffic, subs & ratings. 7-10 yrs exp in marketing/brand dev req. http://bit.ly/Vp71F0 (12/18)

JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Burbank: TV and digital research experience, multiplatform reporting, solid computer skills, organized & detail oriented, TV and digital media research exp, college degree required [email protected] (12/18)

JOB OPENING: SR EXEC ASST/Fox Group/LA: Apply to: http://ars2.equest.com/?response_id=5148654cd40842e3308f39dc3aa21f7f (12/15)

JOB OPENING: ACCOUNT EXECUTIVE, DIRECT RESPONSE/REELZ/NYC: experienced AE in selling long & short form direct response advertising. Apply: [email protected] (12/15)

JOB OPENING: TV RSRCH DIR/HARTFORD CT: Provide sales & news for assgnd stations with rsrch. 5+ yrs exp in brdcst TV or cable station in rsch/mktg dept req’d. Apply at http://www.meredith.com/meredith_corporate/careers.html (12/14)

JOB OPENING: ABC RESEARCH PART TIME CONTRACTOR/ABC Network Research, ABC Television Network, Burbank, CA. [email protected] (12/14)

JOB OPENING: MKTG RESEARCH MGR/ATL: 5+ yrs mktg/media rsrch exp. Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: http://bit.ly/11VBb8x (12/14)

JOB OPENING: VP, BUS & LEGAL AFFAIRS CDM/NYC: Structure/draft/negotiate variety of agreements relating to dist of a broad portfolio on traditional linear. JD & min 8-10 yrs in-house or law first exp req’d. www.viacomcareers.com/3444 (12/14)

JOB OPENING: VP GLOBAL COMPLIANCE, TRAINING & COMM/NYC: Dvlp & facilitate enterprise-wide compliance training. Proven track record and 10+ yr exp. More info/apply: www.viacomcareers.com/4695  (12/14)

JOB OPENING: SVP, MARKETING & CREATIVE SERVICES/GAC/Knoxville: 8 yrs+ exp in advertising, marketing or promotions. Manage and lead on & off air promotion and network marketing in a broadcast/cable environment. Click here to apply (12/14)

JOB OPENING: SR EXEC ASST/20th CENTURY FOX TELEVISION/LA:  APPLY URL http://ars2.equest.com/?response_id=5148654cd40842e3308f39dc3aa21f7f (12/14)

JOB OPENING:  SR. MGR, DISTRIBUTION ANALYTICS/A+E NETWORKS/NY: Dvlps data models/analyses to est impact of TVEverywhere. Mngs data aggregtn & reporting. 5+yrs in media/distrib/rsrch, MBA prefd. #148846, www.aenetworks.com/careers (12/14)

JOB OPENING:  SR CREATIVE MGR/ESPN/Bristol CT: To view full job description please use this link –    (12/14)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (12/13)

JOB OPENING: SR. RESEARCH ANALYST/New York City: Provide services to all research dept. internal clients through analysis & tracking of standard & custom reports. More info & apply: http://www.hallmarkchannel.com/jobs (12/13)

JOB OPENING: DIR, FUNNY OR DIE/PROMOS/NYC: 8 yrs of dig promos & branded ent exp. Act as liaison btwn FunnyorDie.com & Digital Sales team. Work closely w/ on-air counterparts for dig. support on integrated FOD deals. Click here (12/13)

JOB OPENING: LEAD PRODUCER/University of Notre Dame/Notre Dame IN: Req. Bachelor’s degree in video prod, comm. or related field. Extensive exp. leading video prod. teams. For more info & to apply, visit http://apptrkr.com/302572 AA/EOE (12/13)

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JOB OPENING: DIR, ON-AIR PROMO PLNG/History/NY: Develop & implement on-air media plng strategies that support network. 5 yrs exp plng & executing on-air promo plans for brdct/cable. Apply: www.aenetworks.com/careers.html (12/12)

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INTERNSHIP CREDITS ONLY: SALES INTERN/Woodbury, LI: Intern will gain experience with all facets of creating Optimum Homes & Autos channel & website. College credit. See full posting and apply to www.cablevision.jobs req 15503BR (12/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRO/LA BASED: Reality/Docs long/short formats A&E; Bravo; Dis; E!; Fox21; Hist; Logo; MTV; Spike; TLC; VH1; Travel; solid showrunner/prodco/agency/network relationships, runs on batteries! [email protected] (12/13)

SITUATION WANTED: MUSIC/NON-FICTION DEV/PROG/PROD/LA BASED: Background in top tv networks, production company w/top 10 show and major labels. Strong experience in digital, content mktg & distribution. [email protected] (12/12)

SITUATION WANTED: NYC, Ffld, Wstchstr. counties: Experienced sales,biz development pro seekingposition in educational / home media, ad sales. Solid resume and excellent references. email: [email protected] (12/12)

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