Tuesday, April 16th, 2013



Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies.

[email protected].

Cynopsis: Classified Advantage

Good morning. It’s Tuesday, April 16, 2013, and this is your weekly issue of Cynopsis: Classified Advantage!

Questions from our Readers
Answered by
AnnMarie McIlwain

How important are keywords in my resume?

Keywords are to resumes as Google’s algorithm is to search. Just as a business will not rank high on a Google search page if you don’t pay attention to the keywords that people use when conducting a search, the same is true for resumes.

Companies often receive thousands of CV’s and the only cost-effective way to manage them is to use technology to sort resumes based on keywords matching the job description. So when you’re writing your own resume, this is a great intro to pinpointing and using keywords in your application process.Another approach is to copy and paste a job description into TagCrowd. This will give you a visual key as to which words are most often repeated. Be sure and incorporate as many of the keywords as possible.

Are there free resources to help me create a resume?

Yes, plenty! Learning Express is a terrific source that guides you through the resume-building process, and it is available through local libraries in 17 states. Call your local library and ask if they offer it. If so, you can access this service online using your library card number.

We also recommend Get Noticed First. This is a free service that provides interactive templates for resume building, thank you letters and cover letters. Get Noticed First also provides a website to display your resume and recommendations. Another option, Microsoft offers free downloadable templates for building resumes. If you’re in an area of the media industry where a multi-media resume is the best way to show your skills, Romshu is a platform for just that from video to audio to slide presentations and photos.

AnnMarie Quintaglie McIlwain is a former marketing executive with Procter & Gamble and Johnson & Johnson. Today, as Founder and CEO of CareerFuel.net, she is a social entrepreneur who connects people with the information and inspiration they need to find work and start businesses. It’s free and most of the resources careerfuel.net recommends are, too! 



Cynopsis: Webinar – 04/30/13 @ 1:30-3:00pm EST
Leveraging Social Media & TV Ads: Best Brand Strategies

Moderator: Arthur Greenwald: President, Greenwald Media, Inc. & Contributing Editor, Cynopsis Media
Seth Shapiro: New Amsterdam Media [Principal]
Karie Ford: Subway [VP of Media]
Mike Freeman: Hallmark Channel & Crown Family Network [Social Media Specialist]


JOB OPENING: MEDIA MGR/DIGITAL PLAN’R & BUYER/NYC: Media plan’g/buying & acct mgmt for premium dig channels (primarily YouTube-based). Campaign mgmt. & optimization. 2-4 yrs dig. Plan’g, pref w/large video ntwrk. Contact: [email protected] (4/22)

JOB OPENING: EXEC ASST TO CEO/LA Phil/LA: Exec asst to CEO needed. Must have 7+ yrs exp as an EA, bilingual w/Spanish, correspondence. More job info: http://www.laphil.com/about/jobs/executive-assistant-to-president-and-ceo (4/22)

JOB OPENING: RESEARCH PART TIME CONTRACTOR/ABC/Burbank: Solid Excel/Powerpoint skills, TV & digital research exp (Nielsen, Comscore, Rentrak, Omniture, etc), college degree reqd, detail oriented. Resume to [email protected] (4/22)

JOB OPENING: COPYWRITER-LEAD/Cablevision/Bethpage: Resp: mng creative development & execution for campaign/project supports the brand and product strategies. Direct Mktg is a plus. Details/apply: here http://tinyurl.com/d6hr47d (4/22)

JOB OPENING: SR ACCT EXEC DIG MEDIA SALES/CRACKLE NTWRK/NYC: Dev new bus/mng accts, 5yrs dig adv exp, & 2 yrs video media sales req. Proven track rec dvlpng 7 Figure+ deals – brand/client contacts/agencies. [email protected] (4/22)..

