Thursday, September 26th, 2013





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Cynopsis: DIGITAL

Good morning. It’s Thursday, September 26, 2013, and this is your first early morning digital briefing.


Twitter added a recommendations feature that is meant to help users stay up-to-date on the most popular tweets, new tweeters as well as a follower’s most retweeted posts. The recommendation will be sent to users through pushed notifications that can be switched to an on or off mode on mobile devices.

TV4Entertainment launched its latest documentary channel on Hulu called DocComTV. The channel currently offers seven documentaries licensed through TV4.

Netflix created a Breaking Bad spoiler filter for Twitter called The Spoiler Foiler. The show’s fans can log into their twitter via, and the filter will hide any tweets with key words about Breaking Bad. The campaign runs until Oct. 4.

Adult Swim programming can now be streamed online at and on the Adult Swim apps. Programming can be viewed through these platforms after signing in with a cable provider.

Gotham’s anti-hero Batman is the theme of YouTube channel CineFix’s latest month of original programming. The content will include spoofs, countdown lists and streaming of the newest Batman trilogy. Batman was voted the most popular superhero of YouTube with more than three billion views in August. is pinning its way to the top with Pinterest, by creating pins that preview Esquire articles to further entice readers to click-through to the entire article. The new pins will display snippets from an article and its overall subject matter as a way to bring more traffic to text-heavy articles.


ABC launched online videos of the behind-the-scenes action from its anticipated fall show Marvel’s Agents of S.H.I.E.L.D. The videos will be featured on, and the WatchABC site and app.

The network also debuted the second season of its documentary web series On The Record based on television show Nashville yesterday. The show is available on and iTunes.

YouTube rolled out a new comment moderation filter as a way to keep the trolls out and the constructive and communal conversation in. The new system allows users to block commenters if necessary and ban specific keywords in comments. The video service is also bringing Google+ into the mix to take moderation one step further, by putting comments made from user’s circles at the top of a feed. In other words: Gawker also made a move to better manage comments with the tool Kinja earlier this week. More sites are introducing new moderation tools, because the nasty remarks are pushing away user engagement in general, Gigaom reported.

Networks (both Cable & Broadcast) are faced with eroding ratings and ad dollars shifting from TV to Digital. That’s why Cynopsis is presenting a conference on what networks are doing  and what they need to do more of  to aggressively evolve to compete, and profit in this shifting landscape. Join us as our experts share the latest business and advertising models for success at the Cynopsis Future TV Summit!


Rovio of Angry Birds announced at Advertising Week yesterday that its mobile channel ToonsTV has reached one billion views within seven months since its launch. The company says it’s producing the second season of Angry Birds Toons and much more original content to be available in the next year.


Cynopsis Digital Webinar
OCT 1 | 1:30-3:00pm ET | Register Now
Next Generation Digital Programming Models

Moderator: David Tochterman: Head of Digital Media {Innovative Artists}
Evan Bregman: Director, Digital Media {Electus}
Stuart McLean:
Founder and CEO {Content & Co}
Daniel Tibbets:
SVP, Digital Media {Bunim/Murray Productions}
Scott Nocas:
Global Head of Distribution & Marketing/GM {Vuguru/Vuguru-POW}


A Bright Roll Video Summit panel with ComScore Chairman and Co-Founder Gian Fulgoni and Kellogg’s executives discussed the future of multiplatform campaigns and viewability solutions yesterday. Fulgoni recommended impressions should be bought for multiple platforms to get the largest reach of an audience. The panel also concluded that video ads on average have a 46 percent viewability rate, and ROI success is based on longer viewability rather than just expanding viewability of videos across linear platforms.

“If you’re focused just on mobile, then you are already focused on a problem of the past.” Google’s VP of Digital Strategy Neal Mohan expressed this about the future of digital video advertising at the Bright Roll Video Summit with Advertising Week yesterday. Mohan said Google is approaching the problem by realizing that video advertising won’t only go mobile in the future, but also on many screens in every aspect of life. Google is taking on video advertising not just through content and strategy, but chiefly through measurement solutions like technological innovations to help:

  • Viewability, and if a person actually viewed the ad.
  • Effective metrics, and if the right person saw the ad and how to measure its ability to change a perception of a product or service. Mohan believes the ability to provide real-time feedback to marketers is a $200 billion opportunity for the industry.

Digital health site SparkPeople’s CEO and founder Chris Downie will speak at Advertising Week today about how mobile applications are key to helping people lead healthier lives. The mobile app and site uses videos, articles and a community board to help members reach their nutrition and weight goals. SparkPeople’s app has had more than five million downloads, and its Pinterest page has had a million visitors since it’s creation. Downie told Cynopsis that the company will continue to focus on the mobile platform with the site.


Amazon released its latest Kindle Fire tablets with a redesigned Kindle Fire HD and the new Kindle Fire HDX. The seven-inch HDX tablet has better graphics, a front-end camera and the updated HD will be sold in multiple colors. Other features include the ability to watch select Amazon Instant videos while offline and the new app Mayday, which is a 24/7 tech support app for Kindle HDX owners.

Samsung wants a share of Apple’s pot of gold with today’s announcement that the Galaxy S4 will come in a gold model. The display on the gold smartphones will also have the choice of a brown and pink color. In other words: The record breaking sales of iPhone 5s gold model obviously made a serious impression on Samsung.

