Cynopsis: DIGITAL
08/14/12

Good morning. It’s Tuesday, August 14, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here .

The Huffington Post Media Group’s live streaming news network, HuffPost Live, has officially arrived. Accessible on multiple devices, HuffPost Live wants to be a social video platform that fosters a continuous, global conversation, according to Arianna Huffington. “The news is no longer about a few people telling everyone else what happened — it’s about everyone telling everyone what’s happening right now. And now. And now… This shift from presentation to participation is what fuels HuffPost Live,” she said in a statement. “On HuffPost, 70% of all comments are responses to other comments,” added Roy Sekoff, President and Co-Creator of HuffPost Live and Founding Editor of the Huffington Post. “We decided to double down on engagement and make those conversations the focus of HuffPost Live.” To that end, HuffPost Live will allow users to comment on and discuss what’s airing in real-time right next to the video feed. The programming will be produced out of studios in New York and Los Angeles, with a satellite studio operating out of Washington, D.C. The plan is to live stream 12 hours of programming every weekday, with highlights and clips available on-demand during the night and the weekends.

First Lady Michelle Obama will step into the temporarily role of Guest Editor for NBCUniversal’s women-focused digital property, iVillage. The first to do so, the First Lady will serve in this role for the duration of the week of August 20. Her editorial theme is pegged as “Rev Up Your Back-to-School Routine,” for which she has worked with iVillage editors to produce content that will appear across the property’s Food, Parenting, and Health channels. The First Lady will also be interviewed by iVillage’s Chief Correspondent, Kelly Wallace; the interview is scheduled to run as a multipart video series throughout next week. This also marks the launch of a new Guest Editor series that iVillage is launching across its network. The property will announce future participants in the coming weeks.

Latest numbers regarding NBC‘s coverage of the now most recent Summer Olympics: The number of devices authenticated by NBC during the two-week event hit roughly 10 million. In addition, NBC says 13.6 million hours of video was live streamed by pay-TV subscribers. The numbers were first reported by AllThingsD. Additionally, in news that probably isn’t too surprising, Alan Wurtzel, President/Research and Media Development for NBCUniversal said late last week that the company’s decision to make the programming available on multiple devices led to a significant increase in viewership among kids and teens. “Among all demographic groups, it was kids and teens that showed double digit gains in their viewing over Beijing,” he said in the video announcement.

Continuing on the Olympics theme: BBC is also reporting strong digital numbers for its coverage of the London Games. The British broadcaster revealed that it received 106 million requests (62 million for live streams, 8 million for on-demand, and 35 million for clips) for BBC Olympic video content across all online platforms through Saturday, August 11. This is more than double what the company had seen for any previous events, including the 2010 FIFA World Cup and the Beijing Games. On mobile, BBC received 9.2 million total visitors from the UK and 12 million requests for video content. In addition, BBC said that over a 24-hour period on the busiest Olympic days, total traffic to BBC.co.uk exceeded that of the broadcaster’s coverage of the 2010 World Cup matches. Moreover, the BBC Sport website averaged 9.5 million global visitors and reached 55 million global visitors in total through August 11.

AdVantage Networks (ADVN), a provider of digital advertising technology, has secured a patent for its AdVantage Monetization Platform (AMP). Issued by the US Patent and Trademark Office, patent number 8,234,275 recognizes new “methods and systems for searching, selecting, and displaying content.”” ADVN says the technology covered by this patent enables AMP to place targeted ads in existing ad spaces “or in benign locations” on the screen, without obstructing the user experience.

Connected TV software provider Capablue is partnering with audio watermarking technology provider Intrasonics to build second-screen solutions for broadcasters. Capablue will integrate Intrasonics’ technology into its Connected platform, which will allow broadcasters to offer interactive products like social TV apps and games for smartphones and tablets that can be synced with the show airing on TV. The two companies will be demonstrating the integrated second-screen offering at IBC in Amsterdam.

Twitter has bought Clutch.io, a start-up that enables mobile developers to perform A/B testing on their apps for iOS devices. In a blog post announcing the acquisition, Clutch.io Co-Founders Eric Florenzano and Eric Maguire said they are joining Twitter’s growth and international team, and plan to focus their “efforts on Twitter’s product at a large scale.” Yesterday was their first day. Financial terms of the deal were not disclosed. Clutch.io’s A/B testing service allows developers to show different variations of their app to users, and then measure the effectiveness of each variation, according to the start-up’s website.

Now that it is officially a subsidiary of Google, Motorola Mobility plans to slash a fifth of its work force and a third of its 94 offices across the globe, all in a bid to reinvent the fledgling manufacturer and make it profitable again, according to The New York Times. Dennis Woodside, Motorola Mobility’s CEO, told The Times that the company is also intent on cutting the number of devices it manufactures from the 27 it produced last year. A new think-tank, titled as Advanced Technology and Projects, has also been set up to brainstorm new innovative ideas for future Motorola Mobility products.