JOB OPENING: MGR, PUBLICITY/Nickelodeon/NY: Manage and execute media relations activity nationwide for Nickelodeon’s Consumer Products, Digital Media, and Interactive businesses. Pitch, manage, and write press releases. Apply Here: Viacomcareers.com (4/22)

JOB OPENING: DIGITAL AD SALES RESEARCH MANAGER/CRACKLE NTWRK/LA: Dev & manage primary research studies, 4+ yrs in dig media research at a publisher/agency, pref w/online video, Supervise Analyst of Dig Ad Research, ensuring ad sales team is supported. Resume to: [email protected] (4/22)

JOB OPENING: DIR-TVE/AMC/NYC: Devlpmt & operational mgmt of TVE platforms, devlp addtnl applications for digital platforms particularly web & mobile, 5+ yrs. digital platform devlpmt & ops exp. Resumes to click here (4/22)

JOB OPENING: DIR-ENTERTAINMENT APPLICATIONS/AMC/NYC: PM and develop all 2nd screen experiences. 5+ years exp. interactive storytelling & gaming & 10 yrs. exp. digital media. Resumes to click here (4/22)

JOB OPENING: AE/ADSALES/NYC: Sales prof, Cable TV bgrd, sell inventory, negot. sponsorhip deals w/adv. Negotiating/selling commercial inventory & various assets of ntwrk. Tennis knwldg a +. Res/sal history & min. req: [email protected] (4/19)

JOB OPENING: CHILDREN’S DVLPMNT & PRGMNG EXEC/AMAZON STUDIOS LA: Dvlp short prgrms for online and traditional dist across mult demographics. Past exp dvlpng kids prgmng & strong ntwrk of artists/writers.  Email: [email protected] (4/19)

JOB OPENING: RSRCH MGR/AMAZON STUDIOS/LA: Act as a strategic bus. partner to internal teams, leveraging rsrch to provide recommendations/analyses on film & series projects in dvlpmnt. 5+ yrs mkt rsch ind exp. [email protected] (4/19)

JOB OPENING: VP, ORIGINAL PROGRAMMING/ABC FAMILY/BURBANK: Drive creative/strategic direction for ABCF current programming. Min 7 yrs in similar role. Apply at www.disneycareers.com, req ID 98083 (4/17)

JOB OPENING: INV MGR-PLANNING/Uni Cable Nets/NY: Support Dir. on invntry mgmt/stewardship/sponsorships. Must be detailed/able to multi-task. Exp. in media/DM/VCI/Spanish a +.Apply- [email protected] (4/17)

JOB OPENING: SR INVENTORY & DATA MNGMNT ANLYST/WEATHER CHANNEL/NYC: Inventory analysis & tracking of all cable inventory, dist of sales Reports to Plan’g & Reg’l mgrs,. Exp in sale plan’g & media math. Resume to: [email protected] (4/17)

JOB OPENING: SR RESEARCH ANALYST/DISNEY/BURBANK: qualitative/quantitative studies. Exp in consumer insights/market research/tech/digital research. Min 2 yrs exp in primary research. www.disneycareers.com REQ 98010 (4/17)

JOB OPENING: SR WEB DEVELOPER/ION/WPB, FL: Web developer & strategic tech. Build/expand website Content Mgmt Systems. Manage internal & external teams. Exp 5+ yrs; coding PHP, Windows IIS, MSSQL. Apply http://goo.gl/0XyuO. EOE (4/16)

JOB OPENING:  MANAGER NEW MEDIA RESEARCH/NBCUNIVERSAL/OXYGEN/NYC: Digital and mobile research, Nielsen comScore MRI preferred, SiteCatalyst and Discover req. Min 3 Yrs exp. Apply: www.nbcunicareers.com (8454) (4/12)

JOB OPENING: MUSIC & MEDIA CLEARANCES SPECIALIST/MLBNtwrk/NJ: Strong knwldg of music, footage, image licensing. Highly organized, self-starter w/exclnt comm skills. Min 3 yrs exp in TV/Film/Media Company. Resume: [email protected] (4/12)

JOB OPENING: MGR-DIGITAL MEDIA & TECH/Sundance/NY: 5-7+ yrs. exp web tech & PM. PM site dvt., knwlg WordPress, HTML, PHP & CSS. Res to: http://jobs.brassring.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=25032&siteid=5340&Areq=20504BR&Codes=EXT,ICYN (4/12)

JOB OPENING: DESIGNER/HGTV & DIY/Knoxville: Develops and executes on-air design concepts for network initiatives. Min 1-2 years in a production, animation, post-production or a broadcast environment. Apply (4/11)

