Tuesday, April 3rd, 2012



From Bread Baker to Breadwinner

More WE tv viewers are BREADWINNERS!*
They are 60% more likely to be sole breadwinners
And 75% more likely to make more money than their spouses

Reach WE tv’s Breadwinner Viewership – the ultimate household provider!
For more information contact Allison Clarke at 646-273-3551.

Source: WE tv Engagement Advantage Study, Dec 2011.

Cynopsis: DIGITAL

Good morning. It’s Tuesday, April 3, 2012, and this is your first early morning digital briefing. If you would like to read this or any other Cynopsis editions online, click here.

FreeWheel has signed a multiyear deal with NBCUniversal to deploy FreeWheel’s Monetization Rights Management (MRM) system to serve ads across a select group of NBCUniversal’s network and cable digital properties, including NBC.com, NBCSports.com, CNBC.com, USANetwork.com, BravoTV.com and Telemundo.com. The deal also calls for FreeWheel’s MRM to be deployed on NBCOlympics.com in connection with NBC’s coverage of the 2012 Summer Games. The companies say that FreeWheel’s MRM will allow NBCUniversal to provide clients with dynamic, customizable ad experiences online and on emerging platforms. For example, advertisers will be able to take advantage of converged ad campaigns across the various devices where NBCUniversal video content is available and be ensured that specialized ad contracts for sponsorships and exclusivities are honored. With this deal, FreeWheel now makes online video revenue decisions for nearly 70% of the standard cable TV channel lineup.



Meredith Corporation has announced that Meredith Video Studios, its original programming development and production arm, has launched DIGS, a lifestyle channel dedicated to home and garden “with an attitude,” on YouTube. It’s another addition to the ongoing YouTube original programming initiative. The DIGS channel will feature eight original series developed and produced by MVS, covering topics from crafting and entertaining to gardening and home improvement, starring talent “from the comedy world to the indie music scene.” At launch, DIGS is offering short introductory videos and a preview sizzle reel, with original episodes to roll out each week.

Sony will begin selling Google TV products in Europe this coming September, according to GigaOM, which cites a report from Les Echos. Sony will reportedly sell two devices, a set-top box that will be priced at 200 euros ($266), and a box that will be integrated with a Blu-ray player for 300 euros ($399). Sony France’s Marketing Director confirmed the launch in France, but Les Echos indicates that the products could also be released in Spain, Germany and the U.K. at the same time.

Spanish production and distribution company BRB Internacional has announced a new content partnership that will bring over 40 hours of children’s programming to Kidobi‘s subscription-based service. Programs that will be available to Kidobi subscribers worldwide include Teo, David the Gnome and The Mozart Band, among others.

SnagFilms is a multiplatform distribution outlet for indie films, featuring a curated collection of over 3,000 titles. They are available across a vast digital network that includes SnagFilms’ own site and apps for tablets, smartphones, OTT platforms (Roku, Boxee) and connected TVs (Sony, Panasonic), as well as more than 110,000 sites worldwide, including those from partners such as Xfinity TV, Hulu, the Starbucks Digital Network, AOL/Huffington Post and more. Last week, SnagFilms announced it had struck a new on-demand distribution deal with iN DEMAND, which will bring SnagFilms titles to iN DEMAND affiliates including Time Warner Cable, Cox Communications and Bright House Networks. Coupled with its existing deals with multichannel video distributors, SnagFilms now reaches nearly 90% of the U.S. video-on-demand audience. Sony’s Crackle serivce has also licenced some content from Snag Films. On the social media front, SnagFilms has integrated with Facebook’s Open Graph platform, enabling viewers to share what they have watched, rated or queued on SnagFilms’ website.


