Cynopsis: DIGITAL
04/06/10

Good morning, it’s Tuesday, April 6, 2010, and this is your first early morning digital briefing.

German-owned publishing giant Random House for one is balking at Apple‘s iPad publishing model even though the company has agreed to let publishers set their own prices, per the WSJ. A company source says Apple is demanding a higher cut of the proceeds than Amazon and that there are worries that the spread of $10 eBooks from other publishers will devalue new releases across all platforms. Meanwhile, there are talks of an industry-wide movement among publishers to create their own payment system for electronic sales of newspapers and magazines outside of the iBooks store. (Like Amazon, Apple is asking for a 30% cut of subscription sales.) Given the effectiveness of the Safari web browser on the iPad, the jury is also very much still out on whether or not users will be willing to pay of for subscriptions when they can visit publishers’ web sites for free.

A CYNOPSIS MESSAGE FROM INSTITUTE FOR MEDIA AND ENTERTAINMENT

 
Netflix, which launched a free app for the iPad (currently the #3 free app) that allows Netflix members to instantly watch streamed movies and TV episodes on Saturday, says it is also working on an iPhone and iPod Touch app – presumably to accomplish the same thing.
 
CBS.com has launched a TV catch-up show entitled TV Briefly, providing clips and behind-the-scenes stories in separate 3 min. segments from several prime-time shows including CSI, CSI: Miami, NCIS and Medium. The daily wrap-up, hosted by Erin Coscarelli and sponsored by HP, will be available online, via mobile, streaming radio and on the CBS Times Square digital billboard. 
 

 
Well-connected online video management firm Brightcove has closed on a $12 million round of series D financing led by Accel Partners and General Catalyst with participation from existing investors including AOL and Hearst. The investment will be used to fund further expansion in Asia and Europe as well as the rollout of the company’s streamlined Brightcove Express product. The round brings the total the Cambridge, MA-based company has raised to $99 million.
 
“Hypervideo” provider Coincident TV is powering an interactive promo for the new season of Fox’ GLEE. The web app integrates with Facebook, enabling users to become fans of individual cast members without leaving the trailer.
 

 
IKEA, sponsor of Illeana Douglas’ Easy To Assemble web series, committed to an integrated sponsorship deal with Oxygen Media for the 5th season of Tori & Dean: Home Sweet Hollywood. In addition to buying on-air spots, IKEA home furnishings will be featured in two episodes on air, online and via the network’s three-screen interactive OxygenLive app – its first sponsor.
 
This year’s Outdoor Channel April Spring Fever promotion/giveaway will include a social media component with newly rebranded Facebook, Twitter and YouTube pages that act as forums to inform audiences about the campaign. More than 225 cable affiliates have signed on to participate.
 

 
Local media digital platform WorldNow unveiled a mobile content management system (CMS) allowing station partners to publish content to mobile web sites, per B&C. The solution, compatible with some 4,000 mobile devices, allows stations to manage and integrate 3rd party apps to handle such functions as analytics and ad insertion. WorldNow is asking partner sites to pay a license fee or agree to share mobile ad revenue for usage of the CMS.
 

 
While still responsible for just a fraction of overall sales, Android-based handsets are currently the fastest growing segment of the smartphone market, according to new ComScore data. Phones running on the Google-powered OS currently make up 9% of the market, but that’s up from just 3.8% in Nov. 09. RIM also increased its leading market share slightly to 42.1% of the smartphone market with Microsoft dropping 4 percentage points and Apple holding steady with a 25.4% share. Some 45 million Americans owned smartphones overall, as of Feb. 2010.
 
Top Smartphone Platforms
3 Month Avg. Ending Feb. 2010 vs. 3 Month Avg. Ending Nov. 2009
Total U.S. Age 13+  
                                                               Share (%) of Smartphone Subscribers                                   Nov-09      Feb-10     Point Change
Total Smartphone Subs                 100.0%      100.0%          N/A
RIM                                              40.8%        42.1%          1.3
Apple                                              25.5%       25.4%         -0.1
Microsoft                                         19.1%      15.1%          -4.0
Google                                              3.8%        9.0%           5.2
Palm                                                  7.2%        5.4%         -1.8
Source: comScore MobiLens                            
 

 
Apple says it sold over 300k iPads during its first day in circulation, including pre-orders delivered to customers on Saturday. (By comparison, Apple sold 270,000 first generation iPhones the day they went on sale.) iPad users downloaded over one million apps from Apple’s App Store and over 250,000 eBooks from its iBookstore during the first day. And just in case you’re wondering, Yes, it will Blend.
 
