Cynopsis: DIGITAL
04/13/10
Good morning, it’s Tuesday, April 13, 2010, and this is your first early morning digital briefing, reporting from NAB in Las Vegas.
Newly-sworn in NAB President and CEO Gordon Smith, a former Senator from Oregon, made a patriotic push for broadcasters to be left a seat at table in the FCC’s new vision of a broadband-connected America at his inaugural industry address at NAB on Monday, pulling out Will Rogers, Edward R. Murrow and Walter Cronkite to make his case. Striking a familiar anti-regulation stance, Smith noted that the industry just spent a collective $15 billion to meet the mandated switch to digital and warned that aging Americans would end up being cut out of the loop if the government ends up reclaiming broadcasters underutilized spectrum. He also noted that Homeland Security, in the form of using broadcasting to reach the masses in the case of national emergencies, would be threatened.
Yahoo and production studio Reveille are teaming to develop original content for distribution across the portal’s network of sites. The first series to come from the partnership will be a daily Yahoo! News show, “Who New,” sponsored by Toyota, profiling the day’s most clicked-on stories. Yahoo and Reveille also co-produced Real Life Makeover for woman’s vertical Yahoo! Shine.
Turner Sports’ NBA.com announced it will include companion coverage of the NBA Playoffs with mosaic live video streaming of three games in the first round, eight games in the second round, and the Western Conference Finals on “TNT OverTime” on NBA.com. NBA Mobile will also feature its NBA Game Time Playoff Edition, featuring live play-by-play text.
Fox is addressing the problem of how to keep fans occupied during summer rerun time with the launch of the “inHouse” iPhone app on May 24, featuring original short-form “appisodes” written by House staff writers and made exclusively for the platform. The app will subsequently feature new episode-specific material each Monday, coinciding with the broadcast of original episodes during the regular season.
The still not-ready-for-primetime 2nd annual Streamy Awards were doled out on Sunday night in L.A., recognizing streamy excellence in the web video space:
- Best Comedy Web Series went to Funny Or Die’s “Between Two Ferns with Zach Galifianakis”
- Best Drama Web Series was awarded to Crackle’s “The Bannen Way”, directed by Jesse Warren, who also won for Best Directing of a Drama
- Best Hosted Web Series went to Revision3’s “Diggnation”, co-hosted by Kevin Rose – who took over the reigns of Digg last week after CEO Jay Adelson stepped down as CEO
- “The Guild” walked away with Best Female Actor and Best Directing for a Comedy Web Series
- The Audience Choice Award was awarded to Agents of Cracked
The Streamy Craft Awards, a sister event to recognize best editors, cinematographers, art directors and producers, were handed out on April 7. One trend this year is that more web shows are being picked up for distribution overseas. For instance, 3 of this year’s nominees have been acquired by ContentFilm’s digital arm Fireworks International, including Electric Farm Entertainment’s ambitious vampire series “Valemont,” which received technical Streamy awards for Best Interactive Experience in a Web Series and Best Mobile Experience in a Web Series.
Michael Eisner’s Vuguru, whose “Prom Queen” has been sold to over 40 markets, also signed a deal with Fireworks International for the rights to distribute the 62-chapter thriller “The Booth at The End”, penned by Christopher Kubasik and helmed by veteran television director Jessica Landaw.
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Video ad network YuMe is announcing new compatibility with Microsoft’s Silverlight online video platform. Beginning today, publishers will be able to download a new SDK to include inventory served to Silverlight players for inclusion on the YuMe video ad network. YuMe has worked with Microsoft as far back as Sept. 2007, serving and managing ad sales for the company’s pioneering Windows Media Center software solution.
Transactional transcoding specialist RipCode unveiled a new transcoding product that can intercept Adobe Flash-based files or live video requests and convert them to a container, video codec or audio codec compatible with Apple’s new iPad. The software performs its magic transparently to the end user device without the need for pre-transcoding or a device-based client.
SmartJog, subsidiary of Paris-based TDF, has acquired TV-Radio.com, a content delivery network specializing in live & on-demand internet streaming for radio, television, new media and corporate clients in Europe. SmartJog says it will add live and on-demand streaming to its global product offerings.
TelVue Corp. unveiled its HyperCaster line of IPTV digital broadcaster solution at NAB. The company’s Princeton HyperCaster digital broadcasters support up to 20 pure digital, MPEG-2 or H.264 IP broadcast channels in a single box.
Sorenson Media and SEO.com announced a new partnership to create a best-of-breed video search engine optimization offering.
Cologne, Germany-based Seven Principles AG (7P) announced it is developing apps for television sets as a development partner of Yahoo‘s Connected TV platform. 7P’s first apps will begin to roll out during Q2 of this year, beginning with a Google Maps-powered phone directory solution.
Men tend to view more video than women at bars, restaurants, health clubs and other public places according to Nielsen‘s inaugural Fourth Screen Network Audience Report measuring out-of-home video “exposure.” Some 54% of the 237 million monthly exposures to adults 18+ were displayed to male audiences during Q4 2009, with 46% going to females. An estimated 50% of all the monthly exposures to adults were displayed to men and women in the key 18-34 demo. The report, which enables direct comparisons between digital place-based video networks and other video networks, also found that video ad exposures to NCM’s and Screenvision’s movie theater networks combined for an average 61.7 million – meaning that it took about 20 primetime ads to reach the same audience as a typical month-long advertising flight on both movie theater networks. About 27% of the audience exposed to movie theater network ads are between 2-17.
Gross Monthly Digital Video Ad Exposures, P18+ (Sept.-Dec. 2009)
Network Venue Persons 18+ % 18-34
NCM Movie Theaters 35,301,188 47%
Captivate Elevators 31,332,148 55%
Zoom Fitness Health Clubs 29,396,229 43%
Screenvision Movie Theaters 26,390,071 47%
Zoom Social Bar/Restaurants 25,165,269 84%
AMI Bar/Restaurants 22,609,400 53%
The Hotel Networks Hotels 22,196,922 34%
GSTV Gas Stations 21,306,028 44%
indoorDirect Restaurants 14,146,853 43%
RMG Fitness Health Clubs 9,548,019 35%
Total 237,392,127 50%
Source: Nielsen
Gross Monthly Digital Video Ad Exposures, P2+ (Sept.-Dec. 2009)
Network Venue Persons 2+ Persons 2-17 % 2-17
NCM Movie Theaters 48,124,089 12,822,901 27%
Screenvision Movie Theaters 36,530,907 10,140,836 28%
Total 84,654,996 22,963,737 27%
Source: Nielsen
Microsoft unveiled a pair of new phones yesterday, the Kin 1 and the Kin 2, designed to superserve the teen and 20-something crowd by offering high-res cameras and bringing social networking functionality to the forefront. The phones’ operating systems place Facebook and Twitter integrations on the start-up screens instead of burying them among other apps. Both Sharp-built phones will debut exclusively on Verizon and feature full QWERTY keyboards.
Axel Technologies’ Fuugo app has received an update this week to make it more relevant to the U.S. market, adding ATSC-M/H and Android capabilities. Fuugo is the one of the first TV apps designed to blend content choices from broadcast TV, mobile TV, internet videos and social media.
Zodiak Entertainment’s Neo Network introduced a new free dating-themed iPhone app “FlirtMaps”, launching on the AppStore in the US, UK, and Italy this week with Spanish and Portuguese versions scheduled to roll out to 20 additional countries in the coming weeks. The ad supported app will rely on geo-located ads and encourage users to collect “virtual coins” to spend on extra features and discounts at participating hang outs.
Mobile Q&A service ChaCha.me introduced new Personalization, Mobile WAP Page optimization features and integration with users personal blogs, in addition to existing Facebook and Twitter integration.
Tom Schmitt was named EVP/Sales and Duncan Potter as Chief Marketing Officer for video delivery company Edgeware. Both will report to Joachim Roos, CEO and Founder.
Meredith Corporation has named Beth Fuchs Brenner as Publisher of Traditional Home magazine, effective April 26. She will oversee all advertising related business, replacing Debra Brandt who is leaving the magazine to pursue other opportunities.
Hasbro Studios has tapped Cartoon Network executive Finn Arnesen to lead its international expansion goals as SVP/International Distribution and Development. Finn will manage global content sales, distribution, channel and program development activities outside of North America across television, online and other emerging media.
Kantar Media has upped Diane Laura to SVP/Corporate Marketing, effective immediately.
Jonathan McHugh has been appointed SVP/Film, TV & Soundtracks for Island Def Jam Music Group. McHugh will seek to create opportunities for the IDJ roster through music placements in films, TV and video games, reporting to President and COO Steve Bartels and Antonio Reid, Chairman.
Glow is the newest digital brainchild of the Gail Berman and Lloyd Braun’s BermanBraun production partnership. A lifestyle vertical for MSN, the site features a fresh look inspired by fashion magazines along with a minimalistic interface that compels users to explore and linger on topics that interest them. It is the former TV giants’ second major launch for MSN, following upon the successful celeb site WonderWall. Lloyd Braun, who greenlit Lost before exiting ABC and ran programming for Yahoo before the last .com bust, told NAB audiences that the two sites will be used to launch original content in the future and that mobile video could be the real sweet spot for brand advertisers in the future. But he also warned that Glow’s digital shows will be ultra niche by definition and look nothing like his company’s original TV productions. “Even if broadband shows are easily available on television (via over-the-top devices), I’m personally not about to have our company spend 2 minutes creating original scripted shows for the internet,” he said.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]
04.13.10
Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]
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JOB OPENING: SUPERVISING PRODUCER/Scripps Networks/Knoxville, TN: Requirements: 5+yrs exp as Producer/Showrunner, excellent team mgmnt + client relations skills, exp w/long+shortform prods, strong writer – scrippsnetworks.com #1434 (4/20)
JOB OPENING: TV BUYER Wanted/NYC: Minimum 2 years national cable buying exp. Minimum 2 years DR buying exp. CPA buying a plus. Send resume and salary requirements to [email protected] (4/20)
JOB OPENING: VP ORIG PROG/LIVE EVENTS&DOCS/EPIX/NY: Formulate events & docs strategy, dvlp music/comedy event prgrmng + sprvse prod & post-prod. Strong existing relationships w/ creative community req’d. http://corp.epixhd.com / EOE (4/20)
JOB OPENING: MGR PRGRM SCHED/EPIX/NY: Mng promot’l scheduling & strategy, daily prgrm logs & competitive tracking, desired skills/exp inc. sprvsry exp, prev movie chan exp, strong knwldg TV ratings rsrch. http://corp.epixhd.com/ EOE (4/20)
JOB OPENING: PROD COORD/EPIX/NY: Temp to perm. Coord workflow on-air creative dept b/w graphics, sched, editing. 3+ yrs exp TV/media, knwldg promo prod, post-prod, ops mgmt, non-linear editing, final cut pro. http://corp.epixhd.com/ EOE (4/20)
JOB OPENING: DIGITAL MEDIA ANALYST/NYC: Dvlp pckgd inventory solutions, review ad campaigns, forecast traffic, mng ad inventory levels & asst in campaign optimization. 2+ yrs exp http://careers.discovery.com/north-america Req 9608 (4/16)
JOB OPENING: SALES PLANNER: Local Media-someone who can work with clients, support sales & ad ops. Create Proposals, Presentations, & Insertion Orders for current & new advertisers. Apply @ www.nbcunicareers.com job #1164827 (4/23)
JOB OPENING: DIR OF BUS DVLPMNT/SALES/Viewpoint Creative/Boston: Exp’d, dynamic sales profess’l w/ proven ability to meet/exceed sales goals. Advrtsng, mktg & media platforms knwlg. Res/salary hist: [email protected] (4/23)
JOB OPENING: MGR, NETWORK PROGRAM PUBLICITY/Hallmark Channels/LA: Develops/executes comprehensive & effective publicity campaigns using trad’l & new media platforms. View full posting & apply: www.hallmarkchannel.com “Jobs” (4/15)
JOB OPENING: ONAIR BMS SALES EXEC/ SintecMedia/NY: Great sales negotiator with 5 years exp, 3 in sales. Mastery of industry standards and trends. See Career Opportunity – SL103 http://www.sintecmedia.com/list.asp?categoryId=197 (4/15)
JOB OPENING: SR CONTRACT ADMINISTRATOR/Bethpage, NY: Resp for mngng compliance w/ all facets of the company’s numerous prgrmng/affiliation agreements. Addtn’l info and to submit click attached link: http://bit.ly/7D3QBl (4/15)
JOB OPENING: ACCOUNT EXECUTIVE/Norwalk, CT: Seeks AE for local ad sales. 1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid CT DL. See full posting and apply to www.cablevision.jobs req 11018BR (4/15)
JOB OPENING: ACCT EXEC, AFFIL DIST/GSN/NY: BA/BS. 3+yrs exp. min. Creating, selling in, executing & managing sales & marketing initiatives. Send res & cl w/salary to [email protected] (4/15)
JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (4/14)
JOB OPENING: SALES COORDINATOR/EA to SVP/TV One LLC/Silver Spring, MD: Supp. sales/mrkting planning; asst. with identifying new distribution opportun.; conduct research and EA support w/strong MS Suite. Visit: www.tvoneonline.com (4/14)
JOB OPENING: SR DESIGNER/VERSUS/CREATIVE SVCS/PA: Concept/Create/Design multi-media Advtg campgns Req’d 5-7+ yrs exp. @ Ntwrk/ agency. Apply: www.COMCAST.com (4/14)
JOB OPENING: TV EXEC. ASSIST/NYC: Personal Assist to Daytime Show Exec. Entry Level Position -Heavy administrative, scheduling light accounting, Excel proficiency & attention to detail a must.Resume: [email protected] (4/14)
JOB OPENING: DIR, DOMESTIC PRGRM DIST/HBO/NYC: Sell HBO Prgrmng – license films, movies, series & stand-up comedy to brdcstrs/cable ntwrks. Min 5 yrs sales exp. & travel 25%. Apply http://www.hbo.com/#/about/index.html – 116999BR (4/14)
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .
SUMMER INTERNSHIP CREDITS ONLY: START ASAP. Post production facility interns. Duties include assisting Avid technicians and client services staff. Send cover letter and resume to [email protected] with subject INTERNSHIP (4/20)
SUMMER INTERNSHIP CREDITS ONLY: START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new show ideas. Please send resumes [email protected] (4/15)
SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)
SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 PRODUCTION Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)
SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 GRAPHIC DESIGN Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)
SUMMER INTERNSHIP CREDITS ONLY: GSN Summer 2010 NEW MEDIA/DIGITAL MARKETING Internships. Unpaid, school credit only. All students please send resume, CL and Education info to [email protected] (4/14)
SUMMER INTERNSHIP CREDITS ONLY: MEDIA PLANNING INTERN/Crossmedia, NY: Bright intern for 2-3 days/week. Projects inc online/offline media, research & admin. More info at http://bit.ly/deOWPz . Send res/CL to [email protected] w/ Intern/Cyn in subject (4/14)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/20)
SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (4/20)
SITUATION WANTED: RESEARCH DIRECTOR, network experience (ad sales/prog/mktg), sales estimate expert, all Nielsen software, MRI, Microsoft suite. Full- time, temp or consulting. [email protected] (4/20)
SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/16)
SITUATION WANTED: Need a Video or Spot? See my Reel DIRECTOR /FILM-MAKER seeks Production Company Representation or gig. Major Credits. Effectiveness/Awards. [email protected] (4/16)
SITUATION WANTED: SR. BRAND STRATEGIST/WRITER: Innovative brand conversation/editorial direction. FREE samples @ https://freebeaaron.wordpress.com + follow “Words to Live By” on twitter @betsyaaron (4/23)
SITUATION WANTED: NON-FICTION PRODUCER (field and post). 10+ yrs exp. Knack for story, great interviewing skills, organized, network credits. 3 Emmy noms; also shoots. LA based, will travel. [email protected] (4/15)
SITUATION WANTED: MERCHANDISE & CONSUMER PRODUCTS(L.A.), 4 yrs. exp. at Endemol USA, oversaw product approval process from concept to packaging on brands including Deal or No Deal,1 vs 100,Fear Factor. [email protected] (4/15)
SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY): Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (4/15)
SITUATION WANTED: CORPORATE CONCIERGE/PERSONAL ASSISTANT(LA): Years of experience with Los Angeles A-List companies and celebrities. Looking for new assignment. [email protected] (4/15)
SITUATION WANTED: VIDEO EDITOR/NYC: Dedicated & experienced. Solid post-production skills; knowledgeable in Final Cut, Photoshop, DVD Studio Pro. References available. Contact [email protected] (4/14)
SITUATION WANTED: PR MGR/BOSTON: Excellent analytical skills, organizational skills, and a great multi-tasker. 5+ years in broadcast television, PR, marketing, E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.
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