Tuesday, April 3rd, 2007

Cynopsis: DIGITAL


Good Morning, it’s Tuesday, April 3, 2007 and this is your first early morning digital briefing.


Comedy Central.com is launching an interactive online comedy school Crash Course in which students create an avatar they use to polish their standup skills. Comedian Ted Alexandro has developed a ten-part curriculum covering writing, delivery, style, originality, stage mechanics and the business of comedy. Clips from the Comedy Central archive will be used to illustrate his points. Hyundai is sponsoring the program.

NBC announced the addition of several new interactive features around The Office, 30 Rock and Heroes on NBC.com, implemented from suggestions given by users. “The Office Quotes Game” was inspired by message board users who were challenging each other to identify who said specific lines. “Marry, Boff or Kill” is a game 30 Rock characters play on the show, naming three celebrities they’d like to do just that to. The Heroes tie in has former Mossad operative Hana enlisting fans to help her thwart Linderman’s plot. Gameplay will pay off in the April 23rd episode when the on-air storyline converges with the one developed online.

ESPN retooled audio site ESPNRadio.com to include a new “Super-Stream” player that delivers live 24/7 streaming of the national ESPN radio feed as well as local feeds from ESPN-owned stations in New York, Chicago, L.A., Dallas and Pittsburg. New content includes live video from Mike & Mike in the Morning and The Herd with Colin Cowherd. The site will also include enhanced advertising opportunities and more interactive features for users.

ESPN acquired Jayski.com, a top NASCAR information site built by Jay Adamczyk, who will continue to operate the site. Separately, Bill “The Sports Guy” Simmons renewed his agreement with ESPN to continue to write features for ESPN.com and ESPN The Magazine and consult on original shows and projects for ESPN Original Entertainment.

MTV Networks, Harmonix (developer of hit game “Guitar Hero”) and Electronic Arts have developed a new interactive music game for PlayStation 3 and Xbox 360 that allows gamers to play music with friends online. The companies have cleared the rights with a number of large music labels to allow fans to choose from a wide selection of popular rock songs. Visit www.rockbandgame.com for more info.

uVuMobile signed a deal with Westwood One Radio to launch mobile audio broadcasts of Notre Dame football games. The games will launch this fall with a series of interactive features including a social networking chat feature that allows listeners to post comments and interact directly with the host.

Showcase.ca, the website for Canadian cable network Showcase, is steaming the season 7 premiere of Trailer Park Boys a week in advance of Sunday night’s broadcast premier.

Correction : Several folks wrote in yesterday to point out that Lew Wasserman, the subject of yesterday’s story about Wassmerman Media Group’s attempt to create SportNet, had died in 2002. Indeed the legendary Hollywood agent and former owner of Universal Studios passed away June 3, 2002. It is his grandson Casey Wasserman who started WMG in 1998 and is angling for extreme sports rights. Casey also acts as President and CEO of the charity The Wasserman Foundation, founded by his granddad and grandmother in 1952. My apologies, and may the spirit of Lew live on.


Bilingual/bicultural LATV was picked up as a digital multicast channel in five additional broadcast markets. The music/entertainment channel, which has served young Hispanics in the Los Angeles DMA since launching in 2001, recently changed its distribution strategy from a digital cable play to an over-the-air multicast channel as stations look to fill out their multicast line-ups. LATV will launch on KLAS in Las Vegas, KSEE in Fresno, KWBA in Tucson, KWES in Midland-Odessa and KFDA in Amarillo, Texas from April 23.

Warner Bros. Entertainment has created four teams of people within its digital media department under “digital watchdog” Darcy Antonellis to study piracy across the company, according to a story in The New York Times. The teams review deals Warner is working on, lobby legislators and shift emphasis to focus on regions such as China and Russia where piracy is most egregious. Ms. Antonellis says the next three months will be critical for Hollywood as studios move to make more of their content available online.

