Cynopsis: Classified
Advantage
08/23/11
Good morning – it’s Tuesday, August 23, 2011, and this is your weekly issue of Cyn opsis: Classified Advantage!
Many people have a desire to start and a great idea for their own company, but don’t know where to begin.
You start with a business plan.
A business plan describes the nature of the business, the strategy in both sales and marketing, the financing, and how long it will take for the company to make a profit.
Business plans are important because they serve as a schematic of your company’s growth, creates guidelines for the business, allows you to analyze both the strengths and weaknesses of the business, it makes you list your goals for the company, and it is a required document when trying to attract financing and investors.
While no business plan is typical, they generally include:
Company’s name and address
Type of Ownership
Key Executives
What set this company apart from the competition
Mission Statement
Goals and Objectives, usually broken up in time increments.
Mission Statements are vital to the business plan because it provides of a summary of what, how and why, you are starting your own business. It should serve as a motivating tool to both employees and potential investors. The mission statement should be geared toward the market and not the product; and walks the fine line between being realistic about your company and your ambitions for the company.
While writing a business plan is critical to attain funding, equally as important, it makes you look at your business objectively. After you have completed the business plan, you’ll have a better idea of everything that is going to be required of you, in terms of finances and time. Reading your own business statement can also inspire new thoughts and strategies that may not have occurred to you if you didn’t write everything down on paper.
After all this, if you decide to start the business, a good friend of mine gave me some great advice, “It’s okay to be afraid, but you can never act afraid.”
Next Issue: Getting Funding for Your Own Business
We are always on the look out for more Experts to advise our readers – if you’re a headhunter, job coach, career advisor, etc., and may be interested in contributing to this edition from time to time, please contact me at [email protected] .
It hits everyone at some point in their career, usually multiple times.
Breaking in, at the start of one’s career, can present seemingly insurmountable challenges, especially in a competitive field such as entertainment.
Transitional times, such as trying to make the leap from an administrative position to junior executive, and then from junior to senior executive (or, in the case of creative fields, becoming the department head, booking a big part, getting a short made and then hired to direct a feature, etc.) can be difficult and frustrating.
And then there is a larger roadblock mid-career professionals often face, when the path they have been dedicated to, sometimes for their entire career, is no longer satisfying or challenging or fun or financially viable. Or no longer bearable.
In all of these cases, the individual can face doubt and worry and disappointment. The invisible barrier between themselves and what’s on the other side of that challenge can loom large.
There are two ingredients to forward movement: Confidence and Clarity.
Confidence
First, there is general confidence that something is on the other side of the wall. This is most relevant when someone is trying to break in- knowing there are positions out there- and when someone is facing a midcareer rut- knowing there is an alternative position or path that will provide the satisfaction (or salary or fun) the current one lacks.
Then there is confidence in oneself, in one’s ability to land a good position. “I have marketable skills that can lead somewhere good.” Even mid-career professionals who seem like rock stars to the outside world can feel insecure when they are facing a big career change.
Clarity
Oh, the murky waters of career planning. “What do I want?” “Where is the job for me?” Clarity in this case is made up of defining ones’ passions, talents, and marketable skills and then the logistical parameters of the ideal job, such as length of commute, hours, flexibility, autonomy, salary, etc.
With those elements in place, a picture starts to emerge. A vision, if you will. And with a vision of the next step, a plan can start to emerge, a path around or through or over that invisible barrier between where one is now and what’s next.
Jenny Yerrick Martin is a veteran entertainment executive, a career consultant and expert resume writer through MomentumAdvantage.com and MoveYouForeward.com, and the creator/writer of entertainment career website, YourIndustryInsider.com
If you have any specific questions you’d like our Experts to address, please email them to me, John Cox at [email protected].
