Thursday, September 21st, 2006



CinéGroupe ‘s Tripping the Rift, the hilarious, raunchy, irreverent
hit 3D sitcom for young adults is coming back for a third season
of 13 episodes … in HD. The 39 x half-hour television series comes
with a website, web games and mobisodes.

It has been referred to as the “Star Trek of Family Guy audiences”
and as “South Park in space” …
Bottom line: it is funny and attracts the 16 to 35 y.o. audience.

Check it out at



Good morning. It’s Thursday, September 21, 2006, and this is your first early morning briefing.

Premiere week continues with the following season first-timers tonight, including the first head to head battle between CSI and Dr. McDreamy:

Tonight’s Premieres:
ABC:  Grey’s Anatomy at 9p, Six Degrees at 10p
CBS:  CSI at 9p, Shark at 10p
NBC:  My Name is Earl at 8p, The Office at 9p, and ER at 10p


This premiere week, the CW had a lawsuit filed against it by an author who claims the Sunday night series The Game which debuts on October 1, is a rip-off of story and characters from her unpublished novel.  Author Staci Robinson filed the $40 million lawsuit against the network and the show’s producers, claiming she gave a copy of her manuscript to one of the shows producers five years ago, when Robinson was applying for a writer’s assistant job at a production company.  The television series is about a woman who is decides to skip medical school so she can attend a local college in the city where her new boyfriend is an NFL football player, and ends up learning more than she bargained for about egos, groupies and image consultants.  Robinson is seeking monetary damages as well as a temporary restraining order preventing the show from premiering until this suit is cleared up.

About 800 people turned out for the WGA West’s Unity Rally Wednesday, organized to raise awareness of its efforts to unionize writers on reality shows.  After speeches by a few notables including Desperate Housewive’s Marc Cheery, the group marched en masse past CBS headquarters, where there are still striking writers out on the CW series America’s Next Top Model.  A statement by CBS read in part, “We respect guild members’ right to express their views … and look forward to meeting with the guild at the bargaining table.”

Tuesday night’s special on A&E Network, Dog: The Family Speaks reached 1.5 million A18-34 viewers and 2.9 million A18-49 viewers, making it the top A&E telecast in the history of the network for both demos. The special also delivered 2.6 million A25-54 viewers.

mtvU, MTV’s 24-hour college network, announces a full slate for the new semester. Some highlights include:

  • The new show Sucks Less, with Kevin Smith, has Kevin teaching students to write, shoot, cast, edit and produce mobisodes about what to do for the upcoming weekend, which will run on mtvU, and mtvU Mobile on Amp’d Mobile phones.
  • Breaking the Video: Cartel is back with students from Emory doing all the production elements on a video for the new band Cartel.
  • Middle East Coexistence follows six Muslim, four Jewish, two Arab-Christian and one agnostic living together for a semester as an experiment at Rutgers University.

Other programs which will return are mtvU Freshman Five, 2006 mtvU Woodie Awards, Dean’s List, mtvU Tailgate and Gameorz Ball Tours and Meet or Delete.

For those of you new to Cynopsis, a quick explanation of our long-standing policy regarding talking about ratings for new syndicated seriesWe don’t.  At least not for the first 2-3 weeks.  It easily takes that long if not longer for a new series to settle in, for viewers to sample and choose the shows the want to watch on a regular basis, and premiere week numbers tend to be more skewed based on the show’s p.r., time period and strength of the local station. So we’ll give everyone a little time to get their sea legs, and talk about these shows in a couple of weeks.
All this week — a little Cynopsis survey.   Forty-one shows will premiere this week, including almost the entire CBS and NBC schedules, and the brand new network, The CW kicks off on Wednesday.  Fox’s current schedule has already debuted this season, as has MyNetwork TV.  So let’s test our collective Programming Executive prowess — which of these new freshman series will either be the next breakout hit, or the first to be cancelled? Send your pick for BreakOut Hit and First to Fall here, with PIX in the subject line.  We’ll add them up and get back to you at week’s end. New Series Debuting this Season (not including midseason series):  (And if you’re still looking for a fall broadcast schedule with premiere dates, it’s on the homepage at .)


