Thursday, September 25th, 2008


Cynopsis: Kids!


Good morning. It’s Thursday, September 25, 2008, and this is your first early morning Kids briefing.

YTV (Canada) picks up Heroic Film Company’s new tween-targeted live-action comedy, How to be Indie.  Slated to begin production this fall, How to be Indie will debut on YTV in fall 2009.  Created by writer Vera Santamaria (Little Mosque on the Prairie, Degrassi: The Next Generation, Instant Star etc.) and Heroic executive producers John May and Suzanne Bolch, How to be Indie revolves around Indie, a 13-year-old girl who must juggle her immigrant family’s South Asian traditions and her Canadian lifestyle, not to mention being a teen.  Decode Enterprises will handle international distribution for the series.

Fresh off of directing Disney’s remake of Race to Witch Mountain, the studio inks a first-look deal with Andy Fickman to develop/direct/produce family-targeted movies under his newly launched Ooops Doughnuts Productions, per Variety.  Fickman’s first movie as part of the deal is expected to be Pool Rats, about a local swim team, which is based on a script he co-wrote with Kathryn Price and Nicole Millard.  Fickman will hang his new shingle on the Disney lot with his producing partner Betsy Sullenger.  Sullenger will also serve as Ooops Doughnuts’ head of development.

John Lasseter announced today that Disney/Pixar are revving up their engines to shift the release of Cars 2, the animated sequel to Cars (2006), to summer 2011 rather than the previously projected 2012, per  Lasseter also announced that the new Disney Channel animated shorts Car Toons, which will feature stories told by the Cars character Mater, will run on-air, online and ahead of Disney movies over the next few years.

Additionally, at the same Disney event it was revealed that Oprah Winfrey is lending her voice to Eudora, the mother of Princess Tiana, in Disney/Pixar’s animated feature film The Princess and the Frog.  Set for release in late 2009, the movie is set in the French Quarter of New Orleans and stars Anika Noni Rose as Tiana.

Billy Crystal joins the cast of Fox’s upcoming live-action family comedy movie Tooth Fairy, according to Variety.  Directed by Michael Lembeck, Tooth Fairy is set to begin shooting in Vancouver this month, the cast already includes Dwayne Johnson, Ashley Judd, Julie Andrews, Stephen Merchant and Ryan Sheckler.


SpongeBob SquarePants gets a little underwater amnesia in the new half-hour special WhoBob WhatPants?, premiering Monday, October 13 at 8p on Nickelodeon.  In the special SpongeBob becomes an unwitting hero when he meets up with the leader of the dangerous Bubble Poppin’ Boys, voiced by Ray Liotta (Goodfellas, Field of Dreams and a million other movies).  The special bows at the end of a four-hour SpongeBob Marathon (4-8p).  The special will be supported by a new game of the week, SpongeBob SquarePants: WhoBob WhatPants? that launches October 2.  TurboNick will feature a playlist of content supporting the special including a sneak peek, themed episodes, song clips from October 3, and an instant replay of the special following its premiere on Nick.  Additionally, the WhoBob WhatPants? DVD will be released on Tuesday, October 14, which includes five episodes from season five and four original animated shorts.

Discovery Kids premieres the animated series Willa’s Wild Life on Saturday, November 1 at 5:30p.  Willa’s Wild Life follows the adventures of 6-yr-old Willa who adopts all sorts of animals that she speaks with, the animals in turn offer her advice on every day issues.
The series is based on An Octopus Followed Me Home, a book by author Dan Yaccarino, who is also known as the author/creator of Oswald.  Other Q4 2008 premieres include season two of Bindi The Jungle Girl on September 27 at 5p, and Tutenstein: The Movie, which bows on October 11 at 6p.

Phineas and Ferb celebrate Halloween in two new episodes debuting on Disney Channel on Friday, October 3 at 8:30p and Friday October 17 at 8:30p.

Nerd Corps continues on its plan for world domination with new broadcast deals for its 3D animated series The League of Super Evil (26×30, each episode 2×11 and a series of 30-second interstitials).  Picking up the series for broadcast in 2009 are Jetix in Latin America and Canal +, Canal J and Gulli in France.  Initial deals for the series include YTV (Canada) and CBBC (UK).  Additionally, Nerd Corps has begun work on a The League of Super Evil (aka L.O.S.E.) massively multiplayer online collectible trading card game and fan site with funds provided by The Bell New Media Fund.