I moved from Los Angeles back to Central Florida over six years ago to be a caregiver for my parents. This meant giving up my career in TV production and immersing myself into this new role. I took a year off of work to take care of my Father when he was really ill. After he passed away, I found a 40-hour a week general administrative position nearby that would allow me to still care for my Mother and take care of the household. After a few years of working at this lower level job and continuing to caregive for my Mother, I began to realize that for my future security and well-being, I should start to search for a higher level position and income here in Orlando.
Within my cover letters, I include a variation of the following statement:
“I left Los Angeles and my career in TV production six years ago to move back to my hometown of Winter Park to be a caregiver for both of my parents. To help balance and adjust to my caregiving responsibilities these past few years, I scaled back my professional career to freelance project, production and administrative work. I am now ready to transition back to a more full-time role. My background includes production coordination, project management, creative marketing for music, film and education, event management experience as well as complex administrative and creative support.”
Is disclosing this personal situation within a cover letter incorrect? I have rationalized for the last several years that it was necessary to explain why I shifted gears from what was a satisfying livelihood to a more mundane one and I was certain it was necessary to explain the gap in employment. I thought that sharing this might also quietly indicate positive qualities that maybe didn’t always come through in a resume such as loyalty, kindness, responsibility or dedication.
Did you have any thoughts on this?
Yes, I do. I believe it’s essential to address any questions that might form in a hiring professional’s mind when reviewing your resume. In most cases, the cover letter is the most appropriate place to do that.
There are two caveats to this advice:
- 1) Keep it as brief as possible.
- 2) Don’t create more questions in the reader’s mind.
In your case, I think you could pare down your explanation with “Having spent the last few years caring for an ill family member, I am now ready to resume my entertainment career and fully apply my experience and skills to a position such as the one you have posted.” This quickly explains the last six years away and tells them you are committed to getting back on track. And it shifts the focus back to what you can do for them . If you go on with too much detail about yourself, even about your career path, in your cover letter, they are going to picture you sitting in their office telling them your problems. (I am not kidding. Read this letter to a hiring executive and they will give you a knowing chuckle.) If you make the letter snappy and relevant to them, they’ll be happy to move onto your resume and starting to feel confident that you are someone they want to meet. BUT…
You’ll notice one of the things I do not mention is that you moved back from L.A. to Florida to be a caregiver. Here is why: If the reader assumes the person you were taking care of is deceased, they may wonder if you are going to move back to L.A. If they assume the person you were caring of is still alive, they may think you will be hindered in your ability to do a great job for them if they hire you and the person falls ill again. Best not to mention it.
Is there still a power color for ties, and/or suits? Are there colors I should avoid during an interview? Should I just stick with dark suit, red or blue tie, or can I spice it up a bit to stand out from all the other dark suits and red or blue ties. Nothing too crazy, but just enough to stand out?
I think the only time tie color choice is an important issue and blue and red the only choices – is during a presidential election. Are you the blue tie guy or the red tie guy? In job interviewing, the issue is a little murkier. Whether you get creative with your tie color/style or your clothing in general – really depends on where you are interviewing and what the job is.
If it is a buttoned-down environment such as a talent agency or a law firm, or your desired position is buttoned-down, such as a financial analyst or head of studio security, I’d go easy on the flair. If, on the other hand, you are trying to become the head of marketing or a development executive, a splash of color might be just the thing to tell them you are creative thinker who knows how to make an impression.
In the case of a creative environment and non-buttoned up job, as long as you don’t wear a tuxedo shirt or fishnet stockings (especially if you are not a woman) which imply a lack of professionalism in an office setting, your outfit should not make or break the outcome of the interview. But you can never go wrong with dressing to fit into whatever environment you are seeking a position in and then focusing fully on what you are going to say to win the job.
Jenny Yerrick Martin is a veteran entertainment executive, a career consultant and expert resume writer through MomentumAdvantage.com and MoveYouForeward.com, and the creator/writer of entertainment career website, YourIndustryInsider.com.