A CYNOPSIS MESSAGE FROM WESTDOC

A new survey of media planners conducted by the Digital Place-based Advertising Association (DPAA) finds that 40.1% of those surveyed plan on tapping their digital and online budgets in order to fund their digital place-based ad campaigns. This is an increase of 75% over the 22.9% who indicated the same in DPAA’s survey last year. Outdoor and television budgets remained as the top two monetary sources for digital place-based media plans, with 64.2% and 40.7% percent of respondents citing these categories, respectively. When asked to project spending for 2013, 94.3% of respondents said they would include digital place-based media in their plans, compared to 86.3% who said so during the 2011 survey. This year’s study was conducted online from May 1 to May 29 among 1,761 media professionals who work at full-service and media service agencies from around the country.

A CYNOPSIS MESSAGE FROM CABLEFAX

The US State Department’s Bureau of Education and Cultural Affairs and mtvU have named the recipients of this year’s Fulbright-mtvU Fellowships, an academic exchange program that was established in 2007 to promote “the power of music as a global force for mutual understanding.” The four winners were chosen through a multifaceted selection process, beginning with field and discipline reviews by US and foreign academic leaders, after which mtvU and musical artists like Foster the People, J.Cole, B.o.B., and Diplo nominated the most qualified candidates. The final selections were made by the J. William Fulbright Foreign Scholarship Board. The four winners will conduct research abroad in India, Bangladesh, Kosovo, and Botswana for one academic year, with each focusing on an aspect of international musical culture. Their experiences will be documented via video reports, blogs, and podcasts, which will be available online on the program’s website. Those interested for next year, mtvU has opened up applications as well.

A CYNOPSIS MESSAGE

Later – Sahil
Sahil Patel, Associate Editor for Cynopsis Digital
08.14.12

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, DIGITAL SALES & MKTG/AMC/NYC: Acct mgmnt of digital dist & licensing across all AMCN nets.Central contact for all AMCN digital partners, accountable for digital revenue. Submit res http://tinyurl.com/dx2n7s8 (8/21)

JOB OPENING: DIR COMM/Discovery/MD: dvlps comm strategy & oversees PR/program publicity/Public Affairs outreach for ID and Military Channel; 8+yrs hands on media exp http://careers.discovery.com/ #6337 (8/21)

JOB OPENING: DAYTIME TALK PRODUCER/New York: Producer needed immediately for nationally syndicated daytime talk show. MUST have prior conflict booking experience. Resume: [email protected] (8/21)

JOB OPENING: BROADCAST DESIGNER/MLB Network Promos/NJ: Design/animate/edit promos/gfx pckgs. Strong tech. execution & 5 yrs exp w/After Effects, Cinema 4D, Final Cut Pro, etc. Send resume/link to reel to [email protected] (8/18)

JOB OPENING: ACCT EXEC. AD SALES/NY: Growing multimedia sports co. seeks experienced TV ad sales rep. Excellent compensation/benefits pkg. Agency relationships and ratings exp. a+. Send resume Attn: Rose to [email protected] (8/18)

JOB OPENING: DIR AD SALES RSRCH/Ovation/NYC: Proactive, detail-oriented, creative, team player. 7+ yrs exp. with cable or BC sales team req’d. Strategic & hands on w/ Nielsen, MRI, Mendelsohn etc. [email protected] (8/18)

JOB OPENING: EXEC ASST, PRESIDENT/SYFY, NBCUNIVERSAL/NYC: Looking for a talented Executive Assistant to support the Pres of Syfy. Must have 2 years of admin exp as well as a min 1 year working in TV. www.nbcunicareers.com (6201BR) (8/18)

JOB OPENING: DIR, CONSUMER RESEARCH/Showtime Networks/NYC: Resp. for acq, trking and forecasting of consumer info in support of corp. directives. 8+ yrs of primary and second rsch exp in media a must. Apply at www.sho.com #12180BR (8/18)

JOB OPENING: DIR. PROG & SCHEDULING/Nat Geo TV/DC: Prog/Schdling expert will create Chl’s prime/daytime/fringe/late-night strategy. Strg schdl/nielsen exp analysis/strategy. 3-5 yr Cbl TV, Strg Excel/PP, Mgt. http://bit.ly/OY8Ebg. (8/17)

JOB OPENING: DEV/PRODUCTION MGR/DC: Non-fic theatrical product, giant screen films & documentaries. Highly creative & orgnzd & great comm skills. 3D film prod exp a plus.  Apply: www.nationalgeographic.com ID 5273. EOE. (8/17)

JOB OPENING: DIGITAL AE/A+E Networks/NY: Sell A+E Network’s suite of dig advertising opportunities within assigned territory to agencies/clients. Apply: http://www.aenetworks.com/careers (8/17)

