Tuesday, April 8th, 2008

Cynopsis: DIGITAL


Good morning, it’s Tuesday, April 8, 2008, and this is your first early morning digital briefing.

Yahoo CEO Jerry Yang and Chairman Roy Bostock reiterated their position that Microsoft‘s $31/share offer is too low in a reply to Steve Ballmer’s strongly worded letter. Yahoo gives several reasons to justify the stance, including recently reaffirmed Q1 guidance, shareholder support and a fading Microsoft stock price, which lowers the market value of the original offer.


Meet the new wave of content licensing. France Telecom is billing Orange as the first premium television service available on all platforms. The Orange cinema series, launching this fall, will offer 6 channels of exclusive full-length films, series and specials from HBO, Warner Bros. International Television, Gaumont and Fidelite Films to customers for viewing or downloading via Orange’s VOD, online or mobile platforms. Titles include WB’s Harry Potter and The Order of the Phoenix, HBO’s John Adams and Fidelite’s De l’Autre Cote du Lit.
The NHL will launch a new ad supported broadband video service on Wednesday April 9, just in time for the hockey playoffs. NHL Network Online, accessible from NHL.com, features 7 channels of on demand multimedia programming, viewable through a newly revamped video player powered by NeuLion. The Channels – each sponsored by a single advertiser such as Bud Light or Cisco – include:

  • The Hockey Show – a fast-paced daily wrap up produced exclusively for the web
  • LiveWire – live press conferences, pre & post game interviews and special events
  • The Playoff Channel – news, highlights and analysis around the playoffs
  • NHL Productions Presents – archival content from NHL Productions
  • NHL Radio – a simulcast of the daily XM Satellite Radio show w/ a video component added

signed its first online video syndication deal with AOL, providing the AOL Video and AOL Sports portals with highlights from games, original programming and the twice-daily “SportsCenter Right Now” rundown. Users can access the content via an embeddable branded video player on a new ESPN channel on AOL.
NBC‘s multiplatform Kentucky Derby coverage this year will include a live simulcast of the race on NBCSports.com and NBC2Go and an interactive online/txt messaging contest, asking viewers to pick the winner from the increasingly crowded field of entrants.
Look, on that tiny mobile screen – it’s Supergirl. The CW is delivering a second round of mobile animated shorts from next week, adapted around the Smallville character to Sprint TV customers. The stories will parallel plotlines of the linear Smallville, according to Brandweek. Sprint is also sponsoring the mobisodes as part of a larger brand integration deal.
NeuLion struck a deal with the International Fight League to deliver live ad-supported Mixed Martial Arts fighting matches from the IFL network on ifl.tv. NeuLion will also provide the IFL with billing services to support PPV, registration and future subscriptions.
Call for Content: Lifetime Movie Network and partners are once again asking women filmmakers to submit original works to the Every Woman’s Film Competition. This year the contest, comprised of 3-5 minute video shorts, is open to all women (not just students) who will compete for cash prizes and exposure of their work on LMN.tv and Lifetime Movie Network.


Internet video delivery and services provider Brightcove announced syndication deals with social media sites and application providers Bebo, Meebo, RockYou, Slide and Veoh, contributing a combined 300 million monthly users.
Music-themed social network Imeem acquired DRM technology provider Snocap for an undisclosed amount. Imeem is interested in the content identification platform/digital registry system Snocap built for unsigned artists to manage online distribution of their music on MySpace and other sites.
Indie DRM-free online music store mTraks secured an additional $550,000 in funding from a consortium of private investors.
In another testament to the format’s growing popularity, Vimeo reports that 13% of the 70,000+ video uploads it received in March were in HD.
Call for Content: The WGBH Lab and American Documentary Inc.’s P.O.V. are asking filmmakers to submit short videos related to the upcoming Presidential election. Selected films submitted by April 7 will receive $2,000 in funding and will be featured on Lab.wghb.org as well as on PBS.


After being surpassed by Apple and Best Buy in the music retail business in terms of market share, Amazon is moving quickly to ramp up its digital content delivery capabilities, according to The New York Times, building on its Unbox, MP3 store and Kindle initiatives.
As soon as April 21, Verizon will begin switching off analog FiOS TV channels in New York in preparation of next year’s digital switchover, reports Multichannel News. FiOS customers can go to Verizon.com/godigital for more info.
Facebook appears to have settled its long-standing legal skirmish with competing site ConnectU.


unveiled details about its AMP ad system slated to launch during Q3 if all goes according to plan. AMP will provide a unified interface allowing advertisers to buy search, display, local, mobile and video ads across Yahoo’s 600-member Newspaper consortium, Yahoo’s directly owned sites and Yahoo premium ad partner sites (such as eBay and Comcast.) The system could provide large advertisers with the scale and reach direct marketers enjoy on Google if it catches on.


