A CYNOPSIS MESSAGE WESTDOC

Cynopsis: DIGITAL

08/18/09

Good morning, it’s Tuesday, August 18, 2009, and this is your first early morning digital briefing.
 
MySpace is in advanced talks to acquire social music recommendations service iLike for “around $20 million,” according to TechCrunch, citing unnamed sources. iLike, which launched in late 2006 and now claims a base of 50 million registered users, tracks users’ listening habits and recommends songs based on what your circle of friends are listening to. The acquisition would fulfill the pledge of MySpace’s new CEO Own Van Natta to burnish the service’s connections to the music industry. But it would also directly compete with the social network’s MySpace Music project, a joint venture between the Fox Interactive Media subsidiary and the major music labels. iLike has raised about $35 million to date from founders Scott Banister, Bob Pittman, Vinod Khosla and Ticketmaster.

A CYNOPSIS MESSAGE FROM HISTORY

 
MSNBC.com has acquired Chicago-based EveryBlock for an undisclosed amount, a hyperlocal news site that aggregates geo-targeted feeds from sites such as Craigslist, Flickr, Yelp and neighborhood blogs to give readers an idea of what’s happening locally. EveryBlock has been operating with funds from a grant from the Knight Foundation and has launched so far in 15 cities, including MSNBC’s local Seattle market.
 
Are you ready for some football online? DirecTV is launching an internet trial for its NFL Sunday ticket package in New York City, per USA Today. The subscription, previously available as a $100 add-on to existing Sunday Ticket subscribers, will be offered as a $349 stand alone product to potential subscribers like apartment dwellers who can’t receive satellite signals. The NFL is offering the games to DirecTV exclusively; the two recently amended their deal to include broadband rights through 2014 for a staggering $4 billion.
 
CBSNews.com unveiled a new forward-looking interactive podcast dubbed The Tomorrow Show, anchored by “Wait Wait … Don’t Tell” me regular and CBS News Contributor Mo Rocca. The weekly webcast features discussions with scientists, authors, confectioners, futurists and celebrities about what shape the future will take.
 
Scripps’ home improvement channel DIY Networks is breaking ground on a third season of the interactive show Blog Cabin on Aug. 27, starting construction on a mini vacation retreat in the Blue Ridge Mountains. This time DIY Network host and master builder Jimmy DiResta and contractor Amy Williams have 48 hours to complete the tree house.
 

                                                                                                 
Toronto-based digital file delivery specialist Yangaroo has released a video version of its Digital Media Distribution System (DMDS,) used for years by record labels to transmit broadcast quality audio files to DJs and radio stations. The system includes advanced levels of collaboration – allowing programmers, marketers and standards & practices divisions to access the system – and deploys security measures such as watermarking and biometric-based safeguards, says CTO Richard Klosa. E1 Entertainment was Yangaroo’s first video customer.
 
President Obama, continuing to try to marshal support for his health plan, will appear in a live podcast on BlogTalkRadio at 5 pm ET on Wednesday entitled 40 Minutes for Health Reform. The roundtable is being produced by the non-profit Faithful America.
 

A CYNOPSIS MESSAGE FROM CTAM

 
The internet can be as effective an advertising medium as television advertising in building retail sales of consumer packaged goods (CPG) brands, according to a new survey from ComScore and dunnhumbyUSA. The studies focused on 200,000 panelists who were members of supermarket loyalty programs, whose retail buying behavior was measured through point-of-sale UPC scanners. By comparing the retail purchasing of comScore panelists who were exposed to online advertising campaigns with the purchase behavior of groups of “control” panelists who were not exposed to such campaigns, comScore was able to isolate the impact of the advertising campaigns in lifting retail sales of the advertised brands:
 
Offline Sales Lift from CPG Brand Advertising
Comparison Between TV and Internet – Total U.S.
                                                     TV(IRI)          Internet(comScore)
Sales Lift                                 +8% over 12 months           +9% over 3 months
Percent of Campaigns Showing              36%                         80%
Statistically Significant Lift
Source: Information Resources, Inc. and comScore, Inc.
 
Digital out-of-home marketer Zoom Media & Marketing announced a strategic partnership with LocaModa to bring interactive media and social messaging to the HD digital screens in Zoom’s Social media network. Under the terms of the agreement, LocaModa’s interactive applications will run as part of Zoom’s customized content mix distributed to more than 600 bars, restaurants and nightclubs.
 

 
AT&T Broadband is shuttering its broadband TV service as of Sept. 1 per GigaOm, a service launched in 2006 that brought lived streamed television to PCs of AT&T subscribers.
 
Twitter has moved to shut down web promotions company uSocial.net, according to the marketing start-up, complaining that the advertising agency is “spamming” users. uSocial, which offers to gather Twitter followers for cash fee, denies the allegation.
 

 
i.TV, the leading TV listings iPhone app, announced the submittal of a major new update for approval from Apple that adds Tivo remote functionality to the app. Use the app to browse what’s on then tap a button to play, FF, rewind or schedule a recording on your Tivo at home. i.TV 2.0, which is opening its new remote control interface to other third party devices, also suggests related TV and movie content from the iTunes store and allows you to set push notifications when your favorite TV shows are about to air. Click here to view some cool screen shots of the interface.
 

 
Bert Nordberg, the head of Ericsson’s Silicon Valley-based broadband and Internet protocol unit, will take over as President and CEO of Sony Ericsson on Oct. 15, the mobile joint venture between Sweden’s Ericsson and Japan’s Sony Corp. Bert replaces Dick Komiyama, who has announced his retirement.
 
Ad network interClick hired Roger Clark as its new CFO. Roger comes from IAC where he most recently served as VP of the Office of the CFO.
 
Terri Denver has been appointed as SVP/Worldwide Sales and Marketing of Peer Media Technologies, a wholly-owned subsidiary of intellectual property protection company ARTISTdirect, Inc. Terri reports to ARTISTdirect, Inc. and Peer Media Technologies CEO Dimitri Villard.
 
Global digital marketing and technology agency LBi hired Judith Carr as U.S. Managing Director. She will be based out of IconNicholson’s Manhattan office, charged with leading the LBi-owned digital agency’s U.S. operations and preparing for the company’s full integration with recent acquisition Special Ops Media.
 

 
Capitalizing on the customization and socialization trends in online media, news blog Huffington Post launched a new feature yesterday allowing readers to construct their own Social News Networks around their Facebook circle of friends. Until now, Facebook Connect has been utilized by media sites as a way to simplify registering and to encourage the sharing of content. This takes the integration a step further, giving readers the tools to create friendly interest groups around issues and points of view – something the site has been doing informally since it launched as a left-leaning political news aggregator in 2005. In some ways this is a natural next step for Facebook, which has provided real-time feeds for partners like CNN during live events in the past. The company also just dropped $50 million on news sharing site FriendFeed, which powers these kinds of watercooler conversations online. But the tie-up is rare for Facebook – the social network has not shared its developer API’s with many third party sites. And it’s interesting that the company chose the controversial HuffPo as a news-generating partner, given its political partisanship.
 

A CYNOPSIS MESSAGE

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
08.18.09

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SITUATION WANTED: Freelance PRODUCTION ACCOUNTANT seeking a freelance position, familiar with Union and non-Union for TV or Feature films. Available in September 2009. Please contact Penelope at [email protected] (8/22)

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