Have a question for our experts? Send it to [email protected]
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JOB OPENING: MANAGER OF PRICING AND PLANNING/Fox Cable Networks/NY: Daily comp Sales Planning func., reporting, inventory mgmt. BA/BS & 3+ yrs exp in P&P or sales planning, Adv Excel req. www.foxcareers.com FNG0000614 (8/26)
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JOB OPENING: VP, NETWORK OPS, NBCU/NY: Job#2647BR Resp for balancing prgrmng interests among NBCU divisions, affiliated stations, & partners with the goal of maximizing aud & cash flow. APPLY: http://www.nbcunicareers.com/ (8/25)
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INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
FALL INTERNSHIP CREDITS ONLY: GSN NY Digital & Aff Sales Distribution Fall Internship. Unpaid School Credit Only. Learn client partnerships, industry research and analysis. Send Resume and CL to [email protected] (8/26)
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FALL INTERNSHIP CREDITS ONLY: PT PROD INTERN/Waterman Ent/S Monica: www.watermanent.com Self-starter�, creative thinker, multi-tasks w/little instruction. Strong writing skills.Orgnzd & able to mng time effectively. Res: [email protected] (8/23)
FALL INTERNSHIP CREDITS ONLY: Fall Internship Credit ONLY: Billboard/Adweek events team/NYC seeking a motivated marketing intern to assist with marketing initiatives and event logistics. Send resumes and cover letters to [email protected] (8/20)
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Washington DC
http://www1.bet.com/site/site_jobs
develop best in class digital offerings – be it with extension programming based on network shows, original content or user-generated content – that materially impact user engagement and audience traffic
VP – Product 4381
Discovery Communications
Silver Spring MD
https://careers-discovery.icims.com/jobs/4381/job
responsible for working closely with the development team to coordinate the overall development process for the network to meet business initiatives, standards for quality, value, and innovation
Sr. Manager – Development 4395
Discovery Communications
Silver Spring MD
https://careers-discovery.icims.com/jobs/4395/job
direct the development and delivery of project vision
Program Manager 9195
Razorfish
Atlanta GA
https://jobs-razorfish.icims.com/jobs/9195/job
gathers business requirements; conducts business requirements reviews and formulates logical statements of business requirements
Senior Business Analyst
Cox Careers
Atlanta GA
http://ww2.cox.com/aboutus/careers.cox
responsible for institutionalizing program management methodologies and processes to better align programs and projects with CB Sales strategy objectives
Project Manager II
Cox Careers
Atlanta GA
http://ww2.cox.com/aboutus/careers.cox
provides leadership in the development and governance of Cox¿s Customer Identity and Access Management program
Senior Manager Identity Management
Cox Careers
Atlanta GA
http://ww2.cox.com/aboutus/careers.cox
responsible for developing comprehensive sales strategy to drive success in new deals and renewals in US Hispanic and certain markets in Latin America
Affiliate Sales Director
BBC America
Miami FL
http://www.bbcamerica.com/employment.jsp
work with discipline leads in creative, online media, engineering, and business development to formulate marketing strategy for new business presentations, lead project teams, create marketing briefs, develop new analytical models, and nurture departmental relation
Director, Strategy
Organic
Detroit MI
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=5015
collaborate with business, creative, and technical colleagues on mobile and tablet concepts
Mobile Application Architect
Organic
Detroit MI or San Francisco CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=4934
drive revenue through the development and execution of effective sales strategy, sales process and closing of new business contracts for mobile marketing solutions & platform sales
Group Sales Director, Mobile Solutions
Vibes
Chicago IL
http://www.vibes.com/mobile_marketing_company/careers
drive revenue through the development and execution of effective sales strategy, sales process and closing of new business contracts for mobile marketing and advertising programs
Sr. Sales Director, Mobile Solutions
Vibes
Chicago IL
http://www.vibes.com/mobile_marketing_company/careers
prospect and develop working relationships in the ad buying community
Account Executive FNG0000624
Fox Careers
Chicago IL
http://www.foxcareers.com/#/home/
lead and supervise media and search teams, including recruiting, hiring, training, staffing, coaching and evaluating performance
VP, Digital Media 9586
Razorfish
Chicago IL
https://jobs-razorfish.icims.com/jobs/9586/job
identify fresh, high impact customer insights that can be translated into relevant marketing opportunities
GVP, Planning & Research 9576
Razorfish
Chicago IL