Business audience marketing company Bizo has closed a $10 million Series B funding round, led by Crosslink Capital’s newest partner, David Silverman, with additional participation from existing investors Bessemer Venture Partners and Venrock. Bizo will use the funding to further expand its sales and marketing efforts, and to continue extending its platform to new clients. Bizo’s platform for reaching and engaging with business professional online is currently being used by over 400 brands, and now supports over 45 billion monthly data requests. The start-up recently reported 125% year-over-year Q1 revenue growth, and, in 2011, added 800 new publisher partners, including Crains BtoB, PC Wrold and Thomson Reuters. As part of the investment, Silverman will join Bizo’s Board of Directors. Bizo has raised $20 million of equity and debt financing to date.


SpotXchange has unveiled SkipIt, a new service that will give viewers the option to skip online video ads. When viewers encounter a SkipIt invite on a website video ad, they can choose to skip the ad for a small fee (10 cents per skipped ad) or use any free skips they’ve earned. Users can sign up for the service via SkipIt.com. When an ad is skipped, their account is debited, the publisher is paid and the advertiser is credited with the skipped impression. Several publishers and partners have signed on to test the service at launch, including CineSport, FilmAnnex, IDG TechNetwork and OneScreen. SpotXchange estimates the SkipIt invite will be served on over 20 million video ads every day, reaching more than 100 million people worldwide each month.

Dachis Group has launched Advocate Insight, a SaaS offering that identifies a brand’s advocates across social media channels and measures each individual’s brand impact. Advocate Insight taps into Dachis Group’s big data social analytics platform, which monitors and measures the daily interactions between 30,000 brands and 100 million social accounts. The platform’s features include:

  • Advocate Identification: Find brand advocates based on their consistency of social interaction, level of sentiment, signal strength, topical alignment and echo and amplification of company content.
  • Spamvocate Filter: Exclude non-advocates, including employees, partners and spammers.
  • Advocate Profiles: Analyze advocate effectiveness, as well as tag them and track notes related to specific advocates.
  • Advocate Segmentation: Isolate advocates by brand, social platform, audience reach, region and affinity to a specific social account, as well as by the notes appended by the client’s team.
  • Advocate Effectiveness Ranking: Score and rank advocates.

Call for Digital Content/Insights: Cynopsis Media will be producing an E-Special Report: Digital Content NewFronts for delivery on Monday, April 16, three days before the first-ever Digital Content NewFronts (DCNF) kick off in New York City. The E-Special Report will take an in-depth look at the key players and new programming being served up at the DCNF. We’ll examine the issues and challenges facing buyers and sellers, as well as highlight the important digital hits going into the event and those that are still yet to come. If you are an exhibitor at the DCNF, or have authored relevant data and insights that inform trends relating to digital video content, and want to be featured in this free and highly-viewed special edition, please contact Sahil Patel at: [email protected] no later than Wednesday, April 11, 2012.


Internet Broadcasting, a provider of digital publishing technology and services for local TV newsrooms, has introduced ibPublish 2, a digital content management and publishing platform for the TV broadcast industry. It’s a cloud-based architected solution that the company says enables newsrooms to produce engaging news and information and then seamlessly distribute it to mobile and social media channels. The platform is already being put to use by current Internet Broadcasting clients. ibPublish 2 incorporates software and services from several technology partners, including CoreMedia, a web content management software provider; Kaltura, a video management, publishing, authoring, distribution and monetization solutions company; and Akamai, which provides a cloud-based platform designed to help deliver secure user experiences to any device.



If you’re in the sports media business,
make it your business to attend…

Cynopsis Sports Business Summit
April 24 / Grand Hyatt NY

Early registration ends this Friday: register here.



2012 will be the first year that Americans watch and pay more for online movies than they do for DVDs and Blu-ray discs, according to a new forecast from IHS Screen Digest, per an eMarketer report. According to IHS Screen Digest’s numbers, “U.S. audience members” consumed 1.4 billion units of online movies in 2011. That number will jump to 3.4 billion units in 2012, while views of physical discs, including retail sales and rentals, will drop from 2.6 billion units in 2011 to 2.4 billion units in 2012. The company’s definition of online movies includes digital sales/downloads, internet-based VOD services such as Amazon Prime and subscription on-demand services like Netflix Instant. Tablets will also play a key role in this growth, as eMarketer cites 2011 comScore data that finds that almost half of U.S. tablet owners watched full-length movies or on-demand video or TV episodes on their tablet on at least a monthly basis.