Teletoon (Canada) picks up more episodes of Fresh TV Inc.’s tween/teen targeted animated series Total Drama and Stoked.  The third season of Total Drama will take on a new spin when Fresh TV adds a musical aspect to the series, hence the season two title Total Drama, the Musical.  The first two seasons are Total Drama Island, and the yet to air Total Drama Action.  Stoked is set to premiere on Teletoon in spring 2009 with the order now for 52 episodes (up from the original 26).  An animated sitcom, Stoked revolves around six teens that spend their first summer away from home working and living together at Surfer’s Paradise Resort, in addition to working and getting along they get to surf on their days off.

Family Channel and Decode Entertainment will tape an episode of The Latest Buzz in front of a live studio audience, this is the first time a teen-targeted multi-camera series has done so in Canada.  The episode, The Live From Teen Buzz Issue will tape on Friday, October 10, and will air on Family Channel as part of season 3 in 2009.  Viewers who want to vie for a chance at a walk-on part for the episodes can enter online at until September 28.  The second season of The Latest Buzz premieres on Friday, October 3 at 6:30p.

Program Call: If your company is attending MIPCOM with programming, we will include a cynopsized MIPCOM international and multicultural and MIP Junior program Shopping List in Cynopsis: International and Cynopsis: Kids the week before the market. So send along only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to [email protected] by Thursday, October 2, 2008.

Watch the League of Super Evil TRAILER OF DOOM!


Requiring a downloadable client player didn’t work for Joost but concerned parents may be willing to go the extra mile.  Kidthing is a slick new entertainment player aimed at kids, parents and teachers designed to distribute safe digital content from top name kids publishers including HarperCollins Children’s Books, Dr. Seuss Enterprises, Penguin Young Readers Groups. There are no ads  rather parents pay for downloads on an a la carte basis. Whatever is purchased resides on kidthing servers and can be accessed from any computer whether at school, home or grandma’s.  The National Education Association’s Read Across America campaign has chosen kidthing as its exclusive digital distribution partner offering free downloads for teachers to use in their classrooms each month.


Live + Same Day Ratings Kids Cable Network Averages (000) for Saturday, September 20, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1413; K6-11 888; TWEENS 9-14 571
DISNEY CHANNEL:     K2-11 1039; K6-11 759; TWEENS 9-14 592
CARTOON NETWORK: K2-11   663; K6-11 472; TWEENS 9-14 354
TOON DISNEY:           K2-11   166; K6-11   79; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Sunday, September 21, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1102; K6-11 698; TWEENS 9-14 518
DISNEY CHANNEL:     K2-11   993; K6-11 701; TWEENS 9-14 616
CARTOON NETWORK: K2-11   863; K6-11 620; TWEENS 9-14 417
TOON DISNEY:           K2-11   138; K6-11   92; TWEENS 9-14   50
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Monday, September 22, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 954; K6-11 400; TWEENS 9-14 289
DISNEY CHANNEL:     K2-11 682; K6-11 454; TWEENS 9-14 402
CARTOON NETWORK: K2-11 450; K6-11 266; TWEENS 9-14 195
TOON DISNEY:           K2-11 126; K6-11   71; TWEENS 9-14   54
Source: MTVN Research from Nielsen Media Research Data

Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, September 23, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 985; K6-11 426; TWEENS 9-14 278
DISNEY CHANNEL:     K2-11 675; K6-11 423; TWEENS 9-14 386
CARTOON NETWORK: K2-11 506; K6-11 300; TWEENS 9-14 220
TOON DISNEY:           K2-11 139; K6-11   76; TWEENS 9-14   51
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: What was the name of He-man’s legless, wizard friend?  ORCO Kudos to: Evan Smith-Cartoon Network/NY; John Ko-qubo/NY; EJ. Offurum-Tru TV/NY; Rich Thomas-Disney Publishing/NY; Kevin Schmidt-National Cable Communications/NY; Rob Hughes-Disney Channel/Burbank; Rosa Tran- Shadow Animation/LA; Betsy Bozdech-Common Sense Media/San Francisco

