Thursday, September 1st, 2011


Who’s gonna have the bragging rights in your family?
Family Game Night Returns to The Hub Tomorrow !

Watch Emmy® nominated host Todd Newton as he challenges families
in head-to-head competitions featuring larger than life versions of your family’s favorite games including Connect 4 Basketball, Yahtzee Bowling & Sorry Sliders!!

Season 2 premieres Tomorrow with back-to-back episodes starting  @ 7p ET/ 4p PT
Click here for more information!

Let the games begin! Contact Brooke Goldstein, SVP Ad Sales, 212-548-5860.

Cynopsis: Kids!

Good morning. It’s Thursday, September 1, 2011, and this is your first early morning Kids briefing.

As if JibJab wasn’t already lots of fun, the folks at JibJab (creators of the political satire This Land, and OfficeMax’s ElfYourself) have launched the new kid/family-centric brand JibJab Jr. (yeah, go ahead say it out loud), and its first product the interactive preschool-targeted JibJab Jr. Books app for the iPad.  The JibJab Jr. Books app, which featuring JibJab’s “Personalized Starring You” feature, debuts with two book titles The Biggest Pizza Ever and The Alphabet Wrangler.  New books will release every month, beginning next month with underwater musical adventure Ocean Commotion.  Designed to provide parents and kids with time to unwind together reading stories and having fun before bed, the titles can be personalized (e.g. insert your kid’s name, face, gender and skin color) as many times as the user wants (for no additional cost).  The JibJab Jr. Books app is free to download form Apple’s app store and comes bundled with one free book, with additional book titles available for $7.99 or for $3.99 if parents sign up for the book a month plan (cancelable at any time).

Turner Media Innovations and Sony Pictures ink a two-year, pan-regional sponsorship deal for Cartoon Network EMEA, making Sony the exclusive theatrical movie partner for Cartoon Network EMEA, per MediaWeek.  The deal is expected to grow to include Asia and Latin America.  Under the deal, which includes the UK, France, Italy, Spain, Bulgaria, Hungary, Poland, Romania, Sweden, Denmark, Norway, Turkey and the Middle East, Sony Pictures Releasing will promote nine of its upcoming feature film releases on Cartoon Network.  The partnership, which launched with The Smurfs movie, is set to include upcoming movies such as The Adventures of Tintin: The Secret of the Unicorn, Arthur Christmas, The Pirates! Band of Misfits, Men in Black 3, The Amazing Spider-Man and Hotel Transylvania.  Turner Media Innovations will manage the promotional efforts with Sony’s agency OMD, across Cartoon Network EMEA.


Neil Patrick Harris returns as the evil Dr. Blowhole on Nickelodeon‘s new Penguins of Madagascar hour-long animated special, Blowhole Strikes Back, which premieres Friday, September 9, 8-9p.  In this special Harris performs four original songs as Dr. Blowhole, featuring lyrics penned by series executive producers Robert Schooley and Mark McCorkle and composed by Adam Berry.  Produced at Nickelodeon Animation Studios in Burbank, the special also features Andy Richter (Late Night with Conan O’Brien) and Tom McGrath (co-creator of the penguins from the Madagascar feature films) reprising their roles as Mort and Skipper from the movies.  To support Blowhole Strikes Back, is currently featuring training games, including Menace of the Mind-Jacker, based on the special.  Additionally, and the network’s social media channels will make songs from the episode available and there will be a dedicated Penguins category on Nickelodeon’s VOD.

Al Roker, NBC’s The Today Show’s meteorologist, will make an animated guest appearance on a new episode of the K6-12 targeted series WordGirl on Labor Day, Monday, September 5 on PBS Kid Go! (check local listings).  And the WordGirl Word of the Month? You guessed it  it’s “Meteorologist.”

Power Rangers gets new TV deals in Latin America as Marvista Entertainment, the exclusive international TV distributor for Saban Brands‘ new Power Rangers Samurai and classic Power Rangers series, inks terrestrial TV licensing pacts for the property across the region via its distribution partnership with Argentina’s Snap TV.  New Latin American broadcast partners for Power Rangers Samurai include, America TV (Peru), TCTV (Ecuador), Corp Medcom Panama, Telefuturo (Paraguay), Unitel (Bolivia), Intrasas TV (Nicaragua) and Monte Carlo TV (Uruguay).  Power Rangers Samurai currently airs on Nickelodeon throughout Latin America, and is set to debut this year on Grupo Televisa (Mexico) and Bandeirantes (Brazil).