https://jobs-razorfish.icims.com/jobs/9576/job
aggressively grow existing accounts endemic and non endemic and develop new business in print and digital media
Account Manager 1467
Bonnier Corporation
Chicago IL
http://tbe.taleo.net/NA4/ats/careers/jobSearch.jsp?org=WORLDPUB&cws=1
responsibility for selling K-12 technology products and solutions to Schools, School Districts and larger urban opportunities
Account Executive 4257
Houghton Mifflin Harcourt
Cincinnati OH
http://careers.hmhco.com /
responsible for several complex projects at the same time, often multiple program components
Content Quality Services Project Manager 4125
Houghton Mifflin Harcourt
Austin TX
http://careers.hmhco.com /
identifying and utilizing the internal resources of HMH to drive sales opportunities to include executing large multi-platform proposals
Director, Partnerships, Corp. Development 4321
Houghton Mifflin Harcourt
Austin TX
https://www.hmhpub.apply2jobs.com/index.cfm?
fuseaction=mExternal.searchJobs
prospecting, qualifying and winning referral agents, consisting of but not limited to, IT consulting firms, Integrators, and property/commercial real estate groups to Cox Business
Agent Channel Manager
Cox Careers
Phoenix AZ
http://ww2.cox.com/aboutus/careers.cox
coach and supervise a team of 5-7 direct reports consisting of Advertising Account Managers (AAMs) and Associate AAMs
Manager, Revenue Operations 322128
Walt Disney Corporation
Seattle WA
http://corporate.disney.go.com/careers/who.html
implement analytic work plans and/or proposals under the guidance of consultant
Consultant, Analytics 8780
Razorfish
Seattle WA
https://jobs-razorfish.icims.com/jobs/8780/job
assist with the advertising revenue build-up for the annual budget , quarterly reforecast, and 5-Year Plan
Financial Analyst – Media Sales & Pricing
Hulu
Los Angeles CA
http://www.hulu.com/jobs
ensure that all Hulu products and services follow industry best practices and comply with all applicable laws and regulations including the VPPA, COPPA, CAN-SPAM, Section 5 of the FTC Act, and other federal and state statutes
Internet, Technology and Licensing Attorney
Hulu
Los Angeles CA
http://www.hulu.com/jobs
analyze a variety of traffic metrics related to streams, visitors, and content consumption
Sr Financial Analyst
Hulu
Los Angeles CA
http://www.hulu.com/jobs
responsible for helping create, produce and manage ground breaking, innovative television programs
Director – Production 4426
Discovery Communications
Los Angeles CA
https://careers-discovery.icims.com/jobs/4426/job
serve as a key member of TLC’s Development & Production team, contributing to strategic planning, content direction, and channel management and responsible for executing programming strategies through the production and development process
VP – Development 4416
Discovery Communications
Los Angeles CA
https://careers-discovery.icims.com/jobs/4416/job
responsible for distribution and marketing efforts for Discovery’s portfolio of networks to specified National Accounts (MSO’s) throughout the United States
National Account Sales Rep 4388
Discovery Communications
Los Angeles CA
https://careers-discovery.icims.com/jobs/4388/job
manage multiple projects from development through delivery
Production Manager 4390
Discovery Communications
Los Angeles CA
https://careers-discovery.icims.com/jobs/4390/job
lead budget and estimate submissions, quarterly financial closes and monthly pacing routines; ensuring accurately and timely reporting to NBCUniversal
Director, Financial Planning & Analysis, Style Network 2816BR
NBC Universal
Los Angeles CA
http://www.nbcunicareers.com/search_nbc/
work closely with Fox Sports Account Executives and Microsoft Advertising teams to identify sales opportunities for Fox Sports
MSN Partner Sales Manager FNG0000625
Fox Careers
Los Angeles CA
http://www.foxcareers.com/#/home/
responsible for the preparation of monthly financial statements including P&L, balance sheet, and cash flow
Manager, Finance FNG0000627
Fox Careers
Los Angeles CA
http://www.foxcareers.com/#/home/
deliver in depth analysis of New Release, Catalog and TV promotions at the account level
Manager, Account Planning FFE0000478
Fox Careers
Los Angeles CA
http://www.foxcareers.com/#/home/
ensure the provision of a full range of legal services related to international feature film production
Counsel 20T00001W
Fox Careers
Los Angeles CA
http://www.foxcareers.com/#/home/
develop and manage the Application and Technology Portfolio roadmap in conjunction with business demand and market changes
VP, Enterprise Architecture – Application Architect 9286BR
CBS Corporation
Los Angeles CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
design and animate motion graphics for G4, involving original illustrations, photography and other media
Senior Designer/Animator – G4
Comcast
Los Angeles CA
http://www.comcast-jobs.com /
responsible for driving new products and enhancements to existing product portfolio
Project Manager, Digital – E!