Call for Submissions: Cynopsis is producing a Halloween Programming Guide which comes out on October 17 and will be sent to all Cynopsis and Cynopsis Kids subscribers. If your network has a Halloween-themed programming, please send your listings to Cathy Applefeld Olson at [email protected] no later than Friday Oct 4. Please include the following information: type of program (i.e. series, special, documentary, movie or holiday-themed episode), title, dates and times of all airings (please indicate when the show first premieres and when subsequent encores will air). Cathy will send you a confirmation email following each submission (if you don’t receive a confirmation email, please resubmit).


Advertising tech agency ChoiceStream added Mike Sheehan to its board of directors. Sheehan is currently the Chairman of marketing agency Hill Holiday.


Cynopsis Future TV Summit:
Content Innovation & Next Gen Advertising Models
October 17 |Grand Hyatt|NYC
This all-day conference bringing together expert speakers on topics including measurement, the Second Screen, the New Networks, a unique “5 People on Chairs: Meet the Millennials” guerilla Focus Group, and much more.

Sponsorship: Mike Farina (203) 218-6480 | Registration: Pete Romas (203) 899-8483

Featured Sponsors:
Gold: ABC Family | Silver: A+E & Rhythm | Participating: NCC, BrightLine & TruthCo. | Media: IAB


Hashtags are all the rage in not only marketing campaigns, but seemingly in conversation now, too. But, is there officially a problem in our Twitter and Instagram culture with too many hashtags? A new comedy sketch produced by Late Night with Jimmy Fallon starring the duo Justin Timberlake and Jimmy Fallon, shows how the use of hashtags has grown a bit extreme. Hashtag #funny. Watch the video at


Cynopsis eReport Series: Demographic Viewing Patterns
Cynopsis Editors will take a look at the viewing patterns of various Demographics. Each of these Special eReports will uncover the Who, What and the Where – who these people are, what they are watching, where they are watching… and more!
OCT 3 // African Americans
OCT 6 // Women (sold out)
OCT 16 // Millennials
OCT 31 // Kids, Tweens & Teens
NOV 5 // Hispanics

Advertising space is limited. Contact Mike Farina: 203.218.6480

See you tomorrow,
Jessica Reese

Roberta Caploe: Editorial Director
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email [email protected].

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: DIR AFFIL MKTG/Vubiquity/LA, CA: Dvlp/maintain mktg relationships w/Cable & Telco customers. Exp pkg’g & promoting and driving use of VOD svc. Apply. HERE (10/2) 

JOB OPENING: ADMIN ASSISTANT/A+E Networks/NY: Provide support to two busy executives. Non-staff position. Full Info/Apply: (10/2)

JOB OPENING: CLIENT SOLUTIONS DIRECTOR/USA TODAY/NY: Seasoned leader to generate revenue through insight-lead integrated mark sol & strat dev w/strong dig background. 10+ yrs insight-lead media solutions w/ 5+ yrs mgmt exp req’d. Apply: HERE (10/2)

JOB OPENING: SVP/CONTENT LEAD/DISCOVERY FIT & HEALTH/LA or MD: Dynamic creative leader to drive DFH’s success and brand evolution through devel of hit content, acqns, mktg strat, and ntwk day to day. 10-15 yrs TV exp nonfic. Apply HERE (9/28)

JOB OPENING: RSCH COORD/AMAZON STUDIOS/LA: Prgrm surveys using third party tools such as Vision Critical, Insight Express, etc. – Mng secondary rsrch. Able to work in fast paced environment. APPL HERE (9/28)

JOB OPENING: SOCIAL MEDIA MKTG MGR/AMAZON STUDIOS/LA: Resp for devising/leading, cutting-edge social media (SM) strategy across various SM platforms. Except’l comm skills a must. Dvlp SM relationships w/key ent ind counterparts. APPLY HERE (9/28)

JOB OPENING: MGR, MARKETING & EVENTS/IFC/NYC: Develop & execute partnerships, events, & promos, project manage from idea to execution, 4+ yrs. marketing/event exp. Click HERE (9/28) 

JOB OPENING: SALES RESEARCH MANAGER/USA NETWORK/NYC: Manage sales research for USA. Expertise in Explorer, TVToolbox, Simmons/MRI, Excel, ppt.  4+ years research exp. Apply online at HERE (9/27) #11645BR

JOB OPENING: VP OF UNSCRPTD TV DEV/LA: TV ProdCo/ Mng dev slate/casting exp./talent friendly/treatment writing/story editing/field prod post/ FCP/ 3-7 yrs cable dev exp./must love reality tv! Resume to: [email protected] (9/27)

JOB OPENING: DIRECTOR, COMMERCIAL PLANNING & STRATEGY/LOS ANGELES CA: Responsible for delivering/driving Domestic Home Entertainment go- to market best practices & strategies across all domestic channels of trade. Sales Representative, Services. Apply HERE (FFE0001869) (9/27)

JOB OPENING: INTEGRATED MKTG MGR/TVONE/NY: Work on strategic/creative development and mgmt. of revenue-generating mktg. solutions for existing and prospective clients. BA pref’d. 5 yrs. exp. Apply: (9/27)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Ent. PR agency looking for motivated go-getter, w/interest in PR. Communication, Journalism, English, Marketing, & PR majors preferred. Great opp to gain hands-on experience. Resume to [email protected] (9/28)

FALL INTERNSHIP CREDITS ONLY: Assist with sports network communications department. Must have working knowledge of sports industry and be available multiple days during the week. Contact [email protected] (9/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Copyright Cynopsis 2013

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