Thursday, September 28th, 2006


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Good morning. It’s Thursday, September 28, 2006, and this is your first early morning briefing.

Joining the NBC schedule on Friday, October 13 is a new game show, 1 vs. 100 from Endemol USA, with host Bob Saget. The limited series – will air for just five weeks – will debut on a Friday night at 9p following a Deal or No Deal lead-in.  Thereafter, it will air on Fridays at 8p for four more weeks, pushing back the debut of Crossing Jordan to later on in the season.  Based on the UK series, the game is trivia based, with one contestant going up against 100 others in the hope of winning a million bucks.

Tonight’s Premieres:
ABC:  Ugly Betty at 8p
CW:  Smallville at 8p, Supernatural at 9p
Spike TV:  TNA: Impact! at 11p

Tonight’s Finale:
Fox:  Celebrity Duets at 9p


Comedy Central has ordered up a 3rd season of The Showbiz Show with David Spade, with an order for 13 new episodes.

MTV has ordered a second season of it’s documentary/reality series Two-A-Days, centered at an Alabama high school, Hoover High, and its top ranked football team. The show will likely return with season #2 next summer, but in the meantime the finale of Season #1 is scheduled to air October 11. And renewed for MTV2 for a third season is The Andy Milonakis Show, produced by Jackhole Industries. The upcoming season of six episodes finds Milonakis has moved from his NYC apartment to Hollywood.

TV Land has acquired the exclusive primetime and overnight rights to air all 255 episodes of the classic hit comedy M*A*S*H. Distributed by Twentieth Television, M*A*S*H will begin airing on TV Land next January with a week-long primetime/overnight programming marathon starting January 1, 2007.

Saturday Night Live will launch for the first time in Russia and Poland.  Will these newest launches, this will bring the comedy series into a total of 113 countries. In addition, renewed distribution deals for telecasts of the series have been finalized for South Korea and Holland. The package of programs licensed to the new territories includes recent seasons as well as classic Saturday Night Live episodes from the series’ 30-year U.S. run.

Now Playing at the Cynopsis Showcase: Our Favorite Classics


Cablevision will begin selling various NBC primetime series commercial free on a VOD basis, at $.95 apiece.  Once the program is downloaded, it is available to the Cablevision: iO customer for a period for 24 hours. The shows will all be available to subscribers the day after their original primetime airing.  NBC series included in the deal as of right now are Law & Order: SVU, Law & Order: CI and The Office; while Friday Night Lights will be added on October 3rd and Las Vegas on October 20th. 

Mobile ESPN is hanging up.  The cellphone service is less than a year old, having launched during the Super Bowl last January, provided sports-related content and features on its phones.  The plan apparently is to get out of the hardware portion of the industry, and focus on the software or content portion, potentially looking to other cellphone service companies as an outlet to its sports content.  While ESPN Mobile was backed by the Walt Disney Co., its shuttering will have nothing to do with the future ongoing efforts of Disney Mobile.


ABC has three new projects in development — all in the crime/adventure genre, per Variety

  • Women’s Murder Club, based on the James Patterson book of the same title, is about four women who track and capture murderers.  From Twentieth Century Fox TV, and exec producer/director Brett Ratner, this project comes with a pilot penalty attached.
  • Murder Incorporated is about a man from a wealthy family, who discovers where all that wealth came from. This project is from Touchstone Television and and Frank Spotnitz.
  • And a script has been ordered for Killing Sam Carter from Fox Studios and Fuse Ent., about a guy who is suffering from amnesia, and to complicate his life just a little bit more, is also a time traveler.

The CW has a new project under consideration – a pilot script has been ordered for Reaper is about a worker-bee for Satan who runs around reclaiming the souls that managed to escape from Hell, also per Variety.  This project is set at Touchstone Television and Mark Gordon Co, with writers/exec producers Michele Fazekas and Tara Butters.

