Tuesday, August 26th, 2008


Women Stuck With The Ellen DeGeneres Show This Summer!
WCVB’s Strongest 9AM in 11 July Sweeps

Boston / WCVB at 9am July ’08 Sweep

Women 18-49               Women 25-54
Rtg/Shr               1.8/14 Rtg/Shr
+56% Rtg vs July ’07 TP   +80% Rtg vs July ’07 TP
+71% Shr vs July ’08 LI     +100% Shr vs July ’08 LI
#1 in Time Period          #1 in Time Period

Source: NSI, WRAP Sweeps, Live+, July 08 Sweep Only, July ’07 TP (Time Period): Ellen, 1/4 Hr LI: GMA, TP Rank on Rtg, W18-49 tie with Regis&Kelly



Good morning. It’s Tuesday, August 26, 2008, and this is your first early morning briefing.  

Tonight’s Premieres:
BBC America: Gavin & Stacey at 840p
ABC Family: Greek at 9p
Oxygen: The Janice Dickinson Modeling Agency at 10p


ABC’s Dancing with the Stars will be back for season seven beginning with a three-night premiere on September 22 at 8p. This new season will follow 13 celebrities as they compete for the disco ball trophy:

  • Lance Bass, former *NSYNC performer is paired with professional dancer Lacey Schwimmer.
  • Grammy winner Toni Braxton will dance with pro Alec Mazo.
  • Host/actress/entrepreneur Brooke Burke will partner with Derek Hough.
  • Rocco DiSpirito, celebrity chef/author will dance with Karina Smirnoff.
  • Olympic gold medal winner Maurice Greene is paired with professional dancer Cheryl Burke.
  • Kim Kardashian, model and star in the E! show, Keeping Up with the Kardashians will team with Mark Ballas.
  • Multiple award-winning actress Cloris Leachman will partner with Corky Ballas.
  • Disney Channel star of Hannah Montana Cody Linley will dance with Julianne Hough.
  • Susan Lucci, ABC daytime soap star will be paired with Tony Dovolani.
  • Misty May-Treanor, Olympic gold volleyball champ will team with Maksim Chmerkovskiy.
  • Actor Ted McGinley will partner with Inna Brayer.
  • Comedian Jeffrey Ross will dance with pro Edyta Sliwinska.
  • Warren Sapp, Superbowl champ will be paired with Kym Johnson.

NBC Universal’s coverage of the Beijing Olympics resulted in a 17-day rating of 16.2/28. Due to Nielsen’s delays yesterday, a final total viewer count will be released today and reported in tomorrow’s edition.

CBS is changing the season debut date of Survivor: Gabon – Earth’s Last Eden to September 25 and making it a two-hour premiere starting at 8p. The series, which will broadcast in hi-def for the first time, was originally scheduled for a 60m episode on September 18. 

Lifetime Television introduces a first-time schedule of original, unscripted daytime programs:

  • Mom’s Cooking – Moms and daughters will cook favorite recipes together. 20 half hour episodes produced by Boy Wonder Productions and airing Monday-Friday beginning this December.
  • Lisa Williams – British clairvoyant returns to the network in this half-hour, five-episode special from Merv Griffin Entertainment that airs over five consecutive days starting October 27.
  • Untitled Fat Friends Project – Docu-series follows a group of girlfriends as they attempt to lose weight together. Five episodes from Pie Town Productions will air over five consecutive weekdays next January.

ESPNU HD will launch this Thursday with a live college football game between Vanderbilt at Miami (Ohio) at 730p. Over its first year, ESPNU HD has more than 200 hi-def televised events planned including all of its live Thursday and Saturday college football games. Currently, ESPNU HD has carriage deals with Time Warner Cable, Verizon FiOS TV, RCN, Atlantic Broadband and Broadstripe and more distribution agreements with other cable, satellite and telecommunications operators are in the works.

Jon Stewart and his team from Comedy Central’s The Daily Show with Jon Stewart will broadcast from the Democratic National Convention tonight through Friday at 11p nightly. The Daily Show: Look Who’s Coming to Denver will be taped at The Byron Theatre in the Newman Center for the Performing Arts at the University of Denver.

