Tuesday, April 20th, 2010

Cynopsis: DIGITAL



Good morning, it’s Tuesday, April 20, 2010, and this is your first early morning digital briefing.

Magazine and newspaper publisher Hearst is closing in on a deal to acquire digital ad agency iCrossing for $375 million, reports the WSJ, an independent agency that specializes in search media strategies. Advertisers continue to ask publishers to put together custom ad campaigns that involve direct sales components and iCrossing should provide Hearst with the technology to deliver far-reaching, measurable ad products. Meredith has also made investments in digital advertising companies, including Genex, Big Communications and The Hyper Factory.


Paramount, MGM and Lionsgate join venture Epix has signed its first national carriage agreement with Dish Network to launch to the provider’s 14 million subscribers (pricing and packaging details are forthcoming.) Epix has also signed carriage deals with Cox, Charter, Verizon FiOS, Mediacom and the NCTC collective. 
Starz is making preview episodes of season 2 of its Megan Mullally comedy Party Down available this week on demand, online and in a new 99 cent iPhone/iPad game dubbed “Party Down: Waiter Wobble,” developed by Avatar Labs. Digital partners Amazon Video-on-Demand, iTunes, PlayStation Network, and Zune/Xbox LIVE will also make the new season debut of “Party Down” available as a free download on April 23, the day the show returns to Starz. A record 53 million video households will have access to the previews, according to Starz.
National Geographic is gearing up for the 40th Earth Day on Thursday with its Green Guide hub featuring an Earth Day quiz, a photo gallery, a new My Shot weather category and other goodies. National Geographic Kids will also feature a plethora of Earth Day-themed content from its dedicated Green Scene area.


There’s no such thing as a free social network anymore. Marc Andreessen’s White label niche social network infrastructure provider Ning, whose template hosts some 2.3 million social networks, announced that it is shutting down its free version and asking current customers to begin paying or leave the platform. The company, which has raised about $120 million in funding, is also drastically reducing its workforce from 167 to 98 employees.
Media center software provider Boxee announced a deal to distribute the NHL‘s Game Center LIVE out-of-market subscription streaming service, available for $19.95/mo. and $79/year.
Media-streaming set-top box maker Roku, which offers subscriptions to MLB.tv on its box, is set to announce a similar partnership with the NBA, per the WSJ’s Digits blog.
Location-based social networking start-up Foursquare is beginning to sign musical acts and labels to the service, according to comments made by CEO Dennis Crowley in a Billboard interview. Bands can “check in” to venues or record stores during promotions to encourage local fans to follow their tour or demonstrate their enthusiasm by collecting badges for completing tasks.
NBC has retained GotCast.com for its ‘Stand Up For Diversity’ initiative, a nationwide search for stand-up comedians of diverse backgrounds. The search, which supplements NBC’s live open calls, kicks off this week and will run through July 2010.


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is working with LA-based digital advertising company Interpolls to develop actionable, interactive ad units promoting the season 7 finale of Project Runway for the iPad. The Project Runway ad unit, which launched Monday, incorporates HTML 5-formatted video to feature behind-the-scenes footage and interactive voting around Fashion Week, allowing users to vote for and share the work of their favorite designers. The full-page rich media ad will also play across the iPhone and Android platforms.


Multichannel TV technology provider NDS and TV ad technology company BlackArrow announced an agreement to jointly develop advanced ad solutions for platform operators and programmers. NDS, which is leading a $20 million round of series C financing in BlackArrow with the investment arms of Cisco, Comcast, Intel, Mayfield Fund and Polaris Venture Partners, already provides audience measurement, addressable ads and interactive advertising tools to operators. Combining BlackArrow’s TV products is expected to speed deployment of services such as dynamic VOD ad insertion and the execution and measurement of advanced campaigns across multiple platforms and devices.


US consumers spent considerably less time consuming media in 2009 than 2008 – less than 12 hours, vs. nearly 14 hours/day for a 17% decrease, according to a Yankee Group study cited by eMarketer. Mobile phone usage, averaging 1 hour and 18 minutes/day, was the only category to show growth, increasing 39% overall as mobile web usage rose 36% to 11 minutes/day and texting increased 55% to 27 minutes/day. Reading seemed to take the worst hit in terms of consumption, with average time spent reading down by 59% from the previous year.
Average Time Spent per Day with Select Media, U.S. 2009
Medium               Time Spent         % Change
Online                   4:13                    -17%
TV and video         3:17                    -32%
Music and radio     1:26                    -33%
Mobile phone         1:18                   +39%
Landline phone      0:36                    -2%  
Gaming                 0:36                    -14%
Reading                0:24                     -59%
Source: Yankee Group, via eMarketer
Comedic video site Funny or Die, MLB.com, P2P file sharing client LimeWire and Sony Online were among the top gaining properties last month in terms of unique visitors, according to ComScore. In terms of categories, automotive, green-themed community sites and political sites were the biggest gainers.
Top 10 Gaining Properties by % Change in Uniques (U.S.)March 2010 vs. Feb. 2010
                                            Total Unique Visitors (000)
                                        Feb-10    Mar-10    % Change    Rank by 
                                                                                   Unique Visitors
Unister GmbH                      2,715     5,930       118        242
Kraft Foods                         3,076     5,968         94        239
FunnyorDie                         3,225     5,750         78        246
MLB.COM                            4,782     8,126         70        181
AVG Technologies                5,968     8,567         44        167
LIMEWIRE.COM                   7,565    10,225        35         143
General Motors                    5,766     7,613         32        195
LOWES.COM                        7,489     9,732         30        149
ToneFuse Music Network       8,089   10,490         30        135
Sony Online                        12,890   16,422         27         83
Total Internet : Total Aud.  209,749   212,593         1        N/A
Source: comScore Media Metrix, Ranking based on the top 250 properties in March 2010