Signed to host the new season of USA Network‘s Nashville Star is Jewel.  Produced by Reveille, the show returns to the schedule on January 11 at 10p.  Jewel will be joined by returning co-host Cowboy Troy. Casting is underway, and if you think you’re the next big country singer, you may what to check out the audition dates:

David Spade has more to celebrate beyond his Comedy Central series getting picked up for another season – he will join the cast of CBS‘ midseason comedy Rules of Engagement, from Sony Pictures Television and Happy Madison Prods.

Lifetime has a new project in development – Conspiracy is a legal thriller about a young Washington-based lawyer who wins a huge and highly publicized case, and later realizes her client was in fact guilty. Trying to right that wrong, she puts herself in harm’s way, while learning her client was just the beginning of a much bigger story. The project is from producer Gary Randall.

Three Moons Over Milford which has completed its first season on ABC Family, will not be picked up for a second season, per Variety. The show premiered with a very modest 1.6 million total viewers, and headed south after that.


Jane Ryan has been upped to SVP/Sales and Marketing for NSI, Nielsen Media Research. Based in Chicago, Jane will lead the sales and marketing efforts for the entire NSI client roster. Jane began her career with NSI in 1987 as a Client Service Executive in the San Francisco office.
Marie-Christine Dufour has joined Image In Media Inc., a wholly-owned division of Section Rouge Média Inc. based in Montréal, as EVP/Distribution and Communications. This appointment is effective immediately. She will work on sales and pre-sales for animated, live-action features and television series.
Correction : ReelzChannel has named entertainment journalist Sam Rubin as Features Reporter for its program Dailies. Concurrently, Sam is also the entertainment reporter for KTLA Morning News.
Channel M has hired Chris Ruppel as Head of Sales, where he will work alongside Walt Doublestein, VP/Videogame Integration in the Detroit office. Channel M, which is a non-traditional media company and provider of retail marketing services, also has offices in New York and Los Angeles.
Chris Ciardi has been appointed VP/Operations at Mason Media Group (MMG), based at the Intelsat building in Washington, D.C., where MMG and the District of Columbia Office of Cable Television and Telecommunications have a joint private/public partnership to change over the current digital facility to high definition, making it the country’s first HDTV tapeless independent broadcast center. Chris will be in charge of MMG’s overall operations as well as the company’s multicamera remote setup.


Tuesday – A18-49 Analysis: FOX overcame the competition Tuesday night to be #1 with 4.7/13 A18-49, according to fast affiliate ratings from Nielsen Media Research. ABC came in second overall at 4.2/11, CBS and NBC tied for third at 3.4/9, followed by UNIV 1.9/5, CW 1.4/4 and TELE 0.4/1. FOX led at 8p with House earning a 5.9/17, with Dancing with the Stars on ABC #2 with a 4.6/13. Also at 8p, the season premiere of Gilmore Girls on CW tied with UNIV’s La Fea Más Bella for fourth place at 2.0/6. At 9p, ABC’s last half hour of Dancing with the Stars led with a 6.2/16, while the debut of Help Me Help You at 930p earned a 3.6/9, second to both NBC and CBS who tied at a 3.7/10 for the same half hour. NBC’s Law & Order: SVU took the top slot at 10p with 5.0/14, while Smith on CBS was a distant second earning a 3.1/9.

Live + Same Day Ratings: Tuesday, September 26, 2006 – time period averages. Source: Nielsen Media Research

ABC       9.5/15    Dancing with the Stars (1.5 hours) 11.8/18, Help Me Help You [p] 8.0/12, Boston Legal 6.6/11

CBS       7.6/12     NCIS 8.7/14, The Unit 7.7/12, Smith 6.4/11

FOX        6.9/11     House 8.6/14, Standoff 5.1/8

NBC       6.7/11     Heroes [r] 3.3/5, Law & Order: CI 7.1/11, Law & Order: SVU 9.8/16

UNIV      2.3/4      La Fea Más Bella 2.4/4, Barrera de Amor 2.6/4, Ver Para Creer 1.9/3

CW        2.2/3      Gilmore Girls [p] 3.1/5, Runaway [r] 1.2/2

TELE     0.7/1       Tierra de Pasiones 0.8/1, Amores 0.6/1, Decisiones 0.6/1

A18-49: FOX 4.7/13, ABC 4.2/11, CBS 3.4/9, NBC 3.4/9, UNIV 1.9/5, CW 1.4/4, TELE 0.4/1

The History Channel
presents This Day in History:
1955-The World Series is seen in color for the first time. The New York Yankees beat the Brooklyn Dodgers, 6-5.