The iPhone is outselling all other smartphones combined at Sprint and AT&T, and selling about the same number as all Android-based smartphones at Verizon, according to a letter to clients written by Canaccord Genuity analyst Mike Walkley, per AllThingsD. If Walkley’s data checks out, Samsung will also be the recipient of some good news, as he indicates that the company’s Galaxy S II is performing well at AT&T and Sprint, and the Galaxy Nexus is selling well at Verizon.


London-based publisher Profile Books has announced the April 26 release of its first literary, interactive book app, Frankenstein. Designed for the iPad and iPhone, the app has been adapted by author Dave Morris in conjunction with Cambridge-based software and creative design company, inkle. The original story has been re-set in revolutionary France and has been enhanced with visual graphics, and allows readers to choose the actions of the main character. “Frankenstein isn’t a game,” said Morris. “It’s a literary experience where the reader can explore the text, creating a unique and personal experience… As the plot unfolds, you will develop a personal relationship with the main characters.” It will be priced at $4.99 in the U.S.


Greg Asman has joined CNN as its new VP/Research and Analytics, CNN Digital. In this role, Asman will provide research strategy, analysis services and methodological oversight for CNN’s Digital Network, which includes CNN.com, CNNI.com, HLNtv.com and CNN’s mobile and video products. He will also serve as a key advisor to CNN’s digital leadership. Asman will be based in Atlanta.

More news from SnagFilms: the company has announced the addition of four new senior executives to lead advertising and transactional revenue, technology and marketing. D. Scott Karnedy joins the company as Chief Revenue Officer, and will lead ad sales and marketing solutions for SnagFilms’ ad-supported website, platforms and mobile apps, as well as the Indiewire news site and blog network. He will also lead revenue strategy for SnagFilms’ distribution to transactional pay-on-demand and SVOD platforms. Karnedy will be based in New York. Manik Bambha has been named Chief Technology Officer, and will lead all technology initiatives and product design and development for the company. Bambha will also be based in New York. Additionally, Gary Hahn has been named EVP/Marketing and Joe Landa has joined the company as its new SVP/Ad Sales.

Hearst Digital Media has announced the appointment of Lauren Ramakrishna as Editor of Delish.com. In her new role, Ramakrishna will manage the Delish.com editorial calendar, assign stories and write original content on a variety of food-related topics. In addition, she will collaborate with external partners, including Time’s Cooking Light, Real Simple and MyRecipes.com; EatingWell; Food & Wine; and Martha Stewart Living Omnimedia, in order to choose recipes and additional content that will appear on Delish.com.




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The Academy of Television Arts & Sciences Interactive Media Peer Group has announced the May 4 deadline for entries in the 64th Primetime Emmy Awards competition for Outstanding Creative Achievement in Interactive Media. Entries can be submitted to one of two areas of competition: 1) Enhancement to a Television Program or Series, or 2) Original Interactive Television Programming. This year marks the 11th anniversary of the Primetime Emmy Award for Interactive Media, which was established “to recognize emerging television programming formats, innovations by program creators and groundbreaking interactive media experiences, including participatory features that enhance and extend the traditional viewing experience.” The 2011 Emmy went to the “Oscar Digital Experience” from ABC.com, Disney/ABC Television Group and the Academy of Motion Picture Arts and Sciences. Here is the detailed entry and eligibility information, and where to submit eligible entries.