The Big Ten Network made a carriage pact with Time Warner Cable allowing the channel to air on TWC in the eight states where the conference schools are based. This deal gives Big Ten approximately 3 million new homes, mostly in Ohio and Wisconsin. This deal came just in time for the Ohio State opening game set to air exclusively on the Big Ten Network this Saturday. The Big Ten Network is a collaboration of the conference and Fox Cable Networks.

Ion Media Networks will reveal a new logo and a new tagline “Positively Entertaining” to correspond with new programming starting on the network this fall, according to THR. New programs added to ION’s schedule will include NCIS, Boston Legal and ER starting September 8, while Ghost Whisperer and Criminal Minds begin in 2009.


ABC announced five new series orders including three comedies:

  • Cupid – about a guy who thinks he is Cupid from ABC Studios and Sony Pictures Televison.
  • Better Off Ted – starring Jay Harrington who plays an office worker trying to move up in his corporation. 20th Century Fox TV produces.
  • Single With Parents – starring Alyssa Milano about a young woman juggling her parents played by Annie Potts and Beau Bridges. ABC Studios and DreamWorks TV produces.

ABC also picked up two cop shows:

  • Castle – starring Nathan Fillion in the lead as a novelist who helps the NYPD solve murder cases from ABC Studios and Beacon Pictures.
  • The Unusuals – ensemble show also set within the NYPD inside a crazy precinct with Harold Perrineau Jr., Amber Tamblyn, Jeremy Renner, Adam Goldberg, Kai Lennoz and Terry Kinney. Sony Pictures Television produces.

ESPN Outdoors tapped Jose Wejebe to host ESPN Outdoors Saltwater Series coverage on ESPN2. Airing on Sunday mornings, the network will showcase six events beginning next April. Jose also hosts Spanish Fly on ESPN2 for the last 13 years.

For American Idol’s eighth season songwriter/producer Kara DioGuardi will be added as a fourth judge along with Paula Abdul, Simon Cowell and Randy Jackson. American Idol will premiere next January on FOX.

MTV selected Mario Lopez to host its newest live music competition series MTV’s Top Pop Group which opens September 11 at 10p. Mario will be joined by Marianela Pereyra who will work as backstage correspondent. The list of celebrity judges and mentors will be announced later. Nine aspiring pop groups will compete for the $100,000 cash prize and the title of MTV’s Top Pop Group. The series is produced by BBC Worldwide America. The network will air a sneak peak special, MTV’s Top Pop Group: The Casting Special this Thursday at 9p to introduce the competing groups.

Richard Karn will host GSN’s Bingo America which began production on season two in Los Angeles with 65 episodes. The game show will debut October 6 airing weeknights at 630p with encores airing Saturdays and Sundays at 4p. Glassman Media produces.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  New media outlets are descending on the mile high city this week for the Democratic National Convention. This year bloggers (and traditional media folks) have their own facility in which to work: Big Tent Denver, hosted by Daily Kos, Progress Now and the Alliance for Sustainable Colorado and sponsored by Google and Digg. A broad selection of publishers and tool providers will also be there to offer online coverage of the big political dance:

  • The DNC itself is streaming the festivities live in HD quality video on DemConvention.com, powered by Move Networks and Microsoft’s Silverlight
  • Ustream.tv is providing live streaming coverage from The Big Tent
  • HuffingtonPost.com is utilizing digital media platform Kyte.tv to cover the event
  • Dailymotion will stream a half hour of political content each night from 9pm including webcam videos uploaded from programming partners Good, Remix America, JibJab, Barely Political and 23/6
  • The DNC accredited 14 bloggers from Lifecasting and microblogging service Zannel who will contribute to Zannel’s Politics Blue channel from the convention through election day

 Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Marvel Entertainment, Inc. is partnering with the noted Japanese animation studio Madhouse to create new characters based on the Marvel Universe for the Japanese market.  Marvel and Madhouse will work closely to produce new Japanese anime series inspired by Marvel’s library of characters, which will be adapted using anime style and creating unique back stories that will intertwine local culture and Japanese history in an effort to make characters and stories that are relevant to Japanese audiences.  Madhouse is currently in production on the first of four new series (12×30), which are slated to launch in spring 2010, and will do so on Animax, the 24/7 anime network.  The initial series will feature characters including Iron Man and Wolverine, among others.  Ultimately, Madhouse plans to adapt the entire Marvel Universe, thus creating an entire new character base for Marvel.  Additionally, Marvel and Madhouse will support the new series with merchandising efforts.  Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Have you wanted to have a little fun at Bob Saget’s expense? Well, it seems Canada’s Comedy Central had just that thought and will debut The Comedy Central Roast of Bob Saget on September 20 at 10p.  Airing exclusively on the network, the 90-minute show will bring in former Full House co-star John Stamos as Roast Master with other roasters such as Susie Essman, Artie Lange and Tracy Morgan putting in a word of their own.  It will also be available on www.thecomedynetwork.ca as of September 21. Full edition: CYN INTERNATIONAL.


Friday – A18-49 Analysis:  Despite a week-to-week dip, NBC led Friday night with 5.5/18 A18-49, according to final national ratings from Nielsen Media Research. At 830p, Olympic coverage on NBC did a 4.5/16, followed by a 5.2/17 during 9p and a 6.1/19 through 10p.

Live + Same Day Household Ratings: Friday, August 22, 2008  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 10.7/19     Olympic Summer Games 2008 10.7/19 [830p start]

CBS: 3.2/6          NFL Pre-Season: Houston at Dallas 3.2/6

ABC: 2.7/5          ABC Friday Movie of the Week: Collateral 2.6/5, 20/20 2.9/5

FOX: 2.5/5          Are You Smarter Than a 5th Grader? [r] 2.5/5, Are You Smarter Than a 5th Grader? [r] 2.5/4

CW: 2.1/4           Friday Night Smackdown! 2.1/4

UNIV: 2.0/4        Al Diablo con los Guapos 2.2/4, Fuego en la Sangre 2.2/4, La Rosa de Guadalupe 1.6/3

MNT: 0.9/2         My Friday Night Movie: Jaws: The Revenge 0.9/2

TELE: 0.5/1         El Juramento 0.3/1, Dona Barbara 0.6/1, Sin Senos No Hay Paraiso 0.7/1

A18-49: NBC 5.5/18, CBS 1.6/6, UNIV 1.5/5, CW 1.2/4, ABC 1.1/4, FOX 1.1/4, MNT 0.4/2, TELE 0.3/1


James Sullivan was officially named the President/Sales for CBS Television Stations. James currently serves in this role and will continue to head spot sales for 29 CBS O&O stations.

CABLEready elevated Eric Benitez as Director/Operations for both CABLEready and CABLEready Productions. Eric will continue to help with rights management matters, work with clients pertaining to their technical needs and supervise daily operations of both entities. He reports to Lou Occhicone, SVP/Operations.

Geoff Keighley was appointed Executive in charge of video game publisher relations at Spike TV. Geoff will head Spike’s video game programming direction and will oversee the network’s editorial relations with game publishers. Geoff reports jointly to Casey Patterson, SVP/Event Production and Talent Development, Spike TV and TV Land and Niels Schuurmans, SVP/Brand Creative and Marketing, Spike TV.

Jane Gould moves into the position of VP/Consumer Insights with Nickelodeon/MTVN Kids and Family Group. Jane will head all consumer insights research that encompasses Nick Jr., Noggin, The N, Nicktoons Network, Nick at Nite and associated digital brands including AddictingGames, Shockwave and Nick.com. Her scope of work will also include orchestrating consumer research for Nickelodeon’s production, consumer products, recreation and public affairs units. Based in New York, Jane will report to Ron Geraci, SVP/Research and Planning, Nickelodeon/MTVN Kids and Family Group.