BabyTV has entered into a sales and distribution partnership with Entertainment One to make its original infant/toddler programming is available for purchase and download on digital platforms including the iTunes Store beginning this week in the UK.  The deal will also see Entertainment one begin by distributing ten of BabyTV’s shows via the iTunes Store, including Cuddlies, Babyhood, Oliver, Pitch & Potch, Draco, Mr. Snail, Pim & Pimba, Charlie, Zoe and Favorite Nursery Rhymes.  The BabyTV shows are expected to be available on digital platforms in further countries soon.

Program Call:  Cynopsis Media will be producing our annual MIPCOM Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, September 29, the week before MIPCOM 2011 in Cannes. If you’re exhibiting programming at MIPCOM or MIP Jr. this year, please send us only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Friday, September 23, 2011. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


25th International Film Television and New Media festival for Children
Submit your children’s film, television or new media project

This is your opportunity to pitch your project to a select group of financiers at Cinekid’s co-production markets.

Cinekid for Professionals is held 18 – 21 October in Amsterdam, The Netherlands. Submit now, visit for more information or contact Allison Cody at +31 (0)20 53 17 890.


Breakthrough Entertainment supports the upcoming launch of its teen-targeted animated series Crash Canyon, launching on Teletoon at Night next month, with the debut of a new online social networking game, Crash Canyon Quest.  The new Crash Canyon Quest game (available in English at , and French at ), lets players create characters and join the residents of Crash Canyon, who send them on endless humorous quests where they can unlock 15 mini games along the way.  In the game, players have a range of social networking tools available to them from dedicated friends lists, to gifting, to messaging, to visiting each other’s Crash corner. Five expansion packs will be released throughout the year, featuring additional content. Ultimate Pay, a third-party payment system is employed in the game environment, which allows players to purchase exclusive features and items.

Nickelodeon Home Entertainment‘s new Victorious: Season One, Volume Two, a 2-disc DVD distributed by Paramount Home Entertainment, is set for release on November 1, 2011.  The title includes the last nine episode of the first season of the series, which includes the hour-long special Freak the Freak Out and the crossover special with iCarly, iParty with Victorious.  Bonus content featured on the Victorious: Season One, Volume Two includes a behind the scenes iParty with Victorious mash-up performance and the music video Best Friend’s Brother.

CopCorp Licensing enters into a deal with Berkshire Fashions as a new US licensee for Zoodorable, a new property from artist/illustrator Han L. Lee (Bobby Jack brand).  Under the agreement Berkshire Fashions will produce and sell a range of Zoodorable branded products including headwear (baseball caps, fashion cut and sew, cold weather hats) for kids and adults, cold weather accessories (e.g. hats, mittens, gloves, arm warmers, ear muffs, scarves), as well as rain umbrellas, rain slickers, rain boots, slippers, flip flops, socks and slipper socks.


The NPD Group’s Kids Industry Data Service (KIDS) conducted a survey earlier this month asking parents the open-ended unaided question “Where do you plan to do most of the back to school shopping for your child(ren)?”  They compiled 1,785 mentions of back-to-school shopping destinations for K0-14.  The top responses to the KIDS survey of August 2011 are as follows:

35%    Walmart
22%    Target
5%      Kohl’s
4%      JC Penney
4%      Staples
3%      Old Navy
2%      Kmart

At the channel level, 61% of responses were for mass merchants, 12% department stores, 6% office stores, 6% major chains, 4% mall stores, 2% discount stores, and 1% drug stores.


Jules Clarkson is named Director/Marketing and Commercial Partnerships, Nickelodeon Australia and New Zealand.  In his new position, Clarkson is charged with promoting the Nickelodeon channels and their brands to consumers, carriers and advertisers.  Clarkson takes over the reins from Alison Bakunowich, who was upped and relocated to Nickelodeon UK earlier this year.  Clarkson previously served as European Marketing Director for Electronic Arts, Maxis and EALA studios and toiled for seven years for Hasbro, including as Head of Marketing, Hasbro Australia.  Nickelodeon Australia is a joint venture between Viacom International Media Networks and XYZnetworks.


Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, August 30, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1028; K6-11 530; TWEENS 9-14 405
DISNEY CHANNEL:     K2-11   913; K6-11 550; TWEENS 9-14 420
CARTOON NETWORK: K2-11   546; K6-11 358; TWEENS 9-14 237
DISNEY XD:               K2-11   203; K6-11 137; TWEENS 9-14   99
NICKTOONS:              K2-11   123; K6-11   73; TWEENS 9-14   61
Source: MTVN Research from Nielsen Media Research Data


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Answer to Yesterday’s Trivia Question:  Gargamel is the enemy of whom?  The Smurfs. Kudos to: Laura Petro-TOON/NY; Jodi Feinstein-Majesco Entertainment Co/Edison NJ; Whitney Goldstein-SMI/NYC; Hilary Wolk-Heads Up Creative/NYC; Tom Boyd-WGN-TV/Chicago; Leah Broeders-Target/Minneapolis; Heather Floore-The CW/Dallas; Eric Covert-Disney ABC Television Group/Burbank; Kristi Kilday-KO Creative/Beverly Hills; Kathy Franklin-Lightstorm Entertainment/Santa Monica; Katherine Kaufman-Olympusat/LA; Sabrina Sparlin-CESD/LA; Seghira Farhi-Rose d’Or Festival/Lucerne

Today’s Trivia Question:  On iCarly, where does Carly’s Dad work? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis Kids!

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

JOB OPENING: SR MGR AD SALES MKTG/New York: Dev & direct strategy & execution of mktg/promo efforts in support of A+E Networks NAS business goals (9/9)

JOB OPENING: RESEARCH ANALYST/STYLE NETWORK/LA : 1  2 years exp in program research. Familiar w/ Nielsen, Simmons, MRI programs. Apply: (9/9)

JOB OPENING: ASSOC PROD/BOOKER/TV talk show/NY: 5 yrs of strong booking exp. Book personal and breaking news stories, prep guests for shows, strong rsrch/written & comm. skills. [email protected] (9/9)

JOB OPENING: TRAFFIC REPORTER/Westchester NY: Experienced Traffic Reporter position available at a news station in Westchester, NY. At least 2 years experience and BA degree required. Forward resume and reel link to [email protected] (9/9)

JOB OPENING: DIRECTOR, OXYGEN SALES RESEARCH/NBCU/NY: Job#2732BR Manage all top line and detailed analyses/ratings reporting and audience profiling. 6-8 yrs experience required. APPLY ONLINE at (9/9)

JOB OPENING: SENIOR RESEARCH ANALYST/CAFEMOM/NY: Monitr. & coord. proprietary res. stdies, anlyze & frmt raw data, updte reprts for mgmt insight. 3 exp; w/ SPSS req’d; exp w/Nielsen NetRtg a +; More @ (9/9)

JOB OPENING: INTEGRATED AD SALES MKT DIRECTOR/Discovery/NY: 10+ yrs ad sales mkt exp., Oversee RFP’s, brainstorming and execution for on air mkt campaigns for Discovery Channel. req.4431 (9/8)

JOB OPENING: DIRECTOR, BUS AFFAIRS & LEGAL/iN DEMAND/NYC: Provide legal analysis/counsel. Draft, negotiate, review contracts. Standards & Practices. JD + 4 yrs cable exp. Apply: [email protected] (9/8)

JOB OPENING: DIG SALES FULFILLMENT COORD/Universal/NBC Sports/NY: Efficiently trafficking assets for media campaigns; interface w/intrnl/extrnl clients; 1+yr online media/sls ops exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: DIRECTOR, COMMUNICATIONS/Universal Sports/Westlake Village, CA: Generate awareness for the network & promote the sports programming; 5+yrs publicity/communications exp; BA/BS req’d. Res: [email protected] (9/8)

JOB OPENING: INTEGRATED MKTG MGR/ OWN/LA: Dvlp/mng custom advertising oppts for dig. & on-air sales & their clients 6+ yrs exp. Dig.sales strategy, cross-platform mktg prgms, strong comm skills req. Details: (9/8)

JOB OPENING: SR SALES PLNG ANALYST/WB/NYC: Maint contracts, inventory mgnt, traffic coord, stewardship eval, budget & plan review & approval, rate card dev, wkly rev reports gen, ratings impact. Apply (9/8)

JOB OPENING: DIGITAL AE/CHICAGO: Sell BET Networks suite of dig advertising opportunities within assigned territory to agencies/clients [email protected] (9/8)

JOB OPENING: STORY PRODUCER/NYC: Producer w/ extensive post exp working on Avid in serial documentary or reality TV needed for award-winning doc series WORLD OF JENKS, to start asap. resume to [email protected] (9/8)

JOB OPENING: DIR MKTG/IFC/NY: Stratgize/excute impactfl live evnts/promo campgns/prtnrships-for buzz & rating growth. 8+yr relvnt exp in Tv/Ent indstry Creatve w/attn to detail of devlpmt & preservtn of brand. [email protected] (9/7)