AMC partnered with Nielsen to create a new television audience measurement tool dubbed the Audience Identity Metric, which aims to gage audience ad receptivity based on the environment the message is presented in. The “Identity” metric segments viewers based on behaviors and psychographic qualities to allow advertisers to create customized packages that achieve higher levels of engagement. 
is acquiring privately held consumer media engagement firm IAG Research for $225 million. IAG, which counts many networks and movie studios among its clients, measures how viewers react to TV shows, commercials, product placements and internet ad campaigns. IAG founders Alan Gould and Ken Orkin will stay on, joining Nielsen’s measurement team. 
Overall Online Video Consumption for February 2008
Category                            Jan-08          Feb-08
Unique Viewers (000)           116,745         115,799
Total Streams (000)          5,987,475       6,333,326
Streams per Viewer                51.3               54.7
Time per Viewer (min)            124.4             130.7
Source: Nielsen Online, VideoCensus, (U.S., Home and Work)

Top 10 Online Video Destinations ranked by Total Video Streams for February 2008
Video Web Brand                Total Streams (000)     Unique Viewers (000)
YouTube                                 2,918,799                   70,222
Fox Interactive Media                  405,996                   21,028
Yahoo!                                      244,784                   21,220
MSN/Windows Live                       163,812                    9,323
Nick Kids & Family Network            155,961                    5,769
Google                                       122,948                  18,638
Disney Online                              121,933                    9,606
Turner Ent New Media Network        96,991                    6,850
ESPN                                          84,053                    4,464
AOL Media Network                       81,537                   11,469
Source: Nielsen Online, VideoCensus, U.S. Home & Work


Marc Chase
was the latest Clear Channel executive tapped to join the Tribune team as President of Interactive, reporting to Randy Michaels, Tribune CEO & EVP of Broadcasting and Interactive.
Integrated media company Good hired founder of Ethos Water and former VP/Starbucks Jonathan Greenblatt as its first CEO. He will manage the company’s lifestyle/philanthropic-themed magazine, website and live event productions.
Thompson beefed up its Technicolor Electronic Distribution Services division appointing Tom McDonough as VP/Operations and Jacco van der Kooij as VP/Worldwide Sales.
Brian Cronin was named Director of Sales, New York for NetShelter Technology Media. He reports to Eric Kazanjian, VP/East Coast Sales and will work from NetShelter’s newly opening Manhattan office.


When Modern Feed founder J.D. Heilprin started making the rounds looking for Angel investors to fund his online video aggregation site a year ago, many wondered if there was enough professionally produced online video out there to build a robust site around. Now, of course, the problem is that there is way too much to keep up with. Modern Feed has built an intuitive, easy to use interface to help users navigate the legitimate sources of video available in the U.S., including broadcast & cable network sites, web production sites and magazine portals. The site doesn’t actually serve the video. It’s more of a Tivo device for the web, recommending programs, scheduling season passes and identifying shows optimized for WiFi-enabled iPods and iPhones. More important, a team of TV fanatic “Feeders” make editorial recommendations to push the good stuff forward; in the sea of internet video, users need a port in the storm.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cynopsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING:  PUBLICIST/VH1/NYC: BA/BS; 3-4 yrs PR exp. TV experience a must. Strong interpersonal and writing skills; ability to work on multiple tasks simultaneously. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/15)

JOB OPENING: DIR OF MARKETING/LA entertainment research co: Implement marketing/PR to sell full line of prod/serv. Degree + min 5 yrs mktg mgmt w/PR exp Resume/salary hist to http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENINGDIR CLIENT DEVELOPMENT/Ent/Media research co/LA-based: Mng sales team, build new synd/custom biz. Min 3 yrs sales mgmt exp in mrkt resrch sales. http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING: MGR CLIENT DVLPMNT/Ent research co/LA-based: Mgr Client Development. Aggressively build new business. Proven track record w/3 yrs Mkt Rsrch sales exp essential. http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING:  ACCOUNT EXECT/Ent research co/LA-based: Aggressively sell full line of syndicated products. Min 2 years sales exp & ability to demonstrate sales success required.  http://www.epollresearch.com/corp/aboutus/careers.view (4/15)

JOB OPENING:   WEB PRODUCER/Sesame Workshop/NY: Come and play on Sesame Street. Run projects from conception to execution. 3+ years experience required. Apply [email protected] (4/15)