Stephen Ferrera was named EVP with A&R, Island and Mercury Records. Most recently, Stephen was SVP, A&R/Staff Producer with RCA Music Group.

Effective immediately, MindShare North America added Matt Kain as Managing Director of MindShare Search.

Meteor Worldwide recruited Syd Smith for the new position of Group CEO where he will supervise the company and its associated businesses including the production company White Flower Entertainment and the mobile marketing company Pliq. Syd’s goals including unifying the brand marketing activities for these three entities, developing an international sales team and being involved in the company’s European expansion. Syd will report to Dieter Abt and Ben Blanco, Managing Partners.

Michelle Donaldson will take on the role as News Director for KPHO/Phoenix beginning September 13.

Peter Blacker advanced to EVP/Digital Media and Emerging Businesses with Telemundo Communications Group. The newly formed Digital Media and Emerging Businesses Division, which merges the company’s digital properties, will be headed by Peter who will report to Jacqueline Hernandez, COO, Telemundo.






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This day in History:   1873
– The St. Louis, Missouri school board established the first public school kindergarten in the United States.

Answer to Yesterday’s Trivia Question:  The Marcus-Nelson Murders (1973) was a made for TV movie that spawned a popular series. What was the name of this series?  KOJAK Kudos to: Evan Kutner-WNBC/NY; Alan Browdy-Lifetime/NY; Jim Kelsh-Comcast Spotlight/Malvern, PA; Rev. Mark Wajda-Annunciation Catholic Church/Altamonte Springs, FL; Mechael Tudor-Equity Media/Little Rock, AR; Larry Cazavan-WXVT/Greenville, MS; Norman C. Berns-ReelGrok/Minneapolis, MN; Barbara Spafford-Spafford Creative/Mobile, AL; John Amato-KTTV/LA; Joe Whitaker-Matrix Global/PTZ; Greg Stewart-Evolution Media/Burbank; Will Levine-Upper Management/LA; Nancy Gallagher-NBC-Universal/Beijing; Jack Krayson-SCTV/ Toronto

Today’s Trivia Question: On the Batman TV series, who played villian and Penguin collaborator Lola Lasagne?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.

Cynopsis Media: Top Tier

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here   .

JOB OPENING:  DIR MKTG COMM/The Golf Channel: Lead development of consumer comm. Dev strategic comm.  Plans to meet marketing goals. 7+yrs mktg exp. Resume: 

JOB OPENING:  WRITER/PROD/EDITOR/ON-AIR PROMO/WCIU-TV/Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: www.wciu.com (9/2)

JOB OPENING: SR. MANAGER/DIRECTOR – QUANT AUDIENCE RESEARCH/Latitude/BOS: Lead quant team – design/analyze/report audience rsrch, 3-10 yrs quant research & 4 yr degree. See: www.latd.com/jobs Apply:

JOB OPENING: ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1+yrs TV research exp. Analytical/numeric/detail/data interpretation skills/knowledge Nielsen systems. EOE/M/F/D/AAP www.mtvncareers.com (8/30)

JOB OPENING: PRGRM RSRCH ANALYST: Analyze/track Perf. of (E!, Style & G4) prgrms. Study trends in prgrm genre/net. perf. BA degree, 1 yr. Media exp. Exp. w/ (Nielsen, Galaxy Exp/Nav NPower) Res to:

JOB OPENING: V.P. STRATEGIC ADVERTISING/NYC/MTV Networks: Support Strat, Dev. and Execution of new vertical ad network/ 7+yrs Dig. Mktg and Media Exp./Apply on-line  www.mtvncareers.com (8/29)

JOB OPENING: MANAGER, BUSINESS DEVELOPMENT/LOGO/NYC: 4+yrs wk exp w/n mngmt firm/investmt bnking/bus dev field. Prvn financial/org skills. Knwldg of LGBT ent and MBA A+. Apply www.mtvncareers.com EOE/M/F/D/AAP (8/27)