Knights of Prosperity
Help Me Help You
The Nine
Ugly Betty
Six Degrees
Men in Trees
Brothers & Sisters

The Class

Studio 60 on the Sunset Strip
Friday Night Lights
20 Good Years
30 Rock

‘Til Death
Happy Hour
Celebrity Duets

The Game

Fashion House



CBS has a new drama project in the hopper called Protect and Serve from Gary Scott Thompson and NBC Universal TV, about street cops in Los Angeles.
HBO has ordered up a fourth season of Entourage with an even dozen episodes.  The show should return in early 2007.

Desperate Housewives has added two recurring characters to the cast list – Kathleen York will play a mystery woman; and Matt Roth will play the man who buys Mary Alice’s house on Wisteria Lane.

MTV has ordered up a new reality series starring the rap group Three 6 Mafia, called Adventures in Hollyh ood.  The show chronicles the group and their entourage’s trip from Memphis to LA.

NBC has ordered a script for an untitled dramedy about a cop who moves to Hawaii where his ex-wife lives, after losing his family in the 9/11 terrorist attack in NYC. The cop soon takes up investigative hobbies on the island, which develops into good old fashioned cheeky-TV high action.  This project is from NBC Universal TV and exec producer Gary Scott Thompson.


Rainbow Media has named Marlea Willis as Senior Director/Public Relations for AMC and WE tv. Reporting to Theano Apostolou, VP/Public Relations, she will work closely with Apostoulou to set up consumer public relations campaigns. Additionally, Rainbow Media has upped Sean Fassett to VP/Research, AMC and Daniel Marcu to VP/Research, IFC. Both will report to Charlene Weisler, SVP/National Research, Rainbow Media.

Warner Bros. Television Group has elevated Michael Teicher to EVP/Media Sales. In this new position, he will manage all the media sales efforts for Warner Bros. Domestic Television Distribution and Warner Bros. Domestic Cable Distribution, among other added duties.

Bobby Rivers has joined the nationally syndicated Clear Channel radio show, Wake Up with Whoopi, which airs each weekday morning from New York. A former host for Food Network and an entertainment reporter, Bobby will review movies each Friday with Whoopi Goldberg.

In an effort to consolidate the marketing and on-air departments at TBS and TNT, Jeff Gregor has moved into the position of CMO for TBS/TNT. Based in Atlanta, he will report to Steve Koonin, EVP/COO for TBS/TNT. Jeff is charged with managing all entertainment marketing and on-air promotions for both networks as well as the digital components.
Dana Runnells has been promoted to Director/Communications at Comcast Spotlight, the advertising sales arm of Comcast Cable. She will supervise internal and external communications for the company, in addition to devising public relations programs, fiscal planning, budget organization as well as raising the general awareness about the company’s productions and services.
Madison Square Garden has appointed Sandra Carreon-John as VP/Sports Team Publicity, starting September 25. Sandra will develop multi-faceted, proactive publicity initiatives for the Knicks, Rangers and Liberty teams.
World Championship Sports Network (WCSN) has hired Jennifer Canestraro as VP/Product and Production, as well as Robert Cooper as VP/Creative. Both will work together on WCSN’s products and programming to enhance the network’s experience for sports fans.


Tuesday – A18-49 Analysis: ABC kept its pace at #1 Tuesday night with a 4.6/12 A18-49, according to fast affiliate ratings from Nielsen Media Research. FOX was right on its heels with 4.5/12, followed by NBC 4.1/11, CBS 3.4/9, UNIV 1.7/5, CW 0.6/2 and TELE 0.5/1. At 8p, FOX’s House beat out the rest by a healthy margin at 5.8/16, with Dancing with the Stars coming in second at 4.4/12. Also in this hour, CBS’ premiere of NCIS and NBC with Deal or No Deal tied for third at 3.3/9 each. ABC swung into #1 at 9p with the second hour of Dancing with the Stars at 5.9/15; the season premiere of NBC’s Law & Order: CI came next at 4.0/10; and CBS’ season debut of The Unit was third at 3.5/9. NBC ended up taking top honors at 10p with the season premiere of Law & Order: SVU at 5.1/14, while the return of Boston Legal on ABC and the series introduction of Smith on CBS tied for second at 3.5/9 apiece.