Apple has updated the shipping date for the 3G-enabled iPad, specifying that pre-orders should be shipped by May 7, noticed Engadget. The 16GB model is priced at $629, the 32GB version at $729 and the 64GB model at $829. Previous pre-orders are still believed to be on schedule to be shipped by the end of this month.
Verizon FiOS has extended its smartphone DVR-setting app, previously launched for Android, to the iPhone and iPod Touch, allowing users to view up-to-date programming schedules and set their DVRs to record shows from a remote location. The app also allows users to set bookmarks, search and view previously recorded shows.


The Travel Ad Network has hired Juliana Jaoudi to the newly created position of VP/Sales Development and GM of Europe. Juliana will split time between TAN New York HQ and London, reporting to Dana Hayes, the company’s Chief Revenue Officer.
Former Fox and Moxie Interactive executive Paul Santello is joining L.A.-based Evolve Media as SVP/Brand Sales and Marketing. He is responsible for working with the existing sales teams to create integrated, cross-platform solutions.


Facebook is trying to convince users to become fans of organizations, companies and public figures by recommending pages they might like. A new box of recommended pages based on biographical info, interests and affiliations you’ve added will appear on your profile page, allowing you to opt in individually or wholesale. (For instance, those interested in Television may be pointed to the Cynopsis Media group page.) Also, the “Become a Fan” button has been replaced with “Like.” Clicking on it adds the page to the contextually relevant section of your profile’s “info” section. Facebook is also improving privacy settings–new privacy controls allow members to determine who can view certain parts of their profiles or hide their list of friends from other friends. Finally, new beta “Community Pages” are dedicated to a common topic or experience to serve as “Wikis” of shared knowledge. Facebook will be asking people who are passionate about Community Page topics to sign up as a contributor at a later date.


Cyn opsis Media presents: Upfront 2010  The Syndication Market
Publishing Wednesday

The Syndication Market will provide an in-depth look at the 2010 Syndication selling season.

Special Editions and more Upfront information are available at
Cynopsis.com Upfront Overview.

Advertising space is limited. Contact Mike Farina to reserve your space today! 
[email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .

JOB OPENING: DIR, PRODUCTION/Oxygen/NYC: Serve as the brand-mngr & executive producer on all current shows, acting as a liaison to the marketing, publicity, ad sales, & digital teams. Please apply – nbcunicareers.com; #1170171 (4/27)

JOB OPENING: PRODUCERS /REELZCHANNEL/ABQ: Producers needed with daily show or newscast exp., entertainment pref. to work in #1 city in the U.S. to make movies. Resumes to [email protected]   (4/27)

JOB OPENING: COORD SALES DEV & PROMOTIONS/NICK/Viacom Consumer Products/NYC. 1+yrs Marketing/Cons Prod exp, Strng Comm/Org/Detail skills, Strng knwlege NICK brand, popculture, MS Office skills Apply  www.mtvnetworkscareers.com (4/24)

JOB OPENING: RESEARCH COORDINATOR/The Hub/LA:  Must have at least one year experience in television and/or media research. Apply at http://thehub.catsone.com/careers (4/24)

JOB OPENING: SR MGR DIG MEDIA MKTG/A&E TV Networks/NY: Increase AETN web properties on key srch engines. Asst w/ dvlpmt of  brdr (non-search) dig. aud. dvlpmnt strategy. Apply:  www.aetn.com/careers.html 7-10 yrs mktg exp 5+ digital (4/24)

JOB OPENING: EXEC PROD/Charlex/NYC: ( www.charlex.com )  Mng prod dept. Dvlp executive level client relationships. Identify & expand strategic dvlpmnt of new business. Proven exp building/managing accts  Apply to: [email protected] (4/24)

JOB OPENING: DIR MEDIA RELATIONS/CABLEVISION /LI:  Implement PR strat for cable, phone, internet services. Needs 5+ yrs in PR including skills in social media. Journalism or political exp a +. Apply:  [email protected] (4/23)

JOB OPENING: MGR, iVillage AD SALES MKTG/NYC:  will be rspnsble for leading the dvlpmnt of mrktng that drive advrtsng revenue for the iVillage Network and oversee prgrm executn.  Pls submit a resume: nbcunicareers.com job# 1166777 (4/23)