Today’s Trivia Question:  What was the name of Quick Draw McGraw’s deputy side-kick? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: CARTOON NETWORK / [adult swim] SALES PLANNER/CHI: Create sales proposals, presentations, special projects, organize research/competitive info for AEs/Mgmt.2Yrs Exp-agency exp. a plus. Apply: [email protected] EOE (10/2)

JOB OPENING: COORD AFFILIATE MKTG/Fuse/NY: Asst w/ all comm btwn content/distrib & mktg teams 1-2 yrs exp in affiliate sales or cable tv mktg w/ tv prgram Exp w/ proj mgmt & coor Rez to [email protected]. “CAM” in sub (10/2)

JOB OPENING: VP AD SALES OPERATIONS/NYC: Mng daily operational activities. Control activities of advrtsng traffic dept; dvlps systems for inventory identification, tracking & billing. 8+ yrs brdcst traffic exp. (10/1)

JOB OPENING: DIRECTOR PRICING AND PLANNING/NYC: Work with sales ops team to maximize revenue, monitor inventory & scheduling of ordered deals. 5 yrs exp cable ad sales. (10/1)

JOB OPENING: SALES COORD/Univision/NY: Highly motivated. Mng tasks/srvcng agencies/clients daily basis. Det. oriented/comm/PC & math skills. 1-2 Yrs Media Exp, Deal Maker exp a +, Spanish a +. EOE. Res: [email protected] (10/1)

JOB OPENING: RSRCH DIR/NAT GEO/NY: Mng daily aspects of Ad Sales Rsrch (tracks/trends & analysis) for channel. Formulate innovative concepts w/ regards to sales objectives/goals.6-8 yrs exp media ind rsrch pref’d; (10/1)

JOB OPENING: SR MGR PROGR PUBLICITY/A&E TV/NY: Dev History PR strategies on print/electronic & internet props. Mng Public Affairs & Mktg prtnships & talent. BA & 5+ yrs TV publ cable/b’cast/news. Apply: (10/1)

JOB OPENING: AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgmng, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AENY” in sub (9/30)

JOB OPENING: ACCT SERVICE REP/The CW Network/Chicago: 2+ yrs nat’l media exp a +. Provide support for Dir of Mid West Sales; Maint. accts, mng commercial inv. Exc verbal, orgnzt’l & time mngmnt skills [email protected] (9/30)

JOB OPENING: VP, RESEARCH/TLC/SS: Lead all Research efforts/functions as primary point of contact for Network to anticipate/ fulfill needs for consumer-based and marketplace information. Apply:, Req#8319 (9/30)

JOB OPENING: VP, SCHED/TLC/SS: Oversee sched for prgrms; optimize ratings by leveraging prgrmng inv & premieres. Incl ad sales, prod, mktg., dev., etc. Mng ntwrk relationship w/ ad sales to optimize rev. Req#8245 (9/30)

JOB OPENING: PUBLICISTS/Telepictures Prods/LA, NY: Unit pubs for syndicated tv shows and websites. Pitch/secure stories/content. Write/distrib releases. Work w/exec/staff. 5-8yrs exp Res: [email protected] (9/30)

JOB OPENING: DIRECTOR PROGRAM RESEARCH/MTV/NY: 5+ yrs Nat’l TV Research/ratings. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, MRI, etc. EOE/M/F/D/AAP. Apply (9/30)

JOB OPENING:  EXEC ASST/AMC/NY: Provide direct admin/office support to busy mktg SVP. Proactive, highly organized professional needed w/3+ yrs relevant exp nec.MS Office + Ntwrk/TV exp pref. res: ref# 7068BR(9/27)

JOB OPENING: PRODUCTION ACCOUNTANT/Little Airplane Productions/NYC: Oversee all aspects of finance and payroll on several broadcast productions. Must have knowledge of Vista software: [email protected] (9/26)

JOB OPENING: EDITORIAL DIR/Bravo Digital/NBCU/NY: Lead execution of editorial aspects of, develop content concepts, supervise writing & editing of copy. BA & 5 yrs editorial exp., job# 847495 (9/26)