Live + Same Day Ratings: Tuesday, September 19, 2006 – time period averages. Source: Nielsen Media Research

ABC      10.6/16    Dancing with the Stars (2 hours) 12.1/18, Boston Legal [p] 7.7/13

NBC       8.0/12     Deal or No Deal 6.8/11, Law & Order: CI [p] 7.6/11, Law & Order: SVU [p] 9.5/16

CBS       7.7/12     NCIS [p] 8.3/13, The Unit [p] 7.7/12, Smith [p] 7.2/12

FOX      6.6/10     House 8.2/13, Standoff 5.1/8

UNIV     2.1.3      La Fea Más Bella 2.3/4, Barrera de Amor 2.3/3, Ver Para Creer 1.6/3

CW       1.0/2      Gilmore Girls [r] 1.3/2, The CW Launch Party 0.7/1

TELE    0.7/1       Tierra de Pasiones 0.7/1, Amores 0.6/1, Decisiones 0.7/1

A18-49: ABC 4.6/12, FOX 4.5/12, NBC 4.1/11, CBS 3.4/9, UNIV 1.7/5, CW 0.6/2, TELE 0.5/1

A CYNOPSIS MESSAGE FROM SCI FI CHANNEL – check out our NEW video Showcase , today featuring Sci Fi Channel!


Featuring Emmy Award-nominee Peter Krause (Six Feet Under),
Emmy Award-winner Julianna Margulies (ER), and Kevin Pollak.

Check your brand into the Lost Room with customized sponsorship opportunities.


The History Channel presents This Day in History:
1993 – Russia approaches anarchy when President Boris Yeltsin dissolves Parliament in a bid to solidify his own power.  By ordering a referendum on his plan to consolidate power in the presidency, Yeltsin hoped to marginalize the Communist opposition in the parliament building, known as the “White House.” After his clearly illegal decree, the parliament announced an attempted coup.  The standoff was broken when Yeltsin loyalists shelled the “White House” and forced the surrender of the parliamentary opposition.

Answer to Yesterday’s Trivia Question: Which “Charlie’s Angel” came from Boston? TIFFANY WELLS PLAYED BY SHELLY HACK    Kudos to:  Eric Needham-Turner Broadcasting Systems/Atlanta; John Giaccio-Telerep/NY; Karen Neal- TNT/Atlanta; Wendi Friedman Tush-The Lexicomm Group/ NY; Danielle Lamoureux-Kelly, Scott & Madison/Chicago; Dan Whitford-RPA/Chicago; Ted Blumberg- Cuneo Advertising/Minneapolis; Eric Litt-WGN-TV/Chicago; Susan Nessanbaum-Goldberg, M and S Entertainment/LA; Lorrie Shilling-DIRECTV/LA; Jeff Meier/LA; Jeffrey Wank- Rebel Entertainment Partners/LA


is now in 53 million homes!

  • Among the fastest growing networksUp 22% in the past year alone! 1
  • #1 concentration of W18-49! 2

Source: Nielsen Media Research. 1. September 2006 vs. September 2005 Universe Estimates.  2. 9/26/05-7/30/06, Total Day vs. all basic cable.  Women 18-49 VPVH.

Today’s Trivia Question:  Marge Simpson has revealed her maiden name was one of a former first lady. What was her maiden name? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
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Cyn opsis CLASSIFIEDS – For more classifieds, visit the classifieds page here

JOB OPENING: SR. MGR DISNEY COMMUNITY/North Hollywood, CA: Responsible for Development, launch & ongoing ops of new entertainment and community platform. MUST HAVE: 5-7 yrs exp. TO APPLY: search JOB ID: 31863 (9/28)

JOB OPENING: SR ANALYST/Starz!/Denver: Analyze usage data from OD systems, recommend action to product & marketing teams. Refine metrics, normalize data and assimilate with linear ratings. Fax cvr ltr/resume to 720.852.5891 (9/28)

