Video advertising technology company Tremor International reached an agreement with News Corp to acquire Unruly, News Corp’s programmatic video marketplace. The deal marks the start of a three-year partnership with News Corp which will give Tremor  the exclusive right to sell outstream video on more than 50 News Corp titles in the UK, US and Australia. Tremor International will also benefit from Unruly’s 2,000+ direct publisher integrations and unique demand relationships with the world’s biggest advertisers. 

Rebekah Brooks, UK CEO and Norm Johnston, CEO at Unruly, are slate to join the Board of Directors of Tremor International. “With this deal, Unruly and the relationship with News Corp bolster Tremor International’s supply side platform, giving us a global footprint and allowing us to more rapidly take our recently acquired RhythmOne offering to an international market,” said Ofer Druker, CEO of Tremor International. “Unruly’s positive brand awareness and the value it delivers to partners, including relationships with globally recognized media brands, will propel Tremor International’s business, particularly in the European and APAC markets where Tremor will run its business under the Unruly brand.”