JOB OPENING: DIR, STRATEGIC VIDEO PROD PERF/Bethpage, NY: Drive prod imprvmnts for Optimum TV, get feedback, work w/cross-func teams. 7+ yrs bus/mgmt./eng exp, process re-eng., analytical, STB exp a +. Resume to: [email protected] (4/11)

JOB OPENING: DEVELOPMENT EXEC/NYC: For reality/non-fict TV. Extnsve rsrch for characters, subcultures, formats. Strong cast, basic shoot/edit & treatment writing. Res/Cov Ltr: [email protected] 3+ yrs exp req’d  (4/10)

JOB OPENING: DIR OF ORIGINAL PROGRAM DEVELOPMENT/INSP Network/Indian Land SC: Dvlp/maintain prgrmng plans & strategies & possess a solid understanding of the ente dvlpmnt & prod. Process. Min 5yrs of TV dvlpmnt.  Apply here. (4/10)

JOB OPENING: SALES COORDINATOR/NY: All aspects of account maintenance, liaison with ad agencies. Must be detailed/ able to multi-task. Excellent verbal and written communication skills. Apply-[email protected] (4/9)

JOB OPENING: TV PRODUCERS & ASSOCIATE PRODUCERS/LA/Nationally syndicated show: Must have court and/or talk show experience. Resumes to: [email protected] (4/9)

JOB OPENING: ACCOUNT EXECUTIVE/Discovery/NY: Manage accts and develop new biz for Discovery US Hispanic in the Midwest. 5+ yrs ad sales exp. preferably in TV w/ record of success. Apply: http://bit.ly/YqQyGr (4/9)

JOB OPENING: DIGITAL RESEARCH SR. ANALYST/SCRIPPS NETWORKS/NYC: comScore/Omniture/Nielsen/Experian tools and ad effectiveness experience preferred, must be passionate about digi media. 4+ yrs exp. Apply: http://bit.ly/QMAzjc (4/9)


NATPE PitchCon 2013
May 9-10 | Los Angeles, California | SLS Hotel

Learn from industry professionals – Pitch your TV show idea to 50 top executives from broadcast, cable, and digital companies. 

Enter our Hollywood Player Pitch Contest for a chance to win a Go Pro camera, high-profile meetings with media executives and more.

Go to www.pitchcon.org and REGISTER TODAY
For the Best Rate, Use Promo Code: PCCYNOPSIS


balance technical leader and senior contributor/hands-on team member roles within cross functional team of engineers responsible for development and expansion of highly transactional and high traffic internet based platform
Technical Lead and Architect
Evolve Media

balance leader and senior contributor/hands-on team member roles within the SI (Sales Integration) software engineering team responsible for engineering rich media ad units
Manager, Sales Integration Software Engineering
Evolve Media

work collaboratively with Technology Vertical SDMs & IAs/Sales Ops Managers to identify the key barriers to incremental revenue for your vertical(s)
Sales Development Manager, Technology Vertical
NYC NY, Chicago IL, San Francisco CA

develop a strong understanding of customer needs to inform product messaging and successfully communicate value proposition to publishers
Product Marketing Manager, DoubleClick for Publishers

responsible for acquiring inventory from and selling our world class video ad management platform (ACE for Publishers) to leading publishers across online, mobile and connected TV ecosystem
Business Development Account Executive

develop relationships with decision makers at content providers with a core focus on using Rentrak services to for research, business development, advanced targeting and measurement
Director of Sales, Video On Demand

stewardship of positioning/sales collateral and go-to-market messaging, relative to marketplace trends and competitive pressures
VP of Client Strategy

establish Blue Kai partnership with Marketers and Trading Desks
Sales Director  2013-1066

install, configure and maintain Oracle single-instance and RAC Databases
Sr. Oracle DBA
Trenton NJ

lay leadership role in large-scale Adobe CQ implementations from establishing project goals through go-live
Content Management Developer (CMS)/Application Developer
bmc software
Houston TX, San Jose Ca or work from home

enhance and further IT operator data checks to ensure the accuracy and completeness of all initial data processing
Vice President, Quality Control
Portland OR

