Thursday, September 27th, 2012

Cynopsis: Kids!

Good morning. It’s Thursday, September 27, 2012, and this is your first early morning briefing.

This October, The Hub will celebrate Halloween by hosting a month-long Haunted Hub with a lineup of spooky television, movies, online games and sweepstakes. The highlight of the month is the premiere of the third season of R.L. Stine’s The Haunting Hour: The Series on Saturday, October 13 at 6p. The half-hour anthology series premieres with the special two-part episode Grampires featuring Christopher Lloyd (Back to the Future) as a grandpa with a secret. Upcoming episodes feature a wide variety of favorite kid actors in ghoulish plots. A week prior to the premiere episode of Grampires, the Haunted Hub celebration kicks off on Saturday, October 6, 4p-7p with a marathon of the scariest episodes from the first two seasons of R.L. Stine’s The Haunting Hour: The Series. To honor another milestone, a four-hour marathon to celebrate the 20th anniversary of Goosebumps will be on Monday, October 22, 4p-8p with the channel’s online portal ( hosting full-length episodes of Goosebumps for the first time all month. In addition to the spooky series, The Hub will also air movies: Monday, October 8, 4p EST: Alvin and the Chipmunks Meet Frankenstein, Monday, October 8, 6p: Alvin and the Chipmunks Meet the Wolfman, Friday, October 12, 9p: Gremlins, Saturday, October 13, 930p: Gremlins 2: The New Batch, Monday, October 15, 8p: Batman: Mask of the Phantasm, Friday, October 19 2p: The Haunted Pumpkin of Sleepy Hollow. Sweepstakes, online games and social media activity round out the month’s highlights.


Spain’s Vodka Capital and Mexico’s Televisa Home Entertainment have entered into a strategic partnership and co-production agreement for the animated kids series Bugsted (13 x 1) along with an iOS/Android App. Televisa will premiere the series in 2013 on free-TV in Mexico. The boy targeted comedic adventure series is being developed at the same time as the app to exploit time and capital and features the adventures of wayward bugs.


NCircle Entertainment’s newest DVD, Dino Dan: ‘Twas A Dinosaur features a new augmented reality app for Apple iOS devices, by which a Tyrannosaurus Rex comes to life in 3D along with realistic sound effects. Sinking Ship Interactive Inc., part of Sinking Ship Entertainment, developed the app and are producers of the Dino Dan TV series ( The app gets players to point the camera to the back of the Dino Dan: ‘Twas A Dinosaur DVD cover (which also acts as the AR marker) and watch the mighty T-Rex emerge and clicking anywhere makes the T-Rex roar.

In the UK, licensing for Emma Thomson’s Princess Pearl has entered a new phase with the launch of five new books and a new pajama line for girls. The storybooks all have an embedded pearl on the cover, which are: Princess Pearl: A Friend to Treasure, Princess Pearl: A Fashion Fairytale, Princess Pearl: A Royal Ballet and Princess Pearl: A Birthday Ball. The fifth is a pop-up book: Princess Pearl and the Underwater Kingdom and all books are published by Hodder’s Childrens. UK retailers Marks and Spencer exclusively are carrying the Princess Pearl girl’s pajama line. The tales of Princess Pearl are about an ordinary little girl who discovers a new identity in a secret and magical world under the sea.


Cynopsis: Kids People Awards

Saluting Top Talent, Innovators and Passionate Kids Media Executives & Professionals

Entry Deadline: October 10, 2012

Late Submissions: October 15, 2012

Awards Event: December 11, 2012 (Scholastic, NYC)

Visit our website for additional information on:

Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information + FAQ’s.


Sesame Workshop (, the non-profit organization behind Sesame Street, reaffirms its commitment to the United Nations Secretary-General’s Every Woman Every Child movement to mobilize and intensify global action to improve the health of women and children around the world. In support, Sesame Workshop announced the launch of their global health initiative, Healthy Children, Healthy Lives Around the World and is looking for partners globally. Sesame Workshop is aiming to improve the lives of millions of women and children by harnessing the power of educational media and the Sesame Street Muppets to promote health awareness, knowledge and positive behavior change. For the Every Woman Every Child initiative, Sesame Workshop has produced a public service announcement (PSA) featuring Kami from the South African version of Sesame Street, Takalani Sesame with UN Secretary-General Ban Ki-moon talking about what they do to stay healthy including washing their hands before they eat and exercising. The PSA will debut around the world today. Additional activities are planned over the next several years, for at-risk communities in Latin America, Africa and Asia.

In celebration of its fifth birthday, Poptropica ( is launching its 30th Island called Super Villain Island. Once on the island, players enter the dreams of four of the virtual world’s most infamous villains with the goal of changing their twisted thoughts and saving the world from evil. To help them survive and conquer these dark-world challenges, Poptropica members will get special gear, including a Night Hare costume, Sleeping Powder power and Evil Henchmen item.