JOB OPENING: SALES MGR/KQCA TV/SACRAMENTO: Strong leadership, motivational & organiz’l skills. Successful track record prod’g new direct bus by dvlpng/selling multi-plat advrtsng campaigns. LSM exp pref’d. Res: [email protected]  (4/23)

JOB OPENING: MGR RSRCH TEMP/ABCTV/NY: Execute Sr lvl stats analysis, excellent written verbal presentation skills in exec environment min of 4 yrs exp w/Nielsen ratings, MS Office www.disneyabcjobs.com # 240392 (4/23)

JOB OPENING: SR ANALYST, RESEARCH/Music Choice/NY: Support multi-platform sales, mrktng & prgrmng initiatives w/accurate & actionable research. BA/BS 3-5 yrs media rsrch exp. req./1 yr VOD rsrch strongly pref. [email protected] (4/22)

JOB OPENING: RESEARCH DIRECTOR/Tennis Channel/NYC: 3+ years Ad Sales at Nat’l Cable or Local B’cast. In depth Arianna exp. req’d, Mendelsohn and MRI pref’d. Strong Excel/P’point. Resumes to [email protected] (4/22)

JOB OPENING: DIG RSRCH ANALYST, FREELANCE/ A&E TV Networks /NYC: Resp for gathering/analyzing data, extracting key insights. Quant rsrch background, pref w/ Omniture, comScore, and/or Nielsen Online.Apply: www.aetn.com/careers.html (4/21)

JOB OPENING: SR COUNSEL, LEGAL AFFAIRS-ABC STUDIOS/LA:Draft + legal supv of TV pilots/series deals. 7+ years exp in TV, IP, corp/litigation exp at law firm and/or major studio legal dept. Apply www.disneycareers.com 218071 (4/21)

JOB OPENING: RESEARCH ANALYST/(P/T)/CTAM (DC area):  seeks Part-Time Analyst to provide rsrch support & assist in study production. Description: http://www.ctam.com/collaboration/jobbankview.aspx . Email: [email protected] (4/21)

JOB OPENING: MKTG PROD MGR/Sundance/NYC: manage prod of all print, online, gfx deliverables & short form content. 4-6 yrs PM exp. Solid exp w/all areas of creat serv. res: www.cablevision.jobs ref #11086BR (4/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY:  PROD INTERN/NAHB PROD GROUP: Seeks orgnzd, resourceful & confident Intern- looking for hands on training at busy prod group. Good PC skills & tech knwldg +. Min 12 hr/wk. Cover-letter & resume: [email protected] (4/24)

SUMMER INTERNSHIP CREDITS ONLY:  Turner Ad Sales/Detroit: 10 wk internship. Work closely with all positions in support of the overall ad sales process. Gain exposure to all aspects of TV and Digital National Sales.Send resumes: [email protected] (4/22)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SENIOR PROMO WRITER/PRODUCER(NYC & CT)20+ yrs. experience in On-Air TV Broadcasting & Cable promotion experience. Includes Print, Radio, Outdoor and Web Promotion. Seeking FT/PT or Temp-to-perm. [email protected] (4/27)

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC)Concept through completion. Portfolio: www.baerdavis.com Email: [email protected] (4/27)

SITUATION WANTED:  Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected]  (4/27)

SITUATION WANTED: DIGITAL JOURNALIST (NY): Extensively trained by NBC News to shoot in HD & SD, edit in FCP & Avid, write, track and report. Hardworking and eager to be part of a great news organization. [email protected] (4/24)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected] (4/24)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/23)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/22)

SITUATION WANTED: UAlbany 2010 grad, looking for PROGRAMMING/RESEARCH ANALYST, MEDIA BUYING OR SALES POSITIONS. I am currently interning at Viacom MTV Networks(Spike TV).Held the marketing position in my sorority. [email protected] (4/22)

SITUATION WANTED: AVID/FCP VIDEO EDITOR (NY): Creative, Award-winning Editor. Short-form and long-form  comedy, drama, music, sports. Many years in TV and Advertising. For resume and website contact: [email protected] (4/22)

SITUATION WANTED: PRODUCTION MANAGER(NY): Hard working, organized, self-starter with 18 years production experience. Companies include HBO, A&E, MTV, National Geographic [email protected] (4/22)

SITUATION WANTED:  DIRECTOR/CREATIVE DEVELOPER:   Animation. Dynamic, award-winning, fun-filled, 10+ years experience. Clients include Warner Brothers, ABC Family, Nick JR, HBO Family, MTV2, The Tornante Company. [email protected] (4/22)

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales, product, biz development True Closer!!!!! [email protected] (4/21)

SITUATION WANTED: RESEARCH DIR/SALES STRATEGIST: 20+ yrs media, Nielsen, Hisp, research, sales, and presentation experience. Email: [email protected] (4/21)

SITUATION WANTED: FILM, TV & MEDIA SALES/NY: 6 yrs of exp as executive in international & domestic sales with strong knwldg of business and contracts with sharp client relationship & proven sales records. Email: [email protected] (4/21)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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