Comcast
Los Angeles CA
http://www.comcast-jobs.com /
previous experience working with movies and mini-series
SVP Movies and Cable Programming 9324BR
CBS Corporation
Studio City CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
structure, negotiate and expeditiously close transactions with minimal supervision
VP, Legal Comedy Central
MTV Networks
Santa Monica CA
http://www.mtvnetworkscareers.com /
analyze large, complex data sets representing the behavior of millions of online social game players to address strategic and operational business questions
Customer Insight Analyst 325517
Walt Disney Corporation
Palo Alto CA
http://corporate.disney.go.com/careers/who.html
prospect, close and manage new relationships with local clients and partners seeking regional/local consumers through Digital Products
Account Executive 8334BR
CBS Corporation
Sacramento CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
responsible for all aspects of software development, design, UI, core application logic, and debugging
Sr. Mobile Software Engineer
Dreamworks Animation
Glendale CA
http://careers.dreamworksanimation.com/jobs.php
high level planning and management of the feature content the digital media team is producing for all its partners
Director of Digital Features
NFL
Culver City CA
http://www.nfl.com/careers/internships
manage and implement the networks strategic marketing and promotions in support of the company’s business plan
Manager of Marketing and Promotions
NFL
Culver City CA
http://www.nfl.com/careers/internships
provides strategic financial support and analysis for CG animated productions
Digital Production Accountant 205320-033
Sony Pictures Entertainment
Culver City CA
http://www.sonypicscareers.com/stelprdwcm1/idcplg?IdcService=SS_GET_PAGE&nodeId=1151&ssSourceNodeId=1150
develop strategic and financial analyses of business proposals to determine economic value, P&L and cash flow impacts
Manager Finance, Studio Finance 205238-033
Sony Pictures Entertainment
Culver City CA
http://www.sonypicscareers.com/stelprdwcm1/idcplg?IdcService=SS_GET_PAGE&nodeId=1151&ssSourceNodeId=1150
responsible for working with various groups in identifying significant actual overhead to budget variances and headcount
Senior Financial Analyst, Corporate Finance 205103-033
Sony Pictures Entertainment
Culver City CA
http://www.sonypicscareers.com/stelprdwcm1/idcplg?IdcService=SS_GET_PAGE&nodeId=1151&ssSourceNodeId=1150
support strategic planning of division to drive profits and mitigate market risks
Senior Analyst, Business Development & Strategic Planning 205087-033
Sony Pictures Entertainment
Culver City CA
http://www.sonypicscareers.com/stelprdwcm1/idcplg?IdcService=SS_GET_PAGE&nodeId=1151&ssSourceNodeId=1150
coordinates small-to-medium sized client accounts on a day-to-day basis
Specialist, Marketing Services 07125
Sony Pictures Entertainment
Culver City CA
http://www.sonypicscareers.com/stelprdwcm1/idcplg?IdcService=SS_GET_PAGE&nodeId=1151&ssSourceNodeId=1150
responsible for the analysis of all marketing and operational data to ensure the efficacy and continued excellence of the division
Sr Analyst Marketing & Operations 205059-033
Sony Pictures Entertainment
Culver City CA
http://www.sonypicscareers.com/stelprdwcm1/idcplg?IdcService=SS_GET_PAGE&nodeId=1151&ssSourceNodeId=1150
serve as a content and organizational leader on digital content and online video efforts
Director, Online Production
current
San Francisco CA
http://current.com/job/204507768.htm
responsible for the successful delivery of large-scale client engagements and/or multiple smaller engagements for a single client
Account Manager
Organic
San Francisco CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=5006