get YouTube brand, YouTube creators and YouTube high-quality content to be featured across mobile ecosystem campaigns
Marketing Programs Manager, YouTube
San Bruno CA

provide leadership to a group of engineers in an innovative and fast-paced environment
Technical Lead/Manager, YouTube Support
San Bruno or Mountain View CA

configure & fine-tune JVMs, Apache, Tomcat environments
Senior Systems & Operations Manager
Redwood City CA

maintaining day-to-day partner relationships and interaction, covering both business terms and technology integrations
Partnerships – Analyst
Redwood City CA

inspire, mentor and lead our superb 30+ person engineering team using your experience and deep understanding of both leading-edge technologies and of motivation and leadership
Director of Software Engineering
San Mateo CA

acquire and maintain a comprehensive expertise in all components of Adap.tv Platform, test automation, and monitoring systems currently being used
Quality Assurance
San Mateo CA

collaborate in a team based environment to define, drive and deliver how Blue Kai’s customers can program with data
Sr Software Engineer, Data Engineering  2013-1076
Cupertino CA

work collaboratively to solve problems and issues of moderate to advanced complexity
Senior Content Management/Documentum Developer
San Diego CA

responsibility for content acquisition and distribution deals with independent film and television producers and aggregators
Sr. Counsel, Content Acquisition – Global Indies
Bevery Hills CA


330+ new classifieds in 1st Quarter!

Cynopsis Media Classifieds: Contact Trish Pihonak to spotlight your company’s job openings today.

[View the job board on our Facebook page– updated daily]


Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel, has promoted Amy Jo Wayne to Senior Vice President of national advertising sales.  Wayne, who previously served as SVP of eastern advertising sales, will continue to create advertising solutions to leverage all client and planner opportunities nationwide and will also be charged with developing a national sales strategy for Crown Media in the marketplace.

Levels Beyond, creators of Reach Engine, a software platform providing streamlined media-management, distribution, optimization and monetization capabilities for video, has appointed media veteran Nick Rhodes as President and Chief Operating Officer. Rhodes recently joined Levels Beyond as the Denver-based company establishes its Santa Monica office, after consulting for the company on marketing strategy and business plans to help secure private equity funding, which was achieved in December 2012.

Univision Communications Inc. has named Ken Wilkey as Senior Vice President, Engineering and Technical Operations, Univision Television Group. Wilkey will lead operations and engineering for all 62 UTG affiliates including Puerto Rico. Wilkey previously worked with Univision on assignments including The Univision Agency, graphics and other projects for the Engineering and Operations teams.

The Weinstein Company has hired Patrick Reardon as Senior Vice President of Television, effective immediately. Reardon, who last served as showrunner for the MTV series Washington Heights, will help to execute all existing TWC reality programming, along with other forthcoming projects to be announced shortly.

Starrett Berry has been hired as Vice President, Broadcast Distribution for MundoFox. Berry previously served as Senior Advisor and Consultant for Una Vez Mas, the largest affiliate group for the national Spanish-language broadcast network, Azteca America. In his new position Berry will work on broadcast distribution initiatives.

Original Productions post-production executive Mike Walsh has been promoted to Vice President Technical Operations. In his new role, Walsh will supervise IT infrastructure capabilities, Technology Services, field production equipment rental and technical support for the company’s editing systems.

Stephen David Entertainment has named Shirley Escott as Vice President of Production and David C. White as Director of Development. Escott previously spent over 5 years as the Co-Executive Producer and EIC at BBC Production USA. White has already worked with Stephen David Entertainment on numerous productions, including The Men Who Built America. Along with the new additions, Randy Counsman has been promoted to Vice President of Development and Tim W. Kelly to Vice President of Post Production. They will both continue to work on the growing slate of scripted and non-fiction television projects.

WCVB, Boston’s news leader, has named JC Monahan as the new co-host of Chronicle and Cindy Fitzgibbon as EyeOpener meteorologist. Monahan, who began working at WCVB in in 2001, will begin co-hosting with Anthony Everett in June and will continue to make appearances on EyeOpener and take on additional news responsibilities. Fitzgibbon starts with the Boston station immediately and joins the station’s EyeOpener team at the end of May. She has forecasted the weather for 17 years and spent the last decade as a meteorologist in Boston.

