Tuesday, April 29th, 2008


Cynopsis: Kids!


Good morning. It’s Tuesday, April 29, 2008, and this is your first early morning briefing.

Spice Girl Geri Halliwell new kids’ book series, Ugenia Lavender, launches in the UK next month.  Aimed at K7+, the series is based Halliwell as a young girl.  Macmillan will publish the six book series in the UK on a monthly basis May through October 2008.  An audio version of the book, read by Halliwell, will also be available on CD as well as for download.


The Warner Bros. Television Group (WBTVG) unveiled two new broadband ad-supported sites, KidsWB.com (previously referred to as T-Works) and TheWB.com, featuring content targeted to K6-12 and People 16-34 respectively. Charter advertising and promotional partners include Mattel, McDonald’s and Johnson & Johnson. As far as programming for kids, KidsWB.com will offer animated content from the studio’s libraries including from Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics.  When KidsWB.com goes live next month the site will mash and mix its animated characters and feature new games, videos and downloads, and will also introduce the Worlds Shortest Shorts series among other things.  Last fall The CW inked a five-year deal with 4Kids Entertainment to take over the Kids’ WB Saturday morning block beginning with the 2008-9 season.  Additionally, WBTVG has introduced a series of new features for its mom-centric digital effort, MomLogic.com, which gives users access to content specific to where they are in the parenting adventure and age of their kids.  WBTVG is also re-launching the women-aimed Essence.com under a cross-divisional deal with Time’s Essence Communications.

The newest CGI animated mini movie, Lego Indiana Jones and the Raiders of the Lost Brick, will premiere during Cartoon Network’s Toonami programming block Saturday, May 10 at 9p.  Hosted by Shia LaBeouf, star of Paramount’s feature film Indiana Jones and the Kingdom of the Crystal Skull (opens May 22, 2008), the M2 Films produced Lego mini movie runs just over four minutes.  Cartoon Network is promoting the debut through custom on-air spots and online elements at www.CartoonNetwork.com , where visitors can catch a sneak peek of part one of the mini movie beginning this week, followed by part two next week, with the full-length mini movie available online following the on-air premiere.  Additionally, CartoonNetwork.com is introducing a new Lego Indiana Jones online game, a level per week, beginning this week.

In other Cartoon Network programming news, the network will bow new episodes of the animated series The Mr. Men Show through May.  The series airs daily at 9a and 1:30p.

Nick Jr. begins production next month on a second season of the live-action preschool music series Yo Gabba Gabba!  Produced by The Magic Store and Wildbrain, the new season includes 20 episodes and is slated to premiere on Nick Jr. in fall 2008.  Meanwhile new episodes from the first season continue to rollout on the network, including an upcoming new one featuring a performance by musical guests The Shins on Friday, May 23, at 11:30a.

Disney Channel will host If It’s not One Thing, It’s Your Brother, a marathon of brother-themed episodes of Phineas and Ferb and The Suite Life of Zack & Cody, Saturday, May 24 12 noon  9p (airing in alternating hours).  The event concludes with the premiere of a new episode of Phineas and Ferb, featuring guest star Vicki Lawrence.

Girls have yet another community site at their disposal. Kids publisher Scholastic has built a new online site around character Allie Finkle, based on author Meg Cabot’s new tween series Allie Finkle’s Rules for Girls.  The site invites young users to create avatars and come up with their own “rules” to live by. More than 18,000 peer-written rules have been submitted since the site launched two months ago.

Alfred Haber Distribution, Inc. (AHDI) acquires the international rights to the 1-hr TV special Harlem Globetrotters: A New Generation.  Produced by Arthur Smith & Co. (Fox TV’s Hell’s Kitchen), the sports special, which premiered in the US on MyNetworkTV this January 2008, includes an introduction by Louis Gossett Jr., and some of the teams greatest moments and players.  In case you were curious, this year marks the 82nd consecutive year The Harlem Globetrotters have been touring the world.


Blockbuster Inc. expands its game business as the retailer begins selling video games, game consoles and a range of accessories to its US corporate-owned Blockbuster stores.  Additionally, Blockbuster is adding more game titles for rental, as well as offering more copies of the games across all platforms.  The retailer will feature a variety of special consumer game offers, such as an exclusive Sony PS3 movie and game bundle ($499), which includes a 40GB console, Spiderman 3 (Blu-ray disc) Transformers PS3 game and a 12-week rental card good for one free Playstation 3 or Blu-ray rental each week.

Soon fans across Europe will get their chance to sleep with the Beatles, as Caroline Mickler Ltd. awards two new Beatles licenses, on behalf of Apple Corps Ltd.  And really what grown-up fan hasn’t been hoping for Beatles pillowcases forever?

  • Character World Ltd. to produce a line of Beatles bedding and bedroom and bath products for students and adults (duvets, curtains, cushions, a towel and fleece blanket etc.).  These products will be available from August 2008 in the UK, Channel Islands and Ireland as well as online.
  • Powerplay Textiles will introduce a range of Beatles nightwear, underwear and socks beginning this September 2008, with the first products are aimed at men 18-35.


Live + Same Day Ratings Kids Cable Network Averages (000) for Friday, April 25,
2008, 6am-11pm, ranked by K2-11
NICKELODEON:          K2-11 1052; K6-11 521; TWEENS 9-14 407
DISNEY CHANNEL:     K2-11   674; K6-11 399; TWEENS 9-14 334
CARTOON NETWORK: K2-11   495; K6-11 314; TWEENS 9-14 241
TOON DISNEY:           K2-11   157; K6-11   94; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: 
In the movie the Sandlot, one of the characters takes a baseball from his step dad and loses it. By whom was this ball autographed?  BABE RUTH    Kudos to:  Bob Friedland-Toys”R”Us, Inc./NY; Jessica Whitworth-Cartoon Network/NY; Dave Bourla-Nickelodeon Tune-In/NY; Erika Lewis-The Lippin Group/NY; Rosemary Cunningham-MMT/Chicago; David Garber-Linzack Productions/Woodland Hills, CA; Sam Ewing-Cartoon Consultants Group/Burbank; Carol Beatty-Sunflower Entertainment/Malibu, CA; David Brunner-AGN Nielsen Media Research/Lugano, Switzerland; Heather R. Tilert-Little Airplane Productions/London; Kristen McGregor/Toronto; Emily Claire Afan-KidScreen/Toronto

Today’s Trivia Question: Sharkey’s was the name of the gang’s hangout on what ’90s Saturday morning show?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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What would a year be without something new from Cyn opsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
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JOB OPENING: SALES PLANNER/Comcast Nets/NY: Generate upf & scatter plans; deal maint & stwrdship; support sales team. Liason btwn AEs & agencies. 2 yrs exp sales/planning prfrd. www.comcast.com 63381BR EEO/AA/drug free (5/6)

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JOB OPENING: MGR, TALENT MGMT/Discovery/MD: Dev Strng Relationship w/Discovery Talent. 5+ yrs. exp. Must be energetic, thrive in high energy. High energy, high profile. 25-35% travel req. Apply here: discovery.jobs    (5/6)

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JOB OPENING: DIRECTOR, PRODUCT DEVELOPMENT/ MTV.com/NYC: 5+yrs exp with product development/wireframes, project mgmt, strong comm skills, webite stats, VISO, Knlge of social netsites EOE/M/F/D/AAP. Apply www.mtvncareers.com (5/3)

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