management of new business pitches and client on-boarding
Director of Project Management
Organic
San Francisco CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=4933
responsible for the successful delivery of large-scale client engagements and/or multiple smaller engagements for a single client
Senior Project Manager
Organic
San Francisco CA
http://tbe.taleo.net/NA6/ats/careers/requisition.jsp?org=ORGANIC&cws=1&rid=5029
provide insights to key stakeholders regarding our website audiences, their onsite/offsite behavior and the competitive landscape
Sr. Digital Analyst/Manager
MTV Networks
San Francisco CA
http://www.mtvnetworkscareers.com /
responsible for managing all sales, and staff personnel to achieve targeted sales and profit goals in their respective market
General Sales Manager 9359BR
CBS Corporation
Berkeley/San Francisco CA
https://sjobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=25084&siteid=5129
partner with Turner business units, strategic technology partners in the mobile/connected TV space (new and existing), Turner colleagues and corporate to identify, create and implement compelling consumer and brand experiences for all Turner Broadcasting brands
Sr. Director of Consumer Experience, Mobile and Connected TV Platforms
Turner Broadcasting
San Francisco CA
http://www.turner.com/careers/
aggressively grow existing accounts endemic and non endemic and develop new business in print and digital media for our Luxury and Lifestyle Group
Account Manager 1461
Bonnier Corporation
San Francisco CA
http://tbe.taleo.net/NA4/ats/careers/jobSearch.jsp?org=WORLDPUB&cws=1
Bernhard Schwab joins RHI Entertainment as SVP/International Sales where he will cover Germany, Scandinavia, Benelux, Greece, Turkey, Israel and Africa as well as the UK/Ireland jointly with John Alexander. Bernhard will be based in Munich. Most recently, Bernhard was International Sales Director for TANDEM Communications.
Dan Bryant takes on the new position as Executive Producer at Whitehouse Post in their Chicago office.
OWN: Oprah Winfrey Network promoted Meg Lowe to SVP/Distribution and Strategy. Meg previously was SVP/Distribution for Discovery Communications and in her new role at OWN will spearhead all sales and affiliate marketing efforts in addition to carriage negotiations for the network.
Cable network The Hub, aiming at kids and their families tapped Stan Lim as Design Director. Stan will report to Jordan Beck, VP/Creative Services and work closely with him and the network’s marketing and promotion group to continually evolve The Hub’s brand.
Mary Ellen Iwata appointed VP/Original Content Development with The Weather Channel Companies (TWCC). In her new role beginning August 29, Mary Ellen will head the daily management of development and production of non-scripted series and specials for The Weather Channel. Mary Ellen will also work with weather.com and mobile platforms in an effort to develop cross-platform efforts for television. Mary Ellen will be based in New York reporting to Michael Dingley, SVP/Content and Development, TWCC who is based in Atlanta.
Arts culture network, Ovation hired Oscar Ordaz as Director/Distribution where he will be in charge of subscriber growth in addition to the expansion of Ovation’s hi-def and VOD services. Based in Austin, Oscar reports to Dan Casciato, VP/National Accounts.
Jeff Browning will soon join Univision Communications Inc. as SVP/Sales for Univision News beginning September 6. In this newly-minted position based in New York, Jeff will supervise news sales and strategy for all Univision platforms. Prior to this appointment, Jeff was SVP of Univision Television Group Sales.