JOB OPENING: DESIGNER/VH1.Com/NYC: 3+yrs flash design/animation skills. Prvn knwldg of VH1/design sftware & standards. Strng multi task/time mgmt skills. Create web sites/exp dir to flash dev. www.mtvncareers.com EOE/M/F/D/AAP (8/27)

JOB OPENING: AD SLS TRAINER/Fox/NY: Create, document & train Sales Asst/Planners and P&P on business process curriculum and user information. BA/BS, 1-2 yrs exp in cable ad sales or P&P. www.foxcareers.com. (FNG13510) (8/27)

JOB OPENING: LICENSING ASSOC MGR/Classic Media/NYC: 2-4 yrs brand, character, ent lic exp; Manage licensee relationships & facilitate prod dev; Solicit new biz & close deals; Up on consumer trends; apply:

JOB OPENING: SR FINANCE ANALYST/IFC Entertainment/NYC: Budget, forecasting, analysis and planning. 5+ yrs finance exp in cable/TV/ent pref’d. BS/BA req’d. Apply to req ID 6590BR at www.cablevision.jobs (8/27)

JOB OPENING: AUCTION OPS MGR/Auction Network/Tulsa-OK: Managing & coordinating of live auction event broadcasts. 50% travel. 2-5 yrs’ PM exp + deg. Rez to:

JOB OPENING: DIR. AUCTION OPS/Auction Network/Tulsa-OK: Manage auction ops resources/staff; create/execute ops plans for live on-air events. 50% travel; deg + 5 yrs mgt exp/equiv ind. exp. Rez to:

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SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Fox Reality Channel seeks intern for Programming/Development dept. Interest in Reality TV a must. Email resumes and availability to

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FALL INTERNSHIP CREDITS ONLY:  POST PROD/World Series of Poker: 3-5 days/wk/Soho NY: Log, transcribe & rsrch &  full involvement in every aspect of post prod for a critically acclaimed series! Be a part of pop culture & apply:

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FALL INTERNSHIP CREDITS ONLY:  INTERACTIVE PUBLISHING INTERN/NY: Need web savvy person for interactive guides. Online rsrch & creativity desired. Website for collectors that combines video and social networking. Res to: 

FALL INTERNSHIP CREDITS ONLY: INTERNS (2) Montel Media Group: Passion for TV/Film a must and interest in mngmnt/dvlpmnt/production. Hands on experience. Must be energetic and reliable with strong comm. skills. Res/cover to:

FALL INTERNSHIP CREDITS ONLY: Thirteen/WNET/NY: Daily animated kids’ series seeks interns w/ interest in production & project development. Must be available 2 days/week. Email resume & cover letter w/ availability to:  

FALL INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/IFC/NYC:  The Intern will learn the fundamentals of the inner workings of TV and event publicity. For more info/submit a resume, visit www.cablevision.jobs Enter Requisition ID: 6910BR (8/30)

FALL INTERNSHIP CREDITS ONLY: DIGITAL & NEW MEDIA INTERN/Oxygen: Assist w/ production and promotion of digital initiatives, research, and admin tasks. Excel, PP & fast learner desired. 10-20 hrs/wk. Send res/cover to: 

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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SITUATION WANTED: RESEARCHER, WRITER w/ 20 yrs. of promo & marketing exp. seeks part/FT projects. Former researcher for ENTERTAINMENT TONIGHT & WARNER BROS. Excellent communications, organization & people skills.

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT –  Tuesday, August 26, 2008

ABC: Wipeout , Wanna Bet, ABC News Vote ’08: The Democratic National Convention
AZTECA: Lo Que La Gente Cuenta, Historias Engarzadas, Pasiones Prohibidas
CBS: NCIS [r], Big Brother 10, CBS News: Democratic National Convention
CW: Smallville [r], Reaper [r]
FOX: House [r], House [r]
ION: Quantum Leap, The Dead Zone, ER
MNT: Street Patrol [r], Street Patrol [r], Jail [r], Jail [r]
NBC: America’s Got Talent, 2008 Democratic National Convention
PBS: 2008 Democratic National Convention Coverage
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego en la Sangre, Aqui y Ahora

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