Cynopsis: Sports
12.11.12

Good morning. It’s Tuesday, December 11, 2012, and this is your first early morning Sports briefing. 

Scratch another couple of weeks from the NHL season. The league announced that all games through Dec. 30 are now off the table to mark 526 regular season games lost this year due to the lockout, or 43% of the season. NHL Deputy Commissioner Bill Daly said that the league and players’ association are looking to restart talks this week.

On the Air

CBS Sports Network announced plans to debut its first-ever Super Bowl coverage, lining up over 50 hours of original programming from New Orleans surrounding the CBS Television Network’s broadcast of the game on Sunday, Feb. 3. As part of the slate, the channel will launch two new shows – Super Bowl Live and Inside the Super Bowl – while current series NFL Monday QB, Rome, Lead Off and the Tim Brando Show will also originate from the city. Most intriguingly, for the first time, CBS Sports Network will also offer extended post-game coverage that will begin once CBS Sports signs off its broadcast of Super Bowl XLVII. James Brown, Bill Cowher, Boomer Esiason, Dan Marino and Shannon Sharpe will host.

The PGA Tour revealed the first six tournaments for the 2013-14 season, all of which will award full FedEx Cup points and be televised on Golf Channel. The season launches with the Frys.com Open on Oct. 10-13 in San Martin, CA, the week following The Presidents Cup 2013 before moving to the Shriners Hospitals for Children Open in Las Vegas on Oct. 17-20. The action then moves overseas beginning with The CIMB Classic from Oct. 24-27 in Selangor, Malaysia and the World Golf Championships-HSBC Champions in Shanghai, China, on Nov. 1-4. The Tour then returns stateside with The McGladrey Classic on Nov. 7-10 before ending with the OHL Classic at Mayakoba, which will be contested Nov. 14-17. Out of the picture will be Disney’s traditional Children’s Miracle Network Hospitals Classic.

MLB had a banner year for the proverbial wallet. The league drew revenues of $7.5 billion, according to the Biz of Baseball site, to break two straight years at the $7 billion mark. Additional revenues from newly signed deals from FOX, ESPN and TBS will push that figure north of $8.4 billion in 2014.

The NFL swapped up the slate for week 16 as part of its flex scheduling agreement. The week will see the 49ers/Seahawks game on Sunday, Dec. 23 shift to primetime on NBC’s SNF. The Chargers/Jets game that was originally slated for the network will now head to 1p on CBS, while the Giants/Ravens matchup jumps to 4:25p on FOX.

CBS Radio announced that the company it has finalized its purchase of radio station 101.9 WFAN-FM in New York, marking its seventh owned-and-operated station in the market. The station, of course, is the flagship broadcast home for teams such as the New York Giants, New York Mets, Brooklyn Nets and New Jersey Devils.

ESPN’s latest edition of its 30 for 30 film series, You Don’t Know Bo, drew a 2.3 metered market rating for Sunday night’s telecast to rank as ESPN’s highest rated documentary on an overnight basis, according to Nielsen. Birmingham, Ala. pulled the best local numbers with a 7.9.

HBO Sports is offering another look at Pacquiao’s knockout on Saturday when the channel runs a special edition of World Championship Boxing featuring Manny and Juan Manuel Marquez at 9:30p. Immediately following the replay, HBO cameras will take viewers live to Houston for a doubleheader headlined by the Nonito Donaire vs. Jorge Arce junior featherweight title showdown.

For the first time, the WNBA Draft will be featured in prime time with ESPN2 lining up the first round of the 2013 event to run at 8p on Monday, April 15. Top female basketball prospects will convene at ESPN’s Bristol headquarters for the third straight year. ESPNU will then air the second and third rounds beginning at 9 p.m.

A CYNOPSIS MESSAGE

Sponsorship & Promotion

The NBA announced that Reliant, an NRG company, will support a number of events during NBA All-Star 2013 in Houston, including NBA All-Star Jam Session (including 3,000 special access tickets), the NBA Cares All-Star Day of Service, and the NBA All-Star 5K Race.

Octagon continues to make more inroads across the Pacific, announcing that Jimmy Qin has been named Vice President of Octagon Greater China. Qin joins the company with a resume that includes more than 16 years of experience including key marketing positions at Li Ning, Coca-Cola and Nike.

NASCAR revealed plans for return of fan fest NASCAR Acceleration Weekend, which will run from Feb. 8-10 at the Charlotte Convention Center and includes the 2013 NASCAR Hall of Fame Induction Ceremony and NASCAR Preview 2013. More than 50 drivers across NASCAR’s three national series  NASCAR Sprint Cup, NASCAR Nationwide and NASCAR Camping World Truck Series are slated to join the festivities in the all-day NASCAR Preview 2013 event. The weekend’s activities begin with the 2013 NASCAR Hall of Fame Induction Ceremony. The five inductees are Buck Baker, Cotton Owens, Herb Thomas, Rusty Wallace and Leonard Wood. Legendary broadcasters Ken Squier and Barney Hall will also be honored with the inaugural Squier-Hall Award for Media Excellence for “their significant contributions to the success of NASCAR during their distinguished careers as media members covering the sport.”

Digital Fields

The NBA hit one billion total video views on its official YouTube channel and to celebrate, the league put together a video mashup featuring some of its most buzz-worthy moments including the likes of trick shots, slams, and of course, the best from the likes of Kobe, Shaq, Dwight Howard and LeBron.

Bloomberg Sports unveiled a new blog dubbed Stats Insights. The blog will offer original content and analysis for the five major European football leagues as well as the NFL, MLB, and NBA, that will draw on the company’s most advanced, data-driven predictive analytics. In addition to customized data, Stats Insights will also offer articles and videos and will be expanded to include data and information from football leagues in North and South America in the coming months.

The Main Event

Knicks/Nets on ESPN at 7p.

A CYNOPSIS MESSAGE

ON THIS DAY in 2009: Tiger Woods announces an indefinite break from golf to focus on his marriage.

Yesterday’s Question: What NFL team with the first to win the Super Bowl as a wild card? Answer: The 1980 Raiders. Kudos: Andreas Droste-NBC Sports & Olympics/NY; Michael Strauss-COXREPS/NY; David Danowski-Fox Sports Media Group/NY; David Stern-BARD Entertainment/NY; David Kalan-NHL.com/NY; Mark Pihonak- Sikorsky Aircraft/Stratford; Jon Clateman-Clato Prods/Port Washington; Anthony Antonelli-RogersCommunications/Toronto; George Finkel MegaSport Productions/Myrtle Beach; Steve McNair-CBS Radio Houston/Houston; Ron Salcedo-Zimmerman/Nashville; Jim Dittemore-I Will Race You MotorSports Management/KC; David Hauptman/Denver; Harry S. Vested, Jr.-Gravity Collection Inc./Denver; Matt Sautter-OpenTV/Golden; Steve Morrow-Eclipse TV/Mill Valley; Larry Hutchings/Pacific Palisades; Joe Pedri-KLAS-TV/Las Vegas; Alan Perris-Academy of TV Arts & Sciences/North Hollywood

IN THE KNOW: The Chicago Bulls hold the record for most wins in a season with how many victories? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports
12.11.12

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