Later – Sahil
Sahil Patel, Associate Reporter for Cynopsis Digital

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Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: SERIES PRODUCERS, APs, PAs/NYC: for multiple web series. Previous exp in talk, studio shows. Smart, easy-going, must be extremely detail oriented & calm under pressure. No crying! [email protected] (4/10)

JOB OPENING: MGR SALES PLANNING/ESPN/NY: set digital pricing for Sales, manage team of Digital Planners, strategize new digital ad opportunities; 2+ years in digital media; mgmt. experience preferred-http://espncareers.com ID 33660BR (4/10)

JOB OPENING: DIR, OAP/Fox Movie Channel/LA: Resp. for all OAP, incl. the creation of promos, menus, snipes, billboards, sales reels, etc. Supv OAP team. Create/track budget. BA/BS, 5-7 yrs OAP exp. www.foxcareers.com. FNG0001069 (4/10)

JOB OPENING: DIRECTOR, SALES RESEARCH (TEMP) CW/NY: Prod tracks & trending rprts on ntwk/Assess chnges in vwr engmt/Nielsen, Rentrak, TRA, Kantar, MRI/Dgre pref/6+ yrs natl rsrch exp. App to www.warnerbroscareers.com #130346BR (4/7)

JOB OPENING: MGR, INTEGRATED SLS/MKTG/Fox Networks/NY: Create, design & dev. integrated sls & mktg sponsorship opps for FOX Soccer & Fuel TV Ad sales. BA/BS req. 3-5 yrs exp mktg/adv in TV/media sales. www.foxcareers.com. FNG0001059 (4/7)

JOB OPENING: DIRECTOR OF SALES/REELZ/LA: Build & maintain relationships in the LA market. 4-6 yrs exp in selling advertising, media or cable. Send resume to: [email protected] (4/7)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1 yr DR/TV Sales Plner exp. Pref’d/BA req’d. Dir resp Agency Buying/Plan exp. a +. Faml w/ rsrch tools MRI, Nielsen. Full desc at www.tv-one.tv (4/7)

JOB OPENING: TALENT EXECUTIVE BOOKER/NYC: National Daytime Talk Show looking for experienced Talent Executive/Booker. Please send resumes to [email protected] (4/6)

JOB OPENING: VP/DIRECTOR OF YIELD MANAGEMENT/NYC: The VP/Director of Yield Management (NYC) is a critical role in maximizing yield and revenue for VEVO. MBA and 5+ years of yield management experience preferred. Apply @ http://www.vevo.com/About/Careers (4/6)

JOB OPENING: DIG SALES PLANNER/NYC: Dvlp strong, creative media plans for THR 1-2 years digital planning exp req’d, strong xls, ppt kwdg, exp w/3rd party ad server i.e. dart req’d. Resume to: [email protected] (4/6)

JOB OPENING: INTEGRATED MKTG MGR/Fuse/NY: Asst in dvlp of multi-pltfrm mktg. Dvlp spons. for dgtl pltfrms, meets advrtr & ntwrk needs. BA & 5 yrs mktg exp in ntwrk/cable TV, ent, media, or ad agency. Apply: http://bit.ly/HljSG0 (4/6)

JOB OPENING: WRITER/PROD/CROWN MEDIA/Studio City: Oversee high volume of On-Air Promo creative material from inception to delivery. More info & apply: http://www.hallmarkchannel.com/jobs (4/6)

JOB OPENING: DIRECTOR OF SALES/GSTV/NEW YORK: Largest nat’l away from home TV network seeks a director of sales with strong exp in media sales. Apply at: http://gstv.iapplicants.com/ViewJob-289691.html (4/5)

JOB OPENING: SVP MARKETING/NY: 10-15 yrs exp trade/consumer mktg @ agency/media co., extensive knowledge of media, promotional, annual trade mktg plans & sales. Big idea person/leadership qualities. Apply: www.NCM.com #12-0064 (4/5)

JOB OPENING: DIRECTOR LEGAL & BUS AFFAIRS/The Hub/Burbank, CA: JD req’d. CA Bar License. Entertainment or digital experience. Min 5 yrs law firm or in-house. Apply www.hubworld.com (4/5)