JOB OPENING:  ASST SALES MGR/ Rainbow Advertising Sales Corp / Litchfield, CT:  Min 3yrs ad sales exp.  Supervisory exp pref. Oversee AE’s. & support Staff. See full posting and apply to www.cablevision.jobs req id 5883BR (4/12)

JOB OPENING:  RESEARCH ANALYST/(The CW/New York): 1-2 years exp. Proficient w/Galaxy Explorer, NPower, Adviews MRI knowledge a +. Email:  [email protected] RE:UCTC/98308BR. (4/12)

JOB OPENING:  VP, SALES/ DELUXE VANCOUVER:Report to VP & GM. Lead external Vancouver sales agenda supporting film laboratory opps & an array of dig. srvcs in picture post prod mastering & dlvrbls. Reply:   [email protected] (4/12)

JOB OPENING:  ACCT EXEC/Metro Networks/NY: Unwired News Network seeks Nat’l Ad Sales Acct. Exec. w/ min 5 yrs Nat’l Sales and/or Agency exp, strong presentation skills. Resumes to: [email protected] (4/11)

JOB OPENING:  MEDIA TRACKER/ASST/JBT Media/AZ:Tracking Media Accts. & asst’g Execs by tracking & uploading files; acct maint. Exc comm. , cust svc & PC skills. Detail orgnz’d/multi task. Med. Track exp a +. Apply: [email protected] (4/11)

JOB OPENING: CONTRACT RECRUITER/ MTV/NYC: 3+yrs recruiting/staffing exp, staffing exp w media/TV/ad agencies A+ Strg verbal/written skills, able to mutli task/ handle confidential info EOE/M/F/D/AAP. Apply [email protected]  (4/11)

JOB OPENING: CONTRACT RECRUITER/Harmonix/MTV/Boston: 3+yrs recruitment/staffing exp, Gaming/ digital/information tech industry A+ Strg verbal/written/multi-task skills EOE/M/F/D/AAP. Apply [email protected] (4/11)

JOB OPENING:  SR. PLANNER, DIGITAL MEDIA/Carat/NY: Strong digital planner with 2+ yrs of online exp. for a large integrated account. Please reply to: http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=CARAT&cws=1&rid=510 (4/11)

JOB OPENING:  ACCT DIR, DIGITAL MEDIA/Carat/NY: Provide strategic media dir & understanding of client’s business as well as overall technology/competitive landscape. Reply: http://tbe.taleo.net/NA3/ats/careers/requisition.jsp?org=CARAT&cws=1&rid=382 (4/11)

JOB OPENING: SR PRODUCER/ABC Family: Degree, 3+ yrs exp. in internet advertising / sponsorship campaigns, strong web technology exp.Visit: www.disneycareers.com (Req ID 149630) (4/10)

JOB OPENING:  DIRECTOR, POST PRODUCTION-CURRENT TV (SF/LA, CA) www.current.com : Will oversee all aspects of post-production workflow and manage team of post supervisors, editors, & others. 5 yrs exp. [email protected] EOE (4/10)

JOB OPENING:  LOCAL AD SALES PERSON/MANAGER/NYC based media company: local visitors’ television network and website. Min. of 3 years experience and local ad contacts required.Send resume & cover letter to [email protected] (4/10)

JOB OPENING:  DR SALES COORDINATOR/New York, NY-GSN/ The Network for Games: Rep to VP Sales Op & DR AE for Ad Sales. Good Com/detail req.Send Res/Cov Letter:  [email protected]

JOB OPENING:  (2) MEDIA SALES PLANNERS/AMC/WE/NYC: Rainbow is growing! 2-4 yrs cable TV experience. Must have excellent analytical, research, verbal& presentation skills. Gabriel exp pref. Res to www.cablevision.jobs #5680BR/5681BR

JOB OPENING:  FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/NY/NY:  Interns will have the opportunity to learn the mechanics ofa major cable network tv communications dept. For more info/submit resume, visit www.cablevision.jobs  req ID 5913BR (4/15)

SUMMER INTERNSHIP CREDITS ONLY: INTERN for global event, Solstice Sing for Peace.  DUTIES: manage blog, upload a/v files, call sponsors & participants, organize. REQ: hi-speed internet, MS Word, Excel & HTML.  www.solsticesing.wordpress.com (4/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: SR. H.R. PRO/NYC:19 yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training.Call Ray Palen at (631)732-2926 or via email at: [email protected] (4/11)

SITUATION WANTED: SR. PRODUCER/WRITER/FIELD DIRECTOR: 3 Emmy Noms; 12 yrs exp.; NBC, Discovery, E!, CMT, TLC, VH-1; Reality, Entertainment, Documentary, Talk; LA based; will Travel. [email protected]  (4/10)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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