Answer to Yesterday’s Trivia Question: Sporty James was an invaluable and humorous police informant to this detective and his many partners.  To which detective did Sporty supply the info?  HUNTER    Kudos to:  David Simon-  Dad Invents Movies/NY; Megan Morahan-NBCU/NY; Nicole Romanik-Initiative/NY; Marc Goldstein-MindShare/NY; Sandy Cercone-JBT MEDIA MGT/Tempe AZ; Kathy Yarbrough-The Graham Group/New Orleans; Ted Blumberg-Cuneo Advertising/Minneapolis; Ron Salcedo-Zimmerman/Nashville; Mark A. Prince, Jr-GSD&M/Chicago; Dean Lavine-Walt Disney TV Animation/Burbank; Coleen Raymann-Buena Vista Television/Burbank; Chris Simmons-Odessa Productions/Sherman Oaks CA;  Susan Goldberg-MTVN Ad Sales /Logo/Santa Monica

Today’s Trivia Question: Happy Days was a spin-off of what? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: MANAGER, INTEGRATED SALES & MKTG/Fox Cable/NYC: Develop new bus opport and new promo concepts; present mktg progs; oversee prog execution; 3+yrs mktg/ad in tv/media sales env; strong comm. skills; (10/5)

JOB OPENING: MARKETING ASST/NYC Ent. co. seeks admin. asst. with 3 + yrs exp. Exc. admin skills incl. pc, multi-tasking, comms. Ent. co. exp. required. Mac exp. & mktg. knwlg. a +.  Resume with sal. req. to [email protected]  (10/5)

JOB OPENING: RESEARCH DIRECTOR/ ABC Family & SOAPnet: Degree, 6yrs in cable/broadcast/studio/ad agency, prev managerial exp and exp with all Nielsen software is req. Visit: (Burbank, CA: Req ID 35523)  (10/4)

JOB OPENING: SALES ASST/FUSE TV/NY: Assist AE w/sales& servicing of clients. Heavy phone vol. Book orders, create flow charts, allocate prod’s. Good org/interpers’l/com skills.BA req’d. rez to ref# 1307BR (10/4)

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JOB OPENING: TRAFFIC MGR/MGM/NY: Resp for the proper placement of commercials and copy assignment. 2+ yrs traffic exp required. Apply    (10/4)

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FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP/CREDITS ONLY:  RESEARCH, SALES/ACCOUNT-MANAGEMENT, PR SUPPORT: Hollywood-based online media agency seeking interns. 15-20 hours/wk. Growing company. Exciting workplace.. Send resume to: [email protected] (10/4)

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SITUATION WANTED: EXPERIENCED CASTING ASST/ASSC: Seeking projects in the NY area.  Hard working, enthusiastic, w/ great references.  [email protected] (9/30)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, September 28, 2006

ABC      Ugly Betty [p ], Grey’s Anatomy, Six Degrees
CBS     Survivor: Cook Islands, CSI, Shark
CW      Smallville [p ], Supernatural [p ]
FOX     ’til Death, ’til Death [r], Celebrity Duets [f ]
i       Mama’s Family, Mama’s Family, Charlie’s Angels, Diagnosis Murder
MNT     Desire, Fashion House
NBC     My Name is Earl, The Office, Deal Or No Deal, ER
TELE    Tierra de Pasiones, Amores, Decisiones
UNIV    La Fea  Mas Bella, Barrera de Amor, Aqui y Ahora

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