JOB OPENING: EDITORIAL GRAPHICS PRODUCER/CT: At ESPN, is responsible for enhancing the video storyline from a graphics/content perspective. 4 years exp. in sports news production media. Apply: http://bit.ly/GV07T3 (4/5)

JOB OPENING: DIRECTOR, SALES PLANNING & ADMIN (TEMP)-CW/NY: Sprvise dly actv of 2 plang anlysts/Rev day part aud est/Updt rev rprt/Ast SVP and EVP w/ upfronts/Dgre pref/2+ yrs mdia exp. App to www.warnerbroscareers.com #130331BR (4/5)

JOB OPENING: DIGITAL PRIMARY RESEARCH MGR/NBCUniversal/NY: Position will support company-wide digital strategic initiatives. 3 yrs primary & 2 yrs digital research required. Apply at: www.nbcunicareers.com Job#5085BR (4/5)

JOB OPENING: SALES PLANNER/nuvoTV/NY: 3+ yrs exp. Create presentations for reps, media math skills, working knowledge of DealMaker, excel, pwrpoint req. Strong analytical skills. Bilingual/Spanish +. http://www.mynuvotv.com/jobs (4/5)

JOB OPENING: W/P & ASSOCIATE W/P/DISNEY CH & DISNEY JR/BURBANK: 1-2 yrs promo exp. On air/off air marketing exp. Suprvse Edit sessions/voiceover talent. AVID exp. Reel required. Disneycareers.com  26950 & 26949 (4/4)

JOB OPENING:  SR RSRCH ANALYST/Discovery/NY: Monitor ratings & demo performance utilizing Nielsen systems & syndicated reports; 4+yrs Media/Ad Sls Rsrch at cable ntwrk/similar outlet http://careers.discovery.com/ #5441 (4/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIPS CREDITS ONLY:  INTERNS/JAMAICA, QUEENS NY: Trendy online magazine seeks dedicated interns to help assist with writing content, research, development, & marketing in Jamaica, Queens (NY). Email [email protected]  (4/5)

SUMMER INTERNSHIP CREDITS ONLY: DIGITAL MARKETING/Rodgers & Hammerstein/NY: Seeking intern in DIG. MKTG to support website and social media efforts. Strong communication skills & interest in theater/music. Send res/cov. ltr to [email protected]  (4/4)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: MULTI-PLATFORM SALES EXPERT: Resourceful hunter w/strong, relevant skill-set translating to mutually beneficial success. Multi-media exp across mobile, digital, TV, sports, radio, online & OOH. [email protected] (4/10)

SITUATION WANTED: MBA SUMMER INTERN (NYC, SF, LA): MarCom Specialist; focus in Strategy, Social Media Mgmt & Analytics; Ad Agency & Int’l exp; strong interest in technology + media space: http://about.me/jfchang (4/10)

SITUATION WANTED: DP/Editor/LA: 15+ years exp. Reality, Corporate, Music Video, News,Live, New Media. ABC, CBS, CNN, FOX, NBC, ESPN; Full Pkg. Mobile FC Edit System. cmwvideo@yahoo.com (travels) (4/7)

SITUATION WANTED: PRODUCER/LA: 10+ years exp. Field & Story; Shooter; Casting; Discovery, NBC, VH1, E!, CMT, Disney, History, CNN, etc. LA based, can work local in NY. [email protected] (4/7)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links: www.castingnetworks.com/jburns, http://jburns.voices.com, www.allegro-music.com (“American Biographies”) (4/7)

SITUATION WANTED: AD SALES AE: 18 years of ad sales experience in regional and national cable, and digital OOH, covering the midwest region. Pursuing a position to sell digital, TV or radio ads, based in Chicago: [email protected]  (4/4)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC): Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/4)

SITUATION WANTED: I’m an exp’d JUNIOR PUBLICIST/LA: seeking full-time position. Energetic, social media savvy, hard worker, celebrity & brands. email: [email protected] (4/4)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

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