JOB OPENING: VP/DIRECTOR FP& A/MTVN/Harmonix: Responsible for the FP&A, reporting and analysis for MTV’s Harmonix division. Apply: EOE (9/26)

JOB OPENING: Busy NYC reality TV prod co seeks SR DEVEL EXEC to create/devel new shows. Reports to owners of company. 4+ yrs devel experience–ideally reality/unscripted–& proven track record. Send resumes to [email protected] (9/26)

JOB OPENING: DIRECTOR, PROJECT MNGMNT: Project Dir is needed for creative services dept. of Versus TV ntwrk in Philadelphia, PA. 5 yrs’ exp. and Bachelor’s degree req. Apply online: EOE (9/26)

JOB OPENING: CNS SALES PLANNER/ NY: Will create sales proposals & generate plan’g costs for TV ntwrks. 2 yrs exp. Agency Plan’g or Cable/Brdcst Ad Sales/Sales Support req. Apply: EOE (9/26)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:PUBLIC RELATIONS/MKTG.INTERN/LA: Opportunity to work with entertainment, fashion and gourmet clients.Writing, pitching, etc. Resume to [email protected] and specify intern in subject (10/2)

FALL INTERNSHIP CREDITS ONLY: TV PROD. INTERN/PICTURE THIS, NY: Emmy Winning Production Co. Duties: Rrsch, logging, assist post, phones, runs. Exp w/ Word & Excel. Min 2-3 days/week. Local Trvl Stipend avail. [email protected] (10/1)

FALL INTERNSHIP CREDITS ONLY: PR Intern: Provides PR outreach & client strategic insights. Supports internal functions, incl. editorial placement, mktg, & admin. Focus on ethnic markets. Semester-long, unpaid. [email protected] (10/1)

FALL INTERNSHIP CREDITS ONLY: INTERNS: Bright & passionate. Neal Stevens/Stevens & Assoc., prod 5 features films in past 6 yrs. Learn ropes from A-Z. Script coverage, dvlpmnt, possible assoc of credit for movies & much more.Email: [email protected] (9/30)

FALL INTERNSHIP CREDITS ONLY:PROG. PLANNING & SCHED./Oxygen/NYC: seeks students w/ great clerical & time mgmt skills to provide admin./project support to dept. Must be familiar with Excel. Resume/Cover/Avail. to: [email protected] (9/30)

FALL INTERNSHIP CREDITS ONLY: High Noon Entertainment/LA: Major TV prod. co. seeks enthusiastic students w/ passion for reality TV development. Semester-long, unpaid, for credit internship. Send resume to [email protected] (9/30)

FALL INTERNSHIP CREDITS ONLY:  PROGRAM PLANNING/Bravo/Burbank: seeks smart, enthusiastic students w/ passion for entertainment TV. Familiarity w/Excel a must. Resume/cover letter w/availability to: [email protected] (9/27)

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN /LA/MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to: [email protected]  (9/27)

FALL INTERNSHIP CREDITS ONLY: AD SALES INTERN /Oxygen/NBCU:Assists ad sales dept w/researching prospective clients&sending out client materials.Great opportunity! Semester-long, unpaid, must receive [email protected] (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: MEDIA DIR w/ 10+ years in DR seeks new opp. Successful account mgr w/ proven record for client loyalty. Creative-minded. Tough. Seeks strong, innovative co. to grow clients. Green a plus. Email [email protected] (10/2)

SITUATION WANTED: Award Winning NY based Writer/Producer/Editor seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email: [email protected] (10/1)

SITUATION WANTED: REALITY CHALLENGE PRODUCER – Network & cable experience — Physical & emotional challenges  A variety of formats. Very creative, with the experience to get the job done right. [email protected] (9/30)

SITUATION WANTED:  EXEC. IN CHARGE OF PROD: Premium Cable & Ntwrk exp, Mult Emmy’s, Exec Prod, Exec in Charge, Coord Prod, Line Prod, Prod/Dir seeking sports, ent, event prod opportunities, LA/NY. E-mail: [email protected]  (9/27)

SITUATION WANTED: EXECUTIVE/ADMINISTRATIVE ASSISTANT for 30 plus years. Worked in production for Exec. Producers, Writers, Directors and high level executives. Excellent skills … email [email protected] (9/26)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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