JOB OPENING: MKTNG ASST/OLN/Stamford CT: Support busy execs & participate in projects at growing/changing cable net.Mktg admin exp & interest in cable/sports pref’d. Apply: Req# 33297BREEO/AA/Drug Free (9/28)

JOB OPENING: RESEARCH ANALYST/OLN/Stamford CT: Provide ongoing support for all OLN research initiatives. 1-2 yrs industry exp and exp w/Nielsen systems preferred.Apply: Req#37250BREEO/AA/Drug Free (9/28)

JOB OPENING: ACCOUNT EXECUTIVE/OLN & G4 for Comcast Networks/Chicago: Seeking Account Executive to sell national advertising for networks. To apply visit and reference requisition #30563BR (9/28)

JOB OPENING: ACCT EXEC/GALAVISION/NY: #1 SL cable net seeks highly-motivated pro w/exc. selling/presenting/media math skills & extensive agency/client rel’s.Resume/cover [email protected] (Subj: AE) or fax to 212-953-0191 (9/28)

JOB OPENING: ASSOC. MKT MGR /DISNEY/North Hollywood, CA: Manage all community activities, retention mkting for Toontown Online MUST HAVE: 2+ yrs retention mktg, community mgmt. TO APPLY: search JOB ID: 37369  (9/28)

JOB OPENING: EXEC ASST TO PRESIDENT OF TV PROD & DISTR CO: Burbank: Must be organized, detailed, great on the phone, computer skills. TV ad or syndi sales exp a plus, f/t, Sal + bonus  [email protected] (9/28)

JOB OPENING: MEDIA PLANNING COORD/AMC/LI: Prepare daily logs & maint on-air invent database. 2+ yrs exp w/sched & progr.Industry exp a must, Gabriel a +. res to ref # 1462BR (9/28)

JOB OPENING: PROG COORD/Current TV-SF: Support team tasked with creating and acquiring compelling, smart content for 18-34 demo. Strong work ethic, good creative sensibilities. Email [email protected] “Prog. Coord.” as subj. EOE  (9/28)

JOB OPENING: ACCT MGR LICENSING/Discovery, MD: Manage sales, mktg, product devel for HV & other. Oversee trademark & interest for new programs. BS degree, 3-5 yrs acct mgmt exp. Apply Req#4428 (9/27)

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JOB OPENING: RESEARCH ANALYST/National CineMedia/NY: Media research & sales support. MRI, Scarborough. Deadline-driven, fast-paced. Strong analytic, computer skills. Bach deg, 1-2yrs exp. Include salary req. [email protected] (9/27)

JOB OPENING: ACCT EXEC/PRGRM SALES/Warner Bros. Syndication/Chicago: Prior Exp Prgrm sales and/or advrtsng sales is a +. Will be selling prgrms to stations in the 2nd 100 mrkts. Email: [email protected] Ref: UCTC/67404BR (9/27)

JOB OPENING: SR. RESEARCH MGR./TURNER CORP. STRATEGIC RESEARCH/ATL: Challenging position for seasoned/talented career researcher w/ exc creative & collaborative skills in a highly professn’l environ. Strong analytic, prjct mgt & team leadership skills. Support wide-ranging corp & ntwrk bus. initiatives as a strategic advisor & partner. Opp’s for profess’l & career growth. 6+yrs TV res. exp.req’d. Resume: [email protected] (9/27)

JOB OPENING: SALES LEADER/360KID/Boston/NYC: For Children’s content & tech co. To sell dev services, build, mng & follow-up client relationships. Strong writing & proven revenue generation. Some travel. Cover/res: [email protected]  (9/27)

JOB OPENING: MANAGER MULTIMEDIA COMMUNICATIONS/NY Area: Hands-on mgr for all aspects of video, web & print. Knowledge of video production, studios and developing video and written content for web site. Resumes: [email protected] (9/27)

JOB OPENING: PUBLICIST /PGP/NY:PR professional with 5+ years TV/movie exp. needed for 4-month freelance position starting ASAP. Send resume and salary req to: [email protected] (9/27)

JOB OPENING: PROD/EDTR /BBC AMRCA/NY: Refrmt intl prgrms for domstc cable & off air vrsns. Insrt commcls & grphcs, contnt rmvl, trckng edt admin. Req: Dgree in rltd field, edtng exp. Re: [email protected] (9/24)