The Pan American Games passed a new rule outlawing blogging by athletes, doctors or coaches during the competition starting in July, seeking to protect the exclusivity of the event. The International Olympic Committee posed a similar ban during the Winter Olympics in Turin last year. Who’s next to ban the blog-Major League Baseball? Better check out http://38pitches.com , Curt Schilling’s blog, before it’s too late!

On the subject of the Boston Red Sox, Senator John Kerry may now have another option to catch the Sox games. Verizon Communications acquired rights to broadcast the HD version of New England Sport Network to FiOS TV subscribers for no additional charge. FiOS currently has more than 270,000 subscribers in 40 Massachusetts communities. NESN is jointly owned by the Red Sox and Boston Bruins.

Finally MLB‘s negotiations with In Demand and Echostar over its out-of-market package of games have gone into extra innings. The deadline had originally been set for last Saturday, but was extended through the opening of the season on Sunday, as both sides continue to try and work out a deal. In the meantime, cable and Dish customers can sign up for a 5-day risk free trial on www.mlb.com to watch out of market games online, sponsored by Right Guard. The MLB.TV package costs $14.95 a month/$89.95 a season for the standard streaming video service and $19.95 a month/$119.95 a season for the premium service, which boasts a multi-screen “mosaic” feature and 700k picture quality.


MSNBC.com began a staged relaunch/redesign this week designed to position it as a destination for a wide variety of news and entertainment information. The Microsoft/NBCU joint venture, which is celebrating its 10th anniversary this year, has hired SS+K to launch its first branding ad campaign built around the tagline “A Fuller Spectrum of News“.  A nifty feature called NewsStream is also in the works, an interactive screensaver that automatically updates itself throughout the day, fed by msnbc.com’s RSS feed. Go to www.msnbc.msn.com/id/17877712/ for a preview.

Broadband video ad network YuMe Networks is powering its first ad campaign with Eidos‘ newest Lara Croft Tomb Raider game that enables dynamic, targeted insertion of video ads within downloadable video content for viewing on computers, mobile and other digital platforms. The campaign will be featured on select videos from cable network G4 and distributed on BitTorrent’s Entertainment Network. YuMe’s technology measures “view-throughs” rather than “click-throughs” to report on whether or not the ads were actually viewed, a metric online advertisers have been waiting for. It will also enable more targeted placement of ads, as well as frequent changes in the creative content to optimize campaigns. 


Twenty-nine percent of U.S. households (31 million homes) are without any kind of internet access and have no intention of getting it during the next 12 months, according to Parks Associates’ National Technology Scan. The study found the biggest reason for not subscribing was lack of interest in anything on the net, followed by uncertainty of how to use it. Only 22 percent said they couldn’t afford a computer or internet connection. Parks Associates earlier projected residential broadband penetration to reach 52 percent of homes by the first quarter of 2007, up from 42 percent the same period last year.

BET Networks announced three appointments to its senior management team who will oversee original programming production and implement digital expansion plans. Janet Rolle will join on April 16 as Executive Vice President and Chief Marketing Officer. Alvin Bowles reports on April 9 as Senior Vice President, Integrated Marketing. Both come from AOL. Jeanine Liburd also joins on April 9 as Senior Vice President, Integrated Marketing. She previously worked in corporate communications at Viacom.

TV Guide Channel hired former VP of Research for CBS Television Distribution Megan Costello as Vice President of Research. She will oversee all of the channel’s research initiatives including ratings analysis and viewer testing for original programming. Megan will report to Doug Yates, SVP of Marketing for TV Guide Channel.

Publicis futures consultancy Denuo promoted Dan Buczaczer to Senior Vice President. He will continue to manage Denuo’s word of mouth marketing initiatives and report to Chief Innovation Officer of Publicis Group Media, Rishad Tobaccowala.

Access 360 Media named Taylor Bayouth Director of Interactive Media. Taylor, who founded social networking sites ShoutPost.com and tBlog.com, will mange creation and implementation of all interactive and mobile initiatives.