JOB OPENING: MGR NAT’L PARTNERSHIPS/HOME TEAM SPORTS SALES/FOX/CHI: Prspt/Sell/Dev multi-platform sponsorships w/Mdwt clients & properties to drive revenue. 5 yrs Ad Sales exp/Sports prog/Stnd Pres skills/Syst/PP. http://bit.ly/MCEYOR (8/17)

JOB OPENING:  Established NYC prod co is expanding its reality development dept. Seek several DEV EXECS with rolodex, proven track record selling shows, finding characters and writing. [email protected] (8/16)

JOB OPENING: VP, PROGRAM STRATEGY/Viacom. 10+ yrs exp. in TV prog/sched; Min 2 yrs @ Sr. Dir level and above; Min 5 yrs exp managing a team. Prog research bckgd desired. B.A req. EOE/M/F/D/AAP apply www.viacomcareers.com (8/16)

JOB OPENING: Hd BUS AFFAIRS/NY: Solid BA bkgrd in TV and Digital Prod. Draft, negotiate, review agreements. Standards & Practices/copyright. JD+3yrs industry exp, network & cable. Resume/credits to [email protected] (8/16)

JOB OPENING: VP/DIR, DISTRIBUTION/JIM HENSON CO/LA: Oversee sales TV, DVD & dig platforms for current & catalog series for Western Europe. [email protected] (8/16)

JOB OPENING: FREELANCE FCPX EDITOR/Uncommon Content/NYC: Experienced and creative FCP X editor with background in creative services, promo and short-form.  Please send resume and link to reel to: [email protected] (8/16)

JOB OPENING:  ACCT EXEC/OUTDOOR CHANNEL/CHICAGO: Dvlp, sell, implmt on-air/online media plns; new biz, mng accts, meet sls gls; 5 yrs media sls ind exp, 4yr deg reqd. Apply @ outdoorchannel.com/employment; EEO/M/F/D/V (8/16)

JOB OPENING: WRITER/PRODUCER/Pac-12/SF: Resp for producing creative content for on/off-air marketing platforms incl promos, szle clips, launch campngs, shoot scripts, image campngs http://hire.jobvite.com/j/?aj=oBbBWfw3&s=General (8/15)

JOB OPENING: DIR, STRATEGIC INSIGHTS, MKTG RSRCH/GSN/LA: primary rsrch leader, aud engagement specialist, multi-platform expe, Nielsen sys knwldg, mktg or agency background a +; 5+ yrs.media exp; [email protected] (8/15)

JOB OPENING: DIR, RESEARCH/GSN/LA: Strong Nielsen system knwldg, responsible for tracking, forecasting and competitive analysis, all digital rsrch, multi-platform exp a +, ; 5+ yrs.media exp; Apply: [email protected] (8/15)

JOB OPENING: EXECUTIVE DIRECTOR RESEARCH/OUTDOOR CHANNEL/LA,CA: Head of resch funct; provd anlytcs; make recomndtns to top mgmt; degree & 7-10 yrs resch exp in TV ind reqd; apply at www.outdoorchannel.com/Employment EOE,M/F/D/V (8/15)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: INTERN /DiGa Vision/NYC: Busy production company looking for interns for current series in production & post. Must be enthusiastic, have a positive attitude and eager to learn. [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: CORPORATE COMMUNICATIONS POSTING/NYC: Crown Media Family Networks needs interns in our Corporate Communications department. Interns will get exposure in media outreach/placement, press kits & marketing. [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: RESEARCH POSTING/LA: Crown Media Family Networks needs an intern in our Research department. Interns will get exposure in analyzing network trends, focus groups, and Nielsen ratings.  [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: INTERNS /Pink Sneakers Productions/Orlando: A one-stop, all-inclusive prod co creating entertaining, high-quality prgrmng. [email protected] (8/16)

FALL INTERNSHIP FOR CREDIT ONLY:   FanBridge/NYC: Online fan marketing & management platform for music, sports, entertainment & brands seeks interns interested in biz dev/marketing/social media. [email protected] (8/16)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: SUPERFINE WRITER. Concepts/content. Digital, video, print, integrated. Broadcast, innovation, beauty, foodie, wellness. I hear brand voices. [email protected] (8/21)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp + key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] (8/18)

SITUATION WANTED: SENIOR PRODUCER/FIELD DIRECTOR (NYC):  Experienced long-form, short-form and studio producer proficient in booking, writing, directing, talent producing, and post. [email protected] (8/18)

SITUATION WANTED: PRODUCER/WRITER/RESEARCHER: for TV/webcomedy and variety series and specials at the network level. NY-based and looking for new opportunities. Visit http://about.me/markselby for more info. Contact [email protected] (8/18)

SITUATION WANTED: RESEARCHER/EXEC ASST/LOS ANGELES AREA: 16+ yrs exp +key player in Primetime TV as researcher, proofreader, copy-editor, writer, exec asst. Exc. etiquette. [email protected] (8/16)

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