Endemol announced further expansion news resulting in the formation of Endemol Studios based in Los Angeles specializing in independent scripted television content. Philippe Maigret was named CEO of Endemol Studios, reporting to David Goldberg, Chairman of Endemol North America. Philippe joined Endemol in March 2010 and since then has been EVP/North America Acquisitions and he will continue serving in this role for the company. Additionally, Jeremy Gold will become Head/Creative Affairs, Endemol Studios. Jeremy has been with the company since 2008 as SVP/Scripted Programming and also was involved in the launch of Endemol USA’s scripted TV development unit.
Former President/Disney Interactive Media, Steve Wadsworth tapped as a Digital Advisor to FishBowl Worldwide Media. The company will utilize Steve’s vast experience to develop and identify digital media advancements. FishBowl Worldwide Media was founded by Chairman Vin Di Bona and President/CEO Bruce Gersh.
Univision Communications Inc. hired Karl Penhaul and Carlos Villalon for its Univision News team as special Foreign Correspondents reporting from various hotbed news places around the world. Both Karl and Carlos will report for all Univision News platforms. Karl joins from CNN where he was an on-air international correspondent for all CNN platforms. Prior to joining Univision, Carlos was a photographer for Redux Pictures since 2004.
Jose Cancela appointed President/GM of Telemundo’s KVEA/Los Angeles. Jose is in charge for all strategic and operations of KVEA-TV encompassing news, sales, promotion, engineering, finance, human resources and community relations. Jose’s scope will also include development and execution of sales and marketing goals, direct sales forecasting efforts and revenue-making goals.
Mark Kang joins The Inspiration Networks as SVP/Worldwide Distribution as part of the company’s affiliate sales team. Previously, Mark worked for Sportsman Channel and Court TV (truTV).
Big Spaceship, a creative agency based in Brooklyn added several to its strategy team:
- Joshua Teixeira elevated to Director/Strategy to manage the agency’s increasing strategy team. Joshua reports to Michael Lebowitz, Founder/CEO.
- David Gillespie hired as Senior Strategist, joining from Profero Sydney based in Australia and reporting to Joshua Teixeira.
- Karina Portuondo becomes a Senior Strategist joining from Young & Rubicam and reporting to Joshua Teixeira.
- Nathan Adkisson employed as a Strategist joining from Grey Worldwide and reporting to Joshua Teixeira.
Paraview TV, available on FiOS, named Gary Ellis as VP/Finance. Gary previously worked for National Geographic Ventures and A&E Television. Furthermore, Staffan Sandberg was appointed VP/Digital Media Strategy and Jen Williams is Paraview TV’s new VP/Marketing.
Brad Kohlenstein is joining SCIENCE as Senior Director/Development to manage development operations for the network. In his new role, Brad will report to Debbie Adler Myers, GM/EVP, SCIENCE. Previously, Brad was with TLC as Director/Development.
The Advertising Research Foundation (ARF) tapped Robert Woodard to join the ARF Research team as EVP/Advertising Effectiveness beginning in September. Robert is the former VP/Global Consumer and Customer Insights with the Campbell Soup Company. As part of the ARF Research team, Robert will work collaboratively on the NeuroStandards 2.0 study. Robert was a major contributor to the ARF NeuroStandards 1.0 study.
Tony Lynn selected as Co-Production Consultant at EPIX. Tony is charged with finding production partnerships for series and miniseries for the EPIX development slate. He will also analyze co-pro opportunities offered to EPIX by international networks and producers. Based in Los Angeles, Tony reports to Doug Lee, EVP/Programming Acquisitions, Strategy and Enterprises.
Mark Dante becomes EVP/Station Group Sales for Univision Television Group part of Univision Communications Inc. Mark begins his new position on September 6 in New York. Mark was previously SVP of Univision’s Client Development Group in Los Angeles.
Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]
08.23.11
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Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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