TV addicts may find some comfort food at www.tvovereasy.com , a daily online video blog from host Jenny Slater. Instead of being snarky, Jenny reacts more from an instinctual level. She is a dedicated TV fanatic who delves into all the gossipy details from her 50 favorite shows. Her tastes are eclectic and her pop cultural knowledge is pretty impressive-I don’t know how she keeps all the character’s names straight. By the way, Jenny likes to talk!

Thanks to Jenny Slater of 2Layercake Productions.

A new website will be featured here everyday for you to check out. Some are TV-centric, some creative, some just plain strange. Email me your suggestions at [email protected] and if I include the site you mention, your name, company and city will be credited. Only one mention per calendar week, to make it fair.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Features Available at Cynopsis Website: www.Cynopsis.com
Subscribe to the iTunes Video Podcast, or Audio Podcast

Cynopsis Daily Video and Cynopsis Audio Feed — both streaming (download option)
Extended Classified Ads
Subscribe a new address or change your email
Media Kits for all editions
Cynopsis Contact Info

To Unsubscribe from this edition or any Cynopsis editions, please click here

Cynopsis Audio on your Blackberry – click here for free Blackberry application

Cable U – Know Networks Better. Pitch Smarter. Click here

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynopsis 2007

Cynopsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: SUPERVISOR, ONLINE MKTG/iDEMAND/NYC:  Manage and update all product websites.  Contact for vendors, agencies etc.  4 yr degree + 3 yrs web mktg exp in TV/entertainment.  Resume to:  [email protected] (4/10)

JOB OPENING:  SENIOR PRODUCER ONLINE/ Logo/NYC:  6+yrs Digital Producer exp, Strg Visio/wireframing skills, HTML/XML , Strg interpersnl/org skills, Knwldg of Data based Content Mgmt Sys EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING:  DIRECTOR, BUSINESS DEVELOPMENT/ Logo/NYC: 5+yrs exp (3yrs consult/Invest Bnk/M&A/Biz Dev), Strg financ Model/Excel skils, Strng analyt thinker, MBA & New Media exp A+ EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING: EXEC PRODUCER, LINKED MEDIA GROUP/ VH1 Digital/NYC: 8+yrs online/digital exp, Exp w/tech, prod dev, web prod & proj mgmt, Exp w/vendors, budgets, design, editorial, & Mgmt EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING:  PRODUCER / Nick.com/NYC. 5+yrs exp Web Production, Strg mgmt/org skills, Strng exp w/clients & vendors, Strng Proj Mgmt/multitask/sked exp, Knwldg of kid play patterns&new media EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/10)

JOB OPENING:  ON AIR ART DIRECTOR/ CMT/MTV Networks / Nashville, TN: 7or more years broadcast design experience with 2 or more yrs in a supervisory position.Email resume to [email protected]

JOB OPENING:  VP MUSIC & TALENT /CMT – MTV Networks / Nashville, TN – Strong industry relationships. Exp with artist related program development. Strategic thinker. Apply at www.mtvncareers.com or [email protected]  (4/10)

JOB OPENING:  CONSUMER MKTG COORD/ABC Family/LA:Work with VP and MGR to execute ad/promo/event campaigns.Proactive, organized and enthusiastic. 1-3 yrs exp. in entertainment marketing/agency setting.  Visit www.disneycareers.com (4/10)

JOB OPENING:  ACCT MGR AFFILIATE SALES/Oxygen Media/NY: Strong background in sales/mktng; min 3yrs exp in media sales & multi-media mrktng. Travel req’d. Please contact: [email protected]   (4/10)

JOB OPENING:  DIRECTOR PRODUCTION FINANCE/TELEMUNDO/MIAMI: Seeking Finance Director to lead all financial activities re. TLMD’s global production operations. For full job description & to apply: www.nbcunicareers.com, job #585395  (4/10)

JOB OPENING:  TV WRITERS/ NYC: Must have exp/credits writing hosted segments. News, comedy, dialogue, magazine. Send resume/samples to: [email protected] (4/10)