The Mill LA has expanded its Mill+ design team with the addition of Creative Director Paul Mitchell. Mitchell previously served as Creative Director at Prologue Films and was responsible for multiple award winning design projects, including campaigns for Ford, DuPont, NFL, ESPN and FIFA World Cup.

Marcum Search LLC, the executive recruiting affiliate of accounting and advisory firm Marcum LLP, has appointed Steven Goldmintz a Vice President to head a new Media and  Telecommunications Search Division at the firm.

Michael Lynton has renewed his contract as CEO of Sony Entertainment Inc. and Chairman and CEO of Sony Pictures Entertainment. He will continue to oversee the company’s global entertainment businesses, including Sony Music Entertainment, Sony/ATV Music Publishing and Sony Pictures.

Michael Mahan has been appointed President of DC Media, the parent company of Dick Clark Productions. Madon will oversee company operations including acquisitions, business affairs, finance and foreign distribution. Mahan previously served as president of TV Guide Network and TVGuide.com and once worked for Dick Clark Productions as Senior Vice President of Corporate Development.

Andrew Strauser has been promoted to Vice President, Talent Development and Casting for TLC. He will continue to lead the charge in bringing new talent to TLC, including casting for existing series, as well as finding new talent to build series around.

GroupM is expanding its lineup of multicultural media services under the auspices of the newly established unit GroupM Multicultural. The new division will be led by Gonzalo Del Fa, an experienced, multicultural media agency executive, who is currently Managing Director of MEC Bravo, the Hispanic media specialist division at GroupM agency MEC. Del Fa begins his new role immediately.

Petra Malenicka has been appointed to the new role of Vice President, Ad Sales Western Europe for CNNI Commercial. Malenicka, previously Ad Sales Director for the German, Austrian and Swiss markets, inherits an expanded remit including the UK, France, Benelux and the Nordics and also joins Rani Raad’s, EVP and Chief Commercial Officer, CNN International, executive management team. 

Cablevision has announced a realignment of its senior leadership team. Kristin Dolan, who previously served as senior executive vice president, product management, marketing and development, has been appointed President of Optimum Services. Wilt Hildenbrand has been named Senior Advisor, Customer Care, Technology and Networks. Brian Sweeney has been named Senior Executive Vice President, Strategy.

Brooklyn creative agency Big Spaceship has announced the promotion of Ranae Heuer to the role of Managing Director, a new position at the agency,effective immediately. Heuer who spent four years leading BigSpaceship’s client service and production teams, is tasked with strategically steering the company and developing partnerships with its clients as well as staffing, contracting and ensuring the most innovative digital solutions are brought forward.

Lakeshore Public Media has named James Muhammad, the Peabody Award-winning Director of Radio Services for West Virginia Public Broadcasting, as its new President and CEO. Lakeshore Public Media is the umbrella organization for Lakeshore Public Television (Northwest Indiana PBS affiliate) and 89.1 FM, The Lakeshore (Northwest Indiana NPR affiliate).

NBCUniversal has appointed Tina Silvestri Senior Vice President, Business Services, Operations & Technical Services. A 16-year NBCUniversal veteran, Silvestri last served as Senior Vice President of Operations for the NBC Owned Television Stations. In her new role she will lead the company’s combined business service functions, including EHS, Crisis Management & Business Continuity, Transportation, Energy Programs, Retail Operations, and Food Services. She will also provide global oversight for the company’s facilities.

Laurel Weir has been promoted to Senior Vice President, Strategic Insights and Research at TV Land. Weir has been with the network since 2002, first as a manager and then as a senior director of TV Land research. In her new position, she will continue to oversee the research department and provide the Development and Original Programming group with insight and feedback on projects in various stages of development.

Abby Phillip will be joining ABC News as a digital reporter covering politics out of the Washington bureau. Phillip spent the past year as part of the ABC News Fellowship program where she worked at Nightline and This Week. Her new position begins in May.

Later — John
John Cox for Cynopsis: Classified Advantage
[email protected]

Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Cynopsis Media
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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