JOB OPENING: POLITICAL SALES OPS SUPERVISOR/DC: Responsible for interviewing/hiring/mngng & conducting training of support staff. BA req’d; 2-3 yrs Operations or Sales Coord exp pref’d. Resume to:  [email protected] (9/7)

JOB OPENING: ACCT DIR /Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (9/7)

JOB OPENING: DIGITAL SALES MGR/KABC-TV/LA: Lead in developing, maintaining and growing revenue for our digital properties. Experience & knowledge of the digital and mobile industries required. Apply at EOE (9/7)

JOB OPENING: ONLINE SALES EXEC/NCC Media/ Dallas: Prospect, dev & close sales for online & Dig Media product lines. 5+ yrs dig media sales exp, w/ part knwlg, affinity & of online & advanced Advrtsng space. Apply: (9/3)

JOB OPENING: MGR, ANALYTICS/Current TV/NYC or SF: 3-5 yrs exp. Define & execute tracking, reporting, & analysis of digital data. Must know Web Analytic tools. Content exp. preferred. (9/2)

JOB OPENING: UX DESIGNER/PRODUCT DEVELOPER/Current TV/NYC or SF: Lead digital UI, UX Product Dev’t. Min 3-5 yrs exp. Content and multi-platform exp. preferred. (9/2)

JOB OPENING: SR. PRODUCT MGR/Current TV/NYC or SF: 5-7 yrs min product, project mgmt, and digital exp. Strong communication skills. Content exp. preferred. (9/2)

JOB OPENING: MANAGER/RESEARCH /TRAVEL CHANNEL/DC. Manage network’s brand and marketing research efforts, using Nielsen ratings data & other consumer databases. Full details, & select req 2537 (9/2)

JOB OPENING: VP PRODUCTION/NBCU/Syfy/NY: Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online (9/2)

JOB OPENING: MKTG DIR/Classic Media/NYC: Lead brand strategy  dvlp & execute marketing plans across the Company’s Pop Culture & Boys’ Action properties, including: Where’s Waldo? and Voltron. Resume/cover: [email protected] (9/2)

JOB OPENING: MANAGER/SEO/Interactive/SCRIPPS/NY. Implement and manage search engine optimization (SEO) strategies and campaigns. Full details, & select req 2449 (9/2)

JOB OPENING: CSD /Weigel-Chicago. Focused on the strategy and mgmt of on air for two Networks and local stations and streams. Must lead, mentor and grow and have exp. to match. Resume/reel to: [email protected] (9/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/9)

FALL INTERNSHIPS CREDITS ONLY: AFFILIATE SALES INTERN/CBS Sports Network/NYC: Lead grassroots mktg campaigns; manage inventory & distribution of affiliate premiums; research non-affiliate small systems. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: CAMPUS MKTG INTERN/CBS Sports Network/NYC: Will assist in campaign mgmt, devise innovative campus/grassroots promos, & utilize social media to network w/ college student. Apply: select CAREERS (9/9)

FALL INTERNSHIPS CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected] (9/9)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Script Doctor/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys [email protected] (9/9)

SITUATION WANTED: WEB PRODUCER/NYC: 5+ years exp. Familiar w/ Prod Mgmt, Project Mgmt, Social Media, SEO, CMS. Exp working with developers & creatives. Client & agency exp. Passionate w/ a sense of humor. [email protected] (9/9)

SITUATION WANTED:- Creative Producer with 5+ years production and business finance background looking for new full time job opportunities. Please contact [email protected] (9/9)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (9/9)

SITUATION WANTED: DIGITAL PHOTOGRAPHER. Tell your story in images with a twist. David Goorevitch – [email protected] – see his stuff at (9/9)

SITUATION WANTED: Business Development (L.A./Phoenix) CPG/media. 15 yrs exp. global sales & marketing (retail/media), content dev., licensing and acquisitions. Strong negotiator. Exp. w/Disney, Warner, NFL. [email protected] (9/8)

SITUATION WANTED: Stand In for Kids, SAG/AFTRA, Height 4’7, Weight 95 lbs, Blonde, Blue Eyes, [email protected], or 818 200 7431 (9/8)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, Cell: 845-721-9681 Websites: , : Specializes in unique character voices for various animated productions (9/8)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER/NYC: Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/7)

SITUATION WANTED: Talented, passionate Voice Over Artist, Impressionist, and Children’s Media “Girl Friday” :0) , [email protected] (9/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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