JOB OPENING: EXECUTIVE PRODUCER NY/METRO AREA: Exp’d Sr. Producer to supervise editorial, develop, produce &supervise teams.  News & documentary exp a plus.  Resumes to: [email protected]    (4/10)

JOB OPENING: ACCOUNT EXECUTIVE II/Turner Sports Interactive, NY:  Must have 5+ yrs of digital ad sales exp; AE will be responsible for PGA.com, PGAtour.com, and NASCAR.com.  Apply online www.turnerjobs.com, Req# 69371.  EOE (4/7)
JOB OPENING: DIGITAL TRAFFIC SPECIALIST/CNN, Ad Operations, NY: Must have 1-2+ yrs of digital ad trafficking exp; attention to detail, passion for excellence.  Apply online via www.turnerjobs.com, Req# 72955.  EOE  (4/7)
JOB OPENING:  DIRECTOR/CONSUMER MARKETING/NBCU/Bravo: 7+ years overall marketing experience. TV, cable, and consumer marketing experience preferred. Temporary assignment approx. 3 weeks.  Resumes to: [email protected]    (4/7)

JOB OPENING:  MANAGER, DIST. & FIELD MKTING/LIFETIME NY: Manage account and state territory to drive distribution of Lifetime Networks, HD and various Lifetime VOD services. Apply at: http://www.lifetimetv.com/about/jobs.html 4/6)

JOB OPENING:  REGIONAL COORDINATOR/LIFETIME/NY: Support the sales efforts of the Distribution and Field Marketing staff and service our affiliated cable systems.  Apply at: http://www.lifetimetv.com/about/jobs.html (4/6)

JOB OPENING:  PROMOTIONS PRODUCER/Chicago/Harpo:  Create, Write & Produce promo packages and image pieces for The Oprah Winfrey Show& related franchises. Min. 5 years in Promos w/Major TV or Cable Network. [email protected] (4/6)

JOB OPENING: SALES ADMIN MGR, EMERGING MEDIA/COMCAST/NYC: manage pricing g& plnning, comm ops, sales support for VOD networks. 4+ yrs sales support exp for cable/bdcst; strong organizational skills. Apply [email protected] (4/6)

JOB OPENING:  SALES PLANNER/MUSIC CHOICE/NYC:  Manage proposal process; update sales materials.  Manage small-scale accounts. Identify/research prospects.  2+ yrs exp. at ad agency or network. [email protected] (4/6)

JOB OPENING:  SUPERVISING PRODUCER/Silver Spring, MD:  Health & fitness original productions – research, talent, scripts, cut review. Collaborative envir., min. 3 yrs supv exp. Resume/ltr to [email protected]    (4/13)

JOB OPENING:  LOCAL SALES MANAGER/Comcast Spotlight/Guilford, CT: 5-7 yrs media exp. Oversee promotion dev’t. Manage team, rel’ship w/sales/network/clients. http://careers.comcast.com/choices/searchjobs.asp ref. 45885BR  (4/6)

JOB OPENING:  DESIGN DIRECTOR/RL/Columbia MD: He or she will deliver creative solutions, help direct the creative process and work with all internal departments. Please visit www.rl.tv for full job description  (4/6)

JOB OPENING: ACCOUNT DIRECTOR (Western)/SCREENVISION: Dev/sell integrated media prgrms to clients/agencies. Plain, coord  sell. BA req’d. 6 + yrs media sales exp. Based in Santa Monica. [email protected] (4/4)

JOB OPENING: MGR OFFICE SVCS /A&E TV, NY:  Mng office svc areas staff/outsourced svcs/projects/equipment/facilities/purchasing/communications.  BA + 5 yrs facility & office svc mgmt.  Res w/salary:  www.aetn.com/careers.html (4/4)