In advance of MIPCOM, entertainment industry veteran Brenda Wooding has announced the launch of her new company Kid Glove, an international boutique production, distribution and rights management company focused on the development and management of intellectual properties. Kid Glove is organized into three divisions and will handle all IP previously held under the B. Wooding banner. Kid Glove Creative specializes in development and pre-production financing. Kid Glove Distribution specializes in catalog distribution. Kid Glove Consulting offers consulting services to original intellectual property owners seeking to maximize the global potential of their IPs.  Wooding’s first project under Kid Glove is Viking Kong (52 x 11), a kids 6-11 animated comedy about a group of wayward Vikings. Heather Kenyon has been recruited by Kid Glove as a lead creative consultant. A veteran production and development executive, Kenyon brings to Kid Glove an extensive background in animation. Viking Kong is created by Ministry of Animation with Wooding and Kenyon serving as executive producers.

Independent UK production and distribution company, V&S Entertainment, announces that Cbeebies has picked up a new season of the pre-school series Everything’s Rosie (26 x 11) for 2013. Produced by creator Vickie Corner, the new season will again feature Rosie, Raggles and friends and follow their day-to-day lives that pre-schoolers at home can relate to. In related news, V&S also announced a new agreement with Chello Central Europe to launch Everything’s Rosie on the Central European channel Minimax in its basic cable pay-TV package, satellite and DTT. Everything’s Rosie will be seen by viewers in Hungary, Romania, Moldova, Czech Republic, Slovakia, Bosnia-Herzegovina, Serbia, Montenegro, Macedonia, and Slovenia.

Independent UK producer Zodiak Kids and Anchor Bay Entertainment has picked up the North American and UK home entertainment rights to the comedy/adventure preschool CG series Tickety Toc (52 x11′) for a Fall 2013 release. The series is produced by The Foundation (part of Zodiak Kids) and Korea-based FunnyFlux Entertainment. Zodiak Kids control all worldwide rights for Tickety Toc except in Korea and Japan.

Nelvana Enterprises and Discovery Kids Latin America have inked a deal for the broadcast of the CG-animated preschool series Mike the Knight ( The series is co-produced by Nelvana and HIT Entertainment, a division of Fisher-Price. Mike the Knight follows a young knight-in-training on a series of quests and adventures throughout the medieval land of Glendragon. The series airs on major broadcasters in the U.S. (Nickelodeon and Nick Jr.), Canada (Treehouse), UK (Cbeebies), Australia (ABC) and France (TF1), and is set to launch in over 20 more territories in the coming months. Nelvana Enterprises represents the series for broadcast and home entertainment in Canada and France, and for broadcast in the U.S. and Latin America, while HIT Entertainment represents the property in all other territories globally.

One week away!  Mark your calendars for the Cynopsis: Kids Webinar on October 4, 2012 –


Cynopsis Kids! Webinar – 1 week away!

Digital and Social Media Strategies for Kids TV:  How To Attract and Engage Kids & Tweens
October 4, 2012 + 1:30 – 3:00 p.m. ET
You will learn how to:
+Attract Generation Z by using digital and social media sites such as Facebook and Twitter +Increase fan engagement and sharing to deepen their connection with shows and characters +Create and optimize original content on social media platforms such as Facebook and Twitter to extend engagement time with kids and tweens and much more!


Answer to Our Last Trivia Question: What song was number one in the country from 9/20/69 to 10/11/69 and who performed it? Sugar, Sugar by the Archies. Kudos to: Ellery J. Locklear-Scollon Productions Inc/White Rock SC; Anand Roy-The Walt Disney Company/India.

Today’s Trivia Question: Who was Dick Dastardly’s side kick dog? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Don’t Forget to Nominate by November 1:
Cynopsis’ Most Intriguing People Awards

The Awards will shine a spotlight on the industry’s most fascinating individuals in the media industry, including TV networks, studios, stations, MSO’s, digital media companies, ad agencies, brand partners and any organization that is involved with TV and online video entertainment. (Submit Online Now)

AWARDS GALA: Spring 2013

Nomination Questions: Jenn Sredzinski | Ad/Sponsorship Info: Mike Farina.

Later — Gwen
Gwen Billings for Cynopsis Kids!

Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RESEARCHER + SINGER/STORYTELLER/NYC: Hybrid role in preschool TV series. Bckgrd in psychology/kids research AND strong singing ability a MUST.  Spanish is big plus. Resume to: [email protected] (10/4)

JOB OPENING: TEMP SOCIAL MEDIA SPECIALIST/STUDIO CITY: Responsible for developing and overseeing the execution of strategic social media and digital initiatives. More info & apply:  (10/4)

JOB OPENING: VP, AD SALES BUS DEV/Ad Sales/NY: Increase sales revenue by reaching out to prospective bus dev accounts. Full Info/Apply: (10/4)

JOB OPENING: EVP LICENSING/Independent Kids TV Production & Distribution Firm/NY: Lead new division. Senior applicants only. Equity potential. [email protected] (10/4)

JOB OPENING: MGR, REVENUE ANALYSIS/NY: Forecast, analyze & report sales revenues for Fox Broadcasting Co. broadcast & digital properties. 5+ years of Ad Sales/Finance/Media exp. Strong analytic skills req. (10/4)