JOB OPENING: MGR CLIENT DEVELOPMENT/ Entertainment Research Co/LA: Aggressively build new/existing business. Proven track record 3 years mrkt resrch/related sales exp esntil. Email resume/salary history to:  [email protected] (9/24)

JOB OPENING: DIR. CLIENT DEVELOPMENT/Entertainment Research Co/ NY: Aggressively build new/existing bus.  Proven track  record + 3 yrs market research/sales experience. Email resume/salary history to:  [email protected] (9/24)

JOB OPENING: DIR OF CLIENT DEVELOPMENT/Entertainment Research Co/LA: Build new/existing bus manage op of sales team. Proven record 3 yrs mrkt resrch/related sales/mgmt exp. Email resume/salary hist  to:  [email protected] (9/24)

JOB OPENING: MGR, PARTNER APPS & COMM, AFF MRKTNG/NY: Manage key communications vehicles, including, to support all partners & all platforms. Apply: EOE (9/24)

JOB OPENING: FREELANCE WEBSITE & MATERIALS SPEC/A&E TV NETS NY: Mng B2B website, incl. Design/content, usability. BA/BS, exp in creating web content incl. copywriting. Exp w/HTML Dreamweaver pref’d. Click on careers (9/23)

JOB OPENING: ASST L&BA/A&E TV NETS NY: Provide admin support to 2 Attys. Includes general admin, document revision and legal research. BA/BS, 2 yrs legal admin exp preferred.Apply to: and click on careers. (9/23)

JOB OPENING: MANAGER, MEDIA RESEARCH/LA Studio-Cable experience A+. Proficient with Galaxy, WRAP, NPower, Adviews, Marketbreaks. Team player, ability to juggle many projects. Email: [email protected] RE: NCTC/66889BR

JOB OPENING: RESEARCH ANALYST/VH1/NY: Collect and interpret Nielsen data for reports. Strong analytic abilities, excellent communication skills, handle multiple projects & meet deadlines. EOE. Email: [email protected] (9/23)

JOB OPENING: INTERACTIVE ACCT DIRECTOR-Horizon Interactive/LA (Century City). 5 yrs managing media campaigns/clients. Ad serving/tracking, Rich media, bid management experience needed. [email protected] w/WCAD as subject. (9/23)

JOB OPENING: Cablevision seeks MARKETING ASST/NYC.Collect programming data from cable networks.Oversee production of cross channel spots. 1+ yrs mrktg exp. Degree a +. To apply, visit Apply to job # 985BR. (9/23)

JOB OPENING: ACCT EXEC/MGM/NY: Represent series and feature films in the nat’l. syndicated TV mkt. Nat’l. sales exp. in broadcast, cable or syndication required. Strong agency relationships a must. Apply . (9/23)

JOB OPENING: MGR SLS PLAN/MGM/NY: Resp for all inventory mgmt including pricing, planning, integration for syndicated prog incl. weekly series and feat films. Implement new inv mgmt sys quickly and seamlessly. Apply (9/23)

JOB OPENING: TRAFFIC MGR/MGM/NY: Resp for the proper placement of commercials and copy assignment. 2+ yrs traffic exp required. Apply (9/23)

JOB OPENING: ACCT EXEC-Disney ABC Kids Networks, NY. Disney Channel, ABC Kids & Toon Disney sales to East Coast agencies & advertisers; strong negotiator; client entertainment & travel req; 5 yrs exp. (9/23)

JOB OPENING: PROGRAMMING & SCHEDULING ADMINISTRATOR INT’L/AETN/NY:Create/maintain monthly schedules, content catalog,spec proj’s. Network sched exp, strong comp/database, comm, org, multi-task.Apply: (9/22)

JOB OPENING: MGR, PROMOS MKTG/Nick & Nick Jr,/NY: Mng, dev, execute Nick/Nick Jr on air/off-air ad sales promos, cre8tve conception  execution, strng client interaction, sales/negotiation skls.EOE/M/F/D/AAP. (9/22)

JOB OPENING: SR ANALYST/ANALYST/LA: Track ratings & provide analyses of ABC Family/SOAPnet & competitive programming. Degree, 1-3 yrs synd/brdcast/cable exp; TV, Nielsen, media math exp req. Fwd resume: (9/22)

JOB OPENING: EXEC ASST/IFC/NYC:Supporting President. Detail-oriented& organ asst who excels under press & meets deadlines. 1-2 yrs Film/media exp. pref.Ind film int. Great growth oppty. Res: ref #1367BR (9/23)

FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: MEDIA COMPANY (L A): Seeks intern 10 -20hrs/wk. FAST GROWING, CREATIVE TEAM. Asst to Pres . Computer skills. Attn to detail & passion for kids. Send resume: [email protected] (9/27)

FALL INTERNSHIP/CREDITS ONLY: MEDIA COMPANY (L A): Seeks intern 15-20hrs/wk. EDITOR needed for INTERACTIVE TV Series. Logging tapes and editing . Grt opty for ground floor position. Send resume: [email protected] (9/27)

FALL INTERNSHIP CREDITS ONLY: Prefer Media/ Communications, Adver., Mktg Major. Trafficking television commercials on over 42 different cable networks. Jericho, NY Email resume to [email protected] (9/23)

FALL INTERNSHIP CREDITS ONLY: CNBC is seeking several interns to support the following departments: TV Shows, News Desk, On-Air Promos, Marketing, PR, or HR. Please send your resume and cover letter to: [email protected] (9/23)

FALL INTERNSHIP CREDITS ONLY: RADIO DISNEY NY needs internship applicants in ALL DEPARTMENTS. If you have an interest in working with the most recognized name in family entertainment email to: [email protected] or fax 212-615-3268 (9/23)

FALL INTERNSHIP CREDITS ONLY: Fuse TV (NYC)/Digital Media: seeks Fall ’06 intern to support Digital Media Prod team. Excel/MS Office a must; design/programming abilities a plus. Must commit to min. 3 full days per week. fusedigitaljobs . (9/23)

FALL INTERNSHIP CREDITS ONLY: REALITY TV DEVELOPMENT INTERN/Stick Figure Productions (NYC) Have strong writing skills, juggle on-going creative projects, generate mrkt-driven ideas. 3 days/wk; 4 months. Resumes: [email protected] (9/22)


SITUATION WANTED: ACCOUNT EXECUTIVE/NY-based Nat’l TV Sales Rep w/ 10+ years exp. in both b’cast & cable looking for a dynamic network & work environment. Strengths incl. generating new biz & client service. [email protected]  (9/27)

EMAIL: [email protected] (9/27)

SITUATION WANTED: FILM PRODUCER SEEKING PROJECTS:Experience with short form media and branded entertainment. MBA in media, marketing and finance. 3 yrs producing short film, music video. Email: [email protected] (9/23)

SITUATION WANTED: MKTG ACCT MGMT PRO/NYC or Fairfield County, CT: 15yrs bus exp mult ind. Seeking  Promos Co, Media Co, Pckgd Goods Co. Exp creating integrated promotions, mktg,  acct/staff mgmt, & new bus dvlpmnt.  [email protected] (9/23)

SITUATION WANTED: WRITER/PRODUCER ON-AIR PROMOS: 3+yrs exp w/writing, producing, & rough editing on Avid for family cable channel.Excellent PC skills, upbeat, enthusiastic. Can submit reel. contact: [email protected] (9/22)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Thursday, September 21, 2006

ABC          Grey’s Anatomy [r], Grey’s Anatomy [p ], Six Degrees [p ]
CBS          Survivor Cook Islands, CSI [p ], Shark [p ]
CW           Smallville [r], Supernatural  [r]
FOX          ’til Death, Happy Hour, Celebrity Duets
i               Mama’s Family, Mama’s Family, Doc, Diagnosis Murder
MNT          Desire, Fashion House
NBC          My Name is Earl [p ], The Office [p ], Deal or No Deal, ER [p ]
TELE         Tierra de Pasiones, Amores, Decisiones
UNIV         Latin Grammy Celebra Nuestra Musica (Especial)

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