JOB OPENING: DIR, INTERNATIONAL DEVELOPMENT/Scripps Networks NYC: Identify/develop new international licensing clients/grow existing program distribution business, 3yrs international prgm sales exp.Apply: www.scrippsnetworks.com (4/4)

JOB OPENING: BROADCAST SUPERVISOR /NYC: 5-7yrs exp, strategic planning & execution of TV campaigns, extensive client contact, supervise TV dept. See full posting & apply at: www.kdande.com (4/4)

JOB OPENING: WRITER/PRODUCER/Current TV SF CA: 2-3 yrs. promos exp. in TV promos, w/ shooting exp., FCP, & cpywrtng skills.  To write, direct, produce, & edit original promos. [email protected]    EOE. www.current.tv (4/4)

JOB OPENING: SALES & MARKETING EXECS/NY: Top-Tier Talent desired to take Sales/Marketing Lead for Cable/Broadband/Mobile multi-platform roll-out. Ground-Floor Opportunity. Respond to [email protected]   (4/4)

JOB OPENING:  MANAGER OF DEVELOPMENT/ LA-based production company:  Must have experience in non-scripted, reality & formats.Strong writing ability essential.Fax resumes to: ATTN: HUMAN RESOURCES 818-760-1509 (4/4)

JOB OPENING:  MECH ARTIST/ PROD. ART/LIFETIME NY: Assists design and production teams in graphic production for collateral, packaging, display and advertising projects. Apply at: http://www.lifetimetv.com/about/jobs.html (4/4)

JOB OPENING:  STUDIO MGR/ PROJ. MGR/LIFETIME NY: Responsible for the general management of a graphic design studio. Apply at: http://www.lifetimetv.com/about/jobs.html (4/4)

JOB OPENING:  VP PRODUCTION /GSN/SM: Oversee physical production on tv shows, analyze & negotiate budgets. 10 yrs exp. in tv or film, 5 yrs in production mgmt- game & reality. Send resume to [email protected] (4/4)

JOB OPENING:  CREATIVE SERVICES COORDINATOR/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at www.hallmarkchannel.com (4/4)

JOB OPENING:  DIRECTOR OF PRODUCT MGM’T DIGITAL/MTV/NYC: 2-3 yrs exp. in mobile media industry; exp. in production & production mgm’t for mobile products. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/4)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP CREDITS ONLY: SPRING INTERNSHIPS with Peter Greenberg, Travel Editor for NBC and AOL:  Assist with research for tv/radio/online news segments.  Both LA and New York office. [email protected] (4/4)

SPRING INTERNSHIP CREDITS ONLY:  PRODUCTION INTERNS/Red Moxie/NYC: Reality Show. Assist with research, logging, screening, working shoots, etc. Word & Excel. Ability to shoot mini DV a plus. Send resume and cover letter to [email protected] (4/4)


SITUATION WANTED AD: BLOGGER/WRITER: Pop-culture expert with existing national audience.  Most recent gig viewed by over 1 million unique users in 8 weeks.  Experienced, snarky, and refreshingly non-creepy.  [email protected] (4/10)

SITUATION WANTED AD:  Exp. NYC PRODUCER Available:  Nat’l shows.  Doc, Reality, Travel, Entertainment.    Mix & post, field pkgs, celebs, wrap copy, format.  Resume, refs and reel.  Contact Laura  (917) 689-8037/ [email protected] (4/10)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

Related Stories

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

03/22/23: Cynopsis Jobs


AD SALES PLANNER SINCLAIR BROADCASTING GROUP NYC, Hybrid Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent […]

03/21/23: Another round of cuts at Amazon

Another round of cuts at Amazon

Tuesday March 21, 2023 Today’s Premieres Nat Geo: Restaurants at the End of the World at 10p Today’s Finale HGTV: Fixer to Fabulous at 9p IN THE NEWS More layoffs at Amazon. “We intend to eliminate about 9,000 more positions in the next few weeks—mostly in AWS, PXT [People Experience and Technology], Advertising, and Twitch,” […]