Elgato, maker of the EyeTV live streaming software suite, has released a new version of its app for the iPhone that enables users to view live TV signals over a 3G connection as well as via Wi-Fi. The solution, available at the App Store for $5, requires a Mac computer running EyeTV version 3.3.3 equipped with an Intel Core 2 Duo processor. Last month Elgato released a smaller, EyeTV hybrid tuner/video encoder for $150 about the size of a USB drive that brings over-the-air broadcast channels and unencrypted cable channels to a Mac or PC.
 
Social location-based service Loopt is one of the first in the space out of the gate with the Loopt Pulse iPad app, revealing geolocations of logged in members and offering restaurant and location info, powered by 3rd party providers.
 
Children’s publisher Oceanhouse Media launched four high definition apps for the Apple iPad including 3 of the top selling Dr. Seuss children’s eBook apps, The Cat in the Hat, Dr. Seuss’s ABC and How the Grinch Stole Christmas! They’re available as free updates for current $2.99 iPhone/iPod Touch customers. The fourth is Bowls HD for $3.99, which plays meditative music mimicking Tibetan singing bowls.
 
If you’re considering updating your AV components along with your TV to make the jump to 3D, Yamaha has unveiled a new line of affordable 3D-ready receivers that feature wide-ranging source connectivity. Ranging from $250-$500, the receivers includes 3D support for Side-by-Side (half) and Top-and-Bottom formats that broadcasters are beginning to adopt. Support for Blu-ray 3-D content will be supported via upcoming firmware updates.
 

 
Discovery Channel has upped Discovery Communications veteran Kevin Bennett to SVP/ Programming, who takes over for Ken Schwab immediately. Kevin is based in Silver Spring, Md and reports to Clark Bunting, President and GM of Discovery Channel and President of Science Channel.
 
Former History Channel Programming Director Margaret Kim has been tapped by Alloy Media + Marketing as VP/Programming for Alloy Digital. She will manage the team responsible for IP acquisitions and developing and managing strategic content partnerships for Alloy TV.
 
Mobile entertainment provider Thumbplay has promoted SVP Jeff Carr to EVP/Marketing. He has oversight of all marketing initiatives and reports directly to Evan Schwartz, CEO and Co-Founder.
 
Ted Linhart, USA Network‘s VP/Program Research, is now tweeting about happenings at the network “@TedOnTV.”
 
Multi-platform ad sales firm WorldLink has named Mark Archer to the newly created role of VP/Sales Development.

A CYNOPSIS MESSAGE FROM NAB SHOW

 
How are humans affected when isolated from humanity and disconnected from media-delivering devices? Taking a page from lifestreaming services such as Justin.tv, Nat Geo Channel has placed web cams in three 8 x 10 isolation cells to allow audiences to peer in to see how 3 volunteers can hack being shut off from TVs, computers and reading material for a week. ExploreSolitary.com, powered by live streaming provider Lifestream, does allow subjects James, Laura and Rick to tweet out to the world via transcribed slips of paper, but they cannot receive any incoming communiques. The stunt is being conducted to promote an upcoming Explorer documentary on the subject of solitary confinement, premiering Sunday, April 11 at 9 pm ET/PT. It’s not all that exciting yet – it’s not too different from watching paint dry. All three seemed to be handling it pretty well so far – James has taken to meditating while Laura is coping by talking to herself (and her audience) incessantly about nothing in particular. It will be interesting to see if they can maintain their composure after a few more days of going cold turkey. I can see it now – parents everywhere may soon install these rooms in their homes.
 

A CYNOPSIS MESSAGE

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
wayne@cynopsis.com
04.06.10

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