JOB OPENING: ART DIRECTOR/LA: Oversees UX & visual design for marketing campaigns across digital platforms including social media, apps, mobile. Supervises design team. 5+ yrs online ad exp. Portfolio req. (10/3)

JOB OPENING:  DIR, MKTG RESEARCH & SALES/NBCSports & Olympics/NBC/NYC: Tasked w/delivering comprehensive strategic & customized research plans focused on measuring & optimizing advertiser impact.  #6989BR (10/3)

JOB OPENING: ADMIN ASST/Leading non-fiction Television Company/LA: Seeking assistant w/agency, major network or production company desk experience. Resumes: [email protected] (10/3)

JOB OPENING: MARKET RESEARCH DIR/NASCAR/CHARLOTTE: 10 plus yrs exp in Consumer Rsrch. Lead consumer rsrch team, mng custom qual & quant projects and secondary tools. Present to Sr. Execs. Apply: (10/3)

JOB OPENING: WRITER: Experienced true crime writer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: PRODUCER: Experienced true crime field producer needed. Please send resumes to [email protected] (10/3)

JOB OPENING: TEMPORARY MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at (10/3)

JOB OPENING: CSR/LA: support end-users of prods, svcs, & data; ad hoc rpts & client training; 2+yrs in Media Envir; Exc comm skills; Kwldg TV media software prods. Resumes [email protected]; (10/3)

JOB OPENING: VP SALES/NY: Strong background in network TV/cable (digital sales a plus) emphasizing new product development, and a great opener. This is the big opportunity. Resume to [email protected] (10/2)

JOB OPENING: DIRECTOR CONSUMER MARKETING/G4/LA: Develop strategic plans to launch new and returning programming initiatives. Minimum 7 years media marketing required; preferably in TV. Job#7151BR (10/2)

JOB OPENING: RESEARCH ANALYST/Univision/NY: 1+ years TV Nielsen experience. Opportunity to learn advanced research systems and work directly with network management. Strong writing skills a must. [email protected] (9/29)

JOB OPENING: DIR OF PROGRAMMING/Santa Monica: 5-7 yrs. exp. in non-fiction TV & strong contacts. Prev. ntwrk exec exp. a +. Interest in game shows, gaming & international formats. Send resume and cover letter to [email protected] (9/29)

JOB OPENING: WRITER/PRODUCER/EDITOR/ReelzChannel/ABQ: For major network series & movies. We mentor early careers of up and coming talent. Relocation paid to Albuquerque. Apply: [email protected] (9/29)

JOB OPENING: MGR, INTEGRATED AD SALES MRKT/DISNEY/BURBANK: TV & Digital mktg execution, client and project management leader. Strng Knwldg and Experience with Sales Mktg/Branding/Entrainmnt/Agency REQ53615 (9/29)

JOB OPENING: RESEARCH ANALYST/BBC AMERICA/NYC: Create ratings reports and analysis for programming/scheduling. 1-3 years TV/media research experience. Proficient in NPower & MyEvnts. [email protected] (9/29)

JOB OPENING: COORD B&L AFFAIRS/TV Guide Network/LA: Handle daily admin activities, mng contracts rights database, process agmts, draft docs & spec projects. Min 3 yr legal exp in Ent. ind. CV & res: [email protected] (9/29)

JOB OPENING: F’LANCE REPORTER/OPRAH.COM/NYC: Exp covering women/lifestyle topics & a demonstrated ability to est rapport w/interview subjects & suss out info that makes tired topics come alive. Apply at: (9/28)

JOB OPENING: F’LANCE MENTAL HEALTH REPORTER/OPRAH.COM/NYC: Exp. covering psychology/well-being. Proven ability to find studies & rsrch that are most meaningful to our aud & present in a clear, voice-y way. Apply: (9/28)
JOB OPENING:  F’LANCE WRITER/OPRAH.COM/NYC: Writer w/ability to make familiar topics feel timely. A fresh, intelligent, orig voice is a must (no slick, typical magazine writing! no gooey sentimentalism!). Apply: (9/28)

JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp plan’r to oversee TV & digital sales plan creation. Target new biz, mng your own acct list, actively present/meet w/agencies, mng dvlpmntl acct list. [email protected] (9/28)

JOB OPENING: DIG. VIDEO LICENSING/AMAZON.COM/SEATTLE, LA, LONDON & MUNICH: All experience levels; you will negotiate content deals & mng relationships with studios and cable nets, [email protected] (9/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Enthusiastic, driven and organized digital/television PRODUCT MANAGER, with over 8 yrs. exp, seeks new role. Strong resume and experience; open to either coast. [email protected] (9/29)

SITUATION WANTED: AFTER CARE THERAPIST: consult with seg prod on guest Red Flags, provide aftercare to guests on Talk/Reality Shows. Line Producer for 15 yrs. Was After Care Prod. on Dr. Drew’s Life Changers. (9/29)

SITUATION WANTED:  WRITER’S/PRODUCTION ASST: Has worked on The Big Bang Theory, Mike & Molly, etc. Attending UCLA’s TV writing program. Experience as a Page and PA. Proficient in Final Draft. Has BS in Mass